ABOUT THIS EPISODE
Thinking about Google Ads for your practice? Better check your website first. 👀
I sat down with Jamie Reutershan, founder of Therapist Digital Marketing, who spent nearly a decade at Google before focusing only on therapists. Jamie builds conversion-focused websites and runs Google Ads campaigns tied directly to new client inquiries. He learned the hard way that great ads can't rescue a website that isn't ready for visitors.
We get into how to find out if your website is actually working, why Google Ads usually beats SEO when you need clients now, and why AI-generated headshots are a hard pass. Jamie also shares which niches consistently perform well online and which ones struggle.
What you'll learn:
- How to calculate your website's conversion rate, and the 3-5% benchmark you should aim for
- Why your website has to come before Google Ads, and what happens when it doesn't
- Why Google Ads works with you while SEO has you trying to outsmart an algorithm
Resources mentioned:
- Jamie’s website, Therapist Digital Marketing: https://www.therapistdigitalmarketing.com/
- Jamie's free niche guide: https://www.therapistdigitalmarketing.com/therapist-niche-guide-2026
- Jamie's DIY website templates for therapists: https://www.therapistdigitalmarketing.com/squarespace-website-templates-for-therapists-psychologists
English
United States
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