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Justin Mitchell pulling each podcast. How you doing.
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I'm doing great. Thank you so much for having me.
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It's an honor, Yes.
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It's we were talking in the back end, back in
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the days of like clubhouse and sitting on the stages
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and all that other good stuff. I was on more
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times than none in the audience is listening.
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You know, I'm not for the best people, the ones
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that you can't really see. Those are the most powerful.
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You know, of.
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Course we'll talking about power. You you're doing some things
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here in the social media world and building businesses and
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helping entrepreneurs and content creators and things like that. So
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why did this all start for you? Like, why did
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you take this adventure into going into that avenue?
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I love that question. Well, Rory, if you a bit
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of my background, Like I immigrated from South Africa at
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about eleven and a half and I really wasn't handed anything.
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So I think everything in my life came from this
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insatiable drive to want to succeed. And also I think
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because my parents gave up so much for me to
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be in a new country. We immigrated from South Africa
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to Australia and that's where my journey started. So Back
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in the day, I was a little entrepreneur, always selling something,
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but I fell in love with the world of advertising
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and then digital media, and I don't know if you've
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seen the show Madmen, but I fell in love with
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like that whole world. That's what it was like when
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I started. And plus the mac computers, the Apple mac computers,
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but it was just it was an industry that I
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felt changed lives basically, and changed the way not just
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how we look at products, but how we view life.
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And I just found it so exciting. So I had
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the honor of working with a lot of great digital agencies,
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very big names, very big companies, and then I went
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on to start my own because I saw a gap
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in the market for a boutique agency where you were
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dealing straight, straight up with the creative director and you
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could do so much more with the thought leadership of
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a global agency. And that's basically what made me love
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what I do. But that drive comes from not being
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handed anything and just wanting to be at the top,
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you know. And I love that.
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I love that speak to social media because it's a
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big thing that we use right. I feel like one
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of the first things I wanted to deep dive into
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was what do you think social media rewards that is
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actually unhealthy?
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Gosh, what a great question. Oh my gosh. I think
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it's really interesting that you say that because I just
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got interviewed by a magazine called a Railers. I'm not
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sure if you're familiar with them, and it was for
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Influencer of the Year award, and in it they said
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to me, what do you think an influencer's job is?
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And I said, to influence the world in a positive way.
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And sometimes it's not just about the post likes and
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the shiny surface. It's a bad leading with influence from within.
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And I think what social media rewards that's very wrong
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is those shiny moments, and it's the winds, and it's
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the part that not once He's like, I know people
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have come out and been more authentic, but I think
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it's really tough because you're constantly on your feed and
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you're seeing the achievements at the top. Like one of
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my favorite people is Gary Vee because he shows it
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and I've been following him since his journey started and
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he's so real And I think especially like as time
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goes on, there is a lot of trash on social media,
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it's like sifting through who's good who's bad, because anyone
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can actually appear successful. And now we've got AI in
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the mix, which is just taking it to a whole
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new game. It's like people don't even know how to
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think or speak, or articulate themselves or learn or use
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their brain, and AI is like putting people who don't
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really I'm just gonna can I just be brush with
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you don't really deserve the level of success that they're getting,
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but they position themselves in a way and then when
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you speak to them, it's like, you don't even articulate
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yourself like that, So why are you using AI to
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place you in that realm? And I think on social
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media more than ever, we've got to be careful, like
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who are you following? What energy are you following? Because
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that impacts on your own life. So that's what I
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would say. But there's a lot of amazing people too
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on social media, so I think in a lot of
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ways it's positive as well. But I think it needs
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to reward. Like the world's in a bit of a
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crazy place at the moment right, so I think it
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needs to reward the people that are going to elevate
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others through that journey because it is getting tougher out
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there now.
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So it's it's funny you say that because prior to
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this recording, I was watching a video from someone in
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pro wrestling who's on the independent scene. He was talking
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a more content creating and he was talking more podcasting,
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and he was talking about just one of the things
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that he was flushing out was about how everybody wants
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to come in this content creation space, but they don't
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necessarily have a plan. But then he's like talking about
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like sceneries and this and that, but you have to
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have a plan. Like I've been doing podcasting for it's
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going to be ten years, and I was October thirty first.
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You know what I mean, You've been doing your thing
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for many, many, many many years. And I think what
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a lot of people look at is they highlight the rewards,
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the success, the money that comes, the followers that come,
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the brand deals, the you know, people that you can
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take pictures with. It's all good and dandy. I've been
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in those places, but it's like they don't look at
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what goes behind the freaking scenes, the late nights, the
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early mornings, the stress losing content, you know, having your
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technology glitch out on you, having that Mac computer not
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working the way you need it to, you know what
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I mean. And I feel like I want to say
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this to a lot of folks, and I know justin
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you can speak to this. You have to keep in
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mind a lot of what we do is sacrificing a
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lot of our time, family time, I'm friends, going outside,
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doing all this other stuff. You know what I mean.
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But this is the tradeoff if you really want that
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true success, This is the trade offf and it builds you,
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It builds those.
