WEBVTT
00:00:00.000 --> 00:00:01.600
We recently worked with a local plumber.
00:00:01.760 --> 00:00:06.080
He had over 125-star Google reviews and responded to every review he got.
00:00:06.240 --> 00:00:10.160
He had more than his competitors, but Google wouldn't put him in the top three on the Map Pack.
00:00:10.240 --> 00:00:15.039
He'd watched tutorials online and followed everything to optimize the listing, and it still wouldn't rank higher.
00:00:15.119 --> 00:00:20.079
So despite following what the gurus online were saying, there were still three things holding this listing back.
00:00:20.160 --> 00:00:25.920
And in this video, I'm going to show you exactly what we did that got him back in the top three and more importantly, kept him there.
00:00:26.079 --> 00:00:32.240
Now over the last 10 years, we've helped rank hundreds of Google Business profiles and taken them from looking like this to this.
00:00:32.560 --> 00:00:34.399
So here's the first thing you need to do.
00:00:34.479 --> 00:00:35.920
And I can't stress this enough.
00:00:36.079 --> 00:00:38.640
Stop asking your customers to just leave a review.
00:00:38.880 --> 00:00:40.799
That is actually hurting your profile.
00:00:40.880 --> 00:00:45.600
Because what most people end up leaving is something like great service, would recommend, very good job.
00:00:45.759 --> 00:00:46.880
And that's weak.
00:00:47.039 --> 00:00:48.960
What you want instead is detailed reviews.
00:00:49.119 --> 00:00:51.759
You want the customer to explain what actually happened on the job.
00:00:51.840 --> 00:00:58.320
So for example, if you Google Loft Conversion London and look at the top profiles, then sort by Newis, you'll notice something straight away.
00:00:58.479 --> 00:01:03.679
The best reviews mention the person who did the job's name, the work that was carried out, the full process.
00:01:03.840 --> 00:01:07.680
They'll say things like who handled it, what changes were made, how smooth it was.
00:01:07.760 --> 00:01:11.519
They even mention the company name multiple times, and that is exactly what you want.
00:01:11.599 --> 00:01:14.879
Because it tells Google that this is a real job done by real people.
00:01:15.040 --> 00:01:17.519
Now another big one is to get them to upload photos.
00:01:17.680 --> 00:01:20.079
Pictures of the job are a massive ranking signal.
00:01:20.159 --> 00:01:21.760
It proves the work actually happened.
00:01:21.920 --> 00:01:25.200
If you look at top profiles, they're consistently getting reviews like this.
00:01:25.359 --> 00:01:28.079
Detailed with context and often with images.
00:01:28.239 --> 00:01:32.239
So instead of chasing loads of basic reviews, focus on getting high quality ones.
00:01:32.400 --> 00:01:40.079
Ask your customers to mention the engineer or tradesperson, describe what happened on the job, say what service was done, and add photos if possible.
00:01:40.159 --> 00:01:44.640
Because 20 detailed reviews like that are way more powerful than 100 generic ones.
00:01:44.799 --> 00:01:49.359
Now look, I'm sitting here saying this, but I know how difficult it is to actually get reviews from customers.
00:01:49.519 --> 00:01:51.359
People say they'll do it and then they forget.
00:01:51.519 --> 00:01:53.920
So what we've done is we've built a simple review system.
00:01:54.079 --> 00:01:59.200
Basically, it's a page we create for you that you can bookmark on your phone, iPad, or other device.
00:01:59.359 --> 00:02:03.359
Then as soon as you finish a job, you just say, Can I quickly send you a link to leave us a review?
00:02:03.519 --> 00:02:08.400
Then you enter the customer's first name, last name, mobile number, and email, and you hit submit.
00:02:08.479 --> 00:02:10.240
And what happens next is instant.
00:02:10.319 --> 00:02:14.000
They receive a direct link to your Google Business profile where they can leave a review.
00:02:14.159 --> 00:02:16.319
Now, ideally, you get them to do it there and then.
00:02:16.400 --> 00:02:17.599
That's always the best option.
00:02:17.680 --> 00:02:19.120
You just guide them through it on the spot.
00:02:19.360 --> 00:02:21.680
If they don't have the time, the system will take over.
00:02:21.840 --> 00:02:26.639
It will automatically follow up with them over the next four weeks, send in reminders until they leave the review.
00:02:26.719 --> 00:02:29.520
And that's how you consistently get more better reviews.
00:02:29.680 --> 00:02:32.400
Now, the next thing most businesses get wrong is their services.
00:02:32.639 --> 00:02:38.560
Most profiles only have about three or four services listed on their Google Business profile when they should have 20 to 30.
00:02:38.639 --> 00:02:41.919
So you're missing out on a huge opportunity if you're hitting those lower numbers.
00:02:42.080 --> 00:02:43.280
But here is how you fix it.
00:02:43.439 --> 00:02:45.520
You need to use a tool called GMB Everywhere.
00:02:45.599 --> 00:02:50.000
So you install it, search for your service like Roofers London, and then click on local scan.
00:02:50.080 --> 00:02:53.120
Now, what this will do is pull in all the data from top ranking businesses.
00:02:53.280 --> 00:02:56.639
First, it shows you the primary category and all the subcategories they're using.
00:02:56.719 --> 00:02:59.759
Then you go over to the services tab, and this is where it gets interesting.
00:02:59.840 --> 00:03:06.960
You'll see a full list of services: things like gutter repairs, roof ventilation, gutter cleaning, roof leaks, loads of different variations.
00:03:07.039 --> 00:03:11.039
Now you can copy all of these services, then go to ChatGPT and put in this prompt.
00:03:11.120 --> 00:03:12.319
I'm a roofer in London.
00:03:12.400 --> 00:03:15.439
Here is the data from GB everywhere for service keywords.
00:03:15.520 --> 00:03:18.240
Can you pick out the best ones to use for my Google Business Profile?
00:03:18.400 --> 00:03:19.919
Then paste all of those keywords in.
00:03:20.000 --> 00:03:26.000
And what ChatGPT will do is filter everything down for you because you don't want everything, you want the high intent services.
00:03:26.080 --> 00:03:32.159
So we'll pull out the best ones like roof leak repair, roof restoration, emergency roofing, and other high converting services.
00:03:32.319 --> 00:03:36.800
Now you just take those, go back to your Google Business profile and start adding them into your services section.
00:03:36.879 --> 00:03:39.120
If you've got subcategories, you can organize them there too.
00:03:39.199 --> 00:03:43.919
And instead of having just three or four services, you now have 20, 30, even more perhaps.
00:03:44.000 --> 00:03:45.360
And you can really go deep with this.
00:03:45.520 --> 00:03:50.319
This massively increases your visibility because now you're showing up for way more service-related searches.
00:03:50.400 --> 00:03:53.199
And that's one of the easiest wins most businesses are missing.
00:03:53.280 --> 00:03:55.840
The next thing you want to look at is your competitors opening hours.
00:03:55.919 --> 00:03:57.759
Go and check what hours your competitors are showing.
00:03:57.840 --> 00:04:01.280
If they're listed for longer hours than you, then you should test it band in yours.
00:04:01.439 --> 00:04:05.599
For example, if you search for something like Rufus London, you'll notice something straight away.
00:04:05.759 --> 00:04:08.560
The businesses in the top three are open 24 hours.
00:04:08.639 --> 00:04:10.960
And this is common in a lot of local service industries.
00:04:11.039 --> 00:04:15.840
If the top listings are all showing up as open 24-7 and you're not, that could be holding you back.
00:04:16.000 --> 00:04:17.279
So what you want to do is match that.
00:04:17.439 --> 00:04:20.879
If it makes sense for your business, test setting yours to 24 hours as well.
00:04:21.040 --> 00:04:23.519
Now you might be thinking, but my phone lines aren't open all day.
00:04:23.680 --> 00:04:26.079
That's fine because this is where a chatbot comes in.
00:04:26.160 --> 00:04:29.439
You can install the chatbot like this one we built for our client on your website.
00:04:29.600 --> 00:04:35.839
It talks to customers when you're not available, so that means it can answer questions, collect details, and even book the inquiry into your system.
00:04:35.920 --> 00:04:38.639
So even when your phone is off, your business is still running.
00:04:38.800 --> 00:04:42.639
And now you can extend your opening hours to 24 hours on your Google Business Profile.
00:04:42.800 --> 00:04:47.279
We've seen firsthand that businesses that do this get more inquiries and far greater visibility.
00:04:47.439 --> 00:04:52.240
And that is how you ensure your Google Business Profile shines out from the rest and actually brings in leads.
00:04:52.399 --> 00:04:53.600
Thank you for watching until the end.
00:04:53.680 --> 00:04:54.879
I hope you got a lot out of the video.
00:04:55.040 --> 00:05:00.399
So our goal here is to help you generate the best quality leads so you can fill out your diary with more customers and grow your business.
00:05:00.480 --> 00:05:01.279
And that's it from me.
00:05:01.360 --> 00:05:07.920
And by the way, if lead generation is a problem for you right now, then there's a link in the description that will help you solve that problem in under three minutes.
00:05:08.079 --> 00:05:10.240
I want to say a big thank you again for watching this video.
00:05:10.399 --> 00:05:14.639
If you want to see more like this, please like and subscribe and also leave a comment in the comment section.
00:05:14.720 --> 00:05:16.480
We read and respond to all the comments we get.
00:05:16.639 --> 00:05:17.279
Have a great day.
00:05:17.439 --> 00:05:18.959
I'll see you on the next one.
