ABOUT THIS EPISODE
About the episode:
In this episode, Michael and Barry dive into why traditional sales is fundamentally broken and how the industry has massively over-indexed on process while completely ignoring the art of human connection. They explore why passion and authentic storytelling beat methodologies every time, and what it takes to build unshakable belief across your entire go-to-market team.
About the guest:
Barry Sowerwine is a sales veteran with 35 years in the industry who helped 4 companies go public, most recently Tableau Software where he helped grow revenue from $10 million to over $800 million in seven years. He recently launched UnlockTheThing, pioneering a new category called "connection-centered selling" that focuses on the human side of sales—authentic connections and communication—rather than just process and methodology.
Where to find Barry Sowerwine:
https://www.linkedin.com/in/barry-sowerwine-69247a/
Where to find Michael (Founder & CEO @ SellMeThisPen AI):
Email: michael@sellmethispen.ai
LinkedIn: https://www.linkedin.com/in/michaelocean/
Try SellMeThisPen AI @ https://www.sellmethispen.ai/
At SellMeThisPen, we help sales leaders transform team performance without adding headcount or management overhead ✨
Our AI roleplay and coaching platform enables your reps to practice with realistic scenarios tailored to your use case, then receive personalized feedback after every interaction - real client calls or AI simulations.
The result?
👉 Faster onboarding
👉 Consistent methodology adoption
👉 Continuous skill development that scales across your entire team.
Your reps get unlimited practice in a safe environment, real-time call assistance, and objective coaching that reinforces your sales framework. No more “hoping training sticks”, see measurable improvement in deal outcomes.
