ABOUT THIS EPISODE
Some of the most striking art on the playa is wired as much as it’s welded. On this episode of Remotely Local, Ryo Koyama and Mike Johnson sit down with Kevin Clark, founder of Reared In Steel, whose fire sculptures have been lighting up Burning Man for more than a decade. His pieces range from the 26-snake Medusa to the 80-foot Flower Tower and the 110-effect, MIDI-controlled Fire Cathedral.
Kevin tells how he got hooked on Burning Man in the early days of the temple movement, helping Jack Haye and David Best. He explains why scale matters when you’re building in the middle of the desert. Mike, who built the control systems behind the pieces, walks through how the tech grew from push buttons to Raspberry Pis, relay banks, MIDI, and remote access from the playa. That includes the night a stranger plugged in a homemade keytar and played the Fire Cathedral.
They also get into Guma, the climbable Burning Man 2025 piece Kevin built with his daughter, including the story behind the viral bike crash. Kevin talks about teaching teenagers to weld, why he sees AI as a tool for getting ideas out faster rather than as the finished art, and why he’d happily put a few robot welders on the crew.
Chapters 00:00 Intro 00:33 Mike and Kevin’s friendship and the naming of Reared In Steel 02:08 What Reared In Steel does and the early Burning Man builds 02:51 Burning Man temples and getting involved early on 05:23 How big these sculptures are and why scale matters 07:04 How the technology behind the art has evolved 08:23 Building the Fire Cathedral and its most unforgettable moments 12:51 AI as a tool for artists 17:58 Guma and how it became one of Burning Man’s most talked-about builds 23:16 What’s next for Reared In Steel’s technology 25:48 Why physical AI still needs hands-on skills like welding 31:24 What “physical AI” really means and the social media challenge 34:45 The AI hot take
Links
Watch the video version of this podcast (includes the crash clip): https://www.youtube.com/watch?v=QsIO-rHsD8o
Reared In Steel on Facebook: https://www.facebook.com/rearedinsteel/
Guma dino crash video: https://www.youtube.com/watch?v=5HHFIPKMISc
Remotely Local: https://remotelylocal.com
Make sure you check out remotelylocal.com
Learn more about remote.it
SHOW NOTES 🔗
TRANSCRIPT 🔗
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Hi, I'm Ryo Koyama. Welcome to Remotely Local, where we talk about everything physical AI. And today, Mike Johnson and I are very pleased to talk to Kevin
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Clark. If you have ever been to Burning Man, you may not have seen Kevin walk around, but you've undoubtedly seen a lot of his artwork. A lot of his artwork
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is the big sculptures that are flame blowing. A lot of the technology itself is actually tied directly to a lot of
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the real AI and technology things that are happening in the world today. So, welcome, Kevin.
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Thank you.
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Now, you and Mike... for those that don't know, Mike and I have actually known each other since our first jobs out of college, but I think Mike and Kevin have
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been predestined to be friends. So, talk a little bit about your guys' lineage, history, and how you were destined to get together here.
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Yeah. Well, Mike and I pretty much met in high school, and our parents actually went to grade school together,
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Coleman School in San Rafael, and so, yeah, we were pretty much destined to be friends.
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Okay. So, the name Reared In Steel. So, I assume that just like Mike, you are inspired by Ayn Rand. So, talk a little
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bit about the name, I guess, how that all came about.
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So, [laughter] yeah. Well, Mike was... [clears throat] we were trying to come up with a name for the company, and Mike was over
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here and we were discussing it, and we started talking about Ayn Rand's book, and he brought up Rearden Steel, and
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my partner at the time, she said "Reared In Steel," and, you know, it pretty much stuck from there. We're like, oh yeah,
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that's cool. It was a play on the name, a play on the words of the name. And so, yeah.
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Yeah. It's not like Hank Rearden, it's like reared in steel. Like raised in steel. So that was the play, right? And the good thing about
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it, I was on my phone: oh, we can get that domain name, we can do it, you know, all that stuff.
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No, I think it's actually the most awesome and perfect name. And obviously anybody who has at least an affinity for [Ayn Rand] would see that, and I
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think it's kind of clever. Now, let's talk a little bit about what Reared In Steel is, because it's very, very appropriate. So talk a little bit about what you guys do here and, you know, I
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guess some of the things that you've been doing.
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It pretty much started in 2013. I decided to go back to build at Burning Man, and I really wanted to concentrate on my
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art, and I really wanted to do big art at Burning Man. In 2013 I went back, I built a carriage on these six-foot steel
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wheels that I lived in. Then the next year, in 2014, we built a Rhino art car so we'd have something to drive around. And
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then 2015 was my first major big art project on the playa, you know.
