#232 - Setting (and Resetting) Goals for 2025

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Hi, I'm Ben and I'm Carl, and you're listening to
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Secret Sonics, honest conversations, shock full of tactical advice to
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help you build your dream career in music and audio.
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Whether it's skill development, mixing mindsets, personal branding, or work
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life balance. We talk about ways to help set yourself
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up for success in the ever changing music industry.
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Let's get started.
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Before we begin today's episode, we want to take a
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moment to acknowledge the devastating wildfires in Los Angeles. Our
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heart goes out to everyone affected by this tragedy, especially
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our friends and colleagues in the LA Audio community. We
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recorded this episode before the wildfires happened, so we did
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mention it in the episode itself, so we thought we
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should record something just to start this off, to let
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you know that we're thinking about you and if you'd
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like to help. Will include some links to verified relief
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organizations in our show notes.
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Yeah.
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I second everything that Carl just said. Our hearts go
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out to you and we are thinking about you and
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sending positive energies and whatever we can do we would
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like to do to help. So stay strong out there. Hi, Ben,
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Hi Carl. It has been a long time.
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It's been too long.
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I think two months, has it?
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No, hasn't been that long.
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Dude, since I think since we've recorded.
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Right, No, really, Well, it feels like less than that,
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but it's still too long, you know, but maybe it
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maybe it has been.
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I feel like this time of year things like this
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simultaneously feel like it's been way longer and also like
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it hasn't been even close to that length, Like it
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feels like I talked to you last week, but it
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also feels like I haven't talked to you in six months.
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I think a lot has happened for both of us
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since we last talked. That is, should we like explain
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why we like went on like a hiatus without any warning?
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Yeah, yeah, let's let's do that. Do you want to
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go first?
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Well, I think it's like together, but are you sure, Like, yeah, well,
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I'll Carl tell his piece. We were about to have
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guests on and then Carl was sick, and then we
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canceled last minute, and then should hit the fan for
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both of us, and then we're only catching up now.
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That's basically like the TLDR. We were like down to
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the wire with our episodes. We had a you know,
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an awesome guest lined up and then life got in
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the way.
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Yeah, that's that. That is a very TLDR version of it.
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I mean, I think that's I don't know if it's
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the same in Israel as it is here, but I'm
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sure like when you lived in New York it was
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similar where it's like this time of year, like especially
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if you have kids, like everybody gets sick and it's
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just like a constant ping pong back and forth with
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viruses and things. And like my the baby has pneumonia
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right now. So just like, yeah, she's doing she's a trooper.
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She's doing pretty good with it.
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But like that sucks. Our daughter had rs to be
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this sut winter. It was terrible. Yeah, terrible.
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It's it's it's awful. And I at least here, you know,
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we've had this cold streak where I don't think it's
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been above freezing for more than a day and like
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o week or two. I might be wrong with that.
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It just feels like forever, but it's been like you know.
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In such different lives, I haven't gotten below freezing once.
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Oh yeah, oh gosh. I think I think, like when
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I woke up this morning, the real Feeld was like
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twenty one fahrenheits something like that, wow, which is I
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don't know, too cold, just switch.
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Yeah, but I'm nostalgic for it, so yeah, because you're
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a weirdo, because I'm a weirdo.
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But but no, but it was it was just yeah,
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I got like a really nasty stomach bug and like
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a high fever that I was mad. I was doing
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a pretty good job of of, you know, kind of
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keeping an off. I feel like, I don't know if
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you guys are the same way, or if any of
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the listeners that you know have partners and kids. I
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feel like, generally speaking, when the kids get sick, either
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my wife or I will get sick too, and then
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the other one is somehow able to just like be
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healthy enough to take care of them, and then as
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soon as everybody else gets healthy, their body just completely
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falls apart for like a week. And usually that's how
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we are. Usually one of us is able to kind
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of like keep our shit together for an enough time
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to survive, and this time that didn't happen, and we
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were both sick, and gosh, there's another time we were
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both sick where the baby was sick, my wife was sick.
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I was sick, and our eight year old felt like
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a million bucks and was just running in circles figuratively
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and literally and literally. But it was, Yeah, it was
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just like virus after virus, and then like the holidays,
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and also we sold our house and moved bought a
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new house.
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That's like the the big deal.
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But yeah, that's like the big that's like the big
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thing obviously, But it was just like kind of all
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of that stuff all happening, just all together. And I
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feel like when I had the few moments I had
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two minutes to myself, it was you know, you were
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asleep at like three in the morning your time, so
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it just wasn't really conducive for us to get caught up.
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And I know we both had just all the things happening,
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but we were back. We're back. I don't want to
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make any promises, but I'm fairly confident that that we're
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we're going to be back into a regular I hope.
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So yeah, yeah we By the way, this is the
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bug thing, Like I have, I've had kids home literally
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on and off every other day, and like my wife
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had the bug and then I got it. Just now,
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so I'm with you man, we're totally but we didn't
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buy a house. But yeah, but I'm actually I'm working
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on a project that's been like super overwhelming and all encompassing.
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It's like a because I'm working on this like a
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mindfulness app that's about to launch.
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So what you been working on for a while now?
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Yeah?
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Yeah, and now it's like now I'm like, I'm like,
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what's pre beta alpha? Like I'm like out, Yeah, I'm
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like alpha testing it now and we're trying to figure
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out like song cross fades and all these kinds of things.
