Dr. David Gruder Interviews - ORLY AMOR - Future of Impact Through Public Speaking

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Get ready to reimagine the future of humanity and unlock
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your true potential. Welcome to Reimagining Humanity's Future and Yours,
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hosted by doctor David Bruder, an internationally renowned integrative psychologist,
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human potential expert, author, and social change catalyst. As he
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delves into the most urgent issues of our time. With
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the world facing unprecedented challenges and social and political divides
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growing deeper, it's time to take action. Each episode of
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this groundbreaking series will empower you with invaluable insights, strategies,
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and tools to heal these divisions and restore personal freedom
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and societal well being. Whether you're a concerned citizen, a
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gurageous leader, an influential figure, or an ambitious entrepreneur, Reimagining
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Humanity's Future and Yours will guide you on the transformative
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journey discover your unique role in creating a brighter future
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for yourself and society at large. Doctor David Gruder will
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draw upon his extensive knowledge and experience to provide practical
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solutions for shaping the world we live in. With his
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passionate exploration of social change, he will help you navigate
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through the complexities of our time and inspire you to
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make a meaningful impact, So prepare yourself for an eye
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opening experience as we delve deep into the heart of
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the matter. Reimagining Humanity's future and yours will challenge your perspectives,
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ignite your imagination, and equip you with the tools you
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need to reimagine and redefine the world around you. The
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time to transform our future is now. Join us on
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this incredible journey and enter a new era of possibility.
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For more information of doctor David Gruder and the Reimagining
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Humanity's Future and yours, visit www dot r h f YA.
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Welcome to Reimagining Humanity's Future and yours. Whare together we
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create it brighter tomorrow now Here is the host of
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Reimagining Humanity's Future and yours, Doctor David Gruder.
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Welcome back to the Reimagining Humanity's Future in your show
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on the X Zone broadcast network. I'm your host, Doctor
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David Gruder, the polymath of human potential, societal psychotherapist, and
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futurist who equips leading edge leaders, influencers, helping professionals, and
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you with vital resources that make it possible for humanity's
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most spiritually elevated future to at last emerge. The title
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of this episode is reimagining the future of impact through
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public speaking beyond outdated inspiration hype to measurable bottom line results.
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Tired of motivational fluff that fades by lunch, Well, me too.
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You're about to discover where public speaking is headed, how
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to turn stages, whether virtual or live, into revenue engines,
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and also how to boost your benefits from these. As
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an audience member, we'll debunk speaking industry myths, explore what
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actually works today, and demystify how how to craft messages
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that convert listeners into action takers. You'll access powerful tactics
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to amplify or impact whether you speak, coach, or simply listen.
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Joining me for this exploration is Orly, ammor and serial
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entrepreneur who has launched five thriving businesses. Is a best
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selling author and is an international public speaker herself who
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has shown over two hundred thousand people across the globe
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how to explode their impact, engagement, and profits. A certified
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behavior analyst and trusted coach to fortune level leaders, Orley
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has devoted the last fifteen plus years to turning speakers, coaches,
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and entrepreneurs into six figure earners from the stage with
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the guarantee that she'll keep working with them until they
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get there. In this episode, she'll pull back the curtain
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on an industry in flux and hand you a remarkable
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playbook for real lasting impact. Yay Orley, Welcome to this
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episode of Reimagining Humanity's future and yours.
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Thank you so much David for having me appreciate it.
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Oh well, it's wonderful to have you. We've known each
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other for quite a number of years now and I'm
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really glad to have you here. You know. In this segment,
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we'll look at challenges the speaking industry is facing today,
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both on the presenter side and the audience side, and
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probably on the event planner side as well. But first, early,
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how did you initially get interested in helping people become accomplished,
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impactful and profitable speakers.
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It started back in twenty ten when I told my
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business coach at the time that I would like to
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impact the lives of two hundred million people. And I
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go by two mantras. One is by Les Brown, our
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dear friend, who says the how is not your business?
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And the other one is Sir Richard Brunton, who says,
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when an opportunity, not say yes, figure it out later.
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And a few months later, I was speaking at in Arlington,
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Texas after a grueling trip around Europe, and these three
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guys in the break room came over to me and
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one of them said, aren't you early and Morris said, yes,
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do I know you? Sorry, don't remember, and they said, well, no,
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we've seen you on the curch. I said, oh, okay, great,
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So we started talking. You know how those things happen
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in these events, you start networking, And after about ten minutes,
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one of them said to me, I'm just curious, how
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did you get this gig? And I said, well, I called,
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I told them what I speak about, and they paid
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me and I'm here. They all looked at me like
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if I had three heads, you got daid and I said,
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oh my god, what did I just do? Did you
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you guys didn't? They said no, we got our expenses play,
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but we didn't get paid. So discovering that was OMG.
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Something is going on in this industry that speakers don't
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know about. And that's how I decided to create the
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program that I did and encourage others to follow suit.
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Oh what a marvelous story and story, and I love synchronicities,
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and I love the power of setting an intention with
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our whole being, and then the universe orchestrates what we
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don't know how to orchestrate on our own. And this
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episode's next segment will get into root causes of speaking
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industry challenges in today's world and tomorrow's. But first, as
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I already said, I want to find out from you
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what big challenges is the industry facing today by event planners, presenters,
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and audiences.
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Well, every morning now somebody gets up and says, I
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want to be a public speaker. Right, Well, unfortunately it
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has eluded the industry a little bit, where now event
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planners are faced with a bigger problem than they used
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to have, where some good names in the industry have
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paved the way for all of us. Now there's no
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more those drop those drop names kind of a thing, right,
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drop the MC, drop the name, and you'll get hired.
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It's no longer that. And so now event planners are
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faced well, who do I choose? How do I trust
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that they know what they're talking about? How do I
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trust that they have some kind of experience? And why
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would I pay them if now everybody speaking for free.
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So that was that's the challenge right now. So now
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the speakers are facing the well nobody's paying, which is
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not true. And then you have the event plunners don't
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know who to pay because they feel that they're being
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cheapened or they're being over valued. And so now it's
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causing just a little bit of confusion in the industry.
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And you know, a confused mind doesn't buy, so they
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don't buy the message, and they don't buy the money,
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you know, like with the money. So that's where we're
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at right now. We are in a big confusion chaos.