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Then we went on to build the Flower Tower after that, and the Fire Cathedral.
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Did a couple lions on podiums in 2016.
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Well, let's back up, because one of the things I think is most interesting is you're sort of one of the OGs of building out, I guess, temples. I'm not a Burning Man person, but
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talk a little bit about what temples are, what Burning Man is, and kind of how you were involved in that early on.
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Yeah, it was early 2000s. I had just opened up a retail store, building furniture and selling art and doing whatever I could in the retail market.
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We opened up in the Landmark building in Petaluma, next to a place called Heebe Jeebe. I befriended this
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guy there named Jack Haye. He went to Burning Man with David Best and they built a temple. I think it was in '98 or
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'98, I think it was. He started talking to me: "Yeah, we're going to go back to Burning Man and build this big wooden
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structure and then burn it." And I'm like, what? That's like the stupidest thing. You're going to build it up?
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You're going to take all this time and build it and burn it? I'm like, I'm in.
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[laughter]
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I'm like, I've got to see this. And so, you know, I volunteered my time. And at that time, it was Jack Haye and David Best.
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And they started the temple movement. Basically, that was my introduction to Burning Man. I never even knew a
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world like that existed. My mind was just blown. And I was like, "Wow, this is really cool." And back then it
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was like 20,000 people. The playa was dark and there were a few art cars rolling around, you know. Now it's like
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Disneyland. But I was just amazed at the scale, the interactivity, all the people that were volunteering, the
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logistics of a big project like that. I was just like, how do you do that? Then life got in the way, kids and marriage,
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and I was away from Burning Man, and I just had a desire. I kept in contact with all of my friends that were going to
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Burning Man, and David Best went on to build many temples. I think he's on like nine or so. Jack ended up going to work
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for Burning Man, and he worked on the Man base there. So I was really involved with them, but not
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participating in Burning Man, and with the desire that, you know, I wanted to build something there. I
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just didn't have the resources or the knowledge until later on in life. 2013 is when I committed.
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So talk a
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little bit about that, because, again, Reared In Steel implies that obviously it's steel-based. Just from the description, people have a sense of the
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magnitude, but these are very large structures. Talk a little bit about how big they are, what your objective is, because I think
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part of it is obviously the size and scale that make it unique in terms of what its purpose is.
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Burning Man is large.
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On a scale of things, you're out in the middle of nowhere. Something that's 20 foot tall is barely visible. I
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mean, there's nothing around it to give you scale. And so, you know,
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building big is, I think, important, because it really sets you apart from the rest of the stuff that's out there.
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Medusa was 20, 30 feet tall, maybe, and about 50 feet wide. It has 26
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snakes that shoot fire. Then the Flower Tower, it's 80 feet tall. It has 24, 26 fire effects on it.
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One of them is a large bomb, we call it, that goes off at the top. It can be a 50,
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60-foot cloud of fire that comes out the top. It's a pretty shocking explosion of fire. It's really
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amazing, and even today I do it a lot at other festivals. The Flower Tower travels around quite a bit,
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and every time it goes off, no matter how many times it's gone off during the night, people are screaming, "Ahh!"
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So Mike, just jumping in. Obviously you've been helping Kevin a little bit from the technology side of things. So have you seen that evolve? You had the internet, smartphones, things coming into place.
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Now we have AI. How do you guys see the evolution with these kinds of pieces, and how it's merging toward that space?
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It all started in 2016 when the first Medusa went out there. I was not involved except at the very end, on
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the technology piece that was integrated into the project, and it was more like a Rube Goldberg device. And then when
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we relaunched the Medusa, we designed a new system, very simple, very modular, so that
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we could use it in every other project that came after that. And it's based on a Raspberry Pi driving a bunch of
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relays, and we started building on that project. We're just starting to use AI in that
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technology piece, but I think what's really interesting is the evolution. The second
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time we had the Medusa on the playa, we had the new piece and it worked great. And then we had the Flower Tower, also based
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on that technology to drive the flame effects, and that worked relatively well. Your first time, right?
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Yeah. Right off the bat, it worked really well. Yeah.
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And then we evolved the technology, right, for your 2019 project, the Fire Cathedral. Why don't you talk about that?
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That one went... so like I said, I think we started the first year with Medusa. We put
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physical buttons on, and it was really, really nice, but after about five minutes you get tired
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of pushing the buttons, and you get the next person in there, and they get tired of pushing the buttons. And that's where it evolved into, okay, let's do something where we don't have to do this.
