ABOUT THIS EPISODE
At the 27th annual PRWeek Awards, Bospar won Best in Financial Communications for its campaign with fintech platform Smarty, “How Smarty Owned the Tariff Moment.” The campaign prevailed over finalists that included Citi and a major IPO communications campaign, showing how strategic storytelling can help emerging financial technology companies compete with some of the largest global institutions.
In this episode, Eric Chemi sits down with Bospar's VP of Media Relations, Brent Shelton, to discuss how Bospar's creative storytelling helped Smarty go toe-to-toe with some of the largest global institutions.
English
United States
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