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Yes, and you're quite right, a confused mind always says no,
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even if it wants to say yes. So to summarize
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what you were saying, or not summarize it, but underscore
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what you're saying. The challenge today is twofold what number one? Everyone,
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it seems, wants to be a speaker. And that goes
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to the issue of people self proclaiming things like their
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thought leaders when they have no idea what a real
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thought leader is and things along those lines. And and
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then the other challenge is that if there are people
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speaking for free, then how does an authentic speaker get paid.
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And so you were talking about, and rightly so, about
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the quantary that event planners are in, like they how
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do they select the right speakers, speakers that are going
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to you know, strengthen their their own reputation as event
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planners are going to delight the audience and are going
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to prove to be worth having paid. And even event
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planners are wondering, well, why should I even pay people
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if they're a diamond dozen right now?
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Yes? So, yeah, So there's a couple of things. One
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is that if you're a speaker and you want to
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be paid, stop speaking for free. That's the way we're
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going to change the narrative again, number one. Number two.
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I wrote a book called public Speakers, You're Not all
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that Twelve reasons why event planners won't hire you, and
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our mutual very good friend, God bless his soul, Bernie Dorman,
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wrote the forward to that book. I interviewed over thirty
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four hundred event planners that actually pay speakers for this book.
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It took me four and a half years out of
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my own time and my own dime to find out
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what event planners are really thinking. And one of those
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things is why pay for the milk when you can
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get the whole cow for free. And unfortunately, if we
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are speakers that are authentically getting paid and our thought
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leaders and have done the work and the homework, if
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you will, we did the time and now we are
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worth the dime. So we need to stop speaking for
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free so that we can turn the narrative around, especially
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that now a lot of the event planners are millennials. No,
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no disrespect, it's just that they don't know what we've
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been through. They don't know what we have endured through
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the years. I've been doing this for twenty eight years.
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It's been a roller coaster ride.
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You know, yeah, for sure, and things have changed really
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dramatically in those ways. And tied to what you're saying,
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kind of in between the lines in what you're saying,
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is that speakers often, unless they're professional speakers like you
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and I, they don't really know that they are dealing
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with two audiences with two very different sets of needs.
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You've got the audience that's called the event planner, and
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then you've got the audience that you're actually presenting to.
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And so one of the challenges for speakers is really
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mastering the art of how how to speak to the
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audience called event planners in a different way than they're
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actually going to be speaking to the audience when they're
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at than when they're doing their speaking appearance.
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Yes, so many speakers think that the the the what
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event planners want. I mean they actually think for the
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event planners. First mistake, first big mistake. Many speakers also
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think that they have a good message or that they
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are good speakers, and either way both are good, except
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that when I ask event speakers what they think event
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planners care about most, they get it wrong. It's not
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your message, and it's not your topic, and it's not
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your you being a good speaker. And people say, really,
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they don't care about how I speak and how I deliver,
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I'm like, no, what they care about is that you
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show up on time and finish.
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On time, and that you're a pleasure to work with,
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that you not a prima donna.
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That's another story altogether.
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But yes, to give the short version of that, Yes,
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but not only showing up on time and finishing on
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time is knowing what the event planners.
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Want out of This is not your delivery, it's not
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your There's there's four things that I say event planners,
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Uh don't don't know about. But speakers, really, we can't
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teach them. Here's four things we can't teach anyone personality, charisma, authenticity,
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and I added integrity during the pandemic. Like literally, you
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can't teach those four things. And if you don't have it,
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you just don't have it. Then if you're not having
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those for a keynote presentation, then you're a good breakout
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session type of workshop speaker. So stop calling yourself a keynote.
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You're not there yet.
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Yes, Well, the rest of this episode dives in to
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the root causes of what Orley and I were just
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discussing and what to look for in a solution and
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Orley's version of that solution. In the final segment, after
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a short break, my guests speaking industry expert orly Ammor,
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and I will expose root causes of today's speaking industry challenges.
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I'm doctor David Gruder. This is the Reimagining Humanity's Future
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in your show on the X Zone broadcast network, and
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we'll be back momentarily and welcome back. Before the break,
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my great guest, orly Amor told us about big challenges
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speakers and event planners and audiences have in today's climate.
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And in this segment, as you already know, we're going
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to delve deeper into underrecognized root causes of the speaking
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industry challenges that speakers and event planners and audiences are
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grappling with. So audio, you know, orly, let's go underneath
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the surface. What are the root causes that are causing
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these challenges today.
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Well, one of them is what my book says, you're
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not all that right, I mean, it is the diva syndrome,
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the thing that they think they know it all or
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they know what they're doing, especially the speakers acting desperately,
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not knowing what to charge, how to scale. This is
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a scalable business, So really not knowing the business and
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just throwing themselves out there desperately seeking to get hired
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as a speaker is actually ruining the industry. But at
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the same time, the core cause of it is knowledge.
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They don't have the knowledge, they don't think they need
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the knowledge, and they won't seek the knowledge, so it
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becomes a problem.
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Ah. So you're talking right now technically about something called
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the Dunning Kruger effect, and but that is yeah, uh,
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and a lot of people haven't heard of it, but
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they know what the phenomenon is, they just don't know
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what has a name. This name was coined a long
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time ago by Dunming and Krueger. And what it is
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is people who think they know more than they know,
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and they position themselves and speak up as though they're
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the world's expert on X topic and they're not that.
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They they don't know that, they don't know that, they're
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not all that in a box of rocks.
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Right, I'm sorry for laughing, but no, Yes, the answer
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to that is yes, it is a huge but it's
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a huge problem for the industry as a whole. The
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more you have people showing up thinking they know that
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what they don't know and then just acting as if
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it's sad, it's really sad because it's also not only
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not helping the industry. Not helping the industry is okay,
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but ruining the industry is worse because it's actually ruining
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it for all of us.
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Yes, yes, and what about what about the audiences? You know,
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the audiences have changed as well, and so there are
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some root causes in terms of changes in audience demand
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that even a lot of event planners aren't fully aware of.
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Let alone speakers themselves. What are some of those route
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changes root causes from the audience desire end of things.
