Episode 11: Before Digital Was Cool: Dominick Miserandino on Building Early and Building Bold

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Welcome back to SheCommerce, where power women, smart advocates, and real talk collide in the world of commerce.
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And where we go beyond the buzzwords, beyond the basket, and straight into conversations that actually matter.
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Because, as we know, this is not just business, it's personal.
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And today's guest?
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He's been building in digital since before most people even knew what digital media could become.
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And that's right, I said he.
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Not a mistake, he is our first official male guest, and we're talking some serious, serious founder energy, internet pioneer status, mainstream media stories, retail media insight, and all the celebrity chaos and gossip as well.
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So buckle up, buckle up, friends, because this one is going to be parts equal parts insightful and definitely, definitely entertaining.
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Yes, I'm excited.
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But before we jump into that, I wanted to see how you're doing.
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I know you had a situation earlier this week with your daughter not feeling well and you having to deal with a whole lot of vomits, you know, the way we show up as moms as, you know, sanitation cleanup and hair holder, um, emotional support during those hectic times, and an all-nighter, but not not the good all-nighter.
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This was not too much alcohol.
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This was the stomach bug to end all stomach plugs.
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And friends, did we or did we not tell you that we keep it real on this on this podcast?
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We are talking exorcist level vomage.
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I mean, at one point, vomage, yes.
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At one point, I was just like, oh my god, is she possessed?
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It was relentless.
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I'm just sitting there going, oh, this is not a this is not my thing.
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I can do emotional support.
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I can do, oh, I can kiss your boo-boo better, but this is not my thing.
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No.
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See, it's funny because I can do kid vomit.
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Yeah, I could do kid vomit, but when pets vomit, that's where I draw the line.
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I just I can't.
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I can't.
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It's weird, right?
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Uh it's strange.
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But I will say, you showed up.
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I had a call with you that that morning, and Jackie, you showed up looking fabulous, unfazed by it, and I would have never known.
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But I'm I no, she my my gorgeous, gorgeous Zoe decided that, you know, as part of the mama, mama, uh, daughter bonding moment that she would share her bugs with me.
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And I had just divested myself of nothing before I got on onto the call, and I'm just sitting there going, Oh my god.
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But it was such a cool call.
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I could not be on it.
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And uh, and then of course, after that, I then my body works in such a way that it went from the stomach bug to a migraine.
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So I was like, Well, this is a great week.
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The life of a I know the life of a great pocket.
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This is a good way, and I had a show.
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You're glowing, you're glowing, darling.
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I love it.
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Well, I'm glad everyone's feeling better, seriously.
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All right, Christina, what's it?
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What's going on?
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You know, it's my daughter's birthday today, actually.
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So happy eighth birthday, Jordanna.
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So lots of planning for that and um rapping, but you know, it's just been it's been a normal week otherwise.
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But it hasn't been a normal week for the commerce industry.
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There's some big news to share.
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I'll let you do the honors.
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How cool is this?
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And it's all over LinkedIn.
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Pacview and Reddit, new partnership, integration alert.
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Hello.
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I mean, I I think it's absolutely fantastic.
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You know, it's uh the a more sort of authentic and transparent conversation within communities.
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And I mean, why didn't we think about this before, right?
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Okay, and in fairness, I have to give myself credit on this because there was a while ago, like about six months, it was at grocery shop, I think, and we were talking about AI, and I everyone was saying sourcing Reddit is one of the number one sources for chat GPT, especially.
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And I said, why don't they monetize it?
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Like if I was Reddit right now, I'd be sitting in the room thinking about how I can monetize this and as a brand, how I can influence it.
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Lo and behold, you know, of course, Melissa Burdick, the genius she is, went and did this integration with them.
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So kudos to to both PacView and Reddit on it.
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But I think, you know, while it's obvious that why they would do this, I think the challenge is that Reddit does well and people enjoy it because it is so authentic, right?
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It's real talk.
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It's not the brand telling you the message you want to hear.
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So, you know, how will this potentially change that?
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You know, will it come across as in authentic inauthentic brand behavior and you know, more ads just selling you something versus, you know, how will that impact and how can brands still respect the culture of the community and show up in a way that is authentic?
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I think that's the hard part that they need to crack.
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I love that question.
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And you know what?
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Our guest talks will be talking and does talk about authenticity.
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And I think some of what he says or will say today will definitely speak to this.
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I'm really excited to see what's what's gonna happen with this.
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And I think the the other question that we're that we need to ask on here is is this the beginning of a broader trend where commerce platforms try to connect conversation and media and AI signals into one simple layer.
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Watch this space, right?
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And I mean, we already know that community conversation is influencing AI, so I think it will certainly influence the data environment more, and we'll have to just watch and continue to measure that.
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We're here for it.
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It is yeah, absolutely.
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And you know, uh your point that uh you made uh earlier is will influencers jump on the Reddit bandwagon and take away the very, the very heart of what Reddit's all about?
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Yeah.
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All right, well, on to some moves that deserve some attention here.
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This goes back back, back, back in the day.
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I won't say how long ago, because I'll age myself.
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But uh back when Helian was GSK or Glaxo Smith Klein, and I worked there alongside a just phenomenal young woman, uh Tilly.
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And we had such good memories from our GSK days.
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Um, and I'm happy to share that she has started a new position as U.S.
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commercial director and inorganic growth, quite the title, with Haleyong.
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So congratulations to Tish.
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And she is just a phenomenal marketing and brand leader.
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That's how I know you best when I was at GSK.
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So I'm sure you will absolutely continue to crush it in this new role as well.
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Congratulations, Tish.
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Wonderful, wonderful news.
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In other news, the incomparable, inimitable powerhouse and dynamo that is Stephanie Leffler, Steph Leffler, to those of us who used to work with her, is now the product wind SVP of strategic partnerships.
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Now I know Steph because she used to be the CRO at Flywheel.
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And before that, she created and was the founder of OneSpace.
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Steph is such a powerhouse, and going to Flywheel, or sorry, going to product wind reunites her with some of the OneSpace alumni with Lexi McCarthy, love, and our bestie, Amanda Wolf.
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Also love.
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Yeah.
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This is I'm so excited for this.
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So excited, and congratulations, Miss LaFloire.
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You're gonna rock it.
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Obviously, it's what you do.
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Yes, congratulations, and what an amazing crew to be working with.
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So, no doubt, one plus one will be three, and it's supercharged now.
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All right, well, on to welcome our guest.
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We are so excited to welcome the one and only Dominic Mizerandino to the show.
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Dominic.
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Dominic, we are so happy to have you.
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You are a founder, a lecturer, an author, a consultant, a board member, and true internet pioneer whose career stretches all the way back to the early days of digital in the mid-1990s.
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But you spent decades at the intersection of media, technology, and commerce, which means that you've seen the internet grow up, glow up, evolve, break, rebuild, and monetize itself several times over.
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You all founded the celebritycafe.com, one of the early online publications.
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And today you serve as CEO of Retail Tech Media Nexus.
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And on top of all of that, you serve on multiple boards, you support women in leadership, which we will talk more about today, and you bring a very rare comedic perspective on what companies are still getting right and very wrong in commerce today.
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Thank you for that intro.
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That is the most wonderful intro.
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Domic welcome.
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Well, we're gonna jump right in.
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We have all right, strap in, let's go.
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So you've, as Jackie mentioned, you've been building on the internet since forever, since 1995 ish.
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Yeah, 95-ish, yeah.
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When you were four.
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Yeah, when you were four.
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So you saw digital before it became this crowded, commercialized, complicated space, right?
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When you founded the celebritycafe.com, what did you see early that other people missed?
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I think it's just things that people still miss.
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What is the humanity between you and me that makes this connection?
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That has held true when I took over and flipped on Inquisitor, when I ran multiple other publications.
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I was a CMO of Adirond Picks, and when I'm selling the same question, you are connecting with people, which is commerce, and getting it out there.
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Now it's more influencer space, but that theme is actually the same exact theme.
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Rinse and repeat for 30 years.
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Figure out what people like, how to speak to them, how to connect with them.
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And it's not just the language of linguistics, it's the language of communication and what message will resonate with that right person and that right audience at that right time.
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Yeah, I love that.
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We you know, in my industry we talk consumer shopper insights, but I always say it's human insights.
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Like go back to that humanity and you know, what people, what resonates, just like you said, what do they want, you know, what is going to appeal and break through.
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Love it.
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I'm loving the phrase controlling eyeballs.
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I think I think that needs a t-shirt, Christina.
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Print it.