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Let's program this thing to run for as long as we want it to run. And that's where it came in, in 2016. We redid
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the whole electrical system for the Medusa and started with the Raspberry Pi and the relays. And then the Flower Tower, it worked flawlessly.
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Worked perfect. Then I had this crazy idea of building the Fire Cathedral. We ended up with 110 fire
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effects on that one. We wanted to program it. We wanted to program it to music, and MIDI just kind of evolved into
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what we used. So we use a MIDI keyboard. You can play the fire from the keyboard. You can program it. And
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the idea was really to lay some music tracks down and then lay some fire over the top of it. One of the issues that we
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have is that, you know, the keyboard is great, but if you're playing a song,
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you're hitting one, two keys at a time out of 110. And the visual of that is
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not as spectacular as you would think. So we wanted to make it more visual. So that's
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actually where we're at right now, being able to program it visually, and
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through the MIDI, because we have some effects for the Fire Cathedral that are super
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awesome. We have that progressive burn where the whole thing looks like it starts here and kind of explodes out the top, and that's super impressive.
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Yeah. And I think the other thing, just from the interactive side... Burning Man loves interactivity, people that have interactive projects, and we'll get to it later
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about why Guma and Love Pod Forest were such great projects. I thought, and I think, Kevin, you too, right, is that when
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the guy came, he was just walking across the playa and he had a keytar.
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Yeah.
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And he went up on stage and he just plugged in the MIDI and he was playing the fire organ. It was like one of those moments, like, we
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didn't think that would happen. It was just this random thing. This guy came up, and I think we invited him to some of the festivals.
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He came and visited us at one of the other festivals. But really, we were just setting up, and he came by and started talking to us, and
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we were telling him you can control it through MIDI, and he's like, "Oh, really?" He's like, "You
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know, I made this keytar. Can I play it?" And I'm like, "Yeah, sure, come on, bring it in," you
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know. So the funny part about that is that he just made that thing like the week before. He had no idea that we were
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going to be there. He'd never played in front of anybody or anything before, but he gets up there on the stage, and there
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just happens to be a woman there who has flaming roller skates. So
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[laughter]
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we put him up on stage with this keytar, and we had this girl with flaming roller skates going around, and he's
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playing this keytar on the Fire Cathedral at Burning Man, and it was just amazing. I mean,
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that really was a moment for us, like, wow, okay, finally we did this to where it's really interactive, and it was
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really amazing. Then the other thing is, we had another guy that year, a guy who was a pianist.
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Wally.
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Wally. Yeah. We set him up, and since we had the MIDI, we could change it. You could
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play the piano, you can play the keyboard and turn it into drums. You could do whatever you wanted. But we had him up there playing it like an organ.
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And it was really amazing. He was really good at doing that, too, and he's also come to some of the other festivals.
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So, Kevin, I would consider you to be a true OG kind of artist. It's real hands-on, everything like that, but you
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have some very warm ideas about using AI in terms of how it works and everything. So talk a little bit about how you view AI in the
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space, because in a lot of ways AI is portrayed very much as the villain, especially around artwork, and people are curating so much stuff, which I
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think is true, but at the same time you see that there's a balance that can be had.
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Yeah. Well, certainly I think AI is here to stay, right? It's going to be something that we are going to be dealing with for the rest of our
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lives and probably forever, right? You know, I encourage my kids to use AI, and they're still kind of
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anti-AI. And I'm like, look, you can use AI as a tool. Don't use AI as your end result or your artwork.
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You're not claiming AI to be your artwork. You're using it as a tool to get to your artwork and to make it faster. So, like for me, coming up with
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an idea that I'm proposing for a project, doing an AI image real quick just to get interest
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is a no-brainer. It's quick, it's easy, it gives me an idea, and, you know, I know how to build. So,
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I can make AI create an image that suits what I'm thinking about building.
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And, you know, I was trying to tell my son, he writes music.
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He writes it all by hand. And I'm like, you know, you need to embrace AI. He says, oh, no, I
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don't want to use AI. And I'm like, just use it as a tool. Tell AI what your idea is. Have it write out the track, and you can go in and change it to whatever
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you want. You're not claiming that it's AI, because you're going in and changing it.
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It's just a tool to help you get to what you want quicker. And it's the same with any of this: drawing,
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sketches, imagery, anything. I think AI is definitely here as a tool, and people just need to figure out how to use it. I
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mean, people who think that AI is the end result... it's not. It's the in-between. So even though I'm hands-on,
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and most of my stuff has been completely physical, meaning I do
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a hand drawing, I do a hand model, which I love doing, but it takes up a tremendous amount of time. So
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I would use AI for an image, and then I would still go through and make a model after that, because then it's really coming into reality.
