ABOUT THIS EPISODE
Brandon Mercer is the Vice President of Ad Product Integrated Solutions at Hearst, where he builds the programs that sit between editorial and advertising across the company's local newspaper properties. Brandon argues that the old firewall between the business and editorial sides is turning into a half wall, something teams should be able to see over rather than hide behind.
His clearest advice for local publishers is to pour energy into email, text messaging, and events, the channels they actually control as search traffic and zero click answers eat into website readership.
Links:
Brandon Mercer - LinkedIn
https://www.linkedin.com/in/mercerbrandon/
Mentioned in the episode:
Trumpia - https://www.trumpia.com/
Subtext - https://info.joinsubtext.com/
Sailthru - https://zetaglobal.com/sailthru/
Inside the Creator Economy newsletter - https://insidethecreator.beehiiv.com/
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This podcast is sponsored by LocalPod.co, the podcast platform built for local media. LocalPod.co
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