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Well, I think we also forget the basics at the end of the day.
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So when I uh I've helped by 100 plus e-commerce brands brands, and sometimes that's the message I'll tell them like you're still selling your widgets, you're still taking that connection.
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Was Adam Picks, one of the things I think that was most effective is I just took every day the top customers, called them up.
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Literally, thank you so much for your order, YesJ.
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I'm the CMO.
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Uh see how can I help you?
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How was your order?
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Did you get it?
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Did it look good?
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Because I needed to learn the language, the message of that customer.
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Like, what were they doing it for?
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You know, who was it?
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As opposed to what the data told me, which was there, and I could kind of match that data language with the language of the consumer at that point.
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And those two sometimes get forgotten.
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I like that.
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And that's such a that's such an important uh statement.
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It's not just about data and insights, it's about ultimately the data and insights is about your customer.
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So know the language, not just the data.
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You've had this fascinating evolution.
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Uh you've had this fascinating evolution from being the steward of businesses on platforms to becoming more intentionally the builder.
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What changed for you to for that shift?
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I guess the why in that I'm doing the media side.
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First, there was a shift in that that I was the uh center of attention.
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I was on the red carpets.
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I could tell stories of oh yeah, I was on the red carpet with Mike Tyson and uh Led Zeppelin.
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I had a fight with Wu Tang clan once.
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Oh, who doesn't?
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That's a tangential story.
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I don't want to go down the rabbit hole yet.
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But it was a wonderful time.
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But at the end of the day, there was this first shift, which was what's going to generate the revenue?
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What's keeping everyone employed?
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And I would frequently have debates where it might not be what I wanted either, but it got kept enough people on the boat.
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At the Celebrity Cafe, we had 70, 80 employees at one point.
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Like it was insane.
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And when you start thinking how many mortgages are being paid by this, you want to keep everyone in the boat.
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Then there was another shift, especially uh the past few years.
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I've dealt a lot more in this commerce side.
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And at times it was I would say comical because it's not really a fair assessment.
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I would talk to people and think you can get so in the weeds and forget the basic message that I had, especially from e-commerce, which is let's just sell the damn product.
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Are we selling enough cups?
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I frequently worked with these brands from the media side for 30 years.
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I knew the brands were calling me, how do I sell more?
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How do I get more eyeballs on my product?
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The retail space in general would sometimes get into the weeds a little bit.
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And I'd see businesses come and go and say, Yeah, we still need to sell the widgets.
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And especially when you look at this ecosystem, and I know people on the e-commerce side, especially who have, I mean, I'm shareholder businesses that are large scale that are kind of off that radar.
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And there's a lot of that that are off that radar, but yet doing really well because ultimately you kept track of that ultimate goal.
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What is the goal?
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Sell the darn widget, whatever that widget may be.
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Right.
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So was there, can you think of a maybe a specific moment when you realized that, hey, I don't want to just manage what's already existing.
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I want to go create what's next.
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Like, did you have that tipping point or realization at some point?
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I vary.
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I think also it's funny, I'll get that question from people, CEOs asking.
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I have a lot of CEO coaching I'm doing.
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I love that.
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I say it's all stuff dependent on the phase of your life, the where you are, what you want.
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Right now I have RTM Nexus, we are doing events and webinars and all that other wonderful stuff.
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That's connecting to people.
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But if you call Dominic when my daughter was eight and I was running a the celebrity cafe, I didn't want to see anybody.
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I had this remote office, I was happy.
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I wasn't going to any of the red carpets in any way.
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I didn't need to connect.
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I got my kid, I'm happy.
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Yeah.
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Well, even the user, right?
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Like to know where they are in their life stage.
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If you're trying to sell them, like you said, sell them the damn product.
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Well, you need to understand where they are in their life and how they're gonna use that product and what's you know, what role is even where it's fluid.
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Yeah.
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You saw this example recently going viral with the whole eating the burger situation.
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Oh my god.
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The more the CEO eats it authentically, yes, and the the guys winning it are just the ones going, dude, this is ridiculous.
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I'll eat a free I'll eat a burger, you know, like who cares?
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And I think that speaking to it, uh Wendy's does a great example on social media where they're just going crazy or people we connect with this influencer, we think it's influencer, and I think influencer is just the immediacy of conversation that we always connect with.
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We connect with people, and brands are people, and brands are that brand speaking, and that's all we want.
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We don't want a slideshow.
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You know, we want a person.
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Yes, and then when you have the person, 10 minutes into the before our prep call, all three of us are laughing and joking, and it creates that bond much better than if I said, here's my resume, here's everything I've done, here's this.
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You can read that later.
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You let's just just see how we all look and feel about life.
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Completely, completely.
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Taking it back to your life, back on track.
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Back on track.
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You know, we mentioned this before that you've been a founder, lecturer, consultant, an author, and CEO, a board member.
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I mean, I'm running out of fingers here, you know?
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Which you're running out of fingers.
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Okay.
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I just throw that in, you know.
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I like it.
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I like it.
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I love it.
00:17:02.720 --> 00:17:07.359
Which of these roles, Dominic, taught you the most about leadership?
00:17:07.519 --> 00:17:10.160
And which one humbled you the fastest?
00:17:10.400 --> 00:17:12.559
You had to get so deep after we're laughing.
00:17:12.720 --> 00:17:14.640
You had to get so deep after we're laughing.
00:17:15.039 --> 00:17:16.880
We don't meet you when you're vulnerable.
00:17:16.960 --> 00:17:18.240
That's what we do.
00:17:19.119 --> 00:17:19.759
You kick it.
00:17:19.920 --> 00:17:20.720
That's yeah, I've got to be.
00:17:21.920 --> 00:17:23.359
We're gonna get you to cry on the couch.
00:17:23.440 --> 00:17:23.680
Come on.
00:17:23.920 --> 00:17:26.640
Oh, believe me, I've I've been married to that too, so it's fine.
00:17:26.720 --> 00:17:28.880
I'm married a Sicilian, that's what happens, you know?
00:17:29.119 --> 00:17:31.920
I think, first of all, you never stop learning.
00:17:32.000 --> 00:17:35.200
I believe there's a growth mindset in education, and you have to.
00:17:35.519 --> 00:17:42.240
The reason I think the growth mindset is applicable because the more diverse your knowledge, the better and easier it is for each one.
00:17:42.400 --> 00:17:47.200
I first studied Spanish, then I studied Italian, then I studied Sicilian, then I studied French.
00:17:47.279 --> 00:17:54.000
And that's not the brag of each, it's that each was additive to the previous, allowing for an addition.
00:17:54.160 --> 00:17:56.880
And yes, they were all romance, so one fit the other.
00:17:57.039 --> 00:18:04.079
In college, I studied piano, guitar, bass, and at that point, one is additive from the other.
00:18:04.319 --> 00:18:05.599
So you do need the basics.
00:18:05.759 --> 00:18:06.880
I joke all the time.
00:18:07.039 --> 00:18:11.599
I had someone ask me in college to fill in for their Metallica band.
00:18:11.680 --> 00:18:14.559
I, on the other hand, studied Bach on the Harpsichord.
00:18:15.119 --> 00:18:15.440
Yes.
00:18:15.599 --> 00:18:17.920
I was classically trained in Bach on the Harpsichord.
00:18:18.000 --> 00:18:18.559
So the Narco.
00:18:18.720 --> 00:18:19.680
Bach was the basis.
00:18:19.920 --> 00:18:25.759
Yeah, and I was the basis for me playing the bass was all Bach riffs the whole time.
00:18:26.000 --> 00:18:27.519
You need that basic.
00:18:27.680 --> 00:18:36.000
And I think, in fact, there was a Nirvana interview where he said all the Nirvana drumming was he was playing disco for the 70s.
00:18:36.240 --> 00:18:39.279
So knowledge grows upon each other.
00:18:39.519 --> 00:18:40.799
Dave Grohl was saying that.
00:18:41.039 --> 00:18:46.720
So each of these things to me is not necessarily isolated.
00:18:46.960 --> 00:18:51.200
They're additive and they should be, and they're tangential, and they're going.
00:18:51.519 --> 00:18:53.839
Um, I've done one or two conferences in my life.
00:18:54.000 --> 00:18:58.720
I've probably been on stage a hundred times, and then someone got me into corporate facilitation.
00:18:58.880 --> 00:19:02.079
Is that different or is that internal conference basically?
00:19:02.640 --> 00:19:06.799
Internal conference without an audience with a guided format.
00:19:06.960 --> 00:19:12.319
And I think you have to just succeed is not succeed, that's not the right answer.
