ABOUT THIS PODCAST 🔗
💡 Reputation, influence & how the world actually works.
Why do some people survive scandal after scandal while others remain untouched? Why do some businesses get better press? Visibility is a skill, and almost nobody is taught it.
More Substance pulls apart how reputation and attention get handed out and turns it into something you can actually use.
Political crises, corporate collapses, why we believe some people and not others, and what AI says about you when someone types your name or business.
Hosted by Mark Di-Toro, who’s spent nearly twenty years working with global brands and some of the world’s most impressive people.
So, hit follow and let’s go.
Why do some people survive scandal after scandal while others remain untouched? Why do some businesses get better press? Visibility is a skill, and almost nobody is taught it.
More Substance pulls apart how reputation and attention get handed out and turns it into something you can actually use.
Political crises, corporate collapses, why we believe some people and not others, and what AI says about you when someone types your name or business.
Hosted by Mark Di-Toro, who’s spent nearly twenty years working with global brands and some of the world’s most impressive people.
So, hit follow and let’s go.
Hosts:
Update frequency:
every 24 days
Average audio length:
19 minutes
Video podcast
English
United Kingdom
24 episodes
since June 21, 2025
episodic
LATEST EPISODE 🔗
It's not that all politicians are liars (some are). It's that the system forces them to behave in ways the human brain is hardwired to reject.
Join Mark Di-Toro as he unpacks the psychology behind why politics destroys trust — and what it reveals about how all of us come across.
Why Theresa May's …
PREVIOUS EPISODES 🔗
The person who explains the least usually wins. Here's the psychology behind why.
Join Mark Di-Toro as he unpacks why over-explanation is one of the most damaging things you can do to your own credibility — and how one man destroyed his entire public life by saying too much.
Why every extra senten…
The window between a mistake and your verdict is smaller than you think - and most people miss it.
Join Mark Di-Toro as he uncovers why timing beats sincerity every time — and what happens when the clock runs out.
How Adidas turned the right decision into a PR issue by waiting three weeks
How Cr…
What if the thing you've been working towards finally arrives - and that's exactly when everything falls apart?
Peloton didn't fail because of fraud, incompetence, or bad people making stupid decisions. They failed because success arrived faster than their ability to handle it. Revenue doubled. The…
Why does Jeremy Clarkson punch someone and land a £160 million TV deal? Why does Ryanair CEO Michael O'Leary say what he wants and sees profits go up?
This episode is about the invisible force that decides who gets forgiven and who gets finished. It's not charm. It's not connections. It's not even…
Think more visibility equals more influence? Think again.
In this episode, Mark Di-Toro breaks down the hidden costs of overexposure - why goodwill depletes faster than you realise, and what happens when people start seeing your performance instead of what you are really about.
You'll learn:
Why t…
The Anatomy of a Non-Apology
In 2020, BuzzFeed published allegations of a toxic workplace on the show. Ellen had to respond.
The internal memo: "Obviously, something changed... I am disappointed to learn..."
Her on-air apology: "Things happened here... I take responsibility."
Bu…
From Hated to Hero: The Best Sporting Comeback in History?
Saint-Étienne, 1998. One red card. One petulant kick. Overnight, David Beckham went from England's golden boy to public enemy number one.
But Beckham didn't quit. He showed up. Week after week. Taking the abuse. Playing.
In November 2025, …
Yoko Ono: blamed in part for breaking up The Beatles. Vilified for years. There's just one problem - none of it was true.
This episode examines one of history's most brutal character assassinations: how misogyny and fan obsession turned a pioneering avant-garde artist into a cultural villain. How t…
Everyone leaves something. A job. A relationship. A toxic situation. A family business. But most of us don't know how to do it well, and that's where reputations get tarnished.
Prince Harry had one of the highest-profile exits in modern history. In January 2020, he and Meghan walked away from the …
Disclaimer: The podcast and artwork embedded on this page are from Mark Di-Toro, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
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