ABOUT THIS EPISODE
For more than a decade, one conference has been getting ahead of the headlines instead of chasing them. Host Dr. Laura Scherck Wittcoff sits down with Mark Treitel, founder of TechTainment, and Konrad Trope, the conference's co-chair, ahead of this year's event to talk about how a niche gathering on technology, entertainment, and the law grew into one of the country's premier forums for examining AI's legal, ethical, and business impact, and why staying "gutsy" enough to tackle hard conversations before they go mainstream is the whole point.
Guests
Mark Treitel, Founder, TechTainment A senior intellectual property and technology litigator with Quinn Emanuel, Mark recognized 12 years ago that no conference was seriously addressing the intersection of technology, entertainment, and the law. Rather than wait for someone else to fill that gap, he created TechTainment under the auspices of the Los Angeles Intellectual Property Law Association (LAIPLA). What began as a small gathering of a handful of speakers has grown into a full-day conference featuring more than 30 speakers and nearly 200 attendees from across the country.
Konrad Trope, Managing Shareholder, Trope and Trope Konrad comes from a family of eight attorneys whose legal careers date back to 1954, when his father, Eugene Trope, and his uncle co-founded the law firm Trope and Trope. Over the following 75 years, the firm has represented some of Hollywood's most illustrious names, including Cary Grant, Alan Ladd, Nicole Kidman, and Nick Cassavetes. Konrad has focused his own practice on entertainment and intellectual property litigation for the past 40 years. He was introduced to Mark and TechTainment in September 2022 after chairing a panel on ethics in the age of digital media at the seventh annual conference, and became co-chair in January 2023, since carving out a niche recruiting panelists and keynote speakers who are defining the boundaries of artificial intelligence.
What is TechTainment? TechTainment is an annual, one-day conference produced by LAIPLA, now held in partnership with the Sandra Day O'Connor College of Law at Arizona State University (ASU) at ASU's California Center in downtown Los Angeles. The conference brings together leaders in technology, entertainment, business, academia, and law to discuss the issues reshaping every industry, long before those issues become mainstream news.
- This year's conference: Friday, October 16, 2026, at ASU's California Center in downtown Los Angeles
- Keynote: David Alpert, CEO and co-founder of Skybound Entertainment, known for transforming intellectual property like Invincible into television, film, games, and tabletop products
- Panels include: recent developments in AI and entertainment law; recent developments in IP and entertainment law; how AI is changing greenlighting decisions in film and TV (moderated by Konrad, featuring Craig Wagner of Paradigm Talent Agency); managing AI data and addressing bias in prompt design (featuring speakers from Tokyo Broadcasting System, Microsoft, Lexus, DLA Piper, Amazon, and Oracle); algorithms and arbitrators, on implicit bias in tech-driven mediation (featuring Tricia Schaefer and Mike Murray of Vertex); a civility and professionalism panel featuring Dr. Wittcoff, the dean of Washington University School of Law, and a leading Southern California legal ethics expert; and a secret panel still being finalized at the time of recording
- Panelist Tracy Freed has spoken at all 12 years of the conference
Key Topics Covered
- A new civility requirement for California attorneys Beginning April 1, 2026, every California attorney must annually affirm a civility oath, pledging to conduct themselves with dignity, courtesy, and integrity, alongside new required training on civility and mental health awareness. Mark and Konrad discuss why professionalism and ethical conduct matter more than ever as AI transforms how lawyers practice, and why the legal profession, historically slow to prioritize wellbeing, is finally catching up.
- Clients "playing lawyer" with ChatGPT Mark shares how attorneys across the profession are now spending more time managing clients who arrive already convinced they've diagnosed their own legal issue using AI tools, requiring lawyers to sort fact from AI-generated assumption before real work can begin. His takeaway: these are powerful tools, but only tools, and lawyers still need the expertise to use them ethically and effectively.
- The pushback against "AI slop" Mark points to a growing cultural backlash against AI-generated content in entertainment, and a corresponding renaissance of audiences seeking out simple, well-told, human stories, citing the independent film Obsession and anticipation for Christopher Nolan's The Odyssey as evidence people still want real actors and real storytelling.
- Reading, learning, and the future of legal education Both guests raise concerns about AI's effect on critical thinking, particularly in law schools, where the traditional grind of close reading has historically been what makes lawyers effective. Mark argues bluntly that if students lose the ability to read and analyze because AI is doing it for them, the consequences extend well beyond the legal profession.
- The bigger picture: AI, dystopia, and the future of work The conversation turns to bigger-picture anxieties around AI, from military robotics to questions about what a society looks like if AI eliminates the need to work, framing these as exactly the kind of uncomfortable, ahead-of-the-curve conversations TechTainment exists to have.
- A shared love of things "AI can't replace" In a lighter moment, Mark reflects on losing an entire digital music collection to digital rights management, and his frustration with ads creeping into the modern moviegoing experience, both examples of technology's tradeoffs even in entertainment he loves.
- Why they're still doing this after 12 years Mark closes by reflecting on the sheer number of hours he and Konrad have poured into the conference over more than a decade, admitting there were plenty of moments he could have walked away for more billable hours or family time. His answer for why he hasn't: a genuine, long-term commitment to the vision, one he hopes people are still gathering around in 10 or 20 years.
How to Get Involved
- Register and learn more: LAIPLA.net/techtainment
- Pricing: Multiple tiers are available, including discounted rates for in-house attorneys, law students, LAIPLA members, and ASU alumni, with early bird pricing through the end of August
- Attend: The conference includes breakfast, lunch, and extensive networking opportunities
- Sponsor: Sponsorship tiers include Matrix, Luminary, Beacon, and Circuit level sponsors; interested organizations can reach out directly
Connect with Small & Gutsy
Website: SmallandGutsy.org
Email: Laura@SmallandGutsy.org
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