00:19:12.559 --> 00:19:16.720
In a career, I think it's easier when you are always learning, study.
00:19:16.880 --> 00:19:20.319
And for me, lastly, it it becomes almost a hobby after a while.
00:19:20.559 --> 00:19:23.519
Am I working when I go next week to Vegas?
00:19:23.599 --> 00:19:27.039
Or is it vacation when I'm playing piano in the lobby having a bowl?
00:19:27.839 --> 00:19:28.960
A little bit of bowl.
00:19:29.440 --> 00:19:30.079
Exactly.
00:19:30.319 --> 00:19:33.599
And that's where it really becomes fun when you can connect those dots.
00:19:33.680 --> 00:19:36.000
Is this oops, I'm sorry, I messed the camera already.
00:19:36.400 --> 00:19:38.480
Is this work, this podcast?
00:19:38.720 --> 00:19:41.839
Or is it the resultant is sort of media training?
00:19:41.920 --> 00:19:46.480
Because I've been on TV a lot and I understand some degree of presentation of a message within the soul.
00:19:46.720 --> 00:19:48.880
Or is it this is a great time?
00:19:49.039 --> 00:19:57.119
You know, and that to me becomes a culmination too, is if you can learn enough to enjoy enough, enjoy life at the time, and then hooray.
00:19:58.480 --> 00:20:19.680
I love that because um I was I was actually literally talking about this um earlier today, about the pot this podcast, Karina, that I will research and review and do stuff till crazy o'clock at night, not because I have to, but because I'm just enjoying it that much.
00:20:20.559 --> 00:20:23.920
You know, it is this is this is so much fun.
00:20:24.160 --> 00:20:27.519
Even though I'm doing it with so much fun.
00:20:28.160 --> 00:20:28.720
Wow.
00:20:28.960 --> 00:20:29.440
Wow.
00:20:29.839 --> 00:20:31.039
Even though.
00:20:31.359 --> 00:20:31.680
Okay.
00:20:32.000 --> 00:20:32.720
Yeah, okay.
00:20:32.799 --> 00:20:33.440
I'll cut you.
00:20:33.519 --> 00:20:34.160
I'll cut you.
00:20:34.240 --> 00:20:34.720
She says.
00:20:39.519 --> 00:20:40.319
I'm ready.
00:20:42.400 --> 00:20:44.480
Jack and you're dead to me.
00:20:44.880 --> 00:20:46.079
What are you gonna call it?
00:20:46.240 --> 00:20:46.960
We love a podcast.
00:20:47.200 --> 00:20:48.000
They commerce.
00:20:48.160 --> 00:20:51.599
Okay, we'll be yeah, they commerce altogether, everyone commerce.
00:20:51.759 --> 00:20:52.079
I'm ready.
00:20:52.240 --> 00:20:57.279
All right, well, speaking of commerce, you sit on six boards that but not enough.
00:20:57.440 --> 00:20:57.839
Not enough.
00:20:58.160 --> 00:20:58.960
Not enough, crazy.
00:20:59.119 --> 00:21:00.319
I don't know where you find the time.
00:21:00.400 --> 00:21:04.720
Um, but I'm sure it gives you a really unique vantage point.
00:21:04.880 --> 00:21:12.880
So from what you hear and what you see, what decisions are retail and commerce companies still struggling with now?
00:21:13.200 --> 00:21:22.720
I used to think the answer to that question was gonna be so deep that you're gonna have to study an MBA or two just to understand the answer to that question.
00:21:22.960 --> 00:21:26.880
The reality becomes at times comically simple.
00:21:27.119 --> 00:21:28.880
It's talking, communicating.
00:21:29.119 --> 00:21:29.920
That's number one.
00:21:30.079 --> 00:21:34.640
I was doing a corporate facilitation this past within this month of March.
00:21:34.880 --> 00:21:42.480
And most of the time it was simply taking the language of the CTO and saying it to the language of the CMO.
00:21:42.640 --> 00:21:44.000
And saying it to the language.
00:21:44.160 --> 00:21:47.759
So I was with the CTO and he mentioned uh a MySQL database.
00:21:47.839 --> 00:21:56.079
And I said, All right, everyone who doesn't know, MySQL database is much more elaborate than a CSV file, much more elaborate than you see in Google Drive, but not too elaborate.
00:21:56.160 --> 00:21:56.720
We can handle it.
00:22:00.079 --> 00:22:02.880
Everyone engaged him is just the most exciting thing.
00:22:03.039 --> 00:22:10.880
And I was like retranslating each of these things because everyone sat there in the room, shirts puffed up, and they're like, No, I understand.
00:22:10.960 --> 00:22:11.680
No, you don't.
00:22:11.839 --> 00:22:14.079
You have no clue what the other guy is saying.
00:22:14.319 --> 00:22:17.839
And I think so many retail, but it's not even retail.
00:22:18.000 --> 00:22:22.799
So many organizations don't realize, and then they double down.
00:22:23.039 --> 00:22:27.039
I am the four-time MDA of data science.
00:22:27.200 --> 00:22:36.000
Well, great, but you still need to explain that to the guy across the table so that we can all decide things together in a healthy, normal environment.
00:22:36.160 --> 00:22:39.359
So it's simple communication across the board.
00:22:39.680 --> 00:22:46.319
We resonate with simple messaging, no matter how smart one needs to might be or not.
00:22:46.480 --> 00:22:49.200
At the end of the day, we all want to just understand each other.
00:22:49.359 --> 00:22:49.759
That's it.
00:22:50.079 --> 00:22:51.759
And work together happily, hopefully.
00:22:51.920 --> 00:22:52.079
Okay.
00:22:53.680 --> 00:23:00.400
So communication is where you have companies struggling right now, but where are leaders stuck?
00:23:00.559 --> 00:23:01.759
So is it speed?
00:23:01.839 --> 00:23:03.119
Is it prioritization?
00:23:03.279 --> 00:23:04.000
Is it talent?
00:23:04.079 --> 00:23:04.960
Is it diversity?
00:23:05.119 --> 00:23:06.720
Is it data overload?
00:23:06.960 --> 00:23:08.559
You know, fear of making the wrong back.
00:23:08.880 --> 00:23:09.200
Yes, yes.
00:23:09.359 --> 00:23:09.920
Yes, yes.
00:23:10.559 --> 00:23:11.680
D, all the above.
00:23:12.000 --> 00:23:13.440
Yeah, it is beyond D.
00:23:13.680 --> 00:23:16.319
It is D, D is all beyond.
00:23:16.720 --> 00:23:18.480
Because, first of all, talent.
00:23:18.640 --> 00:23:19.839
I encounter that so often.
00:23:20.000 --> 00:23:22.319
People think they lose talent because of the salary.
00:23:22.480 --> 00:23:25.119
People lose talent because of the personality.
00:23:25.279 --> 00:23:29.759
I'm sure based on the podcast I'm on, you never cross a woman, you know, scorn a woman.
00:23:29.839 --> 00:23:36.160
And uh like it's not as if you're losing an employee because oh, she was paid X, Y, Z.
00:23:36.640 --> 00:23:39.759
It's because of uh respect.
00:23:40.079 --> 00:23:47.440
I actually had one woman who applied for a job with me, and uh I'll just make up the numbers so she can't be identified.
00:23:47.519 --> 00:23:51.200
And she said she's looking for the X.
00:23:51.519 --> 00:23:54.400
And I five, let's say five, and I said, Great.
00:23:54.559 --> 00:23:55.759
So we have to negotiate.
00:23:55.920 --> 00:23:59.279
I can't accept paying you less than six.
00:23:59.519 --> 00:24:01.599
You're a mom and you have kids, and no.
00:24:01.680 --> 00:24:03.039
I said, Are you willing to negotiate with me?
00:24:03.119 --> 00:24:04.319
Because I'm a hard-ass negotiator.
00:24:04.400 --> 00:24:07.759
She goes, you two as you gave me a number higher than the number I asked for.
00:24:08.000 --> 00:24:14.720
And for me, I realized you treat people with respect, your retention goes up, your loyalty goes up.
00:24:14.880 --> 00:24:16.480
That's the logic we've got.
00:24:16.720 --> 00:24:17.440
The golden rule.
00:24:17.599 --> 00:24:18.720
The golden rule, right?
00:24:18.960 --> 00:24:19.680
Basically.
00:24:19.920 --> 00:24:24.640
And then you have on top of it the challenge of data you mentioned where data overload.
