ABOUT THIS EPISODE
A conference invitation, a podcast request, a journalist asking for comments, or the idea of hiring a PR agency — these can all be worthwhile opportunities, but they take time. In this episode, Sylvia Garibaldi breaks down how to decide which ones are actually worth pursuing, starting with a simple shift: before asking “how do I get on that podcast,” ask who you’re trying to reach and what would be useful for them to hear.
Sylvia walks through five types of visibility opportunities — explaining how to evaluate each one against your two real audiences: potential clients and referral partners. She shares specific examples for lawyers, mediators, and divorce professionals, including common mistakes like accepting interviews that don’t actually reinforce the expertise you want to be known for.
The episode also connects all of this to AI visibility, explaining how transcripts, articles, and conference pages can become material AI search tools draw on later — and closes with five practical questions to run through before saying yes to any opportunity, plus a simple action step to apply this week. If you’ve ever wondered which invitations are worth your time, this episode gives you a clear way to decide.
What you’ll learn:
- 02:11 Two Audiences To Target
- 03:08 Clarify Your Core Message
- 07:09 Media Interviews That Fit
- 10:44 Expert Quotes In Articles
- 16:58 Guesting On Podcasts
- 25:17 AI Search And Your Footprint
- 28:20 Five Questions Before Saying Yes
- 31:52 Your Action Steps
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#87 How to Win Clients From Other People’s Audiences
#138 The 4 Recommendation Engines That Grow Your Practice (Part 4: Becoming Visible to AI)
#70 How To Use LinkedIn To Get Booked As A Speaker
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