ABOUT THIS EPISODE
Russel Howcroft fell into advertising via a week's work experience his dad organised at McCann Erickson. He stayed for 30 years; co-founding agencies, running Y&R Brands as CEO, becoming PWC's first Chief Creative Officer and is a founding Gruen panellist, since 2008. Now he co-hosts Melbourne's number one breakfast show on 3AW.
In this episode, Russel is characteristically direct: on why pitching culture is a waste of everyone's time, the hand-and-glove truth about strategy and creativity, why obsession is non-negotiable, and what it feels like when a client trusts you completely — a five-day shoot in Aix-en-Provence, no client in sight, a million pound budget and a beer that sells beautifully ever after.
English
Australia
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
Amy Hollier spent 20 years as a copywriter and creative director, including six years at Saatchi Paris pitching ideas in rough Croatian-inflected French. She built a reputation for creative integrity at BWM Dentsu. Then in 2020 she co-founded The Open Arms — a purpose-led agency that only takes on …
Liana Rossi never had a plan. She started writing Pringles captions because a guy liked her all-caps Facebook updates. She moved to Tasmania on a Sunday afternoon phone call. She left a full-time job and enrolled in clown school simultaneously. And somehow, across digital agencies, MONA, and two st…
Jo Stanley spent 12 years co-hosting Australia's most listened-to breakfast show. Then Gold FM sacked her. What came next —Broad Radio, Australia's first full radio network for women, by women — is still being built.
In this conversation, Jo talks honestly about the terror of creative risk, the an…
This is a podcast for people working in a creative field. Or those who want to. Anyone wrestling with the competing forces of art and commerce. Or those who want to work in an environment that fosters creativity and problem solving.
If you're keen to explore how to better navigate the commercial re…
Lea Walker has spent 30 years placing creative talent across three continents. But she started as a suit. It was a pay cut, a title cut and eleven interviews at Fallon London that changed everything.
In this episode, Lea talks about learning the real job of account management (clear the path, prot…
Disclaimer: The podcast and artwork embedded on this page are from Gambol Creative, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