00:24:24.720 --> 00:24:28.240
And yes, we overwhelmingly have a ridiculous amount of data.
00:24:28.319 --> 00:24:32.559
But I usually tell people, especially the ones I'm on boards with and advise, this is all great.
00:24:32.720 --> 00:24:36.400
But if you go to the doctor and say, Am I gonna have a heart attack and drop dead?
00:24:36.559 --> 00:24:37.759
You don't want all the data.
00:24:37.920 --> 00:24:40.880
You just want to know, am I gonna drop dead of this heart attack?
00:24:41.039 --> 00:24:41.839
Yes or no.
00:24:42.079 --> 00:24:46.319
You handle the data, and that's where the end user organization, that's all they need.
00:24:46.559 --> 00:24:50.160
Post more of this, do more of that, sell more of this, essentially.
00:24:50.319 --> 00:24:52.640
You know, it's that's it in a nutshell, basically.
00:24:53.039 --> 00:24:53.200
Yeah.
00:24:53.359 --> 00:24:56.960
Well, you've talked a lot about the communication issues, right?
00:24:57.039 --> 00:25:00.240
And and the the importance of simplicity in messaging.
00:25:00.400 --> 00:25:10.720
So as you've spent time in mainstream media and now in retail tech focused leadership, what does commerce still misunderstand about storytelling and the importance of that?
00:25:10.880 --> 00:25:14.240
And what does media maybe still misunderstand about commerce?
00:25:14.559 --> 00:25:20.559
We have communicated as a society with storytelling since the days of sitting around the campfire.
00:25:20.720 --> 00:25:32.079
And I think that is the great reminder that, you know, we technology advances, and I'm bringing back all of these arcane references because archaic references.
00:25:32.400 --> 00:25:34.319
Because that's the truth.
00:25:34.480 --> 00:25:36.079
It's the unifying thread.
00:25:36.240 --> 00:25:39.920
It's not archaic, it's not ancient, it's the unifying thread.
00:25:40.079 --> 00:25:41.599
We go click headlines.
00:25:41.680 --> 00:25:49.119
We yes, we click headlines due to engagement, but you know, engagement is also when the kids screamed extra, extra read all about it on a street corner, is engagement.
00:25:49.279 --> 00:25:51.039
It is the same unifying thread.
00:25:51.119 --> 00:25:55.200
And what we forget, we get distracted by the data and forget these core elements.
00:25:55.519 --> 00:26:03.759
Storytelling is making that story, whether brand and or movie, that you can repeat later at the next campfire.
00:26:03.920 --> 00:26:17.359
If everyone can repeat the story of plot to Star Wars, but if you think the most successful brands can repeat, Ben Affleck is speaking with a Boston accent about Dunkin' Donuts.
00:26:17.680 --> 00:26:19.599
We all seen that ad by now.
00:26:20.319 --> 00:26:24.559
And the brilliance is we now go Dunkin' Donuts, Boston coffee.
00:26:24.640 --> 00:26:25.440
That feels good.
00:26:25.599 --> 00:26:28.319
Much better than some coffee from machine.
00:26:28.400 --> 00:26:30.480
It's from Boston where it's cold in the winters.
00:26:30.559 --> 00:26:31.359
I know Boston.
00:26:31.599 --> 00:26:33.200
I could tell that story.
00:26:33.440 --> 00:26:35.200
Wendy's is snarky.
00:26:35.359 --> 00:26:36.319
They don't care.
00:26:36.480 --> 00:26:37.680
They're snarky.
00:26:38.000 --> 00:26:41.599
That story I could repeat the fire around the fire.
00:26:41.920 --> 00:26:42.960
And that's different.
00:26:43.119 --> 00:26:47.039
So if I'm tired of McDonald's and Breaking and I want snarky, I have an answer.
00:26:47.200 --> 00:26:55.759
And I'm saying that because that repeat is a basically a five-word story, a five two lines, three lines.
00:26:55.920 --> 00:27:02.880
At times, because of tech, because of advancements, and I'm the first guy, I'm the more techie than most people you know I've seen.
00:27:02.960 --> 00:27:04.640
And yet, we're still at the root.
00:27:04.720 --> 00:27:05.680
We're still at the basics.
00:27:06.880 --> 00:27:15.759
Do you think, do you think, Dominic, that we've moved so far away from the storytelling and the campfire and the s'mores, right?
00:27:15.920 --> 00:27:23.119
We've moved so far away from that because we're so distracted by the buzzwords, the AI, being future-ready.
00:27:25.200 --> 00:27:29.359
Do you think that that is fundamentally the challenge that we have going on?
00:27:29.519 --> 00:27:37.839
And what, you know, what exactly is going to separate your company A from company B in terms of truly being future-proof?
00:27:38.000 --> 00:27:42.559
I guess my question is: does future-proof mean going back to s'mores and campfires?
00:27:42.799 --> 00:27:46.640
Or is it a little souson of AI as well?
00:27:46.880 --> 00:27:47.759
Do you see what I did there?
00:27:47.839 --> 00:27:48.240
I used this.
00:27:48.400 --> 00:27:49.759
You're doing great references.
00:27:49.920 --> 00:27:50.240
I see.
00:27:50.640 --> 00:27:52.160
Believe me, I see it.
00:27:55.039 --> 00:27:58.240
I think it's not going to campfires.
00:27:58.400 --> 00:28:02.319
It's recognizing campfires are always there.
00:28:02.559 --> 00:28:08.559
We're always responding to people at the base story.
00:28:08.799 --> 00:28:10.160
Why do we connect?
00:28:10.400 --> 00:28:12.079
We connect because of this.
00:28:12.240 --> 00:28:13.440
That's the basic.
00:28:13.599 --> 00:28:15.279
I can't make it any easier.
00:28:15.440 --> 00:28:16.880
I can't make it any clearer.
00:28:17.039 --> 00:28:21.119
I can't make it any more, you know, simple, if you will.
00:28:21.359 --> 00:28:24.319
I think we lose sight of that.
00:28:24.559 --> 00:28:26.480
AI can enhance that.
00:28:26.720 --> 00:28:32.000
So I wouldn't necessarily say, dear AI, write a story from scratch.
00:28:32.079 --> 00:28:33.920
It doesn't understand the human experience.
00:28:34.160 --> 00:28:39.599
But I might, might use it to read the story and tell me, does it make sense to you?
00:28:39.759 --> 00:28:41.599
Break the story down to three sentences.
00:28:41.759 --> 00:28:46.640
If I can't repeat out loud Boston coffee, sunken donuts, that's it.
00:28:46.799 --> 00:28:50.480
AI is not good at that, but it is good at enhancing.
00:28:50.559 --> 00:28:58.000
Or what I'll use it for frequently is I'll battle out my feelings and say, dude, take all these notes and make them short and clear.
00:28:58.319 --> 00:29:04.079
You know, like, but I think we lose it because it's not going back, it's not reversing.
00:29:04.240 --> 00:29:05.119
We're humans.
00:29:05.359 --> 00:29:11.119
We all respond to Jack and Jill went up the hill to get a like basic stuff.
00:29:11.279 --> 00:29:16.480
We learn language from I want food, I want water, whatever it is.
00:29:16.640 --> 00:29:19.920
And those are the basics there, the core elements.
00:29:20.160 --> 00:29:23.519
I think you are seeing it working when you look at messaging.
00:29:23.680 --> 00:29:26.960
That messaging becomes simple and we kind of work our way out.
00:29:27.200 --> 00:29:30.720
You know, Whole Foods has Whole Foods, then I'll look at the ingredients.
00:29:30.880 --> 00:29:35.119
This makes me happy, then I'll read the ingredients later on at that point.
00:29:35.279 --> 00:29:37.279
But we're all just want to connect.
00:29:37.440 --> 00:29:38.319
Have a good day.
00:29:38.480 --> 00:29:38.960
That's it.
00:29:39.119 --> 00:29:39.920
That's all I got.
00:29:40.160 --> 00:29:41.119
Very, very true.
00:29:41.359 --> 00:29:42.880
So we've thank you.
00:29:43.039 --> 00:29:44.160
And yes, agree.
00:29:44.319 --> 00:29:48.240
I think it's I agree that we we have lost sight of the campfire.
00:29:48.400 --> 00:29:50.720
Um, and it's about keeping connected.
00:29:50.880 --> 00:29:54.559
We're not gonna pivot to the she of the she commerce.
00:29:54.640 --> 00:30:05.680
And the one thing we care very deeply about here is not just women in leadership, but the advocates who actively help and support and create better businesses and better rooms, right?
