ABOUT THIS EPISODE

English
United States

TRANSCRIPT 🔗

SEARCH PAST EPISODES

Search past episodes of Shelf: The Building Blocks of Commerce.

OTHER EPISODES IN THIS PODCAST

Consumer behavior is shifting to a point where instant commerce is the mantra today. People are shopping at the point of discovery - and no longer dependent on just search-based shopping. Amidst such a shift, how can brands leverage new tech and GTM strategies to stand out in the crowd? Jyoti Bha…
Storytelling is important for any brand. When you know the product that you're buying a little bit more or who made it or you know there's some story behind the product that you're picking, you tend to love it more and you know the life time of the product increases because you take care of it bett…
BPC is one of the fastest growing segments in India - and has been important traditionally too with ayurvedic recipes and nuskas passed down through generations. In 2022, BPC grew to $26.3 billion - and with that burst of growth there is the paradox of choice Arush Chopra - Co-founder at Just Herb…
The conversation with Brendan Gillen covered a spectrum of strategies, emphasizing the pivotal role of Customer Lifetime Value (CLTV) and fostering lasting customer relationships. Brendan stressed the significance of meticulous planning, advising e-commerce businesses to start early and align thei…
Tailoring email content based on customer segments yields superior results. Personalization is not just a buzzword; it's a game-changer. Kelly Slessor, a prominent e-commerce expert shares insights on how brands can not only survive but thrive during the high-stakes period. Timing is everything. …
Disclaimer: The podcast and artwork embedded on this page are from Mason, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.