ABOUT THIS EPISODE
Shifting consumer expectations are driving a seismic change in pet care. Sign up for the Shared Table newsletter on LinkedIn to receive executive insights and updates: https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7224419700733095936
In this episode of Shared Table, Elanco CEO Jeff Simmons sits down in Franklin, Tennessee with Dr. Molly Brinkmann—widely known on social media as Dr. Molly—to explore the future of veterinary practice design, transparent pet care, and modern client communication. Dr. Molly has spent 11 years in clinical practice, while simultaneously building a massive social media following of over 600,000 pet parents. In this masterclass, she shares how she is translating her viral online insights directly into the physical design of her brand-new independent clinic, "The Local Vets." From implementing a low-stress pet experience and phone-free concierge lobbies to introducing bold, open-concept surgery windows and dog-level viewing doors, Dr. Molly is paving a transparent path forward.They tackle major industry headwinds including corporate consolidations vs. private practices, veterinary staff sustainability, the "spectrum of care" in academia, and the rising barriers of financial affordability. Dr. Molly also explains the strategy behind her innovative clinic membership model, "The Neighborhood," her 501(c)(3) nonprofit "The Companion Project," and the sensitive but vital conversation surrounding popular breed genetics, such as French Bulldogs.Watch the full conversation to discover how independent veterinary leaders are reclaiming connection, empathy, and transparent client education to shape the industry for decades to come.
Learn more about modern pet care and preventative health: https://elanco.link/pet-care-futurewww.elanco.com https://www.linkedin.com/in/jeffsimmons2050/ Episode Chapters00:00 Intro: Changing Pet Parents01:10 Building the Future Practice01:53 Grew Up in Franklin02:16 Dream of Local Vets03:54 Designing Transparent Clinics05:16 Hospitality: Phone-Free Lobby06:00 Low Stress Pet Experience06:46 Bold Open Surgery Windows08:24 Passion for Vet Medicine09:55 Corporate Impact on Clinics11:13 The Rise of Private Vets12:12 Sustainable Clinic for Staff13:04 Staying Innovative in Practice14:37 Embracing Online Pet Info15:59 Vet Trust & Pharmacies16:56 CRM and Patient Hospitality17:31 Financial Barriers to Care18:58 Clinic Membership Program19:46 Neighborhood Monthly Benefits20:05 Client Events & Community21:06 Viral Social Media Journey22:13 Mapping Parent Pain Points23:28 Grief and Empathy Care24:24 Soul Dogs and Labradors25:59 Spectrum of Care Economics28:18 Companion Project Nonprofit29:06 Pet Longevity & Prevention30:00 Sensitive Breed Conversations30:46 French Bulldog Health Costs31:36 Three Large Vet Challenges32:14 Derm and Itchy Dogs32:44 Meaning of Surgery Tables33:54 Brighter Veterinary Future#SharedTable #Leadership #VeterinaryMedicine #DrMolly