00:30:05.839 --> 00:30:09.359
So you've been very vocal in supporting women, and we love that.
00:30:09.599 --> 00:30:11.759
I mean, your current business partner is a woman.
00:30:12.000 --> 00:30:13.599
So what have women leaders?
00:30:14.079 --> 00:30:14.640
She's amazing.
00:30:15.200 --> 00:30:16.720
Well, of course, she's a woman.
00:30:19.599 --> 00:30:20.640
Can I say that, Christine?
00:30:20.880 --> 00:30:22.240
Okay, let me get the question in.
00:30:23.599 --> 00:30:28.240
Um, what have women leaders taught you about building stronger companies?
00:30:28.559 --> 00:30:35.119
I've been blessed that of the past four to five companies I've run.
00:30:35.279 --> 00:30:37.440
My number two has always been a woman.
00:30:37.759 --> 00:30:42.720
Um, with this RTM Nexus, and as I said, no, you're a partner, like that's it.
00:30:43.119 --> 00:30:58.000
I love the fact that my message of humanity, empathy, connection is pretty inherent in the nature of communication of a woman in general.
00:30:58.160 --> 00:31:03.200
It's a language that is naturally spoken.
00:31:03.359 --> 00:31:09.200
There's also a language uh collaborative versus competitive.
00:31:10.079 --> 00:31:20.240
Um I remember I had a big uh argument with some friends of mine in college when I was playing soccer with the uh Latino guys, and I was terrible.
00:31:20.400 --> 00:31:23.839
I was probably the worst possibly you could ever be at playing soccer.
00:31:24.000 --> 00:31:29.680
And you see these fields of well fit Latino men and me.
00:31:30.000 --> 00:31:32.240
And yet they were like, Are you trying to win?
00:31:32.480 --> 00:31:35.200
No, trying to lose, I said once.
00:31:35.440 --> 00:31:39.519
I mean, I'm not trying, I said it's natural, working out for me.
00:31:39.680 --> 00:31:43.119
I'm getting my goal right there, I'm losing very well.
00:31:43.440 --> 00:32:01.440
And they couldn't understand that I was happy playing soccer, practicing my Spanish, making new friends, understanding or trying to understand the best of my ability, the difference between these different cultures, having a great time, learning to dance also for the first time at age 20 something at that point.
00:32:01.759 --> 00:32:03.119
That was the goal.
00:32:03.359 --> 00:32:07.359
The goal was not necessarily to defeat my enemies.
00:32:07.519 --> 00:32:08.319
I don't need to.
00:32:08.400 --> 00:32:09.200
I didn't care.
00:32:09.359 --> 00:32:13.119
And that's a value I have seen when there's more of a collaborative.
00:32:13.279 --> 00:32:17.839
One of the things I try always lead with is I'll say all the time, please tell me how I've screwed up.
00:32:18.000 --> 00:32:23.200
And I do find women generally, sometimes it's more you have to say, okay, okay, okay, you've told me.
00:32:23.279 --> 00:32:24.240
Now you've told me more.
00:32:24.400 --> 00:32:25.440
Okay, now I'm in tears.
00:32:25.599 --> 00:32:27.680
I don't need to be told that degree.
00:32:28.880 --> 00:32:32.799
That's a warning not to marry a Sicilian woman every so often there, too.
00:32:33.039 --> 00:32:35.039
They'll tell you already often.
00:32:35.359 --> 00:32:36.400
You asked for it.
00:32:36.640 --> 00:32:40.000
You know, I actually to speak to it, which is funny, was differently.
00:32:40.160 --> 00:32:45.279
Someone asked me, What, as a gotcha question, what is your stance on DEI?
00:32:45.759 --> 00:32:48.960
And I looked at the gentleman and I said, You look great today.
00:32:49.119 --> 00:32:49.839
He said, I'm sorry.
00:32:50.319 --> 00:32:51.359
Your outfit looks great.
00:32:51.519 --> 00:32:52.559
Did you pick it yourself?
00:32:52.720 --> 00:32:53.279
He goes, Yes.
00:32:53.359 --> 00:32:54.240
I said, No, you didn't.
00:32:54.400 --> 00:32:55.839
Your wife approved it, I bet.
00:32:55.920 --> 00:33:00.880
And the saleswoman was there and she nodded her head because there's no way you chose that particular outfit.
00:33:00.960 --> 00:33:01.599
And he laughed.
00:33:01.680 --> 00:33:02.079
He said, Yes.
00:33:02.160 --> 00:33:04.559
I said, DEI to me is just the diversity of opinion.
00:33:04.720 --> 00:33:07.440
I just would like to have six people tell me I'm wrong.
00:33:07.599 --> 00:33:12.720
And not too often, not too much, and especially when I'm driving on the highway, it's a different story.
00:33:13.519 --> 00:33:15.920
But generally, you know, you need that.
00:33:16.079 --> 00:33:30.400
You need somebody to look at you and say, now, uh, where I've been blessed with Vanessa as my partner, RTM Nexus, she has been the type who um will later say, Hey, that was great, great, you did great.
00:33:30.559 --> 00:33:31.519
Don't get me wrong.
00:33:31.680 --> 00:33:34.880
But you know, in that podcast with Christina, again, you did great.
00:33:36.799 --> 00:33:37.759
And I'm like, okay.
00:33:38.240 --> 00:33:39.440
Here it comes, here it comes.
00:33:39.759 --> 00:33:40.640
I can take it.
00:33:40.880 --> 00:33:43.200
But that's how one learns.
00:33:43.839 --> 00:33:45.599
You are never going to learn.
00:33:45.839 --> 00:33:47.039
Are you losing it, Jack?
00:33:47.440 --> 00:33:47.920
Nope.
00:33:48.160 --> 00:33:52.640
No, but you don't learn from the constant Yes, you did amazing.
00:33:52.799 --> 00:33:54.160
Yes, you did amazing.
00:33:54.319 --> 00:34:03.680
We are all doing great, but I don't even think uh Serena Williams will say she is the best at tennis without any need of guidance.
00:34:03.839 --> 00:34:16.320
And sometimes when you approach criticism from the place of guidance and education and collaborative versus victory, destruction of your enemies, it's much more healthy.
00:34:16.719 --> 00:34:20.079
And you you find that women lean into that profile more than men.
00:34:20.480 --> 00:34:22.239
I would agree with that statement.
00:34:22.559 --> 00:34:23.840
Generally speaking.
00:34:24.079 --> 00:34:27.039
Of course, I'll get tomatoes thrown in my front door later, but for the moment.
00:34:27.519 --> 00:34:27.760
That's right.
00:34:28.000 --> 00:34:38.400
I think, you know, there's a lot of people, not just men, who genuinely want to be advocates or they say they're advocates, but sometimes the actions don't match the words, right?
00:34:38.480 --> 00:34:40.800
They're they're just alleys in name only.
00:34:40.960 --> 00:34:46.960
So uh what if you know someone's listening and they really want to be an advocate and an ally?
00:34:47.119 --> 00:34:49.039
How does that look like in practice?
00:34:49.199 --> 00:34:50.559
What would you tell them?
00:34:50.639 --> 00:34:51.199
How do they show up?
00:34:51.440 --> 00:34:55.840
You realize that's the most pressure-filled question I think I've gotten all day.
00:34:56.000 --> 00:34:56.320
All right.
00:34:56.559 --> 00:34:58.559
So I hate you for it, but I'll say it.
00:34:58.960 --> 00:35:01.280
Don't make you married to a Sicilian, you're used to this.
00:35:01.840 --> 00:35:02.239
Pressure.
00:35:02.400 --> 00:35:02.559
Yeah.
00:35:02.719 --> 00:35:04.000
Yeah, I'm married to a Sicilian.
00:35:04.079 --> 00:35:06.960
I get it four times a day from the Sicilian, basically.
00:35:07.280 --> 00:35:12.880
I think it is not necessarily the answer to your question.
00:35:13.119 --> 00:35:20.639
How does one be an ally to women is the same as ally to this or a how does one connect?
00:35:20.800 --> 00:35:23.440
To me, is the primary guiding force.
00:35:23.679 --> 00:35:29.599
How does one learn through the experience where they're getting it right and wrong?
00:35:29.840 --> 00:35:31.920
At times, like I have a different issue.
00:35:32.079 --> 00:35:33.840
I'm genuinely curious.
00:35:34.159 --> 00:35:41.119
I had an experience where I was asking this guy how to pronounce a word with a Puerto Rican accent versus a Mexican accent.
