ABOUT THIS EPISODE
What does it really take to become a great fundraising organization?
In this powerful episode of the Rainmaker Fundraising Podcast, Andrew Olson is joined by Alan Clayton, author of Great Fundraising Organizations and founder of Revolutionise. Together, they explore what separates thriving nonprofits from those that struggle, why fundraising success starts with leadership, and how to run two distinct operations—service delivery and fundraising—under one mission. Alan shares insights from global research, practical leadership strategies, and a call to embrace emotional storytelling, strategic investment, and a purpose-driven culture
Chapters
- (00:00:00) - Alan Clayton on the Rainmaker
- (00:00:52) - Revolutionizing What It Is to Raise Money for Nonprofits
- (00:01:29) - Great fundraising organizations: The journey from good to great
- (00:03:08) - Getting organizations to commit to a five year plan
- (00:04:44) - What Makes Nonprofit Organizations Successful?
- (00:06:50) - The need for emotionally relevant engagement
- (00:09:29) - The role of the leader in fundraising
- (00:13:24) - How to Get Your Salesforce CRM to Work
- (00:13:59) - Philanthropy: The Leadership Problem
- (00:16:58) - The Conflict and Tension of the Fundraising
- (00:21:12) - The 3 Step Process of Brand Management
- (00:24:31) - In the Elevator With Andrew Carnegie
- (00:25:17) - What Makes a Charitable Leader So Driven?
- (00:28:58) - Laughably Leadership: A challenge to the
- (00:30:53) - Andrew Olson on the Biggest Mistakes Nonprofits Make
- (00:31:24) - A Few Favors for the Rainmaker
Get full access to The Rainmaker Fundraising Newsletter at rainmakerfundraising.substack.com/subscribe
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
SEARCH PAST EPISODES
Search past episodes of Rainmaker Fundraising.
OTHER EPISODES IN THIS PODCAST
Do you know what sets the most generous fundraisers apart from the rest? In this episode of the Rainmaker Fundraising Podcast, Andrew Olson sits down with David Duxbury, Major Gift Officer at Hammer Residences, to explore the transformative power of generosity. David shares his personal journey fro…
Do you know the 7 key donor performance metrics that drive organizational fundraising success in your nonprofit? My friends Gabe Cooper and Carly Berna from Virtuous help us dig into those KPI trends in this conversation about the Virtuous 2025 Nonprofit Benchmarking Report. Some of the insights w…
Should you invest in branding, OR, should you invest in fundraising? What creates greater impact for your cause? The answer often depends on who you ask. There are plenty of fundraising consultants who will tell you that investing in brand is a useless exercise, and all you need to do to be succe…
With access to clean water remaining a pressing issue in our world, charity: water stands out as a beacon of innovation and change. Brady Josephson, VP of Marketing and Growth (and a semi-regular guest on The Rainmaker show), shares insights into how the organization is transforming the way it enga…
Disclaimer: The podcast and artwork embedded on this page are from Andrew Olsen, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