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So yeah, AI as a tool, I think, is the greatest thing. People just need to embrace it in that way.
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And I can say, I've been hanging out with Kevin in this warehouse here all the time, and I would see the effort he would put in just for a sketch, just to
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send out to get interest, right? It might be a week or half a week, because he's a perfectionist. But if he can describe it and
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have it generated, and he can iterate on that, he could do that in 15 minutes. He doesn't know if someone's going to want the project
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or not, right? So why invest a whole week or half a week, when some of those drawings you do are just... crazy.
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Well, I think that's going to be the key. I saw this viral clip that went around where there was a student who basically said, "There is no
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way that people used to write papers that were 10 pages long without AI." And it was daunting. I was like, "Oh my, we've hit a tipping point." And I
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think you're sort of touching on that, because we're in an interesting situation where people think it's the end result. But I like the way you describe it as a tool, because we are seeing it.
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I think it's very fascinating.
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We have a whole younger generation now who is embracing things like cassette tapes. What I think is most joyous, or most unique for everybody, is feeling
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this sense of uniqueness. We touched on this a little bit before, but I think we're hitting a weird period of time where everything is way too
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homogeneous. And I think it was happening before AI; AI is accelerating it. What I
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think is interesting is when you go out and do these things, you're obviously creating something unique, something from your imagination. You're trying to invoke a certain
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feeling. So what do you think the challenges are going to be?
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You talked about interactivity. So let's talk a little bit about some of your more recent things that are embracing a lot more technology to make it interactive,
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because I love the story about people coming on stage and all of a sudden plugging in. I always say the best things in life are
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unexpected, and what you want to do is create an environment where magic can happen, and to me that was a magic moment. So talk a
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little bit about how it's going interactive, how you're using technology, and maybe creating a better platform for that sort of spontaneity.
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You know, my last piece was with my daughter, which was Guma. We didn't use any AI or anything on that
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one. But the interactivity was amazing, you know, climbing all over it.
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So let's give it a little bit of a backdrop, because I had a chance to see it when I walked through there. So what is Guma, and what was the inspiration?
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Talk about exactly what it is.
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So Guma was... I started talking with my daughter, who was in high school. We started talking,
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she's been to build week at Burning Man a few times with me. Burning Man itself was a really difficult thing because she's
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got school, and so she's been to a couple of my builds on playa. I started talking to her about, you know,
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let's do a piece at Burning Man. You're an artist. This is a great platform. You have an opportunity, a shop, anything. We
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can build anything. So at first she was a little timid about it, and the scale of things was a little
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small. She's like, "I'm thinking like 20 feet tall." And I'm like, "No, you can't do 20 feet tall. You
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won't even be able to see it." [laughter] I said, "You've got to think bigger." And so we started
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talking about many things. And for Father's Day, she made these... she's always making people presents. And so
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she made this little clay figure, and actually she made three of them that represented me, her, and my son.
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And so we started talking about stuff, and we started to come up with a project, and we started talking about this little
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clay piece and scale, and then she decided, well, this would be a good project. I agreed, because the
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interactivity of it is, hey, we can make it big enough to climb over the top, you can climb inside, you know.
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Yeah. Okay. So then I'm like, okay, let's lay this out in scale, one inch per foot. Make me a drawing of
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this piece. And we laid out a big piece of paper here and she drew it, and it was about 80 inches long, you
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know, and I'm like, okay. Yeah, that works. And so we
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went ahead and built that, and it was basically her directing her ideas, and my team put it
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together and built it. But in the meantime, we also took some of the high schoolers. We were teaching welding
00:20:22.000 --> 00:20:30.000
to the kids, and once or twice a week during the summer we would have a couple hours where we would teach
00:20:30.000 --> 00:20:38.000
them how to weld, and they always seemed to want to weld weapons. [laughter] If you let them go, they just all seem
00:20:38.000 --> 00:20:46.000
to gravitate towards swords and space guns. Anyway, we took a few teenagers
00:20:46.000 --> 00:20:55.000
out to Burning Man last year with this project, and it was our first honorarium grant from Burning Man. It was really, really exciting. Really, really
00:20:55.000 --> 00:21:02.000
interactive, much more interactive than I even anticipated. Being able to walk over the top of it and down the other
00:21:02.000 --> 00:21:11.000
side, being able to climb inside, being able to hang out underneath. And the scale of it was perfect for Burning Man. It
00:21:11.000 --> 00:21:19.000
did have a small piece of tech in it, and it was just the lighting. The lighting was beautiful. At night you could see that thing from a mile
00:21:19.000 --> 00:21:27.000
away. You could see the Guma. In fact, it was a good anchor: you'd get lost out on the playa and you could see the Guma, and our camp was right down
00:21:27.000 --> 00:21:35.000
the street from Guma. So, yeah, we did get a viral video of somebody's unfortunate accident off of
00:21:35.000 --> 00:21:42.000
there, where somebody thought they were smart enough to ride a bike down the tail of it. And
00:21:42.000 --> 00:21:43.000
[laughter]
00:21:43.000 --> 00:21:45.000
That didn't work out well.
