ABOUT THIS EPISODE
Most brands overlook the true power of storytelling in PR, and it’s costing them priceless opportunities to connect deeply with their audiences.
In this eye-opening episode, creative strategist Jonathan Kahn reveals how storytelling has evolved from mere press pitches to an emotional powerhouse that shapes brand perception today. Having worked with over 150 global companies, from Wix to Mobileye, Jonathan shares insider secrets on crafting narratives that get attention, spark genuine interest, and turn media exposure into lasting brand loyalty.
You'll discover:
Why PR is more about emotional storytelling than traditional press releases
How to craft pitches that resonate precisely with journalists and influencers’ audiences
The critical role of attention hooks and step-by-step storytelling strategies in today’s fast-scrolling world
Why authenticity and understanding your media targets can multiply your exposure exponentially
How AI and digital manipulation are reshaping trust in media and what that means for your brand
In a landscape flooded with conflicting messages and fake content, mastering the art of storytelling is your key to cutting through the noise. Whether you’re a marketer, founder, or PR pro, this episode will help you leverage stories that resonate and create real impact, before your competitors do.
Perfect for those wanting to elevate their brand narrative, amplify their media reach, or simply understand the new rules of PR storytelling in the digital age.
Jonathan Kahn, founder of Something Else, is a creative strategist whose work with top brands and deep understanding of human emotion in marketing will change the way you think about PR forever.
Listen to PR on the Record:
🔗Spotify: https://open.spotify.com/show/1t8QizbA9YQHcijTWiSvVC
🔗 Apple: https://podcasts.apple.com/us/podcast/pr-on-the-record/id1806011506
Follow PR on the Record:
https://www.instagram.com/prontherecord/
https://www.linkedin.com/company/prontherecord
Connect with Jonathan:
https://www.linkedin.com/in/jonathankahn/
Get in touch with Shahni:
prontherec@gmail.com
shahni@sbhmedia.com
https://www.linkedin.com/in/shahnibenhaim/
