ABOUT THIS EPISODE
What if you could market and sell your book without ever worrying about the Amazon algorithm?
Paulette Ensign, a marketing expert whose Tips Products Publishing Agency team has helped thousands of experts worldwide, and who personally sold over two million copies of her tips booklet in several languages without spending a penny on advertising.
Paulette shares her simple formula for writing a tip, starting one sentence with a positive action verb telling the reader what to do, followed by a second sentence explaining why or how. She explains how how-to tips work as a powerful marketing tool, learning tool, and revenue stream all at once, since a collection of fifty-two digestible tips serves as a quick-start "Cliff Notes" that whets the appetite and triggers interest in your full-length book.
The key is placing a free offer near the front and back of your tips product so you capture buyer email addresses and build a relationship inside your ecosystem, none of which relies on an algorithm. She recommends dripping one tip a week across fifty-two weeks as a non-annoying way to stay top of mind, since people buy when they are ready to buy.
We dig into why tips can be better than books for certain learners while still complementing the full book, and how the same fifty-two tip manuscript can be repurposed into audios, card decks, puzzles, and other formats, even in multiple languages.
Paulette also reveals the real money-maker, bulk sales and content licensing, sharing how she once licensed a quarter million copies of her booklet to a catalog company positioned as a gift with purchase. She shares her new self-guided course curriculum covering monetizing tips, elevating Amazon sales, bulk sales, content licensing, and private donor sponsorship.
Keep writing, keep dreaming, and keep creating. Your book is waiting to be born!
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Podcast Resources
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Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.
The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.
