March 20, 2025 · show notes

ABOUT THIS EPISODE

Danielle Esplin, BOSS marketer and legend at Pics Peanut Butter is our first guest for season three of AdBreak!!

Talking high-school spirit awards and kiwi consumer behaviour, Danielle gives us a lesson on empathy, how to bridge the gap between marketing and sales and what to do about generational differences.

This first episode is pretty darn solid. For more on how we work or how we can help your business do better, get in touch at ruffles.co.nz

Catch you next week with another legendary guest.

Storytelling

Business

Marketing

English

United States

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IN THIS EPISODE

Danielle Esplin

Christchurch marketing

NZmarketing

Videoproduction

Contentcreation

brandconsultancy

Marketingstrategy

Socialmedia

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SHOW NOTES 🔗

00:11:20Leadership Insights: Showing up with spirit and embracing difficult conversations

00:17:45Career Journey: From Greece to New Zealand family business’

00:24:50Innovation Challenges: Overcoming misalignment in New Zealand’s marketing landscape

00:29:15Generational Divide: Navigating the workplace and imposter syndrome in marketing teams

00:37:50Marketing as a Science: The shift from creative to data-driven marketing in New Zealand

00:39:50Brand Culture: Building brands that are authentic to New Zealand

00:43:15Market Volatility: Adapting to consumer trends and economic Shifts in New Zealand

00:50:50Business Growth: Balancing productivity and scaling a business in NZ

TRANSCRIPT 🔗

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Ruffells Ad Break 26: Gareth O’Connor

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