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Wraps, you know, absolutely, I think even to the extent
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of you know, I think it was a quote, but
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it said every single version of life is going to
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demand a different level of you. And it's so true.
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And I mean I look back to my early posts
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and I cringe, and even now sometimes I'm looking at
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my videos and I'm seeing like where I'm at at
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that point in time. But I think the most important
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thing is just become better and stay in your lane.
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And the most important thing for social media, and I
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can see through your own journey is just self development.
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Stop looking at everyone else and their journey, because if
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you do that, you'll die a very slow entrepreneurial death,
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like you've just got to stay in your lane.
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Absolutely. Ill said you speak to that if you ever
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chosen authenticity over growth.
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Yourself always always like, I think, I think that's one
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of I think the way that I operate. Authenticity, growth
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and also integrity are like my top three things and
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my drive, like I've got into sexual drive. Like I
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think those those character traits and look, not everyone can
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have that, but I think you can learn things like discipline,
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you can learn you can actually learn those traits, like
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if you really really want to, if you want to
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put in the work, then I think that's what a
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lot of people miss.
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Listen, you're you're you're you're you're preaching to the choir,
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now you know what I mean on a on a
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Sunday evening over for you, it's a Monday morning, you know,
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and things like that. Yeah, a lot of folks don't
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see that. It's it's about how you command yourself. And
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I'm pretty sure you're like this. We don't want to
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ever be caught. I always say, with our pants down
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in certain places, because you're in certain places and there
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could be some certain energies that are there and it
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can jeopardize what's going on. And I think that where
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I come from and I go out and there's like
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a small community and things like that in the Toronto area.
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Some people that recognize what you do, they see the podcast,
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they see you've worked with other folks in the businesses
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and areas and surrounding areas, and then they put you
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on this hierarchy. And the thing is, it is not
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to make you have us have us an ego. But
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what we tend to do is we feel good about it.
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But at the same time, when I see some of
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the tom foolery I like to say going on, and
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people are doing this and being a little bit loud
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and obnoxious, Heck, I'm loud and magnoxious, but I'm behind
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the scenes. What I mean, in my house. It's not
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going to filter into the general public. But then some
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folks are like, well, that's not the authenticity, but that's
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not the authenticity of you. Was like, no, I got
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to be smart, you.
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Know what I mean, one hundred percent, And I think
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it's so important. Like I love being I love how
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you say, like you know, behind the stage or behind
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the curt Like I'm very big on that, Like I
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think that it's so important to do more and talk less.
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I just that's been my thing my entire life. And
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I think if you can do that, there's a certain
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level of there's just an unspoken charisma that it takes.
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Like you know those billionaires that walk around and they're
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wearing like a Bond's T shirt and sneakers and they
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don't have anything to prove to anyone. And I think
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if you can just walk into a room and like
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own it as your authentic self and it doesn't matter,
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I'm always I like, I think ego is the most
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off putting thing in the world. Like there's a difference
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between confidence and ego. And for brands too. You look
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at all the brands that are around, right, Like ego
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I think can deter people. When you have confidence, it
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draws people in. But I'm just I'm very big on
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I don't care if you you know, take out the trash,
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or your a waitress or your I really don't care
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where you come from, because I did that stuff too,
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Like not take out the trash, but I was a waitress,
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I did I did all of that stuff myself. So
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I'm very big on Like when you go into a room.
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Everyone has something special in them and you've got to
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really see it. And like it's domino effect. If you
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say something nice to someone that day, it's just domino effects,
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it's going to make their day better. You know, you
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can go to the opposite. Have you ever walked in
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front of someone that's just having a really bad day,
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it's the same, domino effect, doesn't not affect your day.
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It's the same with anything in life.
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Basically, Yeah, I live across the street from the gym,
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and you see all the time you go across, literally
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right across the street has cross two streets across the
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main street and there's another street that cross, and I'm
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at the gym, and you see so many folks just
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not aware, and you're always wondering, like what's going on
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with your day? Before any you enter in the gym,
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it's a different sanctuary because like people know why they're there.
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You have your social you have your social butterflies over
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in the corner doing everything. You have some folks that
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are jamm into the music, you're doing a jig in
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between sets, and then you have some people that are
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just you know, just in there trying to figure out
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how the hell does this machine work? You know what
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I mean? But then there's just on your journey, you
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see so many folks are just last in this last
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are distracted, and you have to always ask yourself when
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you're operating from a higher level, not seeing that work
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better than people. When you're operating on a higher level,
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you're like, what's going on in their brain? Yeah, going
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on in their world? Are they slowing it down or
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they just running that hamster wheel race every single day?
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Because if you get up first thing in the morning
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and you're running that hamster reel race, you're gonna eventually
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burn out. And I'm pretty sure you can speak to that, you.
