ABOUT THIS EPISODE
Every procurement professional has met that stakeholder — the one who says "we're fine, thanks" and locks the door.
In this Proc N Roll: Track, Natasha Gurevich shares the exact playbook she used to break into one of procurement's hardest categories: marketing. Step one: stop threatening an RFP and start sending a one-page market intel newsletter. Step two: show them the supplier pie chart they've never seen — 4,000 suppliers, 10 of them doing 80% of the work. Conrad Smith adds a reframe from Google's procurement model and delivers one of the best analogies in the series: "It's almost impossible not to love somebody that loves your kids."
This Track is pulled from https://open.spotify.com/episode/6nXrAVjJUnjBxdpTQrXaVF?si=XP_TfoImTQuAaTsDIwQe6w
About Proc N Roll:Your guide to practical procurement, where we make procurement rock and roll.Hosted by Conrad Smith (Founder of Graphite Connect, former CPO at Adobe, and Intel), Natasha Gurevich (former CPO at Nike, Salesforce, McKesson, and IBM), and Zachary Bachir. Three procurement veterans with almost 70 years of combined practical experience, unpacking the trends, skills, and real-world lessons that shape the profession.
