Stop Obsessing Over Page Speed. Your Shopify Store Has Bigger Problems | With Parth Suba, Part 1

Think your Shopify store is optimized because you've written product descriptions, filled out your SEO titles, and improved your page speed?

You might be focusing on the wrong things.

In this episode of The Simple and Smart SEO Show, Crystal Waddell sits down with ecommerce SEO expert Parth Suba to challenge some of the most common assumptions about Shopify SEO.

From overlooked Google Merchant Center product data to underused Shopify smart collections, Parth reveals opportunities that store owners may be missing, even when they've been working on SEO for years.

He also shares how expanding a grocery retailer's product categories helped increase revenue by 60%, why customer questions belong on your product pages, and how AI search is changing the way online shoppers discover products.

Crystal shares mistakes she discovered in her own Shopify store and the practical changes she's making to improve organic visibility.

🎯 What You'll Learn

• Why Google Merchant Center matters beyond paid shopping ads
• How Shopify smart collections can uncover new search opportunities
• Why your existing product categories might be limiting visibility
• Which SEO tasks Parth believes store owners may be overprioritizing
• How customer questions and feedback can improve product descriptions
• Why anticipating AI search follow-up questions matters
• How duplicate product URLs can complicate Shopify SEO
• Where video content and structured data fit into ecommerce search

💡 Key Takeaway

Your next SEO opportunity might not require creating another product or writing another blog post. It could be hiding in your existing product data, collection structure, or unanswered customer questions.

✅ Your Next Steps

1. Review your product information in Google Merchant Center for missing or incorrect fields.
2. Check Google Search Console and your store's internal search data for category opportunities.
3. Find one common customer question that your product pages aren't answering.
4. Review your Shopify collection pages for useful content below the product grid.

🔗 Connect With Parth Suba

Website: https://seomarathon.com

Find Parth Suba on LinkedIn.

SEO Talk Community

🎙️ About the Show

The Simple and Smart SEO Show, hosted by Crystal Waddell, helps small business owners, Shopify sellers, and creative entrepreneurs understand SEO, AI search, and digital visibility without unnecessary complexity.

Visit https://simpleandsmartseo.com

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Free checklist: Is your Shopify store quietly losing sales? Run the 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you make a purchase using one of my links, I ...