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Know what I mean really, And I think that's actually
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a great analogy in terms of business too. What you
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just said. It's like you can compare it to people
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at the gym, even to the extent it's like the
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people that get to the gym and the people that
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don't go to the gym. It's like, if you don't
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put work into yourself and your business in your life,
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it's going to impact the same way. It's like if
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you don't go to the germ and you're eating crispy
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creams every day of your life. I feel like it's
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going to have impact. And it's usually like I reckon
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like a ninety day cycle. It's like what you do
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now is going to affect you in ninety days time,
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like your actions. So I always look like I always
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got what am I doing to add value today to
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my business, to myself, to my personal growth in order
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to impact that next ninety days. And I think a
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lot of people just don't think like that, but it is.
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I have seen a lot of unconsciousness because I just
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feel like people aren't thinking like they used to at
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the moment. So it's it's going to be an interesting time.
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It's a great time too, but it's also it's it's
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an interesting time for the human race.
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M What do you think most people get wrong about
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social media and building a brand on that platform, whichever
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a platform they choose question.
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I think trying to be something to everyone when they
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should just be focusing on the people that they connect with. Like,
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I think that's what some people get wrong.
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I want to build more up of that. There's a
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little bit more there.
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I feel like, well from the brand that eyebuilt again,
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like it doesn't come down to ego and clicks and likes,
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and I think if you're aiming for that, then the
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energy is going to come out wrong. It's like, when
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you post something, are you posting her to get a
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million likes? Or are you posting her to make impact?
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I love that, That's what I would say, So that's yeah.
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But then again some folks would look at it and say,
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well I got a million impressions. But then it's like, well,
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what angle are you doing that from? If that's into
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your business? Yeah, think about that. If you do a podcast.
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I do a podcast. If we generated a million, like
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a million presses views every single video that we do,
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we wouldn't be sitting here right now doing this podcast.
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We'd probably be on a bolt somewhere hanging out doing
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the podcast. You know what I mean.
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We make it a million clicks.
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That's what I'm saying. But then it's like, some folks
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get a million clicks, but then they're what are you
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getting from that? I don't. I don't see you're getting
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a bunch. You look in there, you look in there
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in their comments, and it's all like, emordious, there's no substance,
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there's no other discussions that are taking place. You know
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what I mean and things like that.
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And look, I think each to their own, but when
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I think of it, like my personal journey, like is
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about changing lives and making people feel good and feel better.
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And it's just it's always been my vibe in everything
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that I create. Like my greatest privilege and greatest gift
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is being able to see people how they should see themselves.
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And so that that's my message, Like look good for them.
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You know, if they're on a boat and they're getting
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like a million clicks, then great, It's just not how
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I operate.
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You know, that makes sense, makes sense.
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I'd like to be on a boat. So we need
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to make this a really good interview.
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Well, you never know what can happen, right, maybe you
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might be on Toronto Island's Toronto Island Front soon, who knows,
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you know what I mean. But you know, right, well, yeah,
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you're over in Australia, so you're surrounded by water. So
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I'm pretty sure that it's not hard to have a
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yacht or a boat or do whatever you gotta do.
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You know, just come over to me.
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We can do that, you know what I mean. So
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let me ask you this question because I really want
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to get into Australia. This as a segue because I've
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talked to some Australians, some voiceover work folks, things like that,
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is it true like there's things over there that that
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can eat you? Yes? No, maybe so.
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Look I think there are more things that can eat
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you in South Africa, where I'm actually from. Yeah, they've
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got like lions and everything. But Australia, I think it's
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just got a lot of insects, like spiders. I'm actually
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a rachinophobic. This conversation that's going to get dark. I've
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never seen spiders so big when I came here, and
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I'm not a huge fan. I feel you types of
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things you are a lot of like snakes and yeah.
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You're not in the major city though.
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Right, you get you get a couple of things.
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So people have been lying to me then because they
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say you don't see anything in the city.
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Not so much. No, not not snakes, but like you'll
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you'll you'll, you'll get the spiders and that stuff. But
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I think we need to change the subject because I'm
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getting traumatized.
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No, I feel you, I feel you. I don't want
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to trigger you. I don't want to trigger you. No,
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because I feel like there's there's some good parts of Australia.
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But now I've heard like all these different different things.
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You know, yes, like look if you're if you're clamping
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out to Rongazoo, I don't think it's going to affect you.
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You'll be fine, but let me know when you're here.
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I'll organize it for you.
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I'm good now. I don't think I'm coming anytime soon.
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I told you. I'm so okay, go to South Africa now,
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because you just said that lions and things like that,
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so I've are they are? Were they just roaming the area?
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No? No, So you've got to. You've got to do
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that trip in your lifetime. It's quite amazing. Actually every
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person should go. That's our route. So you it's just
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the game reserves are amazing there. You see lions and
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their natural habitats, and elephants and hippos and giraffes. So
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there's nothing like it. Got to put that on your
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bucket list.
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Tory definitely, okay, we'll do. It's a long flight though,
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So speak to the audience. Then, what are the top
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three places to visit in South Africa?
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I would say Cape Town Game Reserve. You have to
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go Cape Town's amazing like Stell and Bash, the wineries,
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there's there's so many there's so many amazing things to do.
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And there's also the that is close there so is
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incredible too. But South Africa just has so many places
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to like, so many things, so many amazing places to
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go there.
