ABOUT THIS EPISODE
What does the next generation of product design look like in a world where the digital and physical merge? What role does immersive technology play in enhancing design processes?
In this episode of the Next Generation Design Podcast, host Greg Arnot speaks with Ben Widdowson, Head of Marketing for Immersive Engineering at Siemens NX, and Henry Kondo, leading Sony's XR and 3D display business. They explore the exciting collaboration between Siemens and Sony, unveiling new developments in immersive engineering and the industrial metaverse.
Ben and Henry share insights into the evolution of design processes—moving from traditional methods to cutting-edge immersive environments where engineers can interact with 3D models in real time. Learn how the Siemens NX Immersive Designer and Sony’s XR head-mounted display are breaking new ground in engineering workflows, enabling faster decision-making, and enhancing the digital twin experience.
Discover the potential of these immersive tools to reshape industries, reduce prototyping costs, and provide a more intuitive, human-scale approach to product design. Plus, hear how this collaboration is expected to inspire the next generation of engineers by making the design process more interactive and exciting.
What You’ll Learn in this Episode:
- How has visualization in product design software evolved over time? (2:30)
- What are the Industrial Metaverse and Immersive Engineering and their importance in modern design. (4:20)
- How Sony and Siemens launched the NX Immersive Designer and XR headset collaboration (7:10)
- What are VR, AR, and MR, and how is Sony’s XR different? (11:35)
- The benefits of working with Sony XR and Siemens NX (17:00)
- What impact will the Sony-Siemens partnership have on engineering workflows? (21:10)
- How Oracle Red Bull Racing will leverage NX Immersive Designer and the Sony XR HMD (30:30)
- How does the market rate Sony XR vs Apple and Meta head-mounted displays (32:00)
Connect with Greg Arnot
Connect with Henry Kondo
Connect with Ben Widdowson