00:21:45.000 --> 00:21:54.000
No, he face-planted and knocked himself out. And the funny part about that is that I didn't
00:21:54.000 --> 00:22:02.000
know what happened. And of course, we've got to go out there and check on the piece every morning and turn off the generator for the lights.
00:22:02.000 --> 00:22:10.000
And so I went out there with a buddy of mine, and we roll up to Guma, and there's this bike. It didn't look like it was
00:22:10.000 --> 00:22:20.000
run over. It looked like somebody smashed it. And my buddy jumps out of the Ranger, and he jumps on the tire, and he bends
00:22:20.000 --> 00:22:28.000
the fork and takes off riding this bike back to camp. It went to camp, and camp mates stripped it. It wasn't
00:22:28.000 --> 00:22:35.000
until after Burning Man that we saw the video, and then I recognized the bike. I'm like, "Wait a minute, that's
00:22:35.000 --> 00:22:44.000
the bike Omar rode back to camp." And so actually the frame of the bike ended up here, what was left of it after.
00:22:44.000 --> 00:22:45.000
Oh, that's awesome.
00:22:45.000 --> 00:22:49.000
And I've been trying to track down that guy.
00:22:49.000 --> 00:22:57.667
Of course, I'm not a real social media person, so we haven't had much luck, but I wanted to send him a t-shirt or something. [laughter]
00:22:57.667 --> 00:22:58.000
Definitely.
00:22:58.000 --> 00:23:00.000
Well, that's awesome. We definitely have to make that.
00:23:00.000 --> 00:23:09.000
That video was just crazy, right? And of course you guys know that on social media, the remixes of it, there's just a million of them.
00:23:09.000 --> 00:23:16.000
Oh, that's so funny. So what are the other projects? What are you looking at now? Going forward, obviously there's a lot
00:23:16.000 --> 00:23:21.000
going on and you've got more projects coming out. So what are you looking at going forward?
00:23:21.000 --> 00:23:30.000
We are working on perfecting the technology that we have, revamping all of the systems. We've
00:23:30.000 --> 00:23:39.000
upgraded the Raspberry Pi, which Mike can get into a little bit more, trying to make it more seamless, being able to... well, why don't you explain?
00:23:39.000 --> 00:23:47.000
Yeah, this whole system has evolved. We started with the Medusa, but when we did the
00:23:47.000 --> 00:23:55.000
Fire Cathedral, we used seven 16-channel relays on a USB bus. So it grew, right? And we also added the
00:23:55.000 --> 00:24:03.000
MIDI control, and we have these little, we call them brains... I wish Renu was here,
00:24:03.000 --> 00:24:11.000
because she's also really on the technology side of the projects. She's amazing. We
00:24:11.000 --> 00:24:20.000
have the Raspberry Pis, and we started with Raspberry Pi 3Bs, and they were underpowered and we were having all these latency problems, so
00:24:20.000 --> 00:24:28.000
we've upgraded to the Pi 5s. We're trying to add a little AI in it, so we could process music and turn it into effects. We do use a
00:24:28.000 --> 00:24:38.000
little bit of AI now to generate sequences based on parameters, and we can give it music and have it generate the files.
