ABOUT THIS EPISODE
Meet Mandy Thompson, co-founder and CEO of Digital Reach Online Solutions, a full-service digital agency offering holistic solutions focusing on integrations and automations.
In this episode, you'll hear about a SaaS case study where they combined ABM with intent data and a HubSpot integration to boost demo bookings by 1,800% and SQLs by 500%. Lots of gems about demand generation await. Enjoy!
Notes
- 01:40 Helping Clients Succeed at Scale With Holistic Integrations
- 02:35 Building Demand With Three Wildly Different Use Cases
- 05:45 Shifting the Audiences and the Intent
- 07:00 Building Three Funnels
- 12:35 Bombora's Surge Audiences
- 14:45 Companies' Intent and Buying Committees
- 16:35 Deconstructing the Funnel
- 19:20 Lightning Questions
English
United States
explicit content
IN THIS EPISODE
TRANSCRIPT 🔗
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