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So like I've got like a really early version of
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an app which is neat, so that's we're like getting
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to the finish line. So that's also been part of
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my like overwhelmed if that makes sense.
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Yeah.
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So it's just like on top of all the other stuff,
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like there's like a time crunch for all these things
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and like processing hundreds of audio tracks for meditation. So yeah,
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that's like and then we had Honkah, you know, which
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is usually not a big deal holiday. It's like a
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pretty chill holiday for Jews, but it was just like
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so overwhelming this year, and kids were home and sick
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and it was just like, yeah, it was like everyone
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I spoke to had a hard honkah this year.
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Yeah. I do want to point out the lovely irony
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that there's so much stress happening in your life because
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of a mindfulness app. I just want to take to
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take a moment and appreciate that because that's that's that's beautiful.
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The problem is I'm working on the audio and I'm
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not actually doing the meditations. So I need to start
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doing the meditations.
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Yeah, and there you go. Yeah, you gotta, you gotta,
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you know, get high on your own supply.
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Well, now that I got the app, let's go. Okay.
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So so all that to say, that's the ship storm
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and welcome back to Secret Sonics.
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Welcome back, motherfuckers. Don't kidding. But an idea that Ben
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had for today's episodes, and this will be the first
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release of twenty twenty five, was to recap our goals
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from last year and see if we stuck with them,
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how they how they went? I remember mine? Do you
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remember yours?
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Most of them? Yeah? Okay, yeah, so do you want
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to start with your goals?
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Yeah? So I set a goal that I was going
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to reach out to one thousand new people in twenty
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twenty four and like start conversations with new you know,
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either peers or potential clients, students, whatever, that maybe. And
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I chose that as a goal because I know that
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I can't control how many people respond to messages. I
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can't control how many of those people that respond end
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up actually being a good fit. I can't control how
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many of those people that respond and are a good
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fit actually you know, decide that they want to work
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with me. So I know that I can control what
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I put into it. So I decided that a thousand
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just seemed like a good number. It seemed kind.
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Of rounded whole, round, rounded hole, and like I set
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that as the goal and then breaking it down knowing
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that really to get to one thousand in a year,
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that's less than three a day, So it was definitely
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something that was doable.
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And also, I think more importantly, built the habit, you know,
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that was really the big thing. Was that was going
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to force me to just build the habit of doing
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the outreach, which I was already doing a lot of
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before that, but this just kind of kept it, really,
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you know, top of mind for me. And I was
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keeping track in the beginning of the year and then
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I pretty quickly realized that I was like significantly ahead
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of schedule and stopped counting around like three or four
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hundred because I hit three or four hundred by oh gosh,
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maybe I think it was like maybe March. Wow, So
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I knew I was that was not going to be
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an issue. And then like by the end of the
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year started getting even even higher. So if I would
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have oh yeah, yeah, I exceeded it. And I'm glad
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that I take because I met a lot of really
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great people, got a lot of really interesting products out
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of it, a bunch of new students out of it,
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and also it it forced me to, you know, make
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little tweaks every time that I do. But so I've
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gotten a lot more confident with the way that I
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craft messages. I've gotten more confident with figuring out what
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kind of tone is appropriate for the level of relationship
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that I have or don't have with the person, you know.
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So it was a very big learning experience and also
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unable me to just trial and error a whole bunch
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of stuff because there was a numbers game, you know,
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I was there were so many opportunities. I figured why
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not try some stuff and and do it. So it
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ended up helping me to change a lot of the
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the approaches that I had and little like little tweaks
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something you know, nothing super humongous, but it helped me
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to refine my process, which was really helpful, especially because
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that's something that I help other producers and engineers with.
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So I got to just get a whole bunch of
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practice and experience and learn some new things and help
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people try it out too.
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Sick. So I guess what would be like the number
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one you know, take away from all this just like numbers.
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I mean, honestly, the big takeaway was that when we
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set a goal that seems really big, when you break
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it down and you actually start working toward it, like
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with with a genuine determination, that number usually ends up
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seeming a lot smaller than it did when you started. Hmmm,
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like now a thousand feels like nothing.
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Wow, you know, yeah, that's amazing.
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That's probably the biggest take away is that you know,
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a goal can seem insane until you actually you know,
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figure out the strategy for it and get started and
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then you realize, oh no, I could have gone more.
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And then hopefully you realize that and as soon as
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you realize that you start doing more and maybe you
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you know, I don't want to. I know, moving the
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goalposts has a bit of a like negative connotation, and
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that's not what I'm intending. I'm just saying, like, you know,
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maybe we're changing the goal a little bit, because now
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the goal is on a thousand. Now the goals twelve hundred,
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fifteen hundred, whatever whatever that is. Or maybe it becomes
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like five a day instead of three a day. Maybe
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it becomes an hour instead of a half hour a day,
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you know, whatever, whatever that ends up being for you.
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Wow, well, guys, you heard it here. Guys and gals,
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Carl Bonner exceeded his goals. Yeah, this is what happens
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when you're diligent and you and you work hard.
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Yes. Now, speaking of being diligent and working hard, Ben, Yes,
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tell us about your goals.
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I'm trying to remember all of them.