00:24:38.000 --> 00:24:46.000
They're all just text files of the sequences, but we're just starting to touch on the edge, right? So the Raspberry Pis are actually interesting,
00:24:46.000 --> 00:24:54.000
in that they also have Remote.it on them, and every once in a while it's saved
00:24:54.000 --> 00:25:03.000
these guys, because I'm not there, and if something goes wrong with the programming, they're basically screwed, right? So we have it set up so that they can turn on their phone hotspot,
00:25:03.000 --> 00:25:10.000
and the project automatically connects to the phone and phones home, and I can get on there and, oh yeah, we'll straighten this out or fix this or
00:25:10.000 --> 00:25:18.000
whatever the case may be. It's more of a Renu thing, but, you know, I get Kevin: "Ah, we've got problems!" [laughter]
00:25:18.000 --> 00:25:25.000
"We've got 15,000 gallons of propane we need to shoot off and we're having problems." So, you know, get on there and fix it. So it's kind of
00:25:25.000 --> 00:25:32.000
the technology integration, and I'm hoping that with the new effort at Remote.it with the MCP interface, we
00:25:32.000 --> 00:25:40.000
can also leverage that to help program these devices and link them and do other interesting things, right?
00:25:40.000 --> 00:25:48.000
No, I think that's great. From a technology perspective, one of the things I love about AI is that, you know, Mike talked about an MCP interface. That's sort of
00:25:48.000 --> 00:25:56.000
like the universal interface, but I think it allows people to speak regular language and get
00:25:56.000 --> 00:26:04.000
their ideas into reality. And one of the things I love, Kevin, that you talked about is that you're teaching a lot of kids on the welding side. And I think it's interesting because on one
00:26:04.000 --> 00:26:13.000
flavor, everybody's like, everybody's got to learn AI. And I think there's some truth to that in terms of being able to empower yourself to utilize it, like you talked about with your kids. But on
00:26:13.000 --> 00:26:22.000
the other side, if you want to really enable the physical part of AI, I think you have to have some fundamental physical skills, like welding and
00:26:22.000 --> 00:26:30.000
everything like that. Talk a little bit about that, because we were talking about it before, but I think a lot of the younger generation is looking
00:26:30.000 --> 00:26:38.000
to get much more hands-on. So what have you seen about that? And do you draw a lot of inspiration when you see that desire come out?
00:26:38.000 --> 00:26:46.000
Yeah. It's really interesting to see these kids getting interested in welding or
00:26:46.000 --> 00:26:55.000
doing something hands-on, in a time where it seems like there's nobody that wants to do it. Like,
00:26:55.000 --> 00:27:04.000
you hear all the time there's nobody in the trades, there's nobody doing this. But on my side, I hear all the time, "I
00:27:04.000 --> 00:27:13.000
want to learn how to weld." I don't know if it's because they see what I'm doing and get inspired... some people have come back to me and
00:27:13.000 --> 00:27:20.000
said, "Because of the Flower Tower, because of this, I learned how to weld." And so
00:27:20.000 --> 00:27:29.000
it was an important piece in my daughter's project that we teach some kids how to weld. And when I say teach them how to weld, I mean, there's no
00:27:29.000 --> 00:27:36.000
theory. I'm like, this is a MIG gun, and this is how you do it, and just
00:27:36.000 --> 00:27:44.000
go. [laughter] So I would just spend a few minutes with them and then just let them go. And we taught them how to use
00:27:44.000 --> 00:27:51.000
the plasma cutter, and they were all just super excited. We would talk about, okay,
00:27:51.000 --> 00:27:55.000
let's come up with a small little project. Let's cut something.
00:27:55.000 --> 00:28:04.000
Let's weld it together. Let's get some shape to it. And it was great to see these guys come up with their ideas and what they wanted to
00:28:04.000 --> 00:28:09.000
do. And I think it inspires them to go out and do more.
00:28:09.000 --> 00:28:17.000
No, I think that's great. Everybody talks about the evils of social media, and I think there's a lot of truth in that. But there are two things that you hit on that I think were
00:28:17.000 --> 00:28:25.000
really interesting to me. Both my daughters are reasonably successful on social, and one of them once told me, "It's the
00:28:25.000 --> 00:28:32.000
people that don't react that you've actually impacted." And so I love the fact that people come up to you and say, "Hey, I saw this and it
00:28:32.000 --> 00:28:41.000
inspired me to do that," because I think that's number one. It's very true. Whereas in some flavor, everybody's chasing the likes. The likes don't matter. It's who you
00:28:41.000 --> 00:28:49.000
actually touched that really mattered. The other side of it, though, is on social, I see all kinds of people building stuff and doing all sorts of
00:28:49.000 --> 00:28:56.000
things, and a lot of them are younger, and they're saying, "Hey, I want to learn to do this. I'm going to show you my journey," and they're going to
00:28:56.000 --> 00:29:04.000
show you the struggle. And what I loved about what you said about teaching them is you didn't sit there and say, "Here's what you have to do. Here's
00:29:04.000 --> 00:29:12.000
the instruction manual." You said, "Here it is. Jump into the deep end of the pool." And I think that's how a lot of people
00:29:12.000 --> 00:29:15.500
practically will learn these things, and I think those things really, really matter.
