ABOUT THIS EPISODE
I wanna teach you a little bit more about HOW to create ads or write video scripts for products you’re promoting in the MLM space….
About a week ago, towards the end of the day, I knew that we were gonna go do a bunch of filming the next day for some funnels that you guys will see us launching soon…
In fact, I'll tell you about one of them today.
I thought, “What could we do to make a video that's off the top crazy?”
Whether you're brand new in MLM, network marketing, or direct sales, whatever you choose to call it… We're all basically commission-based salesmen.
Whatever it is that you are going to choose to sell… Understand that as a marketer you are a NOISEMAKER.
Some people have gotten mad when I've said in the past…
They're like, "Hey, look, there's enough noise out there all ready in this planet, Steve, and I don't need to be making more of it."
I'm not saying make noise for noise's sake…
CREATING SUCCESS IN MLM
I have a bunch of quotes on the ceiling in my office…
I ran out of wall space because I’ve got whiteboards everywhere… So I started putting my quotes on the ceiling.
There is a quote up there that says, "When you open your mouth, you are either contributing and adding value or you're just making distraction and noise and nonsense"
What I'm saying is, by making noise, do things of value.
That's what we ask ourselves frequently here in this office.
There's several others that work here now… And we will all sit down and start thinking, “What could we do that would cause positive good noise that brings attention over to what we're doing?”
It's been great and it's been a ton of fun doing that. We come up with some pretty aggressive things sometimes.
I live in Boise, Idaho, right next to ClickFunnels. We had this idea to go 30 minutes away to this place where we could SHOOT.
I shot a lot of guns growing up and I was in the Army for about four and a half years… I just love guns. Guns are fun when you're safe with them.
I was like, "Let's do something with guns. Let's do something that's big and aggressive,"
We decided to go to these places and start shooting some guns and we brought our videographer with us so we could start shooting.
Shooting with a camera but also shooting with a gun…
I wrote this script… The purpose of the script is to go in and ruffle some feathers around a lot of false beliefs in the MLM space.
I wanna read the script to you real quick so you can see how I wrote this…
ADS FOR SUCCESS IN MLM
With any script that I write EVER… Whether it's for the Secret MLM Hacks Webinar (if you guys wanna see that, go to secretmlmhacks.com) or anything really... I always step back and think about my target audience.
Whether you're:
- Selling product
- Trying to recruit
- Building or selling the products
… Think about the mainstream things.
What are the mainstream things that my dream customer believes right now and I KNOW are WRONG?
Then what I do is become the OPPOSITE of that in the ad or in the script.
It's one of the EASIEST ways to get a lot of attention.
Let's say that you were gonna go speak to a bunch of bodybuilders and you're selling them a CrossFit program…
What are all the beliefs that a bodybuilder has that you know are WRONG that could be hurting them?
I'm gonna bring that out in the ad and become the exact OPPOSITE of it.
I am the ANTI of that thing… Openly, loud and proud!
You'll see what I mean as we go here…
So what we did was…
- Bought a shotgun
- And we bought Tannerite
… If you don't know what this stuff is, it's an explosive (it's legal). We got it from Dick's Sporting Goods.
I went to a party store and I got tons of stuff…
- A full-board cutout of Superman
- Hans Solo
- A hundred-pound, old-school TV that we've just had sitting on the side of our house forever… this thing's sooo heavy
- A really old Mac computer
- Lots of spray paint
We drove out to this place (it was a super nice day) and we went out to this clearing…
THIS is the script that I wrote…
NETWORK MARKETING ADS SCRIPT
It starts out with me standing in a field…
"Is success in MLM even possible today?"
What's cool about starting anything with a question is that questions hijack brains.
If I was to ask you a question like, "Are you really actually gonna be successful in your MLM right now?"
By default, you can't NOT think about that. That's WHY questions are such a powerful opener.
"Is success in MLM even possible today?"
And then it backs out and I'm standing in this field with a TV…
"Well, let me ask you this..."
It's kind of like those Geico commercials… "Could Geico really save you 15% on car insurance?”
"Could a woodchuck chuck wood?"
And then it goes to a woodchuck throwing wood…
There's A LOT of fast cuts in this…
"Is success in MLM even possible today?
Well, let me ask you this…
Will this old-school, hundred-pound TV explode with only four pounds of ...
