ABOUT THIS EPISODE
There is a moment in this conversation that I keep coming back to. Zvi Band said something simple that landed hard: most people treat relationship building as an organic thing, something they will just get around to when someone comes to mind. And that, he says, is exactly why it falls apart.
Zvi started as a software developer who walked into networking events, made a lap, and walked straight back out. What changed was not a personality shift. It was a lightning-bolt moment when a startup disappeared overnight, and he was flooded with job offers and introductions, every one of them tracing back to a relationship already built.
In this episode, we talk about the fear of reaching out after a long silence, the mindset shift that makes it easier, and why the relationships already in your world are worth far more than any new lead you could chase. Zvi also shares something I loved: we are only responsible for our second thought and our first action. That first voice that says they will think I am salesy? Let it be there. Then act from the second one instead.
Key Takeaways
- Relying on memory alone is why most people fail at staying in touch. A little structure changes everything.
- You do not need a perfect reason to reach out. "I thought of you today" is enough.
- Most CRMs are built around pipelines, not people. Relatable puts the relationship at the centre.
- That inner voice telling you reaching out will seem pushy? Ask yourself if it is actually true.
- The best relationship builders are not the most sophisticated; they are the ones who stayed in the game.
Connect with Zvi Band
Website: zviband.com
Relatable CRM: bemorerelatable.com
Book: Success is in Your Sphere — available wherever books are sold
In appreciation for being here, I have some gifts for you:
A LinkedIn Checklist for setting up your fully optimized Profile:
An opportunity to test drive the Follow Up system I recommend by checking this presentation page - you won’t regret it.
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