00:35:41.199 --> 00:35:44.159
And at first he thought I was like making fun of him.
00:35:44.239 --> 00:35:46.800
I was like, no, dude, I'm sorry I came across that way.
00:35:46.960 --> 00:35:49.119
I really was curious of the difference.
00:35:49.360 --> 00:35:53.599
And curiosity is healthy, curiosity is good.
00:35:53.760 --> 00:36:01.360
And I think that ally nature is better than is better served with curiosity.
00:36:02.159 --> 00:36:09.119
Yeah, I think it just it connects back to everything you've been saying, which is to be curious, to really connect to the individual.
00:36:09.280 --> 00:36:16.559
Like women is not a one size fit-all for every woman, or you know, uh whatever.
00:36:16.719 --> 00:36:22.320
If you're a minority, that's not a one size fit-all for everyone, you know, whatever it may be, income level.
00:36:22.480 --> 00:36:38.719
But I I think to your point, it's like, do you lean in and really try to learn like who that person is, um, regardless of you know, those external factors or things you might make a judgment call on and and continue to learn and and also admit when you get it wrong?
00:36:38.880 --> 00:36:41.280
It's okay because we're not all alike.
00:36:41.440 --> 00:36:46.320
You don't know what's happening inside someone's head and inside their heart.
00:36:47.039 --> 00:36:52.559
Now keep in mind one needs to be open to receiving it is half the issue.
00:36:52.719 --> 00:36:56.719
One has to be open to providing it is half the issue.
00:36:56.960 --> 00:37:06.719
I have a great friend, the Chuddy Ball, you might know or not, um talked to him and he called me up once and after his podcast, and he has a great podcast.
00:37:06.800 --> 00:37:10.320
Uh, he calls me up and he says, Yeah, I didn't like your answer to this one.
00:37:10.480 --> 00:37:11.440
Do you want to redo it?
00:37:11.599 --> 00:37:13.360
I was like, Great, fine with it.
00:37:13.519 --> 00:37:14.960
I did not do it right.
00:37:15.119 --> 00:37:30.719
We actually got on stage, and you can see that clip on uh LinkedIn on my profile wall, and um, we address this whole conversation where our friendship was simply born out of a willingness to say, Yeah, I agree with you on there, I disagree with you.
00:37:31.360 --> 00:37:39.599
It's not about also winning the argument, it's about understanding and learning and growing as people.
00:37:40.400 --> 00:37:41.679
Relationship advice too.
00:37:42.000 --> 00:37:42.960
Words to live by.
00:37:43.199 --> 00:37:43.679
I try.
00:37:43.760 --> 00:37:45.519
Uh, do I succeed all the time?
00:37:45.679 --> 00:37:46.480
No, no.
00:37:46.639 --> 00:37:49.119
I think one has to constantly try, though.
00:37:49.440 --> 00:37:50.800
Alrighty, let's move on.
00:37:51.119 --> 00:37:53.440
I'm seeing you guys get ready for the next deep question.
00:37:53.679 --> 00:37:55.199
Oh, this is this is very deep.
00:37:55.280 --> 00:37:56.480
This is the fun side.
00:37:56.639 --> 00:37:57.920
The human side, if you will.
00:37:58.079 --> 00:37:59.920
So we haven't gotten to it enough.
00:38:00.159 --> 00:38:00.880
No, no, no.
00:38:00.960 --> 00:38:02.000
This was just the surface.
00:38:02.079 --> 00:38:02.639
It's all about you.
00:38:03.360 --> 00:38:07.599
I'm ready to feel so you I'm ready to feel vulnerable.
00:38:08.159 --> 00:38:11.840
You've interviewed a lot of celebrities over the years, right?
00:38:12.079 --> 00:38:20.159
Who was your one of your most memorable interview, and why did that one stay with you?
00:38:20.400 --> 00:38:21.280
I don't have one.
00:38:21.519 --> 00:38:22.400
I don't have one.
00:38:22.559 --> 00:38:25.119
I have multiple because each I could think of a different lesson.
00:38:25.519 --> 00:38:26.079
Give us a few.
00:38:26.320 --> 00:38:27.119
Yeah, I'll give you a few.
00:38:27.199 --> 00:38:35.440
Robert Downey Jr., I was on the phone with him for a few hours, and my wife walked in, and my feet are on the couch, and she's like, You're talking to Robert Downey Jr.
00:38:35.599 --> 00:38:36.320
You didn't tell me.
00:38:36.480 --> 00:38:37.360
And my feet are up.
00:38:37.440 --> 00:38:39.679
He was talking like one of my friends, and it was a good lesson.
00:38:40.079 --> 00:38:49.119
He concurrently uh I interviewed Jen Chapin, Harry Chapin's daughter, and she's wonderful and sings this great version of Into the Mystic, you have to listen to.
00:38:49.519 --> 00:38:50.719
I could call her right now.
00:38:51.199 --> 00:38:54.079
You know, like there's a lot of people like that.
00:38:54.239 --> 00:38:57.840
From I interviewed, which was an odd one, Ike Turner.
00:38:58.239 --> 00:38:59.840
That taught me a lot.
00:39:00.000 --> 00:39:09.360
If you look up Tina Turner textbooks, yeah, I'm quoted in like dozens of Tina Turner textbooks.
00:39:09.519 --> 00:39:21.760
And the reason it taught me a lot is he said some interesting things about how his perspective on the relationship and what taught me differently was just to nod your head and listen.
00:39:22.000 --> 00:39:33.920
The more, no matter how morally repugnant you might find the situation, because it got that information out enough so that it helped write the history of that story in a better light.
00:39:34.079 --> 00:39:39.199
It was actually his perspective was not helping him, per se, not in the least.
00:39:39.440 --> 00:39:43.119
There's people out there that I can call and text right now.
00:39:43.199 --> 00:39:52.159
I had great uh fatherly advice from Alan Alda once, or uh 98 degrees, the band I have a I could call them, so to speak, which is wonderful.
00:39:52.400 --> 00:39:56.079
But each, just like with people, each conversation taught me a little different thing.
00:39:56.159 --> 00:39:58.559
So for me, I was jokingly all the time.
00:39:58.800 --> 00:40:05.280
It was like personal therapy with each and every person after a while, where you learn just from this conversation, we're all learning from each other.
00:40:05.440 --> 00:40:06.719
It's great, absolutely wonderful.
00:40:06.960 --> 00:40:10.400
And maybe you just answered it with the the Ike Turner conversation.
00:40:10.480 --> 00:40:24.400
But uh, we were gonna ask if there was like an interview or a conversation that you had that seemed very normal at the time, but in hindsight, you realized wow, that was actually a piece of history that was.
00:40:24.960 --> 00:40:27.039
It was abnormal at the time.
00:40:27.199 --> 00:40:32.400
But the thing I realized that made it the piece of history was that I didn't.
00:40:32.559 --> 00:40:36.880
My instinct was to say, dude, dude.
00:40:37.360 --> 00:40:38.000
Yeah.
00:40:38.880 --> 00:40:43.039
But it would have stopped the conversation, which generated the history.
00:40:49.760 --> 00:40:50.480
If you will.
00:40:50.800 --> 00:40:51.440
Yeah.
00:40:52.400 --> 00:40:54.320
But it's like inside the psyche, right?
00:40:54.400 --> 00:41:01.360
And that could probably give warning signs, right, to people, indicators, things to those red flags, and hearing that firsthand.
00:41:01.840 --> 00:41:04.800
If in the books, like you could look at it be like, oh wow.
00:41:05.119 --> 00:41:08.239
His perception was that he didn't do anything wrong.
00:41:08.400 --> 00:41:10.639
He was great, like on and on.
00:41:10.719 --> 00:41:12.719
And I'm like, okay.
00:41:12.880 --> 00:41:17.440
But it made me think, thank God, I said, yes.
00:41:17.760 --> 00:41:18.320
Go on.
00:41:18.480 --> 00:41:19.840
I hear you, go on.
00:41:20.000 --> 00:41:27.519
I wasn't happy about it, uh, but I think it was but certainly different, if that makes any sense at all.
00:41:27.920 --> 00:41:28.719
Yeah, interesting.
00:41:28.960 --> 00:41:34.480
I think I think it's fantastic that you were able to be as objective as that.
00:41:34.639 --> 00:41:48.400
And I think a lot of people have lost that objectivity today, but to be able to sit in that discomfort, allow him this space to basically hoist himself by his own petard, if you will.
00:41:48.639 --> 00:41:50.400
You gave him the rope to hang himself.
