ABOUT THIS EPISODE
I recorded this episode because I think a lot of affiliates are about to discover something uncomfortable in their data.
I was speaking with one of our customers who noticed something strange. An FTD showed up in tracking, deposits were happening, wagering was happening, net revenue was positive… but revenue share commission was zero.
Zero.
That should never happen unless you explicitly agreed to a 0 percent deal.
In this episode, I walk through a very simple analysis you can run yourself to detect this. It takes minutes. Export your campaign data as a CSV and look for campaigns where net revenue is positive but rev share commission is zero.
That’s it.
If you find it, you either have a 0 percent deal attached or no deal assigned at all. Either way, you are losing money.
I am currently looking at accounts where there are tens of thousands in deposits generating no rev share commission. That is not a rounding error. That is a structural issue.
Some programs will blame software. Some will blame you. Some will say a deal was never signed. None of that changes the fact that if you are approved, sending traffic, and generating revenue, there should be a deal attached.
Stop assuming it is set up correctly.
Audit your campaigns.
Sort by highest net revenue.
Check your rev share column.
If it is zero and it should not be, you have a problem.
If you are not measuring it, you are guessing.
Shout to supporters of the show StatsDrone and Odys iGaming.
Our affiliate software supporters include iGsuite.
Notes:
I was speaking with one of our customers who noticed something strange. An FTD showed up in tracking, deposits were happening, wagering was happening, net revenue was positive… but revenue share commission was zero.
Zero.
That should never happen unless you explicitly agreed to a 0 percent deal.
In this episode, I walk through a very simple analysis you can run yourself to detect this. It takes minutes. Export your campaign data as a CSV and look for campaigns where net revenue is positive but rev share commission is zero.
That’s it.
If you find it, you either have a 0 percent deal attached or no deal assigned at all. Either way, you are losing money.
I am currently looking at accounts where there are tens of thousands in deposits generating no rev share commission. That is not a rounding error. That is a structural issue.
Some programs will blame software. Some will blame you. Some will say a deal was never signed. None of that changes the fact that if you are approved, sending traffic, and generating revenue, there should be a deal attached.
Stop assuming it is set up correctly.
Audit your campaigns.
Sort by highest net revenue.
Check your rev share column.
If it is zero and it should not be, you have a problem.
If you are not measuring it, you are guessing.
Shout to supporters of the show StatsDrone and Odys iGaming.
Our affiliate software supporters include iGsuite.
Notes:
English
United States
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