ABOUT THIS EPISODE
There are influencers for every brand – but not every influencer is a good match. In this episode, our host Peggy Anne Salz asks Ryan Detert, CEO of Influential, the world’s largest influencer marketing company, how to choose influencers that deliver high ROI and compelling content. Ryan shares his vision of the Creator Economy and weighs in on the importance of authenticity in influencer marketing. He also offers actionable advice for getting the most value out of influencer relationships, including nano-influencers and micro-influencers
English
United States
TRANSCRIPT 🔗
Are you the producer of this podcast?
Add a podcast transcript
Need Audio-to-Text?
Transcribe with Listen411 in Just 60 Seconds
OTHER EPISODES IN THIS PODCAST
The question is no longer whether rewarded UA works. The question is what it takes to make it scale.
In this episode of MobileGroove, I speak with Joel Brodie, Head of Strategic Partnerships at Almedia, about the company’s new Rewarded UA Handbook and the bigger shift to rewarded as it moves into t…
Marketers have spent years building media stacks, CRM stacks and measurement stacks. Gladys Kong believes the next competitive edge is an insights stack.In this episode of MobileGroove, recorded at POSSIBLE in Miami, I speak with Gladys Kong of Azira about why location intelligence is a powerful to…
While mobile app user acquisition is a massive $90 billion market—three times the size of the entire CTV industry—many brands still lack a dedicated app strategy. In this video, we sit down with Itai Cohen, Chief Strategy Officer of Digital Turbine at the POSSIBLE conference to discuss the evolving…
It’s a dangerous time for disconnects.
Marketers are under pressure to prove where the money is working, where it’s wasted and where so-called “organic” revenue isn’t organic at all. But when app and web live in separate systems, teams can end up misreading the customer journey and miscrediting th…
In this episode, Peggy speaks with Hope Barrett, Director of Product Management for MarTech at SoundCloud, and Simon Thillay, Head of ASO Strategy & Market Insights at AppTweak, about their joint effort to answer the question teams avoid: why should you pay for users who are already searching f…
Disclaimer: The podcast and artwork embedded on this page are from Peggy Anne Salz, which is the property of its owner and not affiliated with or endorsed by Listen Notes, Inc.
EDIT
Thank you for helping to keep the podcast database up to date.