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So I think that perspective goes back again to the speakers,
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and I'll tell you why. In the old days, if
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you remember, we used to be taught to know our audience, right, Yeah,
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And in today's world, it really doesn't matter who our
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audience is. The event buner chooses the speakers, the audience
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is going to be whoever they are. Basically, if there's
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three speakers and audience relate to one more than the other,
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well that's just the way it is. You go to
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a networking event, you meet some people you like, some
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people you don't like, but you still have a good time,
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and it doesn't mean you're gonna have a bad time.
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And the same thing goes for events. The audience is
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looking for entertainment, right, They're more interested in somebody that
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keeps their curiosity. They're intrigued more and more, and then
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just give me the information, let me get out of here.
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Right, and not just looking for something beyond Just give
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me the information and edutainment. But you know what I'm
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about to say. We saw this a long time ago
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in the business world where businesses that brought in speakers
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got sick and tired of spending huge amounts of money
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on speakers who only knew how to do inspiration and
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motivation because they figured out that their employees their teams
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would get really fired up during the speaker's presentation and
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then twenty four forty eight hours later, it was like
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nothing had ever changed at all because the speaker was
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only delivering inspiration and motivation. There was no boots on
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the ground. Let's do the mechanics of change right.
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You hit it on the nail. And one of the
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things that corporations are looking for is real change, massive change,
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but long term change. And also they're looking at the
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bottom line. So speakers these day and age, this day
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and age are supposed to give more. You know, even
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our friend Bob Berg used to say more in value
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than you get in payment. But that change with people
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wanting to feed their ego instead of their pocket. And
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it's okay to feed your pocket, but give the value
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that goes with it. And to your point, the speakers
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that are motivational and inspirational have their place in the world,
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but also in corporation, they don't last because it's the
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it's the company that hires the speakers, not the employees.
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So the company needs to also be more mindful of
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who they hire as transformation, and that's what's needed. That's
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exactly what's needed now in corporations. It's transformational speakers more
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than keynote motivational or inspirational. That doesn't last.
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Right, And I think I'm seeing that kind of change
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in public audiences as well. They I mean, they love
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the hit, you know, the dopamine hit of inspiration and motivation,
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but they're not going to walk out satisfied if that's
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only what they get, because it was like, all right,
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so I heard some more platitudes. I heard some more
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things about how I should change my mindset or what
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my mindset ought to be, but I don't know how
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to accomplish that exactly.
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Exactly, there is no transformation. So transformational usually has a stape,
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you know, like a step by step or some kind
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of advice that lets people take action on what it
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is that you talked about. And so companies are really
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looking for that. They're looking for the playbook. Can you
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give me a playbook for my employees where they can
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go back to it on a day that they're not
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feeling up to it, or that they can go back
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to it and say, oh, yeah, I remember that orly
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said this, and now I can implement it. I'm ready
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to implement it. So there is that playbook that many
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people are struggling to give these companies that actually want
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to pay. And also the other part of this is
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not charging an arm and a lect because the repetition
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is the good part. Right, Some people just want to
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get the ten thousand dollars or five thousand dollars or
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whatever and call it a day. And I'm saying no,
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even if you take less in payment, these companies will
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come back and hire you every quarter. I've had that,
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you know, I've had one company has been hiring me
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every quarter for the past eight years. But I never
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raised my price because of it, you know what I mean.
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I've always kept it the same and come back to
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give a refresher course and remind people what they can
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be doing and asking the company to keep score. That's
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another thing. So everybody gets involved as a team, and
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there's no I in team, and that's so important in
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this industry as well.
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Right, you just said a mouthful and it's great and
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I want to unpack it a little bit. So from
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the speaker perspective, it's really crucial to understand that we
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are in the transformation economy, that what people are looking
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for is transformational experiences from the speakers they listen to,
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and so it's crucial for speakers to have basically a
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signature transformational action taking playbook that they can provide as
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an overview that's more of an orientation that they can
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do deep dives into components of in follow up press
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or training programs, and that ties into what you were
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saying about, if need be, take a little less at
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the front end in order to get hired every quarter
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or you know, regularly, to come back to do refreshers
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and next steps, and to ask the company to keep
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score well. In addition to that, and I'm sure you'll
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agree with me on this, speakers oftentimes have to remind
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event planners that that's the new model because some of
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them are a little bit behind the times too, aren't they.
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They are, But it's not a failure to communicate. It's
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it's more failure to understand how things are shifting. Sometimes
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that's where they're behind the time. They're not behind the
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time and doing their job. They're so overstressed. Actually, they
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did a survey on the most stressful jobs in America
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and Canada and the United States. Number one with military
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jet fighter plane pilot. Number two is air traffic controller,
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and number five is the event planner coordinator. Let's give
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them some grace. Yes, the onus is more on the
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speaker than it is on the event planner, and the
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responsibility falls on the speaker, not on the event planner.
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But it's okay to remind, it's okay to be up
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to date, but it's not okay to be babysat by
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an event planner. I will defend the event planners to
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the day I die. This is the place where they
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are not faulting because of knowledge. They are faulting because
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of overwhelm, and so we need to be giving them
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grace and helping them out right.
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Very well said, and I agree with you completely that
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speakers are wise to position themselves in their own mind
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as a collaborator with event planners and an overwhelm reducer
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with event planners, because and this has been my experience,
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I'm sure it's been yours as well, that when we
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as speakers are presencing ourselves with event planners. In those ways,
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they fall in love with us and they want us
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more of the time because we're not adding to their stress,
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we're reducing their stress absolutely.
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I usually tell the event planner listen, I'm a team player.
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What do you need. I'll be there early. I know
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how it is to have an event. I know some
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employees won't show up because they're sick, or you have
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your volunteers that won't show up because they're sick. I mean,
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life just happens. So if you have me there, listen,
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I left my ego at the door. You can ask
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me for anything. I'll go check the bathrooms for you.
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I'll go ahead and give you water and get you
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a coffee. You can use me for whatever you need
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in order to make your life easier.