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I definitely remember there was a becoming financially literate goal,
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and I definitely feel like I'm a lot more financially literate,
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although not as much as maybe I thought I would
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be by the end of this year, but I'm definitely
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I'm still actually working towards it. I read books, and
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I'm actually helping somebody with who's making a course on finances,
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bordering some audio services for some free courses on finances
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and stuff. So that's definitely something that is continued work
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in progress. I don't I wouldn't say I exceeded in
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my goals, but I'm definitely on the path, which is
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good because I wasn't enough on this path before last year,
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and it's continuing into twenty two, twenty five hopefully, So yeah,
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that's been really cool. I had a goal that I
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didn't reach, which was to start making my own music again.
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I think I wrote like maybe.
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Three songs or four songs or half songs, which is
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not enough. But I actually think this year is going
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to be the year it happens, so watch out. Last year,
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I was like, I want to, but I don't think
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it's gonna happen. And this year, I feel like it's
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gonna happen. That's sort of where I'm at with it.
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Can I jump into Tough Love Daddy Carl mode?
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I want, yeah, give you the Daddy Carl, at.
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Least call this episode give me the Dady Carl. I
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think there's two things I'm noticing and you're I just
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want to talk about like the making music the goal
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number one. You said you wanted to start making music
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for yourself, and you did right, Like you did make three,
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like you know, half songs, Like you did start doing
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that a little bit. But then you're also now saying
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that you didn't do enough. Right, So I'm not saying
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that you did enough. I'm not saying that you should
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do more, you should do less. But what I'm saying
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is I think that goal was not specific enough to
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be able to take action on.
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Yeah, and I think I knew that also last year,
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you know, yeah, yeah.
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And I just want to bring that up to that way,
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you know, when you're setting your goal for this year,
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like what does making music for yourself?
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What is that give me some input?
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Goals?
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Yeah, yeah, that's a great thing to do to think about.
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I'm also like, I want we'll get into next year
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in a little bit, but yeah, like I need a
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little bit more space before these things can happen because
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I'm a little bit maxed out at the moment, to
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be honest.
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But hopefully the space will.
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Come in a month or two, That's what I'm hoping.
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I think I was like going to try to like
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cut out music production and do more mixing. I think
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that was maybe one of my goals. And uh, that
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goal didn't really happen because I didn't do enough of
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either in twenty twenty four because the economy here is
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so weird because of situations that are beyond me.
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But yeah, I.
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Didn't do enough music to I mean, I did a
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little bit of producing, a little bit of mixing, but
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not enough of either, to be honest. So this year
304
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was a bit of a blip in terms of my
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h in terms of my music career, in terms of
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how much output actually did. And a lot of that
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has to do with, you know, diversifying my business into
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this music post production stuff, and most of it has
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to do with the war and just being in the
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Middle East in twenty twenty.
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Four and also having another child.
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Oh yeah, and also having another child. Yeah that was great.
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That was a really big Yeah, dude, having three kids
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is so psycho. That's another reason why I have so
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little space. But yeah, it's already a given at this
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point for me. But yes, that is one hundred percent.
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That is one hundred percent of a big deal. You know,
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life is life is dynamic. You know, like I really
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feel like people have seasons for different things, and I'm
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in an interesting season right now, which is very very
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interesting and is in a way sort of scary because
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things are so different than they used to be, but
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also like there are things that are now that are
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better than ever, and there are things now that are
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worse than ever, and I kind of have to figure
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out how to make the things that have gotten worse
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better again.
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Well.
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No, that's and that's huge, and I'm really happy to
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hear that you have that kind of attitude too, because
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I think it's very easy for us to set goals
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and then get, you know, to feel guilty or like
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ashamed if we don't reach them. But a lot of
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you know, most of the time, it's going to be
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something that is out of our control. Like you are
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not personally responsible for the I mean you for for
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like for all of the you know, the war and
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everything going on. I mean I think you are personally
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responsible for the baby.
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Yeah, I would.
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I mean as far as I know, Yeah, she looks
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like her sibling, So okay, good good, okay, So so
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you are responsible for that that that is your fault.
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But but no, but that that's that's really good that
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you know you did what you could and you're making
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the most of it. And also you're still taking a
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positive look towards.
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Just trying to try. I'm attempting to, especially on the air.
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No, you are you are? I know you. I talk
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to you enough. You you are.
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I appreciate it, man, Yeah, what about you? Was? Was
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there anything else there? I think there was?
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I don't remember. I I I know because I feel
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like that was.
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The listeners are going to write us in.
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I'm going to write into us and they're gonna be like,
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how do you not even remember what goals you set?
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For some reason, I'm going to get I'm gonna get
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harassed if I'm wrong with this. But I feel like
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that was I think because mine was like such a
361
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it felt like such a big goal. I was just like,
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that's going to be be it all right?
363
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Well, and you reached it and you exceed it.
364
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Maybe maybe the key takeaway for some of the you know,
365
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one of the key takeaways, at least for the listeners
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is do one goal, do it and do it all
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the way.
368
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Yeah. One of the things I've noticed over the past
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twenty years being in the industry is that audio school
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usually leaves most graduates completely unprepared for entering the industry.
