ABOUT THIS EPISODE
The makeup world has been noisy this week, but I’m not here for the negativity. In this episode of More Than Makeup, I’m taking the viral 'MUA vs. Influencer' debate and turning it into a high-level business masterclass. We’re moving past the $1,000 quote drama to talk about the actual strategy behind influencer marketing. I’m sharing my own experience with collaborations, how to audit your data to see what’s actually working, and why you need to stop making business decisions based on feelings.
Whether you believe in paid collaborations or strictly 'pro-bono' artistry, this episode will help you understand how to use your analytics to grow your brand and your bank account.
Resources:
English
United States
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