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Exactly, exactly, So, after another short break, we'll get to
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the heart of the matter, which is what to look
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for in a solution that sets up speakers and their
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audiences and event planners to get the greatest benefits now
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and into the future. I'm doctor David Gruder. This is
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the reimagining humanity's future in your show on the xone
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broadcast network, and we will continue momentarily and we're back
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before the break, my guest, here you go, orly check
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this out The priestess of speaking success. Early Ammor and
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I delved into less recognized but vitally important root causes
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of current challenges in the speaking industry, and as I
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mentioned in this segment, will reveal ingredients to look for
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when when you're wanting to go beyond outdated inspiration and
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motivational hype and into generating measurable bottom line results. Orly,
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what ingredients should event planners, speakers, and their audiences be
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looking for when they want the best experience and results?
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How do they attain that? What kind of ingredients should
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they look for in training and assistance?
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The first things first, I think everybody needs a humble pipe. Unfortunately,
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don't think you're all that. Literally, my book has been
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raved vond everywhere in the world because they're like, oh
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my god, you hit it on the nail. People need
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to understand each other's function within every event, whether it's
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the event planner, the audience and the speakers. Everybody needs
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to know why they're coming to this one circle and
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I like to call it a circle because it's called community.
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Those are my core values right, Integrity, community and service
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are my core values. And I think that if event
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planners under stood that sneakers don't know what to do right,
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I mean, they don't know what they don't know, so
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that's why they don't succeed. And then event planners need
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to understand that sneakers need to understand that the event
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planners don't have the time to answer long emails and
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long paragraphs and like. And then you have the audience
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who just wants results. Here's the thing. We need to
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solve a problem for the audience. Whether it's the event planner,
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the or the speaker. Our goal is to solve a problem.
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Here are the five questions we all need to answer,
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no matter what, Who are you, what do you know?
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What problem are you solving? How are you solving it?
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And why should I care? Not? Why should Orly or
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David care? Why should the audience care? Why should the
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event planners care? And when we all come together and
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make it a whole circle, then now we can all
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eat the good pie. And that's why the humble pie
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needs to happen. Nobody is more than the other. It's
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not ego driven, it's resolution and solution driven. Mm hmm.
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I'm going to have you review those questions again because
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their second nature to you. I get it completely. Some
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of this may be a little bit new to our audience.
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So who are you? What do you know? Keep going?
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What problem are you solving? How are you solving it?
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And why should I care? Why should the audience? Why
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should the event planners care? Right now, I'll break it
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down even a little more for those who are really
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new or not sure. Who are you? It's everything you've
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been through, what you've accomplished, all of the good things
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that you've done in your life. Whether you have little
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or a lot, it doesn't matter. It's not one more
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than the other. Not because one has a psychology major
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and one has an NBA, does it make it any different.
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Absolutely not. Maybe you have twenty years of experience with
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a corporation, it doesn't matter. Whatever it is that you've
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done in your life counts the second question, And so
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that's who are you? And what do you know? And
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by the way, many people out there are telling speakers
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that it's not okay to share personal stuff. Are you married?
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Where do you live? And that's not true. I mean literally,
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that's the way we connect with each other as human beings?
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How can it not be necessary to share something personal?
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Go ahead, you have a dog, say it, you have kids,
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say it, you have grandkids, say it. This is okay?
474
00:31:43.680 --> 00:31:46.359
About who are you and what do you know? What
475
00:31:46.480 --> 00:31:50.799
do you know is your experience? The third question is
476
00:31:51.440 --> 00:31:54.559
what problem are you solving and how are you solving it?
477
00:31:54.640 --> 00:31:57.519
I want you to think about, as a speaker, what
478
00:31:57.599 --> 00:32:00.599
was your pivotal moment? What is it that drove you
479
00:32:00.759 --> 00:32:04.640
to make this a topic for yourself to share with others.
480
00:32:04.839 --> 00:32:08.680
I'll give you an example. Some people who sell life insurance.
481
00:32:08.720 --> 00:32:12.799
It's because their parents passed away, no life insurance, no will,
482
00:32:12.960 --> 00:32:16.680
no this, no that, and they were left completely either
483
00:32:16.799 --> 00:32:21.519
broke and broken and have been taken into a whole
484
00:32:21.599 --> 00:32:27.079
different whirlwind of problems. So they became financial planners or
485
00:32:27.200 --> 00:32:32.599
life insurance salespeople, and that was their pivotal moment. There's
486
00:32:32.599 --> 00:32:35.039
a pivotal moment, And why did you decide to do
487
00:32:35.119 --> 00:32:38.519
what you do? What your problem? The problem you're solving.
488
00:32:39.000 --> 00:32:42.519
Something happened to you, something that somebody else in your
489
00:32:42.519 --> 00:32:45.640
life happened to them, And that's why you decided to
490
00:32:45.680 --> 00:32:48.720
be the one to speak for those who can't speak
491
00:32:48.759 --> 00:32:51.920
for themselves and solve that problem. And that's how you
492
00:32:51.960 --> 00:32:56.200
solve it. Why should we care what's the outcome of
493
00:32:56.240 --> 00:32:59.319
your speech when somebody listens to you? Why aren't they
494
00:32:59.319 --> 00:33:02.240
going to walk away? Way with? What is the framework
495
00:33:02.319 --> 00:33:05.039
you work with or the problem you're The way that
496
00:33:05.079 --> 00:33:09.000
you problem your problem solved is by giving a step
497
00:33:09.039 --> 00:33:14.200
by step formula or a a solution that actually somebody
498
00:33:14.240 --> 00:33:18.799
can take an easily apply into their today life in
499
00:33:18.960 --> 00:33:22.400
order to make you now the hero of the day
500
00:33:22.960 --> 00:33:26.160
for the event liner, for the and for the audience.
501
00:33:26.559 --> 00:33:27.519
That's where you shine.
502
00:33:28.200 --> 00:33:35.799
Mm hmm beautiful. So I'll add a little bit more
503
00:33:35.880 --> 00:33:38.880
commentary to each of these, and I want you to
504
00:33:39.160 --> 00:33:43.759
jump in if I distort anything by mistake. So with
505
00:33:43.759 --> 00:33:47.400
with the who are you part, we're we're bringing in
506
00:33:48.279 --> 00:33:52.799
our uh the part of our relevant experiences that help
507
00:33:52.880 --> 00:33:58.200
people feel us, that that humanize us, that that give
508
00:33:58.279 --> 00:34:03.559
people a sense of of this. This person is probably
509
00:34:03.599 --> 00:34:06.599
here because they have a lot of expertise, but they're
510
00:34:06.599 --> 00:34:10.719
not up on some pedestals some somewhere. The way, the
511
00:34:10.800 --> 00:34:13.280
way that I like to say it that causes people
512
00:34:13.320 --> 00:34:20.079
to chuckle is I burpen fart like everyone else right, but.