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I mean, sure, you learn how to rewire a patch
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bay or sleep, but they probably won't teach you how
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to stand out and attract the kinds of artists that
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fuel your passion for recording, appreciate what you bring to
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the table, let alone pay their rates. You want to
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get paid and YouTube university is full of people telling
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you that their way is the right way, and it
378
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doesn't help you apply things to your unique struggles, personality
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00:17:42.359 --> 00:17:45.400
and ideal clients. So I've been building studio Land to
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00:17:45.440 --> 00:17:48.359
fill those gaps. We use structured learning paths, weekly live
381
00:17:48.440 --> 00:17:51.119
classes in a private community of other pros to help
382
00:17:51.119 --> 00:17:53.759
you discover how to turn your technical expertise into a
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00:17:53.839 --> 00:17:57.160
thriving business that attracts the right clients at the right rates.
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Try it out for free the links in the show notes.
385
00:18:01.599 --> 00:18:05.440
So Carl twenty twenty five, what's next?
386
00:18:05.480 --> 00:18:10.119
Well, I've been back and forth on this. Honestly, I
387
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want to say a really big goal, a really big,
388
00:18:13.119 --> 00:18:16.400
ridiculous goal that I don't think is going to happen,
389
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but I want to push myself. I would love to
390
00:18:19.400 --> 00:18:25.200
get five hundred active members in Studio land. Wow, and
391
00:18:25.240 --> 00:18:27.759
that is a lot because I think we have currently
392
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like forty, so got some room to grow. But I
393
00:18:32.440 --> 00:18:34.039
think one of the things that I've been working on
394
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for the past six months really, I mean, it's the
395
00:18:38.519 --> 00:18:41.119
whole thing's been like three or four years in development,
396
00:18:41.119 --> 00:18:44.119
but like right now, what I've been really focusing on
397
00:18:44.359 --> 00:18:46.599
the past couple months is like really making the experience
398
00:18:46.640 --> 00:18:49.759
for each student a lot better. I think that's really
399
00:18:49.799 --> 00:18:51.240
where a lot of this stuff is. A lot of
400
00:18:51.279 --> 00:18:53.000
the focus has been put in the past couple months
401
00:18:53.000 --> 00:18:57.240
because I've just been really focusing on the user experience,
402
00:18:57.319 --> 00:19:00.519
really making sure that everything makes it like flows in
403
00:19:00.559 --> 00:19:03.839
a way that it's all of the resources in the classes,
404
00:19:03.920 --> 00:19:06.240
like things are presented in a way that is actually helpful,
405
00:19:06.319 --> 00:19:10.079
not just like a big smattering of courses and guides
406
00:19:10.079 --> 00:19:12.000
and videos and things like a whole just big, you
407
00:19:12.039 --> 00:19:14.920
know mess. And I know there are still a lot
408
00:19:14.960 --> 00:19:17.160
of things that I'm I'm working on to make it
409
00:19:17.440 --> 00:19:20.720
a better experience, but what I've found is that the
410
00:19:20.720 --> 00:19:23.000
people that do end up coming in and trying it out,
411
00:19:23.160 --> 00:19:27.519
like they see that the communities are great, the discussions
412
00:19:27.640 --> 00:19:30.920
in the live sessions are really great. And you know,
413
00:19:30.960 --> 00:19:35.920
we're launching the new AI Innovation Lab starts tomorrow, well
414
00:19:35.960 --> 00:19:39.640
I mean tomorrow relative to us recording this when this
415
00:19:39.759 --> 00:19:41.640
is released. Yeah, the first one's going to be the
416
00:19:42.000 --> 00:19:45.200
January ninth. So we're going to be kind of like
417
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developing our own knowledge base and prompt prompt library, but
418
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all stuff that is specifically for helping us as producers
419
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and engineers to better authentically communicate ourselves to people through
420
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social media and and DMS and all those things. So
421
00:20:03.039 --> 00:20:05.720
so it's a way to try to not remove the
422
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human aspects of things, but to make all of the
423
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non human aspects easier for making content and for you know,
424
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doing outreachion all those things, so we can be ourselves.
425
00:20:15.400 --> 00:20:17.599
So I'm I'm excited for that. I'm excited to just
426
00:20:17.680 --> 00:20:20.200
keep on pushing. But I think if I have to
427
00:20:20.240 --> 00:20:22.640
go back and do an input goal rather than an
428
00:20:22.680 --> 00:20:24.960
output goal, which I know, I'm kind of like m
429
00:20:25.319 --> 00:20:26.799
harassing myself now.
430
00:20:26.960 --> 00:20:29.119
Because output goal, it's an output goal.
431
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What we've been trying to do. I've been trying to
432
00:20:31.920 --> 00:20:36.599
do like a lot more outreach. I've I've failed so far.
433
00:20:37.319 --> 00:20:40.839
I mean, granted it's today is January eighth, so it's
434
00:20:40.880 --> 00:20:46.160
still Oh, I mean, I wanted to do forty a day,
435
00:20:48.039 --> 00:20:52.960
insane dude, which I didn't do. I did it twice
436
00:20:53.960 --> 00:20:57.160
two days right at that, so have I big It's
437
00:20:57.200 --> 00:20:58.960
like ten a day so far.
438
00:21:01.160 --> 00:21:01.240
Not that.