00:41:50.800 --> 00:41:57.199
It's interesting you say, because it make me think that managerially I had many situations.
00:41:57.440 --> 00:41:58.719
I've actually had to do that.
00:41:58.880 --> 00:42:03.440
My favorite people will quote, someone asked me, What is the fastest you fired somebody?
00:42:03.599 --> 00:42:04.480
I said, four minutes.
00:42:04.639 --> 00:42:05.360
I call the guy.
00:42:05.760 --> 00:42:07.280
Listen, I'm reading the contract.
00:42:07.519 --> 00:42:09.119
Looks like you're in charge of social media.
00:42:09.280 --> 00:42:09.840
What do you do?
00:42:09.920 --> 00:42:11.440
He goes, I upload videos.
00:42:11.599 --> 00:42:12.800
How many videos?
00:42:13.039 --> 00:42:13.519
14.
00:42:13.920 --> 00:42:15.039
Over what time span?
00:42:15.199 --> 00:42:15.679
A month.
00:42:16.000 --> 00:42:18.320
Let me do it with you right now and show me.
00:42:18.480 --> 00:42:20.639
Within the three-minute call, he uploaded a video.
00:42:20.800 --> 00:42:22.719
Is that the extent of your job?
00:42:22.880 --> 00:42:25.599
Just help me understand this very non-judgmentally.
00:42:25.760 --> 00:42:27.920
And it was funny, he said, Yes.
00:42:28.159 --> 00:42:29.760
I said, Listen, I'm just curious.
00:42:29.840 --> 00:42:31.679
Um give me any answer you want.
00:42:31.840 --> 00:42:33.360
Does it seem right to you?
00:42:33.599 --> 00:42:34.559
He said, No.
00:42:36.079 --> 00:42:37.199
It is not right.
00:42:37.360 --> 00:42:40.400
And I left and do you think we should cut this contract, you and me?
00:42:40.639 --> 00:42:42.559
He goes, Yeah, we probably should.
00:42:43.280 --> 00:42:50.719
At least it was but I think if at any moment I said, dude, what the hell is this?
00:42:50.960 --> 00:42:52.559
What the hell's wrong with you?
00:42:52.880 --> 00:42:53.679
You know what I'm saying?
00:42:53.840 --> 00:42:59.920
If I did at any moment, I do think it would have been strange.
00:43:00.159 --> 00:43:00.800
Yeah.
00:43:01.280 --> 00:43:02.880
It would have definitely been strange.
00:43:02.960 --> 00:43:08.400
So it allowed that freedom to say, come on, let's just talk right now.
00:43:08.639 --> 00:43:08.960
Wow.
00:43:09.199 --> 00:43:13.760
You have to give people the the space to speak, although it might be painful.
00:43:14.159 --> 00:43:14.880
I love that.
00:43:15.039 --> 00:43:16.320
Space to speak, yes.
00:43:17.119 --> 00:43:18.079
Although it might be painful.
00:43:18.239 --> 00:43:18.559
Yeah.
00:43:18.719 --> 00:43:21.440
So finally, for this section, Dominic, Ms.
00:43:21.599 --> 00:43:21.920
Randy.
00:43:22.159 --> 00:43:23.199
For this section of the show.
00:43:23.280 --> 00:43:23.920
I'm ready.
00:43:24.079 --> 00:43:24.800
I'm ready.
00:43:24.960 --> 00:43:27.280
What is your go-to hype song?
00:43:27.440 --> 00:43:27.840
Mm-hmm.
00:43:28.079 --> 00:43:29.199
It depends on the mood.
00:43:29.360 --> 00:43:33.039
I uh recently have been fortunate when my daughter is home.
00:43:33.199 --> 00:43:35.440
I dance like an idiot to bed, Bunny.
00:43:35.679 --> 00:43:36.559
I love it.
00:43:36.800 --> 00:43:37.039
Yeah.
00:43:39.199 --> 00:43:47.280
And I dance terribly, about as well as I play soccer, which in turn does not thrill my daughter at 19 in any way.
00:43:47.679 --> 00:43:49.199
But can you sing comic?
00:43:49.679 --> 00:43:50.400
Can you sing?
00:43:50.719 --> 00:43:51.519
No, no.
00:43:51.760 --> 00:43:54.719
That is I could play instruments, cannot sing well.
00:43:54.960 --> 00:43:59.679
I can do, I can do sometimes imitations that are comical, and it was a point.
00:44:00.480 --> 00:44:05.679
I used to for all my Facebook friends write a song, which turns out helped them in some way.
00:44:05.760 --> 00:44:10.079
And usually the songs were um just bouncy show tunes for some reason.
00:44:10.239 --> 00:44:10.480
Yeah.
00:44:10.639 --> 00:44:16.239
When you hear someone screaming, I heard you had an ovarian cyst, and I insist you must resist the ovarian system.
00:44:16.639 --> 00:44:19.119
She said she played that before the surgery.
00:44:19.440 --> 00:44:20.000
Wow.
00:44:20.239 --> 00:44:20.880
Yeah.
00:44:21.280 --> 00:44:26.639
You are that add songwriter to the long list of your accreditations.
00:44:27.039 --> 00:44:28.079
Not good songwriter.
00:44:28.400 --> 00:44:31.599
Because again, Overian Cist songs are good.
00:44:31.920 --> 00:44:34.079
But um what's your competition?
00:44:34.159 --> 00:44:37.039
I feel like you might be top of the charts on that one.
00:44:37.199 --> 00:44:40.880
Yeah, I think I'm both simultaneously top of the charts and the bottom of the same chart.
00:44:41.119 --> 00:44:41.920
The only chart.
00:44:42.159 --> 00:44:42.559
Whatever.
00:44:42.719 --> 00:44:43.440
But it worked.
00:44:43.679 --> 00:44:45.360
Yeah, it was kind of entertaining.
00:44:45.519 --> 00:44:48.000
I was kind of entertaining, but it worked.
00:44:48.079 --> 00:44:48.880
It did the job.
00:44:49.039 --> 00:44:50.320
It did the job.
00:44:50.639 --> 00:44:51.519
Unbelievable.
00:44:51.920 --> 00:44:56.000
My God, I'm with this kind of show, I am ready for the next one.
00:44:58.559 --> 00:44:59.039
All right.
00:44:59.199 --> 00:45:14.400
Now, in terms of your optimism right now, you know, you've seen industries change and you've seen platforms rise and fall, and leadership evolve over the decades, sometimes two steps forward, sometimes three steps back.
00:45:14.639 --> 00:45:19.440
What gives you the most optimism right now?
00:45:19.760 --> 00:45:21.199
In what context?
00:45:21.519 --> 00:45:23.679
For the future of in life in general?
00:45:24.159 --> 00:45:26.800
For uh for the future in terms of industry.
00:45:27.039 --> 00:45:31.679
I think things always regulate.
00:45:31.840 --> 00:45:36.880
You know, what I find happens is social media gets out.
00:45:37.199 --> 00:45:38.480
Everyone's on social media.
00:45:38.639 --> 00:45:40.400
Then they make more social media platforms.
00:45:40.719 --> 00:45:45.199
Raise your hand if you remember Marco Polo and uh all the other wacky ones that came out during COVID.
00:45:45.760 --> 00:45:48.559
I like Marco Polo, so I shouldn't say wacky, it wasn't.
00:45:48.800 --> 00:45:51.119
Uh and then the industry goes, wait a minute.
00:45:51.280 --> 00:45:54.960
Then we have Uber Lyft and then 48 knockoffs, and then they pull back.
00:45:55.119 --> 00:46:03.280
And then we have delivery apps, and then sometimes people go, you know, like I just somebody or you could just call your local pizza place and pick up the pizza.
00:46:03.440 --> 00:46:06.480
Look, there's another option out there besides pressing the button.
00:46:06.639 --> 00:46:08.320
Call Mario, he knows what you like.
00:46:08.639 --> 00:46:10.079
Oh, that works too, I guess.
00:46:10.239 --> 00:46:18.079
And I think we get like, and I've seen this over the years from media perspective, where it started with everyone's going online.
00:46:18.400 --> 00:46:24.079
Oh my God, everyone's social media, oh my god, everyone's video, oh my god, everyone's social influencer, oh my god.
00:46:24.320 --> 00:46:34.960
And that gives me hope because when we double down on anything, left, right, this way, that way, we always come back and go, I got another idea.
00:46:35.119 --> 00:46:37.360
Like maybe we don't need this, this, and this.