00:00:00.000 --> 00:00:01.600
We recently worked with a local plumber.
00:00:01.760 --> 00:00:06.080
He had over 125-star Google reviews and responded to every review he got.
00:00:06.240 --> 00:00:10.160
He had more than his competitors, but Google wouldn't put him in the top three on the Map Pack.
00:00:10.240 --> 00:00:15.039
He'd watched tutorials online and followed everything to optimize the listing, and it still wouldn't rank higher.
00:00:15.119 --> 00:00:20.079
So despite following what the gurus online were saying, there were still three things holding this listing back.
00:00:20.160 --> 00:00:25.920
And in this video, I'm going to show you exactly what we did that got him back in the top three and more importantly, kept him there.
00:00:26.079 --> 00:00:32.240
Now over the last 10 years, we've helped rank hundreds of Google Business profiles and taken them from looking like this to this.
00:00:32.560 --> 00:00:34.399
So here's the first thing you need to do.
00:00:34.479 --> 00:00:35.920
And I can't stress this enough.
00:00:36.079 --> 00:00:38.640
Stop asking your customers to just leave a review.
00:00:38.880 --> 00:00:40.799
That is actually hurting your profile.
00:00:40.880 --> 00:00:45.600
Because what most people end up leaving is something like great service, would recommend, very good job.
00:00:45.759 --> 00:00:46.880
And that's weak.
00:00:47.039 --> 00:00:48.960
What you want instead is detailed reviews.
00:00:49.119 --> 00:00:51.759
You want the customer to explain what actually happened on the job.
00:00:51.840 --> 00:00:58.320
So for example, if you Google Loft Conversion London and look at the top profiles, then sort by Newis, you'll notice something straight away.
00:00:58.479 --> 00:01:03.679
The best reviews mention the person who did the job's name, the work that was carried out, the full process.
00:01:03.840 --> 00:01:07.680
They'll say things like who handled it, what changes were made, how smooth it was.
00:01:07.760 --> 00:01:11.519
They even mention the company name multiple times, and that is exactly what you want.
00:01:11.599 --> 00:01:14.879
Because it tells Google that this is a real job done by real people.
00:01:15.040 --> 00:01:17.519
Now another big one is to get them to upload photos.
00:01:17.680 --> 00:01:20.079
Pictures of the job are a massive ranking signal.
00:01:20.159 --> 00:01:21.760
It proves the work actually happened.
00:01:21.920 --> 00:01:25.200
If you look at top profiles, they're consistently getting reviews like this.
00:01:25.359 --> 00:01:28.079
Detailed with context and often with images.
00:01:28.239 --> 00:01:32.239
So instead of chasing loads of basic reviews, focus on getting high quality ones.
00:01:32.400 --> 00:01:40.079
Ask your customers to mention the engineer or tradesperson, describe what happened on the job, say what service was done, and add photos if possible.
00:01:40.159 --> 00:01:44.640
Because 20 detailed reviews like that are way more powerful than 100 generic ones.
00:01:44.799 --> 00:01:49.359
Now look, I'm sitting here saying this, but I know how difficult it is to actually get reviews from customers.
00:01:49.519 --> 00:01:51.359
People say they'll do it and then they forget.
00:01:51.519 --> 00:01:53.920
So what we've done is we've built a simple review system.
00:01:54.079 --> 00:01:59.200
Basically, it's a page we create for you that you can bookmark on your phone, iPad, or other device.
00:01:59.359 --> 00:02:03.359
Then as soon as you finish a job, you just say, Can I quickly send you a link to leave us a review?
00:02:03.519 --> 00:02:08.400
Then you enter the customer's first name, last name, mobile number, and email, and you hit submit.
00:02:08.479 --> 00:02:10.240
And what happens next is instant.
00:02:10.319 --> 00:02:14.000
They receive a direct link to your Google Business profile where they can leave a review.
00:02:14.159 --> 00:02:16.319
Now, ideally, you get them to do it there and then.
00:02:16.400 --> 00:02:17.599
That's always the best option.
00:02:17.680 --> 00:02:19.120
You just guide them through it on the spot.
00:02:19.360 --> 00:02:21.680
If they don't have the time, the system will take over.
00:02:21.840 --> 00:02:26.639
It will automatically follow up with them over the next four weeks, send in reminders until they leave the review.
00:02:26.719 --> 00:02:29.520
And that's how you consistently get more better reviews.
00:02:29.680 --> 00:02:32.400
Now, the next thing most businesses get wrong is their services.
00:02:32.639 --> 00:02:38.560
Most profiles only have about three or four services listed on their Google Business profile when they should have 20 to 30.
00:02:38.639 --> 00:02:41.919
So you're missing out on a huge opportunity if you're hitting those lower numbers.
00:02:42.080 --> 00:02:43.280
But here is how you fix it.