513
00:34:20.199 --> 00:34:24.400
It also gives legitimacy and credibility and it's all good.
514
00:34:24.679 --> 00:34:28.920
Yes, And then the what do you know is about
515
00:34:29.000 --> 00:34:33.679
the wisdom that's grown from your experiences, and the the
516
00:34:33.960 --> 00:34:38.519
what problem are you solving? Ties in in what you
517
00:34:38.559 --> 00:34:40.800
were talking about. It really has to do with the
518
00:34:40.920 --> 00:34:45.199
art of storytelling as well, which is what drove you
519
00:34:45.360 --> 00:34:48.239
to find a solution to the problem that you're now
520
00:34:48.280 --> 00:34:53.920
solving for your audience, right, yes, And then you know
521
00:34:54.280 --> 00:34:57.199
having to do with what you were rightly calling pivotal
522
00:34:57.280 --> 00:35:01.360
moments that or a pivotal moment that caused you to
523
00:35:02.559 --> 00:35:05.880
end up doing what you now do. And then the
524
00:35:05.960 --> 00:35:09.639
how do you solve the part is the framework is
525
00:35:10.119 --> 00:35:14.480
giving people a picture of how to solve the problem
526
00:35:14.920 --> 00:35:18.280
that causes them to have this feeling of well, I
527
00:35:18.320 --> 00:35:20.760
may not be able to implement this all at once
528
00:35:20.880 --> 00:35:25.000
right this second, but listening to the framework, I have
529
00:35:25.119 --> 00:35:29.119
this sense of, oh, I can do that. I'll be
530
00:35:29.239 --> 00:35:32.519
able to do that. And then the why should I
531
00:35:32.639 --> 00:35:36.400
care goes back to what you and I know, which
532
00:35:36.440 --> 00:35:41.639
is that people don't buy products or services, they buy
533
00:35:42.119 --> 00:35:46.840
the benefits of the results that those products or services produce.
534
00:35:47.480 --> 00:35:51.280
So the why should I care. If we're not helping
535
00:35:51.320 --> 00:35:56.440
people understand what results to look for from the framework
536
00:35:56.480 --> 00:36:00.679
we're providing and what the benefits of those results are
537
00:36:00.920 --> 00:36:06.480
for them, then why should they care to utilize the
538
00:36:06.559 --> 00:36:08.800
wisdom that you've just provided to them?
539
00:36:09.039 --> 00:36:14.920
Absolutely? Yes, Wilson, Well, thank you.
540
00:36:15.039 --> 00:36:21.400
I know you're capturing and the reason that I'm stressing
541
00:36:21.440 --> 00:36:26.440
all of this is you're capturing crucial wisdom that applies
542
00:36:27.119 --> 00:36:32.679
to speakers, event planners, and audiences. Audiences need to understand
543
00:36:32.679 --> 00:36:36.519
this as well. You know that this is what they
544
00:36:36.880 --> 00:36:41.079
should set their minds ahead of time to be looking
545
00:36:41.199 --> 00:36:46.119
for when they're listening to a speaker, right, and they
546
00:36:46.199 --> 00:36:50.679
want the speakers who's humanized themselves. They want to know
547
00:36:51.320 --> 00:36:53.840
what the speaker's wisdom is. They want to know what
548
00:36:54.079 --> 00:36:58.519
drove the speaker to develop that wisdom, what the framework
549
00:36:58.719 --> 00:37:01.320
is for them to implement meant the wisdom the speaker
550
00:37:01.360 --> 00:37:04.679
is talking about and what results that will lead to.
551
00:37:05.280 --> 00:37:10.440
And so what speakers need to look for in a
552
00:37:10.559 --> 00:37:15.079
resource to help them up their gain is a resource
553
00:37:15.119 --> 00:37:22.760
that helps them identify their messages with all of those components,
554
00:37:22.920 --> 00:37:26.360
their answers to all of those questions. And as you
555
00:37:26.440 --> 00:37:33.039
and I know, most speaker trainers don't address all of
556
00:37:33.079 --> 00:37:37.840
these in customized ways that help each speaker that they're
557
00:37:37.840 --> 00:37:42.559
working with craft their own answers to those questions in
558
00:37:42.639 --> 00:37:47.079
ways that will be compelling to event planners to want
559
00:37:47.119 --> 00:37:51.960
them and to audiences to appreciate them absolutely.
560
00:37:52.599 --> 00:37:57.320
And if I may add to that, is the event
561
00:37:57.400 --> 00:38:02.000
planners really don't care if you're a good speaker, bad speaker,
562
00:38:02.239 --> 00:38:04.559
how you treat them. You show up on time, you
563
00:38:04.719 --> 00:38:07.440
finished on time. That's also a big deal in the
564
00:38:07.480 --> 00:38:11.719
industry because we can really literally screw up their whole agenda,
565
00:38:12.159 --> 00:38:15.400
and if we're good speakers, then we will be able
566
00:38:15.440 --> 00:38:18.000
to bring it back. Now, two questions come up from
567
00:38:18.039 --> 00:38:21.280
what I just did. One is, but hold on early.
568
00:38:21.440 --> 00:38:24.719
Somebody just paid me for an hour and I don't
569
00:38:24.719 --> 00:38:27.800
get to speak the full hour. Well, listen, if everybody
570
00:38:27.840 --> 00:38:30.800
went over before you, and you go on stage and
571
00:38:30.840 --> 00:38:33.599
you're supposed to speak at two pm, but you're not
572
00:38:33.639 --> 00:38:36.239
speaking at two twenty pm and you were supposed to
573
00:38:36.239 --> 00:38:38.880
speak till three, you need to end a two fifty
574
00:38:38.960 --> 00:38:43.360
five on your clock, right, The event planner will so
575
00:38:43.760 --> 00:38:48.800
appreciate you, you will be called back. I guarantee that
576
00:38:48.800 --> 00:38:52.800
that's for sure. Right, because the event planners appreciate you
577
00:38:52.840 --> 00:38:56.719
knowing also how to handle yourself as a speaker. The
578
00:38:56.760 --> 00:39:00.639
audience doesn't care. The audience might just get bored or
579
00:39:00.840 --> 00:39:03.960
just make say, okay, well, you guys said that on
580
00:39:04.039 --> 00:39:06.840
the agenda that three o'clock there's going to be so
581
00:39:06.960 --> 00:39:10.000
and so, so you cannot go over. You need to
582
00:39:10.119 --> 00:39:14.119
keep everything back on track. That will help you tremendously.