00:46:37.519 --> 00:46:43.599
And regulate and not regulation, uh, normalcy, mediocrity, boringness gives me hope sometimes.
00:46:43.679 --> 00:46:46.800
And we all go, you know what, maybe we can just have a conversation like this.
00:46:46.960 --> 00:46:47.519
It's fine.
00:46:47.599 --> 00:46:48.960
We can all get through the day.
00:46:49.679 --> 00:46:52.480
Are you are you calling Christina and me boring?
00:46:52.639 --> 00:46:54.320
Is that is that what's going on here right now?
00:46:54.800 --> 00:46:56.159
Christina Christina?
00:46:56.639 --> 00:46:57.199
Do normal.
00:46:57.519 --> 00:46:57.920
We need to.
00:46:58.239 --> 00:47:01.199
I think that's that's the first time we've been called normal.
00:47:01.599 --> 00:47:03.440
Probably first and last again on that list.
00:47:05.119 --> 00:47:05.760
I mean, I'll take it.
00:47:05.840 --> 00:47:06.400
I'm here for it.
00:47:06.639 --> 00:47:07.599
Yeah, it's yeah.
00:47:07.760 --> 00:47:10.159
It's I think normalcy is great.
00:47:10.239 --> 00:47:13.280
Like, meaning, like, we don't need to have insanity.
00:47:13.440 --> 00:47:13.599
Yeah.
00:47:13.840 --> 00:47:14.800
We could just go normal.
00:47:14.960 --> 00:47:16.239
You know, we could just be happy.
00:47:16.480 --> 00:47:19.280
Just be real, just be honest, just be normal, yeah.
00:47:19.519 --> 00:47:20.000
And it's rare.
00:47:20.079 --> 00:47:20.800
It's to some degree.
00:47:21.039 --> 00:47:21.840
It's really rare right now.
00:47:22.159 --> 00:47:22.639
It is rare.
00:47:22.719 --> 00:47:23.039
Yeah.
00:47:23.280 --> 00:47:28.239
Well, and with that, and you know, getting back to some of those basics, right?
00:47:28.320 --> 00:47:31.039
Like, I feel like there that's been a theme in this conversation.
00:47:31.199 --> 00:47:48.400
What do you hope then for the next generation of builders, especially women and advocates in commerce and those that are brave enough like you were to, you know, create something that maybe the previous generations have been too cautious to build?
00:47:48.480 --> 00:47:51.039
Like, what is what's your hope for the that next gen?
00:47:51.440 --> 00:47:53.679
If anything, it's number one, don't be scared.
00:47:53.840 --> 00:47:56.800
Number two, keeping every all the themes to this.
00:47:56.960 --> 00:47:57.840
Why are we doing it?
00:47:58.000 --> 00:47:59.280
Let's be happy doing it.
00:47:59.440 --> 00:48:01.280
Let's not pull our hair out doing it.
00:48:01.440 --> 00:48:02.559
How are we connecting?
00:48:02.719 --> 00:48:04.239
Is it serving the greater good?
00:48:04.559 --> 00:48:08.559
At the end of the day, those are the values that matter to me.
00:48:08.719 --> 00:48:11.360
And I think, you know, I had this one person calling.
00:48:11.440 --> 00:48:16.719
I get a lot of people calling for coaching and advice, and she called up, and I was like, it didn't check any of those boxes.
00:48:17.119 --> 00:48:19.119
I said, I'm not sure this is the best for you.
00:48:19.360 --> 00:48:20.000
I'm not sure.
00:48:20.239 --> 00:48:22.880
Um, I hate saying it, I said, but you want the honest.
00:48:22.960 --> 00:48:26.719
You know, that's why actually I was um man of honor twice.
00:48:26.880 --> 00:48:29.840
I was not uh never best man, but I was a man of honor twice.
00:48:29.920 --> 00:48:35.119
I played the bridal shower twice too, and a bachelor party, and all the theme was always the same.
00:48:35.199 --> 00:48:38.880
They just wanted someone to tell them how terrible they looked in their wedding dress at the time.
00:48:39.119 --> 00:48:39.920
They wanted to know.
00:48:40.079 --> 00:48:40.960
Does it look good on me?
00:48:41.039 --> 00:48:41.599
You'll let me know.
00:48:41.679 --> 00:48:44.320
Um I thought you're gonna say you're the entertainment.
00:48:44.719 --> 00:48:47.920
Oh no, I that one I ran the bridal shower.
00:48:48.079 --> 00:48:53.519
I did, just me, and I was on this the all by the altar as the man of honor twice.
00:48:53.760 --> 00:48:54.639
Never best man.
00:48:56.079 --> 00:49:01.119
Yeah, it was a little that's I forgot all I never really mentioned that in a podcast, so yeah, that's awkward too.
00:49:01.920 --> 00:49:02.480
No, it's great.
00:49:02.719 --> 00:49:06.079
I think that's the epitome of of being an ally of women.
00:49:06.320 --> 00:49:07.360
I mean, that's brilliant.
00:49:07.519 --> 00:49:07.679
Yeah.
00:49:07.920 --> 00:49:08.800
Well, thank you.
00:49:09.119 --> 00:49:10.079
And thank you.
00:49:10.400 --> 00:49:16.239
You know, I'm sad to see this episode end, but we do have to close with something that's really important to us.
00:49:16.400 --> 00:49:25.280
And if you listen to our other episodes, you know that we are building a growing network of female leaders and advocates across the industry.
00:49:25.519 --> 00:49:34.719
And we'd love to ask you to take the pledge with us to pay forward, amplify women's voices, continue to amplify women's voices, voices, I should say.
00:49:35.039 --> 00:49:37.199
Continue to help shape the future of commerce.
00:49:37.280 --> 00:49:39.280
So, Dominic, will you take that pledge?
00:49:39.599 --> 00:49:40.239
Yes.
00:49:42.159 --> 00:49:43.119
Amazing.
00:49:43.440 --> 00:49:44.239
You're one of us.
00:49:44.320 --> 00:49:45.360
You're in the sisterhood.
00:49:45.440 --> 00:49:45.760
Welcome.
00:49:46.079 --> 00:49:48.079
I like being the sisterhood of traveling pants.
00:49:48.159 --> 00:49:48.960
This is good.
00:49:49.840 --> 00:49:51.519
I will I'll send you some pants.
00:49:51.760 --> 00:49:54.880
Christina, wag idea, pants.
00:49:55.199 --> 00:49:57.519
Swag she commerce, pants.
00:49:58.000 --> 00:49:59.360
That travel that is.
00:49:59.679 --> 00:50:01.039
You brought it to a whole nother level at this point.
00:50:02.320 --> 00:50:02.800
Yes.
00:50:03.119 --> 00:50:04.400
I'm inspirational.
00:50:04.559 --> 00:50:05.599
That's what makes yeah.
00:50:05.679 --> 00:50:12.400
I'm we can you are inspirational and so much fun and just such a good heart, such a good person.
00:50:12.719 --> 00:50:22.880
Um so we really thank you so much for joining us today for all the insights, for your honesty, for your humor, for just being you, your unapologetic self.
00:50:25.280 --> 00:50:27.440
I like that to save space for all these things.
00:50:27.760 --> 00:50:28.639
It's a safe space.
00:50:28.880 --> 00:50:29.360
I love that.
00:50:29.440 --> 00:50:30.800
I love it being a safe space.
00:50:30.960 --> 00:50:31.679
This is amazing.
00:50:31.760 --> 00:50:33.519
Thank you guys for having me so much.
00:50:33.760 --> 00:50:37.840
I am honored to be the first male guest slash ally here.
00:50:38.079 --> 00:50:40.800
And I just love the messaging we've gotten into.
00:50:40.880 --> 00:50:43.599
I did not expect to have this philosophical debate.
00:50:43.760 --> 00:50:49.360
I expected just to be uh funny and charming and witty and get, you know, all the things.
00:50:49.519 --> 00:50:49.760
Exactly.
00:50:50.079 --> 00:50:50.559
So thank you.
00:50:51.039 --> 00:50:52.159
Thank you so much, guys.
00:50:52.239 --> 00:50:53.199
I really do appreciate it.
00:50:53.440 --> 00:50:53.679
Thank you.
00:50:53.920 --> 00:50:56.400
It's it's been our absolute pleasure.
00:50:56.559 --> 00:50:57.119
Thank you.
00:50:57.360 --> 00:51:00.719
And frankly, uh, we look forward to seeing you again.
00:51:00.960 --> 00:51:09.280
And with that, I yes, and with that, we say both brands, fierce women, one sisterhood.