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Speak to the elephant in the room because I think
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a lot of folks are afraid of this. It's the
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name AI, artificial intelligence. We've alluded to it. Wait, so
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many folks in the world, creators, business owners, even regular
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people that are doing your nine to five, they're so
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fearful of AI.
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Well, look, I think AI is changing, Like it's changing
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the way not just how we work, it's changing how
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we think. It's changing and transforming basically everything we do
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from day to day. You think about everything, Like people
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aren't even going into Google and typing in where's the
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best place to eat in my area for dinner? They're
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going to AI and saying recommend it to me. So
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I think they're scared of it because not many people
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like change, and not many people can also handle transformation
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to that certain level. So what I would say to
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those people, which is something that I've done, like you
376
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just have to educate yourself on it. And it doesn't
377
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mean you need to know everything, even if you start small,
378
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but like, just don't miss the boat. Like it's the
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same technologies changed so much over the years, like look
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at look at the iPhone, you know, like look look
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at things like that, and back in the day, you know,
382
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from we went from like hossand carriage to cars to
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like if you look at the natural evolution of man, like,
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things are going to change. So sometimes you're not gonna
385
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like it, and sometimes you're gonna love it because it's
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gonna affect you in a positive way. And sometimes we've
387
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got to learn to love the things that we start
388
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to hate in the beginning and embrace it and work
389
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out ways how to use it. And fearfully, I think
390
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that it's not going away, Like we are getting more
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and more immersed in this AI culture, so people they
392
00:20:00.599 --> 00:20:02.599
don't have a choice, like you just you need to
393
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learn it. You need to immerse yourself in it.
394
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And like everything everything is good and there's bad. I've
395
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always all microwave food. That's horrible for us, but you still.
396
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Do that, like even for you know, I've been in
397
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the branding and advertising and digital space for seventeen years
398
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and AI has changed everything, like the way that we operate.
399
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So like me, out of all people, I can't just
400
00:20:31.240 --> 00:20:33.640
go to sleep and be like I'm depressed. I can't
401
00:20:33.680 --> 00:20:36.119
deal with this. I don't know how to pivot. And
402
00:20:36.400 --> 00:20:39.240
because people are using AI for everything, you know, like
403
00:20:39.279 --> 00:20:44.640
from copywriting to imagery to social to video to like everything,
404
00:20:45.200 --> 00:20:48.400
So you've just got to take it and let it
405
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make you better. And when I think of like my
406
00:20:50.400 --> 00:20:54.400
whole journey, I've always had challenges. So for me, this
407
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is just like it's just like I'm here on the mountain,
408
00:20:56.920 --> 00:20:58.960
but I'm gonna get here. It's just I've got to
409
00:20:59.000 --> 00:21:01.000
teach myself and you got to learn. So I think
410
00:21:01.039 --> 00:21:04.400
if they constantly are learning and you're putting the work in, like,
411
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how can you not get better at something?
412
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Absolutely? Absolutely? What was your first like what was the
413
00:21:10.839 --> 00:21:13.319
first step If anybody's listening to this right now to
414
00:21:13.559 --> 00:21:17.400
get themselves into AI? Understand chat DPT. Yeah, you can
415
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download on your phone, pay whatever you need to pay,
416
00:21:19.759 --> 00:21:21.839
but like, from your point of view, how can they
417
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learn about AI? The best way?
418
00:21:24.519 --> 00:21:28.440
I think there's so much free content online, like just
419
00:21:28.440 --> 00:21:31.680
got to YouTube and type stuff in like obviously according
420
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to your industry. If if we're speaking about you know,
421
00:21:35.640 --> 00:21:38.519
like let's say you've got a I don't know, give
422
00:21:38.559 --> 00:21:44.279
me the name of a business anything, you know, but
423
00:21:44.640 --> 00:21:47.960
you've got so you've got a parel company, like go in.
424
00:21:48.039 --> 00:21:52.920
There's a million creators doing content on AI apparel, and
425
00:21:52.960 --> 00:21:55.559
like how you can make your images better, make your
426
00:21:55.559 --> 00:21:58.839
copy better, get more leads to your website. Like it's
427
00:21:58.920 --> 00:22:04.160
there's actually like zero excuse, there's zero not eat yourself,
428
00:22:04.200 --> 00:22:06.720
Like if you want something that's there, you know, they say,
429
00:22:06.759 --> 00:22:08.440
if you can see it, it comes.
430
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Some folks feel like though AI is hurting the artistic
431
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side of when it comes down to creation though, And
432
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I feel like there's some folks that, yeah, there's some
433
00:22:19.480 --> 00:22:23.400
folks that are using Yeah, they're using illustrator or they're
434
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using things like freehand drawn. So when they see AI
435
00:22:26.440 --> 00:22:29.160
can spit out a gym an image and generate all
436
00:22:29.160 --> 00:22:31.319
these things, they're like, well, okay, I want this. They
437
00:22:31.319 --> 00:22:34.240
go to the person I can't create that for you,
438
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you know what I mean. So I think there's a
439
00:22:35.920 --> 00:22:38.519
there's a there's a there's a situation that's happening with
440
00:22:38.519 --> 00:22:42.200
folks where it's hurting the artist side of things. What
441
00:22:42.240 --> 00:22:43.559
would you would you say about that?
