Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.
United States
207 episodes
since July 24, 2015


How do we grow brand awareness? By meeting your audience in the right place, at the right time.   Learn to do just that with  Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank for, and which of Google’s features to use for specific campaigns.   IN THIS EPISODE YOU’LL LEARN: The 5 levels of awareness on Google and how to use them to reach your customers How to combine your brand competitor and non-brand search campaigns How to bid on competitors without lowering your quality score and the 2 questions to ask before bidding Mike’s #1 recommendation for marketers looking to reach their cold traffic   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Breakthrough Advertising Adbeat Episode 194: The Google Ad Profit Curve with Mike Rhodes, Live from T&C 2019 Episode 202: Merging the Worlds of Facebook, Google, and Amazon Advertising Episode 205: The Secret to Hooking the Right Customer Web Savvy Mike on LinkedIn   Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Disclaimer: The podcast and artwork embedded on this page are from DigitalMarketer, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


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