June 1, 2026

ABOUT THIS EPISODE

We're talking about the version of outgrowing that's hardest to name. Not the business that stopped working. The one that's still working, technically. Clients are coming. The money's fine. And something underneath has quietly stopped fitting. Lydia talks about the year she hired a framework expert to spice up her positioning, watched it land better than ever, and still couldn't shake the boredom. Maira on the service soup years, and the identity that shape-shifted with every new offer.g. The episode lands on what made it move for both of us: experimenting small, in private, before anything had to be rebranded.

Hosts Info:

Connect with Lydia Lee: https://screwthecubicle.com, https://www.linkedin.com/in/lydiallee

Connect with Humaira Akhter: https://humairaakhter.com, https://www.linkedin.com/in/humairaakhter

Marketing

Business

Entrepreneurship

English

United States

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IN THIS EPISODE

humaira akhter

# lydia lee

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OTHER EPISODES IN THIS PODCAST

Ep 003 — Why Childhood Shit Makes Business Hard

April 6, 2026

Lydia and Humaira get into something a little deeper this episode. The stuff that runs quietly in the background long before you ever start a business. They both grew up with immigrant parents who worked hard, sacrificed a lot, and passed down a whole set of beliefs about what it means to succeed. …

01:11:37

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Ep 002 — Two People Who Chose Small

March 23, 2026

What happens when you build the business you thought you wanted and realize it's not the life you actually want? In this episode, Lydia and Humaira get into the real stories behind why they both chose small, not from scarcity, but on purpose. Lydia's highest revenue year came with Forbes features a…

00:55:51

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Ep 004 — Things We're Not Doing Anymore

April 20, 2026

Lydia and Humaira have both tried the things they were supposed to try. The funnels, the launch cycles, the lead gen coach who had them scrubbing lists. Some of it even worked, technically. But at some point, feeling bad about how you're doing something starts to count as data too. This episode is …

01:10:35

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Ep 005 — Marketing That Doesn't Feel Like Shit

May 4, 2026

Humaira would rather have a root canal than do sales. Lydia knows that desperate energy ain't sexy. So naturally we have a lot to say about what marketing looks like when it actually feels good. In this episode we both share what works for us, what it took to stop performing for algorithms we didn'…

01:02:39

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Ep 001 — What This Even Is

Feb. 20, 2026

Lydia's in Bali running a 25-hour-a-week business. Humaira's in Maryland with twins, building around her life instead of sacrificing it. We both said no to scaling, launching, and doing all the things we're "supposed" to do. So we decided to start a podcast together. When we first met, we talked f…

00:18:35

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