439
00:21:01.559 --> 00:21:04.119
Yeah, So that's kind of my goal, and I want
440
00:21:04.160 --> 00:21:06.759
to start ramping it up. And the other thing that
441
00:21:06.799 --> 00:21:09.079
I'm determined to this is like an output goal. So
442
00:21:09.079 --> 00:21:11.039
we going to figure out the input goal for it
443
00:21:11.079 --> 00:21:13.240
is I want to figure out how I can actually
444
00:21:14.000 --> 00:21:17.160
make ads for myself as a mixed engineer that aren't
445
00:21:17.640 --> 00:21:21.119
gross and stupid and also don't just attract a bunch
446
00:21:21.200 --> 00:21:24.119
of beginners or you know, I don't want to attract
447
00:21:24.160 --> 00:21:27.799
people that are looking for production advice. And you know,
448
00:21:27.839 --> 00:21:30.640
all of the kind of the things most people do
449
00:21:30.680 --> 00:21:33.759
where they make like lead magnets about you know, eq
450
00:21:34.000 --> 00:21:38.440
sheat sheets or templates and whatever, and then it's like
451
00:21:39.200 --> 00:21:42.920
there's a huge disconnect between what you want them to do,
452
00:21:42.920 --> 00:21:45.000
which is to hire you as a mix engineer, versus
453
00:21:45.039 --> 00:21:47.599
what they you know, signed up for, which is to
454
00:21:47.759 --> 00:21:50.799
learn how to make their snares suck less or whatever
455
00:21:50.799 --> 00:21:52.559
it is. You know. So one of the things that
456
00:21:52.559 --> 00:21:55.240
I'm doing with my business partner Julian and some of
457
00:21:55.240 --> 00:21:57.480
the students in Studio Land is trying to figure out
458
00:21:57.519 --> 00:22:03.119
how we can rethink the purpose of ads and what
459
00:22:03.200 --> 00:22:05.920
we can do to use them to weed out people
460
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more so than to attract people. Sounds kind of crazy, I.
461
00:22:09.480 --> 00:22:12.079
Know, but all right, I'm just like totally in the
462
00:22:12.160 --> 00:22:12.759
dark here, But.
463
00:22:12.759 --> 00:22:16.640
Yeah, good, I mostly am too. But this is there's
464
00:22:16.680 --> 00:22:18.839
a lot of a lot of ideas proving the background.
465
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So I think what I would like to do is
466
00:22:20.039 --> 00:22:24.759
to continuously experiment throughout this year to try to find
467
00:22:24.839 --> 00:22:28.839
ways that I can get the attention of and build
468
00:22:28.920 --> 00:22:33.519
the trust with better artist clients as a mix engineer
469
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through ads as opposed to just getting a whole bunch
470
00:22:36.920 --> 00:22:39.880
of beginners and you know, newbies that don't know what
471
00:22:39.960 --> 00:22:42.640
they're doing and have really crappy budgets and this song suck,
472
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Like I want to try to figure out a way
473
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to use ads to filter them out.
474
00:22:46.480 --> 00:22:48.640
It's a real it's a real conundrum, the whole ad thing,
475
00:22:48.680 --> 00:22:52.759
because like professional musicians see AD and they're like, oh right,
476
00:22:53.640 --> 00:22:55.880
And if you're just doing like cheat cheat for EQ,
477
00:22:56.119 --> 00:22:59.559
you're just getting people who are learning and like they're
478
00:22:59.559 --> 00:23:00.880
also don't want to hire you because they want to
479
00:23:00.920 --> 00:23:03.720
learn and do it themselves also, so it's hard to
480
00:23:03.759 --> 00:23:06.519
move past like referencing and like, you know, just having
481
00:23:06.519 --> 00:23:09.359
that like amazing, Like the online presence right that you
482
00:23:09.400 --> 00:23:12.440
do so well is a big thing, right, but like
483
00:23:12.720 --> 00:23:15.359
to do an actual advertisement very difficult.
484
00:23:15.680 --> 00:23:17.880
But it's and I think the goal that I'm taking
485
00:23:18.039 --> 00:23:21.000
this is like kind of my hypothesis is trying to
486
00:23:21.240 --> 00:23:24.480
use the ads not to sell anything, you know, not
487
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to get them to hire me, but just trying to
488
00:23:26.039 --> 00:23:29.319
get them to check out other stuff that I'm doing
489
00:23:29.519 --> 00:23:32.440
and to like listen and to you know, hopefully find
490
00:23:32.480 --> 00:23:35.400
some sort of value in what I'm posting online, you know,
491
00:23:35.519 --> 00:23:36.880
rather than like, hey, it's.
492
00:23:36.759 --> 00:23:39.640
Like making content to bring in that artists are just
493
00:23:39.680 --> 00:23:42.559
interested in you and has nothing to do with them initially.
494
00:23:42.559 --> 00:23:44.640
It's like it's almost like planting a seed for artists.
495
00:23:45.039 --> 00:23:46.640
Yes, And that's that's kind of how I want to
496
00:23:46.640 --> 00:23:48.160
look at it, cause I feel like most producers and
497
00:23:48.240 --> 00:23:50.119
engineers when they've run ads in the past, the goal
498
00:23:50.319 --> 00:23:52.160
was like, oh, I want to get clients, I want
499
00:23:52.160 --> 00:23:55.880
to get sales, and that's kind of how you measure
500
00:23:56.079 --> 00:24:00.200
the return on your investment, like how many works well.
501
00:24:00.000 --> 00:24:02.519
And you're selling like you know, vacuum cleaners or cars.
502
00:24:02.559 --> 00:24:04.079
But but but.
503
00:24:04.079 --> 00:24:08.720
For services like mixing, Yeah, not exactly an easy fit.
504
00:24:08.880 --> 00:24:10.240
Yeah, it's just I know that I can do a
505
00:24:10.240 --> 00:24:12.640
really good job of making people trust me and feel
506
00:24:12.680 --> 00:24:15.279
like hiring me is a good idea. So I want
507
00:24:15.279 --> 00:24:17.240
to look at ads as not as not as the
508
00:24:17.279 --> 00:24:19.640
thing that makes them trust me, not as the thing
509
00:24:19.759 --> 00:24:22.079
that makes them hire me, but just as the thing
510
00:24:22.119 --> 00:24:24.319
that gets them to be aware of it, to be
511
00:24:24.359 --> 00:24:26.480
aware of all the other stuff that I'm doing, which
512
00:24:26.519 --> 00:24:28.400
is already doing a really good job of making them
513
00:24:28.480 --> 00:24:30.920
trust me. So it's just like getting more people to
514
00:24:31.039 --> 00:24:31.400
just come.
515
00:24:32.039 --> 00:24:33.359
It's like widening the funnel.
516
00:24:34.279 --> 00:24:38.240
Yeah. Yeah, So I don't quite know what the input
517
00:24:38.240 --> 00:24:40.119
goal is and to be to be honest.
518
00:24:39.839 --> 00:24:45.680
Like we make ten ads, yeah, well way more than that.
519
00:24:46.440 --> 00:24:50.680
But I think that the thing is with me exactly
520
00:24:51.240 --> 00:24:54.200
forty a day, don't kidding, no, But I mean I
521
00:24:54.240 --> 00:24:56.799
think realistically to as far as like how this past
522
00:24:57.160 --> 00:24:59.359
the past few months have gone like we sold our
523
00:24:59.359 --> 00:25:02.720
house on the twenty seventh of December and then we
524
00:25:03.039 --> 00:25:05.440
just like we just finished all the paperwork for the
525
00:25:05.480 --> 00:25:08.960
new house two days ago, so like we were we
526
00:25:08.960 --> 00:25:10.599
were lucky, like the house we bought, like they let
527
00:25:10.680 --> 00:25:12.319
us move in early, like we kind of had an
528
00:25:12.319 --> 00:25:14.519
agreement with them, so like we didn't we didn't have
529
00:25:14.559 --> 00:25:16.839
to like live out of a out of suitcases for
530
00:25:16.880 --> 00:25:19.480
a week and a half. But my god, I've this
531
00:25:19.559 --> 00:25:23.200
is only this is only my actually my first full
532
00:25:23.319 --> 00:25:27.519
day back to like a normal day of work since
533
00:25:28.240 --> 00:25:29.599
I think before Thanksgiving.
534
00:25:30.079 --> 00:25:32.119
Jeez, this is December.
535
00:25:32.279 --> 00:25:36.640
We yeah, Thanksgiving. Yeah, So so I feel like that's
536
00:25:36.839 --> 00:25:40.480
where I'm giving myself some some grace when it comes to,
537
00:25:40.799 --> 00:25:42.759
you know, not doing all the outreach that I wanted
538
00:25:42.759 --> 00:25:44.240
to do, not making all the content that I wanted
539
00:25:44.279 --> 00:25:47.559
to because I have to look back and realize like, oh, yeah,
540
00:25:48.640 --> 00:25:50.200
I've I've had my hands full.
541
00:25:50.799 --> 00:25:53.960
Yes, we need to give ourselves grace. I think that's
542
00:25:53.960 --> 00:25:57.759
also a takeaway of this episode is like doing the
543
00:25:57.759 --> 00:25:59.960
best you can. Man, life is life is life is
544
00:26:00.079 --> 00:26:01.519
a lot sometimes.
545
00:26:01.160 --> 00:26:03.000
You know what, maybe that should be my big goal
546
00:26:03.039 --> 00:26:06.680
for this year, just give myself more grace.
547
00:26:07.440 --> 00:26:11.799
Yeah, well, as a as a as a person with
548
00:26:11.839 --> 00:26:15.039
a bachelor in psychology, let me let me give you
549
00:26:15.400 --> 00:26:15.920
that grace.
550
00:26:16.119 --> 00:26:18.519
Let me let me give you permission to have that grace.
551
00:26:19.400 --> 00:26:21.839
Thanks, Ben, I just want to make sure yoursion. I
552
00:26:21.960 --> 00:26:23.920
want to yes, I just want to have your your
553
00:26:23.920 --> 00:26:26.200
permission before I do anything.
554
00:26:26.039 --> 00:26:27.240
And permission granted.
555
00:26:27.559 --> 00:26:31.160
Yes, So Ben, Yeah, what about you?
556
00:26:31.359 --> 00:26:31.599
Okay.
557
00:26:31.640 --> 00:26:34.559
So twenty twenty five, there's a lot of things that
558
00:26:34.599 --> 00:26:37.759
I know are happening. My goal this year is by
559
00:26:37.759 --> 00:26:43.480
the end of the year to hire somebody to.
560
00:26:43.160 --> 00:26:43.960
Do my first hire.
561
00:26:44.240 --> 00:26:45.480
I have a lot of free I work with, like
562
00:26:45.519 --> 00:26:50.000
for freelancers right now who are editing podcasts, meditations and
563
00:26:50.000 --> 00:26:53.559
stuff like that. I'm sort of like managing them, I
564
00:26:53.559 --> 00:26:55.839
guess in a sense, but they're not actually my my employees.