583
00:39:15.639 --> 00:39:19.239
And the second, yeah, and the second thing is the
584
00:39:19.280 --> 00:39:23.360
event planner needs to have a conversation with the speaker
585
00:39:23.840 --> 00:39:27.920
ahead of time. Creating rapport with an event planner or
586
00:39:27.440 --> 00:39:33.679
with the speaker goes both ways. If you manage expectations
587
00:39:33.719 --> 00:39:38.559
on both sides, if you manage the delivery on both sides,
588
00:39:39.079 --> 00:39:42.280
everybody becomes a winner. And that's also something that's not
589
00:39:42.320 --> 00:39:45.159
being taught if you will to speakers as well as
590
00:39:45.199 --> 00:39:49.239
event planners in event planner school or in speakers school.
591
00:39:49.679 --> 00:39:53.039
You got it, beautifully, said, I of course agree with
592
00:39:53.119 --> 00:39:57.920
you completely. So after our upcoming break, we'll return for
593
00:39:58.000 --> 00:40:01.519
this episode's final segment too, which I'll be asking early
594
00:40:01.559 --> 00:40:06.719
to reveal how she helps speakers magnify their attractiveness to
595
00:40:06.800 --> 00:40:12.360
event planners and their effectiveness with audiences. I'm doctor David Gruder.
596
00:40:12.440 --> 00:40:15.440
This is the Reimagining Humanities future in your show on
597
00:40:15.480 --> 00:40:18.920
the x O Broadcast Network, and we will return shortly.
598
00:40:21.039 --> 00:40:25.239
Well before the break, I'll give you another unasked for
599
00:40:25.440 --> 00:40:31.559
title early the Sculptor of Sublime Speakers, Sculptor of Sublime
600
00:40:31.880 --> 00:40:36.719
Speakers or a early amor, and I discussed ingredients to
601
00:40:36.760 --> 00:40:39.639
look for when you want to get the most out
602
00:40:39.639 --> 00:40:44.679
of your speaking or of listening to speakers. Oh there,
603
00:40:44.719 --> 00:40:47.239
we just had some good applause. I think I heard
604
00:40:47.320 --> 00:40:47.440
of you.
605
00:40:47.800 --> 00:40:51.840
Yeah, look at that. Okay, hooray, hooray.
606
00:40:52.920 --> 00:40:57.519
As I, as I already mentioned during this final segment
607
00:40:57.559 --> 00:41:01.480
of this episode called Reimagine the Future of Impact through
608
00:41:01.519 --> 00:41:07.119
public Speaking beyond outdated inspiration hype to measurable bottom line results,
609
00:41:07.559 --> 00:41:11.079
Orley will tell us how she provides what we suggested
610
00:41:11.119 --> 00:41:14.000
in the last segment that you look for in a
611
00:41:14.039 --> 00:41:17.320
speaker trainer. I'll then let you know how to access
612
00:41:17.360 --> 00:41:20.719
her wisdom, and after that, she and I will share
613
00:41:20.800 --> 00:41:24.039
the big takeaways we each hope you've gained from this episode,
614
00:41:24.079 --> 00:41:27.599
followed by my closing comments. So Orly, how do you
615
00:41:27.840 --> 00:41:32.760
help experience and aspiring speakers boost their attractiveness to event
616
00:41:32.840 --> 00:41:37.559
planners and get standing ovations from their audiences that get
617
00:41:37.599 --> 00:41:38.920
them repeat requests.
618
00:41:40.280 --> 00:41:42.239
Well, thank you first of all again for having me.
619
00:41:42.519 --> 00:41:47.000
Number one question here is how do I help? Well?
620
00:41:47.039 --> 00:41:49.760
The first superpower I always say I have two superpowers.
621
00:41:49.840 --> 00:41:52.960
One is how to position a speaker. In this industry,
622
00:41:53.280 --> 00:41:56.119
there's so many that speak on the same topic. I'll
623
00:41:56.159 --> 00:41:59.440
give you an example. You said motivation, right, There's a
624
00:41:59.519 --> 00:42:02.840
lot of more motivational speakers inspirational speakers, but they all
625
00:42:02.960 --> 00:42:05.840
sound the same. There's a lot of leadership speakers and
626
00:42:05.920 --> 00:42:08.719
AI speakers and so on, but they all look and
627
00:42:08.760 --> 00:42:11.440
sound the same. Literally, they look and sound the same,
628
00:42:11.679 --> 00:42:14.599
So I don't mean physically, they you know on paper
629
00:42:14.639 --> 00:42:17.079
as well, they look and sound the same. And so
630
00:42:17.599 --> 00:42:20.239
how does an event planner know which one to hire?
631
00:42:20.559 --> 00:42:24.679
And so my superpower is to position them so they're intriguing, sexy,
632
00:42:24.719 --> 00:42:27.519
and marketable for an event plunder to want to have
633
00:42:27.960 --> 00:42:31.559
them speak at their next event. The second thing is
634
00:42:31.719 --> 00:42:34.400
the second superpower, is how to come up with three
635
00:42:34.599 --> 00:42:39.000
talk titles that are intriguing, sexty marketable literally, sorry for
636
00:42:39.159 --> 00:42:43.239
my language, kick ass good. They are the hook by
637
00:42:43.280 --> 00:42:47.199
which event planners will hire them. Now many people think
638
00:42:47.239 --> 00:42:49.559
that they have to have a signature talk. That's a myth.
639
00:42:49.920 --> 00:42:51.840
In this day and age, it used to be a
640
00:42:51.880 --> 00:42:54.440
big thing. You have to have a signature talk volli gees,
641
00:42:54.719 --> 00:42:57.000
and you have to have a niche and those things.
