ABOUT THIS EPISODE
America’s nicotine pouch market is booming. With millions of adults already using lower-risk nicotine products and tens of millions more still smoking, Haypp Group is going all-in on the United States.
In Part 3 of our RegWatch special series on nicotine pouches in America, Gabriel De Prado, President of Haypp’s U.S. Market, explains why the world’s leading online retailer of nicotine pouches is dramatically expanding its American operations and why the company believes online sales can become the trusted channel for adult consumers.
De Prado breaks down explosive market growth, Haypp’s rapidly expanding U.S. team, the shift from brick-and-mortar to online sales, and the importance of product choice, independent testing, and age verification.
He also tackles FDA regulation, state restrictions, illicit products, and the anti-nicotine opposition confronting a category he believes is only beginning to realize its potential.
Is America’s nicotine market undergoing a fundamental transformation?
Find out. Only on RegWatch by RegulatorWatch.com.
Released: September 26, 2026
Produced by: Brent Stafford
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