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Hi, I'm George, Senior Consultant at Garwood Growth.
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And I'm Adam, managing consultant at Garwood Growth.
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Welcome to my new podcast, where we talk tech in professional services businesses, in particular, how to select, implement, and operate key technology platforms based on our own experiences.
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We'll talk about the good, the bad, and the ugly of tech in a PS business, and share our learnings and experiences along the way, warts and all.
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To kick it off, we're going to be running a series on a little known and rarely discussed topic in tech.
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You guessed it, AI.
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George, can you tell our listeners and viewers what to expect from this podcast?
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This podcast is for leaders through to fiendas in boutique to medium-sized professional services firms.
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It's really focused on people who are interested in getting beyond the headlines and finding out about the practicalities of making technology work in a professional services firm.
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In this first series of the podcast, we'll be talking about how to choose, set up and run your AI platform.
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We'll cover a range of topics across these episodes, which includes, but isn't limited to choosing your stack, governance and data, having it sound like you, connecting third-party systems and putting it to work.
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And George, you know, you and I, we're consultants, we like PowerPoint as much as the next consultant, don't we?
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But just to reassure our listeners and viewers that this series is not going to be deaf by PowerPoint.
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We're going to get very much into the tools and platforms that you would be using day to day when you implement AI.
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Yeah, absolutely.
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That's something we want to definitely stay clear of.
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So if we go to the challenge that we have overall, we know that AI is being used in pockets across the business, but they're individual tools on individual accounts, which can be very effective in maximizing individual efficiency, but they don't really carry that compounding organizational impact that institutional AI has.
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Yeah, absolutely, George.
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And I think we are seeing now the acknowledgement that AI has made people really efficient.
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You know, individual AI is commensurate with efficiency AI.
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And what we need to move towards is really driving forward opportunity AI.
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And I think that's very strongly aligned with institutional AI.
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Once we institutionalize the benefits that you can get from AI in terms of how to fundamentally change the way you do business, I think that will drive forward growth in a lot of professional services businesses.
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Yeah, absolutely.
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Absolutely.
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So for our first episode, we're looking at how we chose our AI stack.
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We split this into four key areas.
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The first was sending out the questionnaire.
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So we needed to understand how people use AI in the business currently and to what level.
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We would then move to a findings report.
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So what have people told us?
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What are the themes that emerge from those questionnaire responses before moving to vendor research?
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So which vendors meet those success criteria?
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And then we can make a recommendation on which large language model solution do we think is most applicable to us here at Galwood?
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Yeah, George, all sounds really logical.
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Just out of interest, how did you run the actual questionnaire?
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We ran it through Microsoft Forms, mainly because people know how to use it and it gives us a structured Excel output that we could then synthesize and move forward with.
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Yeah, it makes sense.
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The first step was sending out the questionnaire.
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Now, the questionnaire was loosely based around these six key areas.
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The first being who you are, you role and current AI use.
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The second is how you use AI.
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So what frequency do you use these tools at, and how sophisticated are you in using them?
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The third is how much you trust those tools.
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So if you're using them, how much manual work is required to tweak the output into a position that you can then move forward with it?
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Fourth is where your time goes.
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So this slightly comes away from the AI specific side of things, but where are the bottlenecks in your week?
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What do you spend the most amount of time on and where can we potentially target an AI solution to give you back some of that time?
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The fifth is what you handle.
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So data security, what kind of data are you handling?
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And that will inform our decision on how secure these systems have to be to make sure that that data is dealt with appropriately.
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And the sixth is appetite and constraints.
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So more of a an attitude question around how open you are to changing the way that you work and what do we need to get right to make sure that this project is a success.
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Yeah, it's all sensible stuff, isn't it, George?
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I wondered, was there anything else that you wanted to capture but but didn't?
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I think we've covered this across the board, but one of our primary concerns when rolling this out was we didn't want everyone to spend a lot of time answering the questionnaires.
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We wanted the key consulting-based questions, which is what we included.
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We're not bothered about what AI you use to kind of record your shopping list, that kind of thing.
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That's irrelevant.
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We wanted to keep it as concise as possible and stick to between 10 and 20 minutes at the responses overall.
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Yeah.
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AI for your shopping list, that sounds brilliant.
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Yeah, I'll have to say I need some after the podcast, I need some details on that, please, George.
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Yeah, I'm sure.
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No problem.
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No problem.
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Questionnaire came back with a range of answers, but the key themes we've labelled here.
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Everyone's using AI tools at work currently, and there is an appetite or at least an openness to change the way that people work, to feel the benefit of these tools.
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60% are using AI either weekly or daily.
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I'm sure Adam, you you understand that.
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One of the most important parts with any sort of tech implementation is adoption.
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And starting from a position where people already use these tools certainly helps get them on board with using what we're trying to put forward.
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Yeah, absolutely.
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You know, if if you're already using these types of tools, as many people in professional services and consulting are, you're pushing against an open door.
