Nelson Mandela CEOSleepout
Nelson Mandela CEOSleepout
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CEOSleepout quantified: Corporate SA's R52m investment has delivered over R200m in value

00:21:43
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ABOUT THIS EPISODE

The content in this interview will appeal to every numbers guy who has wondered how to justify investments made into social responsibility projects.

IQ Business Group's Stephen Smith unpacks the science of measuring the impact of funds raised by the CEOSleepout with the sheer numbers and the knock-on effect far higher than the public perception.

In the three years that the CEOSleepout project has been held, a total of 472 CEOs and business executives have raised a combined R52.7m between them - R38.3m of which went to Primary Beneficiaries; R3.5m to `secondary Beneficiaries; and R1.8m to Satellite beneficiaries. But the actual impact was four times that.

Smith encourages CEOs who are reluctant to go once more in to the freezing breach to send members of their executive team to ensure South Africa's largest fund raising event continues growing in stature.

Business
Management
Society & Culture
English
United States
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