ABOUT THIS EPISODE
Amazon Q4 marketing strategies help sellers prepare for Black Friday Cyber Monday sales. Amazon Marketing Cloud, customer journey analytics, and audience targeting help reach high-intent shoppers. Full-funnel Amazon ads, brand tailored promotions, and cart retargeting help turn holiday traffic into sales.
Stop spending Q4 ad dollars on shoppers who won't buy, get an Amazon advertising plan built around high-intent customers before Black Friday hits: https://bit.ly/4jMZtxu
#AmazonFBA #AmazonPPC #BlackFriday #AmazonAdvertising #AmazonSellers
Want free resources? Dowload our Free Amazon guides here:
FREE Omnichannel Holiday Email Calendar: https://hubs.ly/Q04BzsKm0
Our Amazon Turkey 12 Benchmark and War Room Guide is here: https://bit.ly/4yg8Z47
Your $1M Roadmap is here!: https://bit.ly/3SBO7Vk
Download the 2026 Amazon AI Operating Manual: https://bit.ly/3SLmusP
Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0
Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0
Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0
Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT
Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME
2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0
Amazon 2026 PPC guide: https://bit.ly/4lF0OYX
Timestamps
00:00 - Amazon Q4 Customer Journey Analytics
01:00 - Four Stages of the Amazon Customer Journey
02:21 - Building Brand Awareness Before Black Friday
03:40 - Brand Search Ratio and Amazon Click-Through Rate
05:00 - Turning Product Views Into Potential Buyers
06:31 - Brand Tailored Promotions for Q4
08:01 - Targeting High-Intent Black Friday Shoppers
09:28 - New-to-Brand Sales and Repeat Customers
10:24 - Amazon Marketing Cloud Audience Targeting
11:38 - High-Value Customer Segments for Q4
13:05 - Creating AMC Audiences for Holiday Ads
14:55 - Cart Abandonment and Wish List Targeting
16:25 - New-to-Brand Customer Audiences
17:42 - Applying AMC Audiences to Ad Campaigns
19:23 - Creating Custom Audiences With AI and SQL
21:42 - Updating Amazon Marketing Cloud Audiences
22:22 - Amazon Full-Funnel Advertising Campaigns
23:18 - Sponsored Display Ads for Brand Awareness
24:48 - Sponsored Brands and Product Consideration
25:46 - Sponsored Products for Purchase Intent
27:02 - Setting Up Q4 Full-Funnel Campaigns
27:58 - Targeting Holiday Shoppers Before Black Friday
-----------------------------------------------------------------------------------------
Follow us:
LinkedIn: https://www.linkedin.com/company/28605816/
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Twitter: https://twitter.com/myamazonguy
Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
