ABOUT THIS EPISODE
Fred Cook, David Michaelson, Ada Li, and Matt Wang discuss “A Quiet Shift,” a study from the USC Annenberg Center for Public Relations that examines how a more polarized environment is reshaping corporate communication. The report draws on insights from PR professionals around the world, along with perspectives from senior communication leaders, to explore how the profession is adapting to this environment.
Production Credits
A production of the USC Annenberg Center for Public Relations at the
University of Southern California.
Host: Fred Cook
Executive Producer: Ron Antonette
Creative Director: Toma Battino
Production: Toma Battino, Kally Yuan, Christopher Apy, Evan Lee
Editorial: Natalie Lopez, Gabby Rosenberg, Joey Cha, Ivan Feng
Strategy: Angelina Tran, Monica Morrand
Social Media: Arushi Purkayastha, Christopher Apy, Constanza Hachuel
Links
Follow the PR Future Podcast (@prfuturepodcast) on Instagram.
Follow the USC Center for PR (@usccenterforpr) on Instagram and
LinkedIn.
Follow Fred Cook on LinkedIn.
Find all our reports at annenberg.usc.edu/cpr.
Download the 2026 Relevance Report at
annenberg.usc.edu/relevance
Production Credits
A production of the USC Annenberg Center for Public Relations at the
University of Southern California.
Host: Fred Cook
Executive Producer: Ron Antonette
Creative Director: Toma Battino
Production: Toma Battino, Kally Yuan, Christopher Apy, Evan Lee
Editorial: Natalie Lopez, Gabby Rosenberg, Joey Cha, Ivan Feng
Strategy: Angelina Tran, Monica Morrand
Social Media: Arushi Purkayastha, Christopher Apy, Constanza Hachuel
Links
Follow the PR Future Podcast (@prfuturepodcast) on Instagram.
Follow the USC Center for PR (@usccenterforpr) on Instagram and
LinkedIn.
Follow Fred Cook on LinkedIn.
Find all our reports at annenberg.usc.edu/cpr.
Download the 2026 Relevance Report at
annenberg.usc.edu/relevance
English
United States
IN THIS EPISODE
TRANSCRIPT 🔗
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