ABOUT THIS EPISODE
What does it actually take to win on TikTok Shop: as a creator, as an affiliate, as someone just figuring out where to start? SuperOrdinary’s executive team sits down to get transparent on it all. You’ll hear from the agency behind some of the biggest brand success stories on the platform, to get the real answers.
In Part One, hear from two of SuperOrdinary's leaders, Vivien Wu, Director, Brand Success and Cesar Villavicencio, Executive Producer, on what separates creators who convert from those who don't. They share tips on converting viewers to customers, building long term success, and working with brands.
This episode will leave you with a better understanding of the biggest affiliate opportunity right now, and where the future of social commerce is heading.
Watch On the Record with Julian Reis on YouTube here.
Comment who you want Julian to interview next!
CHAPTERS:
00:00 Welcome to SuperOrdinary HQ
1:08 Introducing Vivien: Director of Brand Success
1:22 Why Bet on Social Commerce?
3:02 3 Things Every Successful Affiliate Has
4:40 What TikTok Consumers Actually Want to See
5:29 The Future of Social Commerce (and AI's Role)
7:33 Rapid Fire q&a: The Next Creator to Blow Up & Last Purchase on TikTok Shop
8:26 Introducing Cesar: Executive Producer of Creator & Livestream
10:23 The Ins & Outs of Building a Livestream Business from Scratch
11:50 This is What Makes the Best Creators
12:48 Short Video Is the Window to Your Shop
16:23 The Strategic Choices No Other TSP Is Making
17:24 Rapid Fire q&a: The Next Creator to Blow Up & Last Purchase on TikTok Shop
