ABOUT THIS EPISODE
Revenue Search welcomes back Rob from AdTao (Subnet 21) to discuss the project's progress, the challenges of operating within Bittensor's rapidly changing ecosystem, and its plans to transform the Google Ads industry. Drawing on his experience building and selling successful advertising and software businesses, Rob explains how AdTao aims to replace traditional PPC agency guesswork with data-driven predictions. With access to approximately 10,000 Google Ads accounts representing over $1 million in daily ad spend, AdTao uses Bittensor miners to develop prediction models that forecast the impact of advertising decisions over 7, 14 and 28 days, helping businesses improve campaign performance and make smarter decisions.
The conversation also covers AdTao's expansion beyond its own software into a wider AI-powered advertising infrastructure, including MCP integrations that allow users to access its intelligence through tools such as Claude, ChatGPT and Grok. Rob outlines plans to significantly expand the dataset, introduce free and usage-based pricing, and offer a fully managed alternative to traditional advertising agencies. Crucially, AdTao announces that 15% of all new revenue will go towards automated alpha buybacks, creating a direct link between commercial growth and subnet value. Siam and Mark also explore AdTao's competitive advantage, its revenue potential, and why combining an established business with BitTensor's decentralised intelligence could create a significant opportunity.