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Yeah, absolutely.
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Something that surprised me coming back was the fact that five chatbot brands are currently in use.
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Admittedly, I was expecting it to come back saying that people have dabbled with ChatGPT but but haven't really explored some of the alternatives, which was a pleasant surprise because it means that our consultants aren't necessarily just going with the mainstream option.
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They are choosing the tools that work for them.
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One of the main questions that we asked was where time is being lost.
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What came out on top was turning meeting notes into findings and meeting prep notes and follow-ups.
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A hundred percent of the team hit at least one of these five tasks weekly.
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So it was clear what the team's success criteria were for using a large language model.
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Yeah, that's that's really good.
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And I see the top one there is turning meeting notes into findings.
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I know as a consultant I've spent many hours scribbling meeting notes and then trying to make sense of them afterwards.
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So I can see that's very much a key requirement.
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Yeah, absolutely.
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And and it can often take you out of the meeting as well.
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You want to be focusing on the conversation, not recording it.
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And your notes are rarely to the level of depth that the conversation actually has.
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So a tool that automated this was a key priority.
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Yeah, makes sense.
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One of the other key findings was risk.
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So everyone in the business handles sensitive material every week.
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And that stems from client confidential material to NDA protected material, deal material, and then Garwood internal protected information.
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Yeah, I mean, it's really important, isn't it, your risk posture as a business.
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A lot of people don't realize that when you're using personal free AI platforms, those platforms are taking the data and information that you're uploading and using that to train their models.
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So what people don't realize is if you're using the free versions of things like ChatGPT, um, the model is by default training on the data that you put in.
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And it's not beyond the realm of possibility that a bad actor might try and invert the model, which means using very specific prompts to try and get that data back out of the large language model.
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So you do really need to be careful with this stuff.
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Yeah, absolutely.
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And it's not just free accounts either, even some individual paid accounts.
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While there is a toggle to turn off the fact that the model is trained on input data, you do have to be proactive about setting up your account so that it doesn't train the model.
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So it's it's certainly one to be aware of.
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Once we've received the questionnaire feedback, we identified five key themes emerging from it.
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The first was meetings into findings, second was knowledge retrieval, proposal production, tool consolidation, and governance.
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Yeah.
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George, we've got a combination of qualitative and quantitative inputs here.
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How did he use the free text inputs into the questionnaire to get these outcomes?
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A mix of qualitative and quantitative information was important to give us the fullest picture of how people are experiencing AI currently.
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We included open text boxes, particularly around the constraints and things we need to get right to make this project successful, because we didn't want to force people to choose from a predetermined set of options.
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We wanted to understand what people's success criteria are for the project overall.
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Synthesizing it was fairly easy.
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We were able to use a clawed project, and any large language model is good at taking unstructured input and structuring it.
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And we were able to use that in conjunction with the structured output that we got from the task ratings.
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In order to determine how we went out to market, we needed to convert those themes into specific success criteria.
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We came up with seven: enterprise grade data handling, Microsoft 365 access, workspace and access control, long document and transcript analysis, meeting transcription, persistent workspaces or projects, and a credible integration path.
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Yeah, I mean these all look pretty critical.
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What would you say if you had to pick out two or three as really, really critical, which ones would you pick?
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Enterprise grade data handling is certainly one of the most important due to the nature of the information that we use on a day-to-day basis.
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We needed to make sure whichever large language model we opt for is UK GDPR compliant.
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And we needed a signed data processing agreement that confirms that the LLM won't train on inputted data.
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Another important one, perhaps rather selfishly, is meeting transcription.
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So I was taking a lot of notes in meetings prior to rolling out our transcription tool.
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And I would often leave meetings with smoke coming off my pen and not fully capturing the context that was discussed in the meeting.
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So that was something that was incredibly important in whatever solution we decided on.
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But also Microsoft 365 access.
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One of the barriers to adoption would be completely changing the way that people work.
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People are working in Microsoft 365, so the tool has to as well.
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Great.
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Once we had the success criteria, we needed to identify how we're going to assess vendors against it.
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We adopted a structure of starting with a Claude project, which took the scorings, took the free text, and synthesized it into a prompt that we could then go out to market with.
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We then pushed that through perplexity to identify the vendors that met those success criteria, which ones they kind of met but not fully, and which that they didn't hit at all.
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We then came up with a short list which showed three credible providers, which we assessed in a little bit more detail.
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George, just um help me realize because I'm a bit of a cynic, if Claude was involved in the research, how do we know it didn't just select itself?
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Yeah, it's it's a good question.
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So the Claude project that we used was to synthesize the findings.
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We didn't use Claude itself to go out to market and recommend vendors.
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We don't want any sort of kind of favoring of one large language model over another.
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So we use perplexity.
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The benefit of using perplexity is that it's model agnostic.
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Its deep research function uses a range of models from different providers, collates the responses, and gives us the most objective view.
