Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Molly Pittman (teamtraffic.com). The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11 and teamtraffic.com. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Facebook Messenger advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords, LinkedIn advertising, (and more) work for your business.
United States
219 episodes
since July 24, 2015


Today we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays.   IN THIS EPISODE YOU’LL LEARN: Play #1: Direct To Product Page used on specific avatars that are ready to purchase Play #2: Presell Articles, used for cold traffic to build up the desire for the product Play #3: Direct to Lead Magnet, used to capture lead’s information Play #4: Direct to Free Video Series, to convert cold leads into subscribers Play #5: Dynamic Product Ads, for cold and warm traffic   LINKS AND RESOURCES MENTIONED IN THIS EPISODE:   Inside Molly’s Paid Traffic Playbook: 5 Facebook ‘Plays’ to Make More Profit DIY Gift Kits Ad Library Panda Planner Ad Library 5 Makeup Tips For Older Women Which Type Of Course Should I Create For My Business? Quiz Free Swipe File: 147 Facebook Ads From Top 25 Brands Free 5-Part Facebook Ads Mini-Class Train My Traffic Person Episode 33: The Ad Grid: How to Build Campaigns that Convert and Scale Episode 214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content    Thanks for joining us this week. Want to subscribe to Perpetual Traffic? Connect with us on iTunes and leave us a review. iTunes not your thing? Find us on Spotify, Stitcher, TuneIn, or at DigitalMarketer.com.
Disclaimer: The podcast and artwork embedded on this page are from DigitalMarketer, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.


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