00:02:43.439 --> 00:02:45.520
You need to use a tool called GMB Everywhere.
00:02:45.599 --> 00:02:50.000
So you install it, search for your service like Roofers London, and then click on local scan.
00:02:50.080 --> 00:02:53.120
Now, what this will do is pull in all the data from top ranking businesses.
00:02:53.280 --> 00:02:56.639
First, it shows you the primary category and all the subcategories they're using.
00:02:56.719 --> 00:02:59.759
Then you go over to the services tab, and this is where it gets interesting.
00:02:59.840 --> 00:03:06.960
You'll see a full list of services: things like gutter repairs, roof ventilation, gutter cleaning, roof leaks, loads of different variations.
00:03:07.039 --> 00:03:11.039
Now you can copy all of these services, then go to ChatGPT and put in this prompt.
00:03:11.120 --> 00:03:12.319
I'm a roofer in London.
00:03:12.400 --> 00:03:15.439
Here is the data from GB everywhere for service keywords.
00:03:15.520 --> 00:03:18.240
Can you pick out the best ones to use for my Google Business Profile?
00:03:18.400 --> 00:03:19.919
Then paste all of those keywords in.
00:03:20.000 --> 00:03:26.000
And what ChatGPT will do is filter everything down for you because you don't want everything, you want the high intent services.
00:03:26.080 --> 00:03:32.159
So we'll pull out the best ones like roof leak repair, roof restoration, emergency roofing, and other high converting services.
00:03:32.319 --> 00:03:36.800
Now you just take those, go back to your Google Business profile and start adding them into your services section.
00:03:36.879 --> 00:03:39.120
If you've got subcategories, you can organize them there too.
00:03:39.199 --> 00:03:43.919
And instead of having just three or four services, you now have 20, 30, even more perhaps.
00:03:44.000 --> 00:03:45.360
And you can really go deep with this.
00:03:45.520 --> 00:03:50.319
This massively increases your visibility because now you're showing up for way more service-related searches.
00:03:50.400 --> 00:03:53.199
And that's one of the easiest wins most businesses are missing.
00:03:53.280 --> 00:03:55.840
The next thing you want to look at is your competitors opening hours.
00:03:55.919 --> 00:03:57.759
Go and check what hours your competitors are showing.
00:03:57.840 --> 00:04:01.280
If they're listed for longer hours than you, then you should test it band in yours.
00:04:01.439 --> 00:04:05.599
For example, if you search for something like Rufus London, you'll notice something straight away.
00:04:05.759 --> 00:04:08.560
The businesses in the top three are open 24 hours.
00:04:08.639 --> 00:04:10.960
And this is common in a lot of local service industries.
00:04:11.039 --> 00:04:15.840
If the top listings are all showing up as open 24-7 and you're not, that could be holding you back.
00:04:16.000 --> 00:04:17.279
So what you want to do is match that.
00:04:17.439 --> 00:04:20.879
If it makes sense for your business, test setting yours to 24 hours as well.
00:04:21.040 --> 00:04:23.519
Now you might be thinking, but my phone lines aren't open all day.
00:04:23.680 --> 00:04:26.079
That's fine because this is where a chatbot comes in.
00:04:26.160 --> 00:04:29.439
You can install the chatbot like this one we built for our client on your website.
00:04:29.600 --> 00:04:35.839
It talks to customers when you're not available, so that means it can answer questions, collect details, and even book the inquiry into your system.
00:04:35.920 --> 00:04:38.639
So even when your phone is off, your business is still running.
00:04:38.800 --> 00:04:42.639
And now you can extend your opening hours to 24 hours on your Google Business Profile.
00:04:42.800 --> 00:04:47.279
We've seen firsthand that businesses that do this get more inquiries and far greater visibility.
00:04:47.439 --> 00:04:52.240
And that is how you ensure your Google Business Profile shines out from the rest and actually brings in leads.
00:04:52.399 --> 00:04:53.600
Thank you for watching until the end.
00:04:53.680 --> 00:04:54.879
I hope you got a lot out of the video.
00:04:55.040 --> 00:05:00.399
So our goal here is to help you generate the best quality leads so you can fill out your diary with more customers and grow your business.
00:05:00.480 --> 00:05:01.279
And that's it from me.
00:05:01.360 --> 00:05:07.920
And by the way, if lead generation is a problem for you right now, then there's a link in the description that will help you solve that problem in under three minutes.
00:05:08.079 --> 00:05:10.240
I want to say a big thank you again for watching this video.
00:05:10.399 --> 00:05:14.639
If you want to see more like this, please like and subscribe and also leave a comment in the comment section.
00:05:14.720 --> 00:05:16.480
We read and respond to all the comments we get.
00:05:16.639 --> 00:05:17.279
Have a great day.
00:05:17.439 --> 00:05:18.959
I'll see you on the next one.