565
00:26:56.000 --> 00:26:58.559
I realized at a point of total overwhelm with everything
566
00:26:58.559 --> 00:27:00.759
that I'm doing and trying to to make a living
567
00:27:01.519 --> 00:27:05.799
and family and everything. So my goal is to delegate
568
00:27:05.839 --> 00:27:08.720
more so that I have more time and to free
569
00:27:08.799 --> 00:27:11.160
up some things that only I told now only I
570
00:27:11.200 --> 00:27:13.079
can do, but I want to have somebody else who
571
00:27:13.079 --> 00:27:15.440
can do it also, and so that's I think the
572
00:27:15.480 --> 00:27:17.359
only way to do that is to hire someone. And
573
00:27:17.400 --> 00:27:19.240
so my goal, and I might not reach this, but
574
00:27:19.279 --> 00:27:20.720
my goal is to hire somebody by the end of
575
00:27:20.759 --> 00:27:24.440
the year to just alleviate some of the burden and
576
00:27:24.519 --> 00:27:27.759
to hopefully make things even better and enable me to
577
00:27:27.799 --> 00:27:31.240
offer more services while spending less time doing all these things.
578
00:27:31.599 --> 00:27:35.519
So that's like, that's sort of my big goal. Another
579
00:27:35.559 --> 00:27:38.519
goal is making music this year, and this year I
580
00:27:38.519 --> 00:27:40.720
feel like it's going to happen. I hope once I
581
00:27:40.759 --> 00:27:44.640
have dwe space, once the studio moves, which is I'm like,
582
00:27:44.680 --> 00:27:47.640
literally like the last thing I'm waiting for is insurance. Basically,
583
00:27:48.160 --> 00:27:50.319
once the insurance thing passes, then hopefully I'll move my
584
00:27:50.319 --> 00:27:52.119
studio out of the house and that will give me
585
00:27:52.160 --> 00:27:53.960
some space and that will also give my family some
586
00:27:54.000 --> 00:27:56.359
breathing room. So that's like a big thing that's sort
587
00:27:56.359 --> 00:27:58.480
of been on hold for longer than it should have been.
588
00:27:58.880 --> 00:28:01.200
But I feel like once that happens and this app
589
00:28:01.240 --> 00:28:03.160
I'm working on launches, I think I'm going to have
590
00:28:03.160 --> 00:28:04.759
a little bit of a little bit more time to
591
00:28:05.160 --> 00:28:08.640
think about that. And the other goal that I have
592
00:28:08.759 --> 00:28:12.000
this year is actually my health. I have not been
593
00:28:12.000 --> 00:28:15.079
focusing on my health for the last few years, just
594
00:28:15.119 --> 00:28:18.400
because parenthood is so crazy, like who's got time to
595
00:28:18.400 --> 00:28:21.200
think about their health? And I'm starting to feel it,
596
00:28:21.279 --> 00:28:25.119
Like I was doing basketball and Saturday nights for until
597
00:28:25.160 --> 00:28:27.920
I broke my finger in August, and then I stopped
598
00:28:27.920 --> 00:28:31.880
doing basketball, which sucked because it was like kind of
599
00:28:31.880 --> 00:28:34.960
my outlet and I was getting exercise or whatever. But
600
00:28:35.000 --> 00:28:36.680
now I got to figure out a way to build
601
00:28:36.759 --> 00:28:40.839
and exercise like actually during the week. And for that,
602
00:28:40.920 --> 00:28:44.160
I also I need more room, more breathing room, and
603
00:28:44.200 --> 00:28:45.759
so I need to like sort of build it into
604
00:28:45.799 --> 00:28:48.759
my week so that it doesn't get lost and just
605
00:28:48.799 --> 00:28:51.279
eating more whole foods and less like crap just to
606
00:28:51.440 --> 00:28:54.079
like get through the day. So I basically don't want
607
00:28:54.079 --> 00:28:56.400
to feel like I'm just getting through every single day
608
00:28:56.440 --> 00:28:58.119
and eating whatever I have to eat to like get
609
00:28:58.119 --> 00:28:59.200
through it and survive it.
610
00:29:00.160 --> 00:29:01.680
I need to like be more proactive.
611
00:29:01.720 --> 00:29:03.799
So that's sort of like for the first time in
612
00:29:03.799 --> 00:29:06.480
a very long time, I'm thinking about, like it's time.
613
00:29:06.519 --> 00:29:07.000
It's time.
614
00:29:07.559 --> 00:29:10.599
You've you've been you know, three kids. Now now it's time,
615
00:29:10.759 --> 00:29:14.000
like thirty seven and getting younger. Now is the time
616
00:29:14.039 --> 00:29:15.319
to get on that horse.
617
00:29:15.480 --> 00:29:18.640
So yeah, I turned I turned forty this year, so
618
00:29:18.680 --> 00:29:20.200
I'm I feel that too, bro.
619
00:29:22.720 --> 00:29:23.839
Yeah, Yeah, that's it.
620
00:29:23.960 --> 00:29:26.240
Those are myself, That's that's that's awesome. I need to
621
00:29:27.079 --> 00:29:28.720
I need to think about that too, because that's kind
622
00:29:28.720 --> 00:29:31.000
of it been like in the the back of my mind,
623
00:29:31.160 --> 00:29:33.519
like naive at me that I should have a health goal, and.