442
00:22:43.799 --> 00:22:46.759
No, I think I think it definitely has, of course,
443
00:22:46.799 --> 00:22:51.319
And I think it's a really sad how do I say?
444
00:22:51.359 --> 00:22:54.640
It's like a really sad time in history, like for
445
00:22:54.720 --> 00:22:58.359
those people. And I think the people that are going
446
00:22:58.440 --> 00:23:01.799
to do really well are going to work out like
447
00:23:01.880 --> 00:23:05.400
how to think as an artist and then use AI
448
00:23:05.599 --> 00:23:12.640
to do some amazing genius talented art or talented companies
449
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or they'll they'll work out a way. It's really sad.
450
00:23:16.240 --> 00:23:20.200
I think it's definitely affected the artistic industry. And I'm
451
00:23:20.200 --> 00:23:24.079
speaking also from personal experience, you know, like but you
452
00:23:24.119 --> 00:23:26.119
can see, I mean you can still tell like what
453
00:23:26.319 --> 00:23:29.640
is generated by AI and what is not. And I
454
00:23:29.680 --> 00:23:32.720
think that's where as a personal brand or as a company,
455
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like you've got to ask yourself the question, like how
456
00:23:36.279 --> 00:23:38.640
far do I want to push my company through AI?
457
00:23:39.440 --> 00:23:44.160
Because humans aren't, like the intellectual humans are going to
458
00:23:44.880 --> 00:23:47.720
know that your content is AI. If you're not coming
459
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from an authentic place, it's I think it's a sad
460
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time in certain ways in our history. Like I'm sad
461
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about stuff like that because I just feel like the
462
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old school ways you know, you look at the museums
463
00:23:59.640 --> 00:24:02.079
in power Rus and all of that, and all the art,
464
00:24:02.119 --> 00:24:04.720
it's like, where is that whole industry headed? And even
465
00:24:04.759 --> 00:24:10.400
in terms of foam and media and digital and advertising,
466
00:24:10.880 --> 00:24:13.359
it's just, you know, things are starting to look a bit,
467
00:24:13.480 --> 00:24:17.200
say me, some of it's looking amazing, but you know,
468
00:24:17.279 --> 00:24:20.279
anyone can just do anything now, So what do you
469
00:24:20.319 --> 00:24:21.000
think about it?
470
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You know what I think? I love everything you said.
471
00:24:24.480 --> 00:24:26.759
I'm going to go backwards to go forwards. I feel
472
00:24:26.799 --> 00:24:30.279
like when it comes down to in film, the content
473
00:24:30.319 --> 00:24:33.559
creators now are the ones who are being the generals,
474
00:24:33.759 --> 00:24:37.200
doesn't matter male, female, whatever you identify it as. Because
475
00:24:37.960 --> 00:24:40.480
anything you can do on your iPhone, just with the
476
00:24:40.519 --> 00:24:43.240
back facing camera or the way that these cameras are
477
00:24:43.240 --> 00:24:45.680
being set up that you can go by four K
478
00:24:45.960 --> 00:24:50.759
to all these different lenses. You can shoot some cinematography
479
00:24:51.000 --> 00:24:54.799
even in a real estate like trailer showcasing a home,
480
00:24:55.319 --> 00:24:58.119
which is brilliant. The thing looks like it belongs on
481
00:24:58.160 --> 00:25:01.319
Netflix when it's all done, and folks are starting to
482
00:25:01.359 --> 00:25:04.359
learn how to edit cav cut, final final cut, pro
483
00:25:04.599 --> 00:25:09.759
Adobe Right, Da Vinci Resolve, So all of those parts
484
00:25:09.759 --> 00:25:12.839
of the things are gonna start integrating AI. You get
485
00:25:12.839 --> 00:25:15.640
what I mean. I'll tell this to people. You see
486
00:25:15.640 --> 00:25:17.400
the little caption that we put on our videos for
487
00:25:17.480 --> 00:25:22.079
social media in a podcast that's AI generated, because Justina
488
00:25:22.079 --> 00:25:24.119
and I are not about to type out every single
489
00:25:24.200 --> 00:25:28.359
goddamn letter to make it make sense. Okay, folks, so
490
00:25:28.440 --> 00:25:32.160
allow us we use AI to a small percentage of
491
00:25:32.160 --> 00:25:35.559
your podcasting. You know what I mean. But here's my
492
00:25:35.680 --> 00:25:37.839
thing is I feel like the ones that want to
493
00:25:37.880 --> 00:25:42.880
adapt and learn AI to better themselves, they're gonna win.
494
00:25:44.440 --> 00:25:46.640
There was a there's a big thing right now in
495
00:25:46.720 --> 00:25:50.319
gaming where some folks are like AI is ruining the art.
