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The content you create for your podcast has a ton of value baked into it. And that value doesn't expire when the next episode releases.  It continues to play an active role in your catalog's performance in perpetuity, so utilizing it more than once is not a bad thing at all.  If we'v…
THE ISSUE: Business owners start a podcast with no clear vision of what it's for, what it can become, and how it can serve their business. THE REALITY: If you want your podcast to serve as a true asset for your business, you need to treat it with the respect it deserves and utilize it in a way…
THE ISSUE: Business owners feel audience growth is automatic and should happen before they've proven themselves as a trusted commodity THE REALITY: Growing an audience takes time, but there are plenty of things you can do while you're growing that audience to make all your efforts worth y…
THE ISSUE: Business owners believe their audience should automatically become clients just by listening to their podcast THE REALITY: Your podcast is top of funnel - a conduit that introduces people to your brand, your solution, and to you as the resource that can solve their problem.  And while so…
THE ISSUE: Business owners only evaluate download numbers when gauging the success of their podcast THE REALITY: There are so many more success metrics to dig into (and many of them aren't related to numbers at all).  You've discovered Episode 122 of Podcasting Strategy Simplified and tod…
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