624
00:29:33.759 --> 00:29:35.400
It was all of last year for me, and I
625
00:29:35.480 --> 00:29:38.480
just ignored it because I just I could deal. Couldn't
626
00:29:38.480 --> 00:29:40.960
deal with one more thing, you know what I mean? Yeah,
627
00:29:41.200 --> 00:29:42.920
like I can't, I can't deal with one more thing.
628
00:29:43.200 --> 00:29:45.519
But now this year, I know it needs to happen.
629
00:29:45.880 --> 00:29:48.920
Why don't we be accountability buddies? I like this for that,
630
00:29:49.799 --> 00:29:51.880
okay to me, Yeah, because I need that too.
631
00:29:52.039 --> 00:29:54.319
But the first thing I've been doing is I started,
632
00:29:54.400 --> 00:29:57.400
like I walk my daughter to school to daycare, which
633
00:29:57.440 --> 00:29:59.279
is not super close, not super far, but it's like
634
00:29:59.319 --> 00:30:02.480
every day at least in getting a fifteen i don't know,
635
00:30:02.519 --> 00:30:05.720
maybe sixteen minute walk pushing a stroller. So at least
636
00:30:05.720 --> 00:30:07.960
that I'm getting every single almost every morning.
637
00:30:08.079 --> 00:30:10.160
I'm glad you clarified, because the difference between a fifteen
638
00:30:10.160 --> 00:30:14.079
minute walk and a sixteen minute walk is enormous, enormous.
639
00:30:14.160 --> 00:30:17.200
Yeah no, but you know, pushing strollers up hills and stuff,
640
00:30:17.279 --> 00:30:19.599
that's that's also good. It's a very hilly city, Jerusalem,
641
00:30:19.720 --> 00:30:22.119
so get a little bit of that in as well
642
00:30:22.519 --> 00:30:23.960
but okay, no, that's not enough.
643
00:30:24.000 --> 00:30:24.680
It's not enough.
644
00:30:24.759 --> 00:30:27.079
And as of tomorrow I'll be able to walk my
645
00:30:27.160 --> 00:30:29.640
daughter to school too, because she she just moved to
646
00:30:29.640 --> 00:30:33.400
elementary schools and the one that we're at now is
647
00:30:33.440 --> 00:30:37.599
actually like walkable. So I'm excited. Yeah, so yeah, we'll
648
00:30:37.599 --> 00:30:40.799
be uh accountability buddies for some health stuff for this year,
649
00:30:40.839 --> 00:30:42.480
and I'll I'll put some more thought. It's to my
650
00:30:42.519 --> 00:30:44.240
actual goal for that and what I want to do it.
651
00:30:44.279 --> 00:30:46.359
But all right, we'll come back to this.
652
00:30:46.640 --> 00:30:48.400
I don't have an actual input goal. I guess my
653
00:30:48.400 --> 00:30:51.640
input goal would be to schedule to two healthy things
654
00:30:51.839 --> 00:30:55.279
a week, you know, maybe like two gym, two times
655
00:30:55.279 --> 00:30:58.759
going to the gym or running or whatever. A week
656
00:30:58.960 --> 00:31:02.039
plus should probably be three, but let's start with two.
657
00:31:03.079 --> 00:31:05.039
Sounds great, yeah, something like that.
658
00:31:05.559 --> 00:31:06.079
Yeah.
659
00:31:06.119 --> 00:31:08.359
So Ben, you're the man. I'm just glad to be
660
00:31:08.400 --> 00:31:08.799
back with you.
661
00:31:09.000 --> 00:31:09.759
It's great to see you.
662
00:31:09.839 --> 00:31:11.920
Carl you too, hear you?
663
00:31:12.079 --> 00:31:14.240
Yeah, oh yeah, it's like, what's gonna happen? It's been
664
00:31:14.240 --> 00:31:15.880
so long. It's like, oh, this is so nice.
665
00:31:16.119 --> 00:31:18.839
Yeah, you know it. It was good to see you.
666
00:31:19.200 --> 00:31:23.160
We will be back to a normal rotation a SAP,
667
00:31:23.759 --> 00:31:26.559
I hope so yeah, I'm planning on seeing you next week.
668
00:31:26.960 --> 00:31:30.119
Okay, put in my calendar, plan on it.
669
00:31:30.920 --> 00:31:34.000
You're the man. I appreciate you. Thank you for filling
670
00:31:34.039 --> 00:31:37.640
my heart with joy when I see your smiling face.
671
00:31:38.240 --> 00:31:43.839
Likewise, man, Gidbye Ben, Bye. We hope you enjoyed this
672
00:31:43.880 --> 00:31:46.839
conversation as much as we did. If anything here resonated
673
00:31:46.880 --> 00:31:49.359
with you, please share this or your favorite episode with
674
00:31:49.400 --> 00:31:49.759
a friend.
675
00:31:50.200 --> 00:31:52.359
And as always, we love to hear from our listeners,
676
00:31:52.359 --> 00:31:55.559
so find us on social media at Secret Sonics.
677
00:31:55.319 --> 00:31:57.759
At Ben Wallace Music, and at Carl Bonner.
678
00:31:58.839 --> 00:32:01.119
Until next time, Bye Ben.
679
00:32:01.079 --> 00:32:01.680
Bye Carl.
680
00:32:03.359 --> 00:32:03.839
That was good.
681
00:32:04.720 --> 00:32:05.759
I think the outro is great.