00:29:15.500 --> 00:29:19.000
Well, I mean, that's basically how I learned. I didn't take any formal
00:29:19.000 --> 00:29:26.000
training. I took a high school shop class, which was an introduction to welding in, like, a two-week span. I got to
00:29:26.000 --> 00:29:33.000
stick weld two pieces of metal together. But I was
00:29:33.000 --> 00:29:41.000
always... my stepfather was a cabinet maker, so I was introduced to that. I did a lot of
00:29:41.000 --> 00:29:48.000
woodwork, so I've got a very well-rounded building background. But
00:29:48.000 --> 00:29:55.000
metal, welding, kind of built itself and didn't really show its face until
00:29:55.000 --> 00:29:59.500
later on. Life before that was different, but—
00:29:59.500 --> 00:30:04.000
But the delta is... so Kevin talks about
00:30:04.000 --> 00:30:08.000
high school welding. I was in that class with Kevin, actually. We had Mr.
00:30:08.000 --> 00:30:16.000
Adams, and we got to play with the forge and burn stuff and use the stick welder, and we learned all that stuff, right? That
00:30:16.000 --> 00:30:24.000
doesn't exist today anymore, right? And it's great that when Kevin had these kids, I remember they were excited, because that was an
00:30:24.000 --> 00:30:27.600
opportunity that really doesn't exist for these kids anymore.
00:30:27.600 --> 00:30:28.000
Yeah.
00:30:28.000 --> 00:30:36.000
Yeah. And I think, again, there's some beauty in social media, because some people are encouraged to do it, but in a lot of cases people are afraid, because
00:30:36.000 --> 00:30:44.000
they're like, "Well, I don't know anything about it. I don't want to embarrass myself." And I think embarrassment is probably
00:30:44.000 --> 00:30:53.000
an underexplored emotion in this case. You want to really try these things, and I think providing an environment that allows
00:30:53.000 --> 00:31:01.000
that to happen matters. Mike and I are involved in tech all the time. Everybody romanticizes tech: this person programmed this stuff,
00:31:01.000 --> 00:31:08.714
they did it on their own. And the irony is, it's even more true for all these other pieces, because none of those things are going away.
00:31:08.714 --> 00:31:09.000
Yeah.
00:31:09.000 --> 00:31:17.000
If you know how to run some electricity or connect different things, those things physically matter, and I think people
00:31:17.000 --> 00:31:24.000
are really losing touch with that. And I think that's why I like the idea of physical AI, because people
00:31:24.000 --> 00:31:32.000
have forgotten the physical part. What's happening in this whole space right now of physical AI is, you have OpenAI, you have Claude, they've
00:31:32.000 --> 00:31:40.000
solved that part, but they forget that there are billions of things in the world that can't talk to it, and there are going to be builders, there are
00:31:40.000 --> 00:31:48.000
going to be people who take these things and make them interface with that. And I think that's lost, and that's a big opportunity for a lot of people. And going further to
00:31:48.000 --> 00:31:54.222
what you talked about, there's that whole artistic side of things that's not textbook.
00:31:54.222 --> 00:31:54.667
Yeah.
00:31:54.667 --> 00:31:56.000
So many great
00:31:56.000 --> 00:32:04.000
inventions come from inspiration that's orthogonal to what you're thinking about. And I think those are some of the big pieces that
00:32:04.000 --> 00:32:14.000
you're obviously touching on, and bringing that forward. So you're going to have to force yourself, Kevin, to be much more active, I think, on social, to get some of your ideas and your inspiration to the people.
00:32:14.000 --> 00:32:18.968
Yeah, it's going to be a tough one. I think I'll just have to find somebody to help me with that. [laughter]
00:32:18.968 --> 00:32:21.000
I mean, yeah, but I think it's like, you
00:32:21.000 --> 00:32:29.000
know, I'm Japanese. In Japan, they're well known for people who are tradesmen in one particular discipline. And one of the
00:32:29.000 --> 00:32:37.000
things that's very challenging right now in Japan is that's going away, and they're talking about how that's going away. But I think figuring out how to
00:32:37.000 --> 00:32:44.000
leverage, like you said, how do you take advantage of the tools that are out there, whether it be social or AI. These are the instruments that are going
00:32:44.000 --> 00:32:52.919
to make sure some of these skills don't get lost. And I think those are going to be the important things, and people embracing that really matters in this space.
00:32:52.919 --> 00:32:55.000
So, like any of my projects, right?
