How AI unlocks hidden productivity gains in B2B SaaS

Accompanying blogpost: More than a robot copywriter: how AI unlocks hidden productivity gains in B2B SaaS

Most SaaS marketers’ opinions on the use of AI in marketing range from maximalists, who believe it will change everything and replace all marketing jobs, to AI skeptics, who believe it lacks soul and won’t disrupt any jobs.

We see AI slightly differently and instead believe that AI can assist humans and help them become more effective marketers.

So instead of replacing humans altogether, we believe marketers can apply ChatGPT and other generative AI to existing workflows to attain more volume and velocity.

While we don’t believe AI will take a marketing strategy from zero to one, it will help marketers get there faster by automating steps in the process. Additionally, it can make the final product yield a higher ROI if you use it properly.

As a result, marketers that know how to use AI effectively can produce better results in less time and with less resources.

In this post, we’ll discuss:

• How we used ChatGPT to improve our understanding and analysis of our total addressable market
• Three underappreciated ways that AI will improve marketing team productivity
• Setting expectations and guardrails for how AI can help marketers is an important next step for most marketing teams
• Actionable Ways Marketers Can Leverage AI to Produce Better Results

By the end of this post, you’ll have a different perspective on how to use AI within your marketing organization: it’s not just a robot copywriter.

If you’d like help navigating a tougher economy and finding out how AI can improve your marketing team’s productivity in a time when everyone’s being asked to do more with less, we should talk. Start by getting your free marketing plan here.

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SaaS Marketing Bites is produced by B2B SaaS marketing agency Powered by Search. It's hosted by Head of Growth Marc Thomas. You can follow @iammarcthomas or Powered By Search CEO Dev Basu @devbasu on Twitter for more updates and marketing insights. 

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