ABOUT THIS EPISODE
Episode 1 describes what is international business, why it is important and the differences between international and domestic business. Multinational enterprise and international firms are also distinguished. Lastly, the factors that drive international trade are discussed.
English
United States
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OTHER EPISODES IN THIS PODCAST
Episode 4 discusses the political and legal environment that firms encounter in international business.
Episode 3 deals with the issues on the cultural environment facing firms in terms of cultural risk, cultural elements and strategies to cope with cultural differences when entering foreign markets.
Episode 5 focuses on the development of regional economic integration in the global market place.
Episode 2 focuses on the economic environment facing firms in foreign markets. Country classification according to economic system with major macroeconomics changes are explained with examples of economic events.
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