496
00:25:50.880 --> 00:25:53.880
It's ruining the way that they're generating the games or
497
00:25:54.000 --> 00:25:58.519
people creating their thumbnails. Look here, folks, AIS on your
498
00:25:58.519 --> 00:25:59.559
platforms everywhere you go.
499
00:26:00.119 --> 00:26:03.440
If you're on Twitter, it's not going anywhere, right, If.
500
00:26:03.319 --> 00:26:07.839
You're on Instagram, if you're on YouTube, it's all intricrate.
501
00:26:07.960 --> 00:26:12.519
Even this damn programmer use Riverside has AI built into it.
502
00:26:13.079 --> 00:26:15.400
We can't. We're not getting away from it. Your TV
503
00:26:15.480 --> 00:26:18.359
that you're gonna buy, Netflix is gonna start doing all this.
504
00:26:18.519 --> 00:26:21.440
Amazon on all these they all have AI built in.
505
00:26:22.400 --> 00:26:25.680
They need to because they need to keep track of everything.
506
00:26:25.960 --> 00:26:28.160
What are people watching? This is what I'm gonna recommend
507
00:26:28.240 --> 00:26:31.880
to you. You know what I mean, It's always been here, right,
508
00:26:32.119 --> 00:26:36.759
You listen to music, right, yeah, Apple, Apple and Spotify,
509
00:26:37.480 --> 00:26:42.559
Apple and watch right, so watch this. Anytime you listen
510
00:26:42.599 --> 00:26:45.160
to that song, you look at your recommendations, it's gonna
511
00:26:45.160 --> 00:26:48.640
start spinning out new things too, right. So it's always
512
00:26:48.759 --> 00:26:51.559
been here. I just think that, and you could probably
513
00:26:51.559 --> 00:26:54.200
speak to this. We're in this fake uproar right now.
514
00:26:54.799 --> 00:26:57.880
We want to rebel against things because we just want
515
00:26:57.880 --> 00:26:59.839
to rebel against it because at the end of the day,
516
00:27:00.319 --> 00:27:02.960
it's just what we want to do. Everybody wants to
517
00:27:02.960 --> 00:27:04.720
be a content creator, but nobody really wants but to
518
00:27:04.720 --> 00:27:06.559
work in you know what I mean.
519
00:27:07.279 --> 00:27:08.960
It's low dry and there's a lot of work that
520
00:27:09.079 --> 00:27:14.319
goes into it. But look, I think also many people
521
00:27:14.359 --> 00:27:17.720
that have spoken to I'm gonna call it AI burnout
522
00:27:18.319 --> 00:27:20.319
where they're just going, you know what, I just can't
523
00:27:20.359 --> 00:27:23.279
deal with this, and like then they just like burning
524
00:27:23.319 --> 00:27:26.519
out from it. But I think it's about small steps
525
00:27:26.920 --> 00:27:30.599
and it is not going anywhere. That's the thing. And
526
00:27:30.680 --> 00:27:32.559
you can look at it and go like I'm scared
527
00:27:32.599 --> 00:27:34.119
of it, or you can look at it and go,
528
00:27:34.200 --> 00:27:36.559
you know what, like small steps, I'm going to learn
529
00:27:36.599 --> 00:27:39.720
as much as I can and that's it. You know,
530
00:27:39.839 --> 00:27:43.039
You've just you've got to stay with the times. It
531
00:27:43.079 --> 00:27:43.759
is what it is.
532
00:27:44.799 --> 00:27:49.119
Absolutely for a business lady like yourself. What would you
533
00:27:49.119 --> 00:27:51.359
say is your three biggest rules for success?
534
00:27:52.160 --> 00:27:56.519
M gosh, going back to my whole life, that is
535
00:27:56.559 --> 00:28:03.240
a fantastic question. My biggest rules for serves Stay positive
536
00:28:03.920 --> 00:28:06.720
even when you can't see the results. You've got to
537
00:28:06.720 --> 00:28:13.440
stay positive and have the best outlook. Always stay in
538
00:28:13.480 --> 00:28:17.119
your lane. Always, always stay in your lane, and just
539
00:28:17.160 --> 00:28:20.279
become better within yourself because at the end of the day,
540
00:28:20.279 --> 00:28:22.400
when things don't work out, the only thing you can
541
00:28:22.440 --> 00:28:26.440
control is yourself, like your mind and your own actions
542
00:28:26.640 --> 00:28:29.319
or the outside noise, it actually doesn't matter, like you
543
00:28:29.400 --> 00:28:38.200
have to control yourself. Number three, I would say, always
544
00:28:38.240 --> 00:28:42.920
be educating and working on yourself always, and stay disciplined.
545
00:28:43.200 --> 00:28:46.359
Discipline is one of the most important traits. I think
546
00:28:46.400 --> 00:28:49.920
you can have a long with integrity. You can't go wrong.
