Rory Sutherland — Killer Marketing Secrets

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$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/tkwc
Episode 845: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk to marketing legend Rory Sutherland ( https://x.com/rorysutherland ).
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Show Notes:
(0:00) Intro 
(1:44) Horsepower
(12:15) Reverse benchmarking
(17:38) Pay attention to what irritates you
(21:47) Ogilvy secrets
(27:28) Marketing hacks used by Apple, UBER, McDonald's
(36:35) direct response marketing 101
(1:08:50) Recommended reading
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Links:
• Alchemy - https://www.amazon.com/dp/B01F1HOAWA 
• Illusion of Choice - https://www.amazon.com/dp/0857199749 
• Nassim Taleb books - https://www.amazon.com/stores/Nassim-Nicholas-Taleb/author/B000APVZ7W 
• Ogilvy on Advertising - https://www.amazon.com/dp/039472903X 
• Writing That Works - https://www.amazon.com/dp/0060956437 
• When More Is Not Better - https://www.amazon.com/dp/1647820065 
• Scientific Advertising - https://a.co/d/0ixEJA1B 
• The Choice Factory - https://a.co/d/0ixa769O 
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Check Out Sam's Stuff:
• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm
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Check Out Shaan's Stuff:
• Shaan's weekly email - https://www.shaanpuri.com 
• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.
• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/ 
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My First Million is a HubSpot Original Podcast // Brought to you by HubSpot Media // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano /