ABOUT THIS PODCAST 🔗
Perpetual Traffic is a weekly podcast for CMOs, marketing directors, and business owners who want to master paid advertising, scale their businesses profitably and stay one step ahead of the shifting paid advertising landscape of today.
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Hosted by Ralph Burns (CEO of Tier 11, managing $200M+ in ad spend), the show covers digital marketing strategy, paid traffic optimization, and performance marketing, featuring expert interviews, case studies, and actionable campaign breakdowns.
If you’re tired of wasting ad spend on campaigns that don’t convert, struggling to prove marketing ROI to executives, or overwhelmed by constantly changing platform algorithms and marketing tactics that promise results but deliver disappointment you’re in the right place.
This show will give you the proven strategies from agencies managing millions in ad spend, behind-the-scenes campaign optimizations that actually work, and expert insights on marketing metrics that matter for real business growth.
From Meta Ads and Google optimization to landing page conversion tactics and marketing attribution, each episode delivers actionable strategies you can implement immediately to improve your ROAS and scale your marketing efforts.
Get all the free episode resources at perpetualtraffic.com
13+ million downloads | 700+ episodes | Weekly since 2015
Update frequency:
weekly
Average audio length:
42 minutes
Has sponsors
English
United States
815 episodes
since Aug. 11, 2015
episodic
IN THIS PODCAST 🔗
AUDIENCE OF THIS PODCAST 🔗
~37.73% of listeners are from United States.
🇺🇸
US
37.73%
🇮🇪
IE
33.70%
🇰🇪
KE
6.16%
🇵🇭
PH
3.95%
🇬🇧
GB
1.95%
🇿🇦
ZA
1.91%
🇨🇭
CH
1.75%
🇷🇴
RO
1.59%
🇽🇰
XK
1.55%
🇳🇬
NG
1.55%
🇺🇦
UA
1.10%
🇮🇳
IN
0.73%
🇧🇬
BG
0.65%
🇸🇬
SG
0.61%
🇦🇺
AU
0.61%
🇨🇦
CA
0.53%
🇨🇿
CZ
0.53%
🇲🇽
MX
0.32%
🇫🇷
FR
0.24%
🇧🇷
BR
0.24%
🇵🇹
PT
0.20%
🇯🇵
JP
0.20%
🇸🇪
SE
0.16%
🇳🇿
NZ
0.12%
🇵🇰
PK
0.12%
🇷🇸
RS
0.12%
🇩🇪
DE
0.12%
🇧🇪
BE
0.12%
🇨🇴
CO
0.12%
Others
1.32%
* Data source: directly measured on Listen Notes. real-time
LATEST EPISODE 🔗
Still guessing which ads are working? Let Tier 11 build the creative strategy and measurement system behind your Meta ads: https://www.tiereleven.com/apply-now
Anyone can generate an AI ad in 30 seconds. So why does so much of it flop? Because AI can't tell you the dominant emotion your custo…
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PREVIOUS EPISODES 🔗
Is the ad you're about to pause the one feeding every sale in your account? And is that shiny new channel really the fix for a rough month, or just an expensive distraction? Most marketers get both calls wrong, especially when the product costs thousands.
Growth strategist Ricardo Pouwels joins me …
Everyone tells you to put a booking calendar at the end of your funnel. What if that's exactly where you're losing half your leads? For businesses that rely on a sales team to close high-ticket offers, generating the lead is not the end of the process. The handoff is where businesses lose or win th…
What's the real cost of running brand and performance marketing as separate teams? It is more than most marketing leaders want to admit. When every dollar is judged on last-click conversions, you're capturing existing demand while the pipeline of future customers dries up.
I sat down with Jon Chan…
Is your creative saying the same thing over and over? We can help you build a messaging strategy that scales your paid media. Talk to us at: https://www.tiereleven.com/apply
Your creative team is producing more ads than ever. So why does every one of them say the same thing? Most brands skip the on…
Running ads across multiple channels and not sure which ones are actually driving growth? Our teams can audit your attribution and show you where your budget should really go. Talk to us at: https://www.tiereleven.com/apply
A video is soaking up your ad spend and showing almost no conversions…
Your top-of-funnel ads might be driving more of your conversions than you realize. Let us audit your account and show you what's really working.
Talk to us at: https://www.tiereleven.com/apply
You can't just look at your top-converting ad and call it a day anymore. That ad probably isn't doing wh…
Has your Meta ads performance stalled? We can help you redesign your messaging and creatives for sustained growth. Talk to us at: https://www.tiereleven.com/apply
Here's something growing brands don't realize until growth stalls: the messaging that built your business will eventually run out of ste…
Struggling to scale your ads? Spending more won’t fix the problem. Let’s figure out why your growth strategies are not working. Talk to us at https://www.tiereleven.com/apply
You've hired agency after agency, and no matter what they try, you can't scale your Google Ads. You don’t have a Google prob…
Is your Meta ad account stuck at the same growth level? We can run a growth diagnostic and recommend the right strategy to scale your business.
Talk to us at https://www.tiereleven.com/apply
Posting more content doesn't automatically mean better results. One of our favorite clients lear…
Disclaimer: The podcast and artwork embedded on this page are from Tier 11, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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