ABOUT THIS EPISODE
Stephanie is part of the core team of the Backyard Ultra World Championships. She is responsible for storytelling, brand management, and overall communications. Hence, she has seen the crazy growth, also behind the scenes, of this race across the world.
Tune in to episode 55 to find out if Backyard has its UTMB moment, how they are managing brand partnerships, and how they are creating the right stories for various audiences.
A must listen for any backyarder.
Learn more about Stephanie here:
https://www.linkedin.com/in/stephaniegillispaulgaardyeg/
https://edmontonunlimited.com/
Brought to you by Ned (https://thesalesmovement.co/), Markus (www.getlecka.com)
English
United States
TRANSCRIPT 🔗
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OTHER EPISODES IN THIS PODCAST
After a 10-month nap (or was it a taper?), we’re finally back with a new episode!This time, Ned’s wildest dream came true — he made it to the Backyard Ultra Individual World Championships… in Laz’s actual backyard!And he didn’t just show up — he absolutely smashed his personal record by 12 hours.In…
Markus hosts Andy Farnworth and Hans Koeleman of Zen Running Club to discuss their mission to revolutionize running shoes. With backgrounds at Nike and decades in the industry, they share how Zen is breaking the mold by creating bio-based, compostable shoes that balance performance with sustainabil…
We are reviewing our predictions from episode 1 and discuss what were the key (business) themes of this exciting year in trail and endurance running.
Also, we hand out the One More K Business Awards (voted by us) in various categories.
Tune in to hear who made it on our list.
Timestamps:
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Ned and Markus look at the latest industry news in the trail and ultra running industry. A lot of news came out in the last few months that is worth commenting on.
They have a go at:
- Hoka revenue growth slows down
- Athletes make 6-figure salaries
- China limits the number of road races
- UTMB ac…
Disclaimer: The podcast and artwork embedded on this page are from Markus Gnirck, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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