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Once this was completed, we had a report which confirmed three platforms cleared the bar.
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We assessed them specifically against those success criteria, and it's clear that some performed better than others, and that fueled our decision on which LLM we would choose.
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I think it's important to say, isn't it, George, that this was done probably late May, early June 2026 for those listening later on.
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The world has changed hugely since that because things move so fast in the world of AI.
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And for example, ChatGPT didn't have those Microsoft platform plugins when we did this assessment, but they do now.
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So it's important to know that this is a point in time.
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And it's probably, given this pace of change within AI, worth doing in a light version of this exercise every quarter or so to make sure that the platform you select meets your needs.
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And you open the opportunity to do that with the infrastructure that you set up as well, which we'll touch on later.
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If you build your AI infrastructure well, you can switch the model that is being used.
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And it's always good to have that approach as models change all the time.
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And at the moment, it feels like ChatGPT and Claude are constantly one-up in each other with every model.
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So it's good to have an open mind on that through.
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But at the time we conducted the research, Claude team did come out on top.
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And there are three main reasons for why that's the case.
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So it's best where work is hardest, meetings to findings, proposal production, knowledge retrieval.
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Its integrations are more developed, and we're able to tap into the information that we need to to create draft deliverables most efficiently.
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Similarly, it reads Microsoft 365 natively.
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So it has a first-party MCP connector which reaches SharePoint OneDrive Outlook Teams, which provides Claude with the context it needs to move forward with Glide.
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And also it keeps the firm portable.
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So Floud released the model context protocol in 2024, which is an open standard that third-party integrations can adhere to to make sure that their apps can connect directly with Claude.
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Okay, so that's the MCP acronym I hear being banded around all the time.
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That means model context protocol.
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That's it.
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Okay, like an API for your AI platform.
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You can still use APIs for AI platforms, but yes, it's an open standard that third parties can adhere to make sure that they're able to connect with Clock.
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Right.
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We were then able to flesh out our AI infrastructure overall.
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So you can see that we've selected Claude team, and above it sits the Microsoft 365 content that fuels the bulk of the context that we're feeding into Clock.
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This covers SharePoint, OneDrive, Outlook, and Teams.
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And we also selected a meeting transcription tool to give us even more context from meetings.
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I know a lot of our viewers and listeners will be interested.
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Fellow is our meeting transcription tool.
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There's lots of other meeting transcription tools out there.
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Of course, Teams Native, things like Fathom, Otter, Fireflies, Granola is one that I hear coming up a lot.
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What made us choose Fellow?
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We did analyze whether we could use the inbuilt Teams transcription and have Claude read that directly, but it would require an automation that pushes that transcription from Teams into SharePoint, which was quite a lot of work.
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We then started evaluating third-party options, and Fellow came out on top for a couple of key reasons.
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The first is it offers both bot and botless recording.
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And for anyone who doesn't know, a botted recording is when a bot joins your call.
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And that's particularly effective because the quality of the transcription a bot can do is much better than a botless approach.
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Within Teams, it's recording everyone's audio individually, so it can attribute speakers to their speech and it allows it to not get bogged down by crossover speech as a botless approach would.
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Now that's not to say a botless approach doesn't come in handy.
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If we're conducting in-person workshops, for example, we would need to put a microphone in the middle of the room, and it would be more difficult to attribute speakers.
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The fellow gives us an option no matter the circumstances and allows us to store all of that meeting context in the same place.
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What does it unlock?
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We've already spoken about the fact that our AI infrastructure is essentially a context store.
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Every meeting, every document, email and chat, and the firm's IP are all available and can be referenced by Claude when creating documents.
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What are the actual outputs?
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We're able to find information faster.
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We're standardized in draft outputs and quality assurance.
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And we're giving ourselves the time to really focus on the higher value work.
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Within consulting generally, the value proposition is our expertise.
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And a lot of the time we can be bogged down in the manual elements of the role that AI can now solve.
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Yeah, I totally agree with that, George.
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And in the relatively short time I've been at Garwood this second time around, thanks to the infrastructure put in place, I really have utilized AI in a way that I hadn't before.
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For example, writing decks.
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I've not created a deck from scratch since I've been at Garwood.
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My time is better spent synthesizing and inserting the context into the platform.
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Claude pushes out perfectly branded documents from first instance, so I don't have to worry about the latest marketing template.
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So it really saves that sort of time that people don't necessarily think about, but was a time suck in days gone by.
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What are we going to talk about in the next episode?
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Next time we're going to be looking at the boring but essential half.
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So governance, how do we manage these systems?
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Acceptable use, what policies do we need to have in place to protect the business?
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And training individuals.
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How do we make sure that everyone can get the most out of their IOTs?
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Brilliant.
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Thanks, George.
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Just to our viewers and listeners, I've been Adam Mays of Garwood Growth.
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I've been George White.
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See you next time.