ABOUT THIS EPISODE
Rob Levin is the Fractional Head of Growth and Chief Marketing Officer at Chief Growth Advisor, a consultancy that delivers data‑driven growth marketing strategies tailored to SaaS and subscription businesses. He brings over 20 years of experience working with brands such as WWE, Priceline, Nickelodeon, GE, and Viacom, where he led efforts that doubled WrestleMania subscribers and boosted conversions by up to 64%. Rob's ROI‑focused approach emphasizes strategic planning, execution, and scalable frameworks that deliver real, measurable results.
In this episode…Every company wants explosive growth, but most leaders struggle to move beyond scattered tactics and quick fixes. Without a clear strategy, marketing efforts often fall flat or fail to scale. So how do you design a strategy that not only works but doubles growth?
According to Rob Levin, a seasoned growth strategist, the key lies in combining resilience with a structured, data-driven framework. He highlights that strong growth starts with defining core values, identifying the right KPIs, and prioritizing initiatives that truly move the needle. Rob explains that this method has helped clients unlock millions of dollars in incremental revenue within months, proving that clarity and discipline can transform marketing outcomes.
In this episode of Response Drivers, host Rick Rappe sits down with Rob Levin, Fractional Head of Growth and Chief Marketing Officer at Chief Growth Advisor, to discuss how to create a marketing strategy that doubles growth. They explore why retention begins with onboarding, how to prioritize projects using a SaaS-focused framework, and the role of nurture marketing in scaling effectively. Rob also shares the book that shaped his approach to growth strategy.