547
00:28:49.960 --> 00:28:52.680
Like if you have discipline, you can do a lot
548
00:28:52.680 --> 00:28:56.079
of things most people won't be able to do or
549
00:28:56.079 --> 00:28:59.000
won't be able to get to. You'll hit some serious
550
00:28:59.079 --> 00:29:03.400
goals that discipline. I think in terms of myself, that's
551
00:29:03.400 --> 00:29:06.799
probably my best outset. My discipline. I've got like next
552
00:29:06.880 --> 00:29:11.759
level discipline with like fitness and work and my like
553
00:29:12.400 --> 00:29:14.079
incredible work ethic as well.
554
00:29:14.240 --> 00:29:16.799
So mm hmm you said that. That's a callback to
555
00:29:16.839 --> 00:29:19.599
what you said earlier. So how do you stand out
556
00:29:19.680 --> 00:29:23.279
in this ever growing business because there's so many things
557
00:29:23.319 --> 00:29:25.680
with it, you know what I mean as somebody, as
558
00:29:25.680 --> 00:29:29.680
a woman yourself in Australia worldwide doing these things, connecting
559
00:29:29.720 --> 00:29:32.920
with these folks, how do you stay and stand out?
560
00:29:33.880 --> 00:29:37.480
I love that question because I've never actually tried to
561
00:29:37.519 --> 00:29:41.440
stand out. I just think that I've always just worked
562
00:29:41.440 --> 00:29:44.079
on myself to be the best person that I can be,
563
00:29:44.799 --> 00:29:49.039
to impact with the greatest light every single Like I've
564
00:29:49.079 --> 00:29:52.240
told my team, every single client that we get, you
565
00:29:52.279 --> 00:29:55.880
treat like it's our very first client, because every client
566
00:29:55.920 --> 00:29:58.359
that comes to us is a gift, Like that is
567
00:29:58.400 --> 00:30:01.400
a gift. That person is coming to us because they
568
00:30:01.440 --> 00:30:04.720
trust us, they want they want to build, and then
569
00:30:04.839 --> 00:30:07.519
we need to see them and show them when they're here.
570
00:30:07.680 --> 00:30:10.880
They need to be here. But I think I've never
571
00:30:10.960 --> 00:30:15.920
actually tried to stand out, and I've always shine like
572
00:30:16.119 --> 00:30:19.000
I've had this thing where I'd like to show I'd
573
00:30:19.039 --> 00:30:21.839
like to shine light on other people, and that's what's
574
00:30:21.920 --> 00:30:25.519
actually elevated me in ways that I couldn't have done
575
00:30:25.559 --> 00:30:28.079
if I was just trying to stand out. When you
576
00:30:28.160 --> 00:30:30.759
do things for other people, it's just I think the
577
00:30:30.839 --> 00:30:34.720
universe just pays that check back doesn't matter when, but
578
00:30:35.000 --> 00:30:36.920
eventually you're going to get paid back.
579
00:30:38.000 --> 00:30:41.000
You speak into that sense of urgency when it comes
580
00:30:41.000 --> 00:30:43.319
down to community, because we look at all those big
581
00:30:43.359 --> 00:30:49.079
box and businesses where they've maybe lost their community and
582
00:30:49.160 --> 00:30:51.480
you're figuring out ways of trying to get it back.
583
00:30:51.799 --> 00:30:54.680
But it's like, how how do I get my community back? Well,
584
00:30:55.519 --> 00:30:58.599
if people turn their back against you, it's hard to
585
00:30:58.640 --> 00:31:01.599
bring it back. You can do what ever, freebies, anything
586
00:31:01.640 --> 00:31:04.960
you're wanting to do. Absolutely, I love what you speak
587
00:31:05.000 --> 00:31:08.200
about the callback to you treat everybody like they're the
588
00:31:08.279 --> 00:31:11.240
first time being here, you know what I mean? Because
589
00:31:11.279 --> 00:31:13.759
I feel like when you do that and you have
590
00:31:13.839 --> 00:31:16.759
that ability, a lot of folks are going to feel
591
00:31:16.759 --> 00:31:19.480
something from that. Oh, she's not just here to copy
592
00:31:19.519 --> 00:31:23.079
and paste something to us that she's given to you know,
593
00:31:23.200 --> 00:31:25.960
Client five hundred and sixty two. I don't know, you
594
00:31:26.039 --> 00:31:27.960
know what I mean, stowing out numbers, you know what
595
00:31:27.960 --> 00:31:30.400
I mean. But you make folks feel warm, you make
596
00:31:30.440 --> 00:31:33.000
them feel energetic, you make them feel good about their business.
597
00:31:33.119 --> 00:31:35.960
And trust is the biggest thing as well, you know,
598
00:31:36.119 --> 00:31:36.839
it's huge.
599
00:31:36.880 --> 00:31:39.359
And I'm so humbled by that question as well, And
600
00:31:39.720 --> 00:31:42.200
thank you for saying that, because I think like you
601
00:31:42.440 --> 00:31:45.400
or so many people just see like you know, like
602
00:31:45.480 --> 00:31:48.079
where you're at. But I know that you can actually
603
00:31:48.119 --> 00:31:50.039
just see, like you know, she's put in the work.
