ABOUT THIS EPISODE
Chelsea just started watching the new Legally Blonde show on Prime, and there's a scene where Elle's mom tells her she can't succeed in a sea of gray. That line is basically our whole marketing philosophy, and it's the reason we've been saying "be the neon pink" for two years now.
So today we're talking about what that looks like on Instagram, in practice, with real accounts of agents who are doing this well and standing out because of it.
We're walking through the five things we see, over and over, in the content of agents becoming the go-to in their market. This is pulled from our Modern Agent Social Club members and the research we do every single day, watching what's actually working. Pick one, do it before 5 pm today, and you'll already be ahead of most of the agents in your market.
The girls discuss:
♡ Getting dialed in on who we're actually talking to and why vague messaging repels more than it attracts
♡ Being local means noticing and documenting the life we're already living
♡ The power of our own photos and B-roll (and why faceless accounts don’t work)
♡ Documenting behind-the-scenes of our business to build professional trust
♡ Infusing our personality into our content, and why "boring makes billions"
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Mentioned in this episode:
♡ Instagram: Homes by Kiara
♡ Instagram: Emma Niess
♡ Past Episode: The Content Formula That Changes Everything
This episode was edited by Adrienne Cruz.
Mentioned in this episode:
