ABOUT THIS EPISODE
In this episode of Radical Content, I sat down with Jess Smith, VP of Brand at NASCAR (formerly of Stewart-Haas Racing, the New York Rangers, and Under Armour), to unpack how she's helped build a personality-driven content machine around NASCAR's drivers, why "planning is a superpower," and how she made the leap from social media manager to brand executive without losing her social instincts along the way.
We talked about aligning social and brand under one roof, why emotion beats X's and O's every time, and the six things the best social teams in sports do differently. If you're trying to build a content team, elevate your career from tactician to strategist, or figure out how to make your brand impossible to ignore, this conversation is packed with real, tactical takeaways.
What You'll Learn in This Episode
🏁 Why "social and brand should live under one roof" and how that changes everything
🏁 How NASCAR blends entertainment and sport to reach NASCAR-curious fans
🏁 Why planning is a superpower, even in a fast-moving, reactive industry
🏁 How to give drivers (or any personality) room to be human on camera
🏁 Career advice for social pros trying to graduate from the channels into leadership
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Episode #54