604
00:31:50.079 --> 00:31:52.480
And I think putting in the work is the most
605
00:31:52.480 --> 00:31:56.079
important things and stuff I have to highlight, like is
606
00:31:56.160 --> 00:31:59.000
not always going to go to plan, it's not always
607
00:31:59.000 --> 00:32:01.759
going to be perfect, and especially now, like I know
608
00:32:01.920 --> 00:32:06.319
so many businesses that are really struggling economically in the
609
00:32:06.359 --> 00:32:09.920
world and people who are mentally struggling, and we just
610
00:32:10.000 --> 00:32:12.400
have to be kind, like you've just got to be
611
00:32:12.440 --> 00:32:15.920
a good person, Like it's so important in the culture
612
00:32:15.960 --> 00:32:20.559
that we're living in. And sometimes the student can turn
613
00:32:20.599 --> 00:32:22.480
out to be a master, like you don't know if
614
00:32:22.559 --> 00:32:27.839
you meet someone today that you elevate or like I
615
00:32:27.880 --> 00:32:31.680
had a kid, really good kid who did some work
616
00:32:31.720 --> 00:32:34.359
experience with me, and he said, you know, one day
617
00:32:34.400 --> 00:32:36.759
when I'm a director in Hollywood. I was like, you're
618
00:32:36.799 --> 00:32:39.640
going to be an AI director because Holywood's changing. But
619
00:32:40.000 --> 00:32:42.079
he was like, I'm going to remember you. And that
620
00:32:42.160 --> 00:32:44.920
for me felt so good because you just never know
621
00:32:45.319 --> 00:32:47.480
the impact you can have on someone's life. Like I
622
00:32:47.599 --> 00:32:50.880
still have people five years later message me and go, Justine,
623
00:32:50.960 --> 00:32:53.440
thank you for saying that, because I remember that conversation.
624
00:32:54.119 --> 00:32:55.359
That to me is legacy.
625
00:32:56.279 --> 00:32:59.440
Well said, holy that's those snap moments, because a lot
626
00:32:59.440 --> 00:33:02.400
of folks don't get that. It's the legacy you wanted
627
00:33:02.480 --> 00:33:06.400
to live. There's legacy through our kids, we want to
628
00:33:06.400 --> 00:33:08.759
have kids, or we have kids out there. Then there's
629
00:33:08.759 --> 00:33:10.720
the legacy about how folks are going to remember you
630
00:33:10.759 --> 00:33:13.160
when it's all said and done. How are people going
631
00:33:13.200 --> 00:33:15.920
to remember Justine? How they're going to remember Rory. Are
632
00:33:15.920 --> 00:33:19.799
you that loud, obnoxious person that was shortcutting people's businesses?
633
00:33:20.519 --> 00:33:20.839
Yes?
634
00:33:21.400 --> 00:33:24.240
Right? Or are you that person that's like, listen, they
635
00:33:24.279 --> 00:33:26.599
made me feel this on this specific time of this
636
00:33:26.720 --> 00:33:29.200
day of this year. You know what I mean? And
637
00:33:29.279 --> 00:33:31.960
I feel like that's what a lot of us are
638
00:33:32.079 --> 00:33:36.079
really pushing. You know, in the podcast I say, even podcasting,
639
00:33:36.119 --> 00:33:39.119
it's that legacy. We hear some of the bigger podcasts,
640
00:33:39.160 --> 00:33:42.519
the upper echelont ones. They say all this stuff. They're
641
00:33:42.519 --> 00:33:44.960
getting clipped up, they're getting posted on TMZ or they're
642
00:33:44.960 --> 00:33:47.880
getting posted on social media. But you always see it's
643
00:33:47.960 --> 00:33:52.039
the negative. You never see the positive effort. It's never
644
00:33:52.079 --> 00:33:56.880
the positive things that get pushed, you know. Of course,
645
00:33:56.960 --> 00:34:00.200
of course, of course, you know for your busines is
646
00:34:00.240 --> 00:34:03.680
now speak to it the name of the business. What
647
00:34:03.680 --> 00:34:06.200
do people want if they want to come to you?
648
00:34:06.200 --> 00:34:07.599
You're working worldwide with everybody.
649
00:34:07.640 --> 00:34:11.239
Let's talk about it absolutly. So it's called million dollar branders.
650
00:34:11.840 --> 00:34:15.519
We're doing some very exciting stuff at the moment, embracing
651
00:34:15.559 --> 00:34:19.159
AI as well. But it's we're also very ultimple, you know.
652
00:34:19.239 --> 00:34:23.199
It's about like getting the brand right, getting the articulation right,
653
00:34:23.239 --> 00:34:27.960
getting the feeling right. I love when someone comes to
654
00:34:28.000 --> 00:34:31.840
me and they are thinking about starting a business and
655
00:34:31.880 --> 00:34:33.880
they're like, oh, you know, I've thought about doing this,
656
00:34:34.199 --> 00:34:36.599
or I'm a personal brand, I'm not sure about this,
657
00:34:36.960 --> 00:34:38.559