642
00:42:57.079 --> 00:42:59.280
We don't even talk that way in this industry anymore.
643
00:42:59.519 --> 00:43:02.559
We don't say one sheet, we say speaker sheet. Like
644
00:43:02.559 --> 00:43:06.119
there's so many terminologies that are not used in the
645
00:43:06.159 --> 00:43:08.679
industry anymore. So an event lenner will think, oh, you
646
00:43:08.679 --> 00:43:12.119
don't know what you're doing because you're using old school mentality.
647
00:43:12.599 --> 00:43:15.480
So that's another thing that goes into my program where
648
00:43:15.519 --> 00:43:20.480
I teach speakers how to actually have a conversation with
649
00:43:20.559 --> 00:43:25.639
an event leanner to make both sides feel supported, liked,
650
00:43:26.000 --> 00:43:31.159
and close the deal. Valuable information that both sides need
651
00:43:31.199 --> 00:43:33.480
to share in order, and you have to have maybe
652
00:43:33.559 --> 00:43:36.840
ten minutes to do so. So many people have no
653
00:43:37.119 --> 00:43:39.599
I mean don't know that event liners don't have any
654
00:43:39.679 --> 00:43:43.480
time whatsoever to give you to tell you to hear
655
00:43:43.519 --> 00:43:48.159
your story. They don't want to know. So, yes, that's
656
00:43:48.199 --> 00:43:49.400
one of the things.
657
00:43:50.079 --> 00:43:54.719
Yes, So I love that you're speaking about those two
658
00:43:55.199 --> 00:44:02.719
superpowers because they are crucial. The first is how you
659
00:44:03.280 --> 00:44:07.599
position speakers basically as what's often called these days a
660
00:44:07.639 --> 00:44:13.639
category of one so event planners will want to hire them.
661
00:44:13.760 --> 00:44:19.199
And accompanying that is three kick ass titles that are
662
00:44:19.519 --> 00:44:26.280
the hooks that cause event planners to perk up, pay
663
00:44:26.320 --> 00:44:30.000
attention and want to at least have a discussion with them,
664
00:44:30.000 --> 00:44:35.119
if not hire them. And then how to actually have
665
00:44:35.599 --> 00:44:40.039
how to conduct ten minute conversations with event planners because
666
00:44:40.639 --> 00:44:46.679
their time is as limited as the time that people
667
00:44:46.719 --> 00:44:51.039
in the media have. If a newspaper reporter wants to
668
00:44:51.159 --> 00:44:54.840
interview you for a news story and you go on
669
00:44:54.920 --> 00:44:58.400
and on and on, they'll never contact you again because
670
00:44:59.239 --> 00:45:02.719
you're on dem line as the reporter and you need
671
00:45:02.920 --> 00:45:09.079
really succinct, pithy, memorable, printable responses that they can use
672
00:45:09.119 --> 00:45:11.800
immediately in as short a time as possible.
673
00:45:12.960 --> 00:45:22.480
Totally agree, And.
674
00:45:22.519 --> 00:45:30.840
It looks to me like we froze into show. I
675
00:45:30.880 --> 00:45:33.840
think we froze for a moment, but we're back now.
676
00:45:34.239 --> 00:45:34.639
We're good.
677
00:45:34.679 --> 00:45:38.400
So you were saying you totally agree, I totally agree.
678
00:45:38.760 --> 00:45:42.519
And my my, the thing that I want to say
679
00:45:42.559 --> 00:45:46.079
that jokingly so, but not so jokingly so is I
680
00:45:46.199 --> 00:45:49.960
want to avoid the event planners to scroll over you
681
00:45:50.039 --> 00:45:53.039
to swipe. We call it the swipe with the finger,
682
00:45:53.239 --> 00:45:56.000
you know, swipe over. I don't want them to swipe
683
00:45:56.039 --> 00:45:59.320
over you. We want them to stop and look and
684
00:45:59.400 --> 00:46:01.000
decide to communicate.
685
00:46:02.800 --> 00:46:08.079
Right, And and what those are called in in social
686
00:46:08.119 --> 00:46:11.960
media is scroll stoppers, right.
687
00:46:12.119 --> 00:46:17.239
That's right exactly, yes, yes, But but event owners swipe
688
00:46:17.280 --> 00:46:20.320
over over, they look at their phone. Right, they're millennials.
689
00:46:20.360 --> 00:46:23.639
They're not using computers as much unless they're in the office.
690
00:46:24.119 --> 00:46:29.760
But yes, exactly, they're using their their devices, their their
691
00:46:29.760 --> 00:46:37.880
phones without a doubt. So you know, Orly, Uh, you,
692
00:46:37.880 --> 00:46:42.239
you have a marvelous gift for all of this, and
693
00:46:42.920 --> 00:46:46.599
you also have a marvelous gift that you're offering to
694
00:46:46.920 --> 00:46:52.000
active and aspiring speakers. And that's an opportunity to tap
695
00:46:52.159 --> 00:46:56.920
into your deep wisdom and get customized suggestions from you
696
00:46:57.440 --> 00:47:03.760
through having a private, one to one sales free conversation
697
00:47:04.000 --> 00:47:07.920
with you and uh. And what I want to say
698
00:47:07.960 --> 00:47:12.400
to our audience is, don't be shy about scheduling your
699
00:47:12.519 --> 00:47:18.239
time with Orly because she knows what all of us
700
00:47:18.440 --> 00:47:22.719
need to embody, which is service first. Service is what
701
00:47:23.000 --> 00:47:29.440
generates profits. You know, selling out of the gate is
702
00:47:29.480 --> 00:47:34.000
a turnoff. More today than ever before. It's always been,
703
00:47:34.119 --> 00:47:36.400
but I think it's even more so that way today.
704
00:47:36.800 --> 00:47:41.719
So to get on orly schedule, here's the link to
705
00:47:41.800 --> 00:47:45.800
go to. It's a it's a short link. It's bitle.
