ABOUT THIS EPISODE
There is a woman who will sit and listen to you for $75 an hour. She's not a therapist. She's not trained. She says nothing. And people pay her.
So when you're sitting there, second-guessing your prices, quietly wondering if anyone will actually pay what you want to charge, Jillian has one question for you: why do you have the audacity to doubt your own worth?
In this solo episode, Jillian blows up the story that "no one will pay premium." Because the market has already proven you can charge almost anything. Coffee at 7-Eleven or coffee delivered to your suite on a Ritz Carlton yacht. A handbag at Walmart or a $30,000 bag with a waitlist. There is a buyer at every price point, which means there is a buyer for you.
The truth? Premium pricing was never about what the market will pay. It's about you, your pricing, and how you feel holding it.
Jillian shares the exact moment she quoted a speaking fee four times higher than before and heard "done" the very next business day. She unpacks why the safe, comfortable number is the one that keeps you in scarcity, and why getting into your client's wallet is quietly costing you clients.
If you're an established entrepreneur ready to charge at your actual level, this one is your permission slip.
What You'll Hear:
Why does every price point already have a paying market waiting for it? [00:01:30]
What actually drives someone to buy premium (and why it's never fully logical)? [00:03:30]
What happened when Jillian quoted a speaking fee four times higher than before? [00:04:30]
Why does the "safe" price keep you stuck in scarcity and resentment? [00:05:30]
What price do you truly want, and how do you hold it so others will pay it? [00:09:00]
How does getting into your client's wallet quietly cost you sales? [00:09:30]
Which money beliefs did you inherit that were never actually yours? [00:10:30]
Resources:
Connect with Jillian:
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