ABOUT THIS EPISODE
In this episode of Performance Marketing Spotlight, host Marshall Nyman sits down with Ryan Hilliard, CEO of Refersion and Influencer Marketing Hub, to discuss the evolving relationship between affiliate marketing, influencer marketing, and performance-driven growth.
Ryan shares his journey from agency-side performance marketing at ROI Revolution to leading two companies at the center of the affiliate and creator economy. He also explains how Refersion helps e-commerce brands track and scale affiliate partnerships while Influencer Marketing Hub provides marketers with trusted insights and resources on the creator landscape.
The conversation explores the rise of creator-led performance marketing, how brands can effectively partner with influencers at scale, and why attribution is becoming increasingly complex as AI reshapes search and customer behavior.
Key topics include:
• How affiliate and influencer marketing are increasingly converging
• Why brands should look beyond perfect attribution in modern customer journeys
• The growing role of micro-influencers and creator-driven performance marketing
• How AI is influencing research behavior and brand discovery
• Upcoming product innovations and AI-powered discovery tools at Refersion
Whether you're a brand, publisher, or performance marketer, this episode offers valuable insights into where affiliate and influencer marketing are headed next.