706
00:47:46.400 --> 00:47:49.119
So if you're not familiar with that, that's b I
707
00:47:49.360 --> 00:47:54.679
t dot l y slash meet Orle m e E
708
00:47:54.960 --> 00:48:00.719
t o r l y bitley dot I'm sorry, bit Lee,
709
00:48:01.320 --> 00:48:05.760
bit dot l y slash meet Orly and then suggest
710
00:48:06.039 --> 00:48:09.320
select the second option that you'll see on that page
711
00:48:09.519 --> 00:48:14.159
for your thirty minute discovery call. She promises, it's not
712
00:48:14.280 --> 00:48:19.239
a sales conversation, it's a service conversation. Whatever comes from
713
00:48:19.280 --> 00:48:24.079
that comes from that. And I also want to encourage
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00:48:24.119 --> 00:48:26.840
all of you to make a point of exploring Orle's
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00:48:26.880 --> 00:48:32.719
full range of resources at her website meetorlymor dot com.
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00:48:32.719 --> 00:48:36.599
That's meet m e E t orly o r l
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00:48:36.800 --> 00:48:40.960
y m r A m o r dot com. Meet
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00:48:41.079 --> 00:48:47.480
at orlyamor dot com. So, Orly, what is the one sentence,
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00:48:47.639 --> 00:48:52.119
non non run on sentence take away that you most
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00:48:52.320 --> 00:48:55.360
want our audience to have gotten from this episode.
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00:48:57.280 --> 00:49:00.000
That's the solution you bring to the table may change
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00:49:00.119 --> 00:49:05.559
someone's life in the act of sharing this contribution. You
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00:49:05.679 --> 00:49:07.199
just don't know whose life you're going to.
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00:49:07.199 --> 00:49:15.639
Change, right I love that and if and in order
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00:49:15.719 --> 00:49:21.880
to do that, it's really important for speakers to know
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00:49:22.719 --> 00:49:28.280
what solution they're bringing that has the best potential to
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00:49:28.639 --> 00:49:33.840
change some people's lives, right sure, And that's part of
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00:49:33.880 --> 00:49:38.800
what you you help speakers do is identify that life
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00:49:38.960 --> 00:49:46.960
changing solutions. And my takeaway is that the future of
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00:49:47.039 --> 00:49:55.360
speaking sparkles with promise for presenters, event planners, and audiences
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00:49:56.360 --> 00:50:00.679
if you take to heart what Orly has shared with
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00:50:00.760 --> 00:50:07.599
you during this episode. So again, schedule your private discovery
733
00:50:07.679 --> 00:50:13.920
call with Orley through bitlely, slash Meetorley, b I T
734
00:50:14.199 --> 00:50:17.360
dot l Y, slash meet Orly m E E t
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00:50:17.599 --> 00:50:22.079
O r l Y, and visit our website meetorleamar dot com.
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00:50:22.679 --> 00:50:26.679
Thank you so very much, Orly for helping us reimagining
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00:50:27.039 --> 00:50:32.840
public speaking's best future for presenters, event planners, and their audiences,
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00:50:32.920 --> 00:50:34.960
and for being here on my show.
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00:50:35.920 --> 00:50:37.480
Thank you so much for having me.
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00:50:37.599 --> 00:50:43.559
God bless you, oh God bless you back, and wish
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00:50:43.599 --> 00:50:48.840
you all all the success in the world because of
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00:50:48.880 --> 00:50:53.280
the service you're providing to help elevate the speaking industry.
743
00:50:53.840 --> 00:50:55.280
Thank you so much.
744
00:50:56.280 --> 00:51:00.920
And Thank you all for joining me for the episode
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00:51:01.159 --> 00:51:05.679
of Reimagining Humanities and Future and Yours on the X
746
00:51:05.760 --> 00:51:09.639
Zone broadcast network. This has been Doctor David Gruder, the
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00:51:09.679 --> 00:51:16.159
polymath of human potential, societal psychotherapist and futurist who brings
748
00:51:17.159 --> 00:51:22.639
leading edge leaders, influencers, and you the resources that make
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00:51:22.719 --> 00:51:27.760
it possible for humanity's most spiritually elevated future to at
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00:51:27.840 --> 00:51:32.719
last emerge. I invite you to explore my main website,
751
00:51:32.840 --> 00:51:36.840
Doctor Gruder dot com. That's d R g r ud
752
00:51:37.679 --> 00:51:40.800
Er dot com, where you'll find a link to watch
753
00:51:40.920 --> 00:51:44.320
or listen to all of this show's episodes, as well
754
00:51:44.320 --> 00:51:47.320
as a link to the Center for Enlightened Self Sovereignty,
755
00:51:47.719 --> 00:51:53.639
which is helping to dissolve divisiveness by reuniting individuals, businesses, nations,
756
00:51:53.639 --> 00:51:56.719
and humanity so we can at last usher in the
757
00:51:56.840 --> 00:52:00.960
age of what I call spiritual self sovereign guarranty that
758
00:52:01.159 --> 00:52:07.119
serves us all. I will add a little update for
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00:52:07.199 --> 00:52:13.000
you at this point, which is, as of recording this episode,
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00:52:13.159 --> 00:52:17.280
in November twenty twenty five, I'm about to launch a
761
00:52:17.519 --> 00:52:24.639
trilogy of books that provide a blueprint for ushering in
762
00:52:25.320 --> 00:52:30.320
spiritual self sovereignty that serves us all, not just the
763
00:52:30.360 --> 00:52:34.800
transformation marketplace that we talked about on this episode, but
764
00:52:35.320 --> 00:52:41.719
the marketplace beyond transformation, which is transcendence, where we're looking
765
00:52:41.840 --> 00:52:47.400
for higher meaning and purpose in our transformation through the
766
00:52:47.440 --> 00:52:51.480
products and services that we buy or that we offer.
767
00:52:52.079 --> 00:52:55.280
The world needs you, Your nation needs you, Your loved
768
00:52:55.320 --> 00:52:59.400
ones need you. You need you boost your impact in
769
00:52:59.519 --> 00:53:04.159
helping the future you most want to emerge. I enthusiastically
770
00:53:04.239 --> 00:53:09.480
invite you to tune in next time for another spellbusting, uplifting,
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00:53:09.880 --> 00:53:14.559
and actionable episode on how together we can and will
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00:53:14.960 --> 00:53:19.039
build a better future for ourselves and for humanity.