ABOUT THIS EPISODE
Five Major LinkedIn Updates: Network Feed, AI Slop, Smarter Algorithm, AI Search, and Verification
Louise Brogan outlines five significant LinkedIn updates and what they signal: LinkedIn wants more human behavior, genuine expertise, and real conversations. She explains LinkedIn’s test of a real-time “network feed” focused on actual connections; a crackdown on low-effort “AI slop” with new reporting tools and reduced distribution; an algorithm upgrade using advanced AI to better understand content meaning, limit engagement bait, and recommend posts to relevant audiences; the growing importance of AI-driven search (e.g., ChatGPT recommendations) and why clear profiles, consistent expertise, and discoverable content matter; and expanded verification features to strengthen trust, alongside broader credibility signals like recommendations and real work examples. She concludes that fundamentals still win: optimize your profile, engage your network, share useful insights, and be intentional on LinkedIn.
00:00 Five LinkedIn Updates
01:11 New Network Feed Test
04:04 Cracking Down on AI Slop
08:00 Smarter Algorithm Changes
12:09 AI Search and Discovery
14:36 Expanded Profile Verification
16:33 Wrap Up and Action Steps
Work with Louise www.louisebrogan.com/inquiry
