ABOUT THIS EPISODE
In this episode of the Accedo Playback Podcast, Remon Fahim, Founder and Managing Director of Remon Consulting/ CFO at Creative Access and Fredrik Anderson, Co-Founder of Accedo, join host Bleuenn Le Goffic, Accedo's VP Business Transformation to tackle a question every media executive is wrestling with: how do you actually decide what's worth investing in when everyone's chasing AI, but almost no one can prove the return?
For years, the execution strategy behind a technology investment was less of an issue than the debate of build versus buy, or how to differentiate. Now with AI, things changed and the investment decision itself is the hard part.
This episode's conversation traces why: a wave of "demand sophistication" has made products and solutions far more complex, product and engineering teams are struggling to translate that complexity into a business case a CFO can actually sign off on, and the pressure to move — driven as much by fear of falling behind as by any clear ROI — is pushing companies to invest before they've defined what outcome they're even chasing.
Timeline
00:10 Introduction: the AI investment decision is what executives can't confidently make.
05:40 Is it harder for a CFO to sign off on AI investments than it used to be?
09:36 Is the sheer number of new tech possibilities making the outcome analysis shallower?
13:35 Is there a "readiness" fast-track companies need before AI investment even makes sense?
16:44 Are strategy and execution really two separate problems, or the same one?
21:50 Do CFOs need to fundamentally change how they evaluate the business case itself?
26:05 Should companies rethink their whole platform, or focus on smaller automations?
31:12 What's the first question a CPO should ask about their own platform's composability?
33:29 What should CFOs be challenging product and engineering teams to answer?
36:44 What should people actually be looking for at IBC 2026?