00:32:55.000 --> 00:33:02.000
It's not built just by me, right? I have a whole team of people, and my projects are huge. If I was
00:33:02.000 --> 00:33:10.000
to go and build it by myself, it'd take years. And so I employ a lot of very good welders and other artistic people.
00:33:10.000 --> 00:33:15.000
And I think social media needs to be the same. I know what I'm good at.
00:33:15.000 --> 00:33:24.000
I'm not good at social media, and I don't want to pretend to be. I don't even want to try. I want somebody else who is actually good at it to go and do it. And that's part of
00:33:24.000 --> 00:33:33.000
me building a team, right? I've got an idea: this is what I want to build and this is how I want to build it. I need to find those people that can
00:33:33.000 --> 00:33:41.000
help me get to that idea. And social media and AI are the same. I use AI, but I'm not a professional at
00:33:41.000 --> 00:33:48.000
it. I'm just an amateur. Social media, I'm really bad. So for
00:33:48.000 --> 00:33:56.000
me, I think getting the right team member on my team who would promote more of the social media is key
00:33:56.000 --> 00:34:04.000
and important. Social media is important. How to get out there and be seen, you know? I don't
00:34:04.000 --> 00:34:13.000
know how I've made it this far. I don't even have a web page or barely any social media at all. I don't even have a business card, if they even do those anymore.
00:34:13.000 --> 00:34:21.000
Well, it makes sense. And I like the way you describe it, because really what we're hitting is different plateaus of baseline. What I like is the way you
00:34:21.000 --> 00:34:26.000
said it: right now so many people are fixated on "I've got to be perfect at everything."
00:34:26.000 --> 00:34:26.259
Yeah.
00:34:26.259 --> 00:34:33.000
And that is not reality. So find the people that are good at what they do, and then grow from there and grow all that out.
00:34:33.000 --> 00:34:42.730
All right, I always like to wrap things up with a hot take. So what is your hot take on where everything is going with AI and all this space?
00:34:42.730 --> 00:34:45.000
Wow. I mean, that's a big topic.
00:34:45.000 --> 00:34:52.000
That's a big ask, too. Yeah. I mean, I don't know. I think we're waiting to see where our robot
00:34:52.000 --> 00:35:00.000
helpers can come in to start helping us, and I'm looking forward to having some of those guys weld for me. [laughter]
00:35:00.000 --> 00:35:08.000
Well, that's interesting. That's a fascinating thing, because I would imagine people have talked about that. When you mentioned that, I
00:35:08.000 --> 00:35:15.000
found it quite interesting, because you're like, hey, I'd love to have a bunch of robots doing that thing. So is that what you can start seeing?
00:35:15.000 --> 00:35:23.000
I would like to, yeah. They have robot welders now, not in the sense of walking, talking
00:35:23.000 --> 00:35:31.000
types, but robotic arms doing the same movements over and over again, type welding. I've seen different
00:35:31.000 --> 00:35:40.000
evolutions of that. It would be amazing to see literally robots walking around that you
00:35:40.000 --> 00:35:48.000
could program: okay, do this, and when you wake up in the morning, it's done. Again, finding
00:35:48.000 --> 00:35:55.000
ways to use that technology to do what I do is going to be key. Like I
00:35:55.000 --> 00:36:02.000
said, using AI as a tool, any of it needs to be used as a tool. And I think we're on this
00:36:02.000 --> 00:36:11.000
journey to figure out how AI is going to fit in the world and how people are going to embrace and use it.
00:36:11.000 --> 00:36:19.000
And it is infinite right now, those possibilities. And I just think
00:36:19.000 --> 00:36:27.000
most people cannot see past the evil AI and what it can be used for. And I think that it can be used for
00:36:27.000 --> 00:36:32.000
good. We just need to figure out how to use it.
00:36:32.000 --> 00:36:39.000
I think that's well said. To your point, it's very easy to see the dark side quickly. And again,
00:36:39.000 --> 00:36:49.000
often the most beautiful things are unexpected, because no one's planning for it. It's kind of like the guy showing up with whatever it was, that keyboard instrument.
00:36:49.000 --> 00:36:49.429
Keytar.
00:36:49.429 --> 00:36:58.000
It was unexpected, and it's magic. I think those things are magic. So, well, Kevin, thank you so much. Loved
00:36:58.000 --> 00:37:04.562
this. And you know what? We're going to make sure we document your next project and show the evolution of that, because that would be an awesome thing to see.
00:37:04.562 --> 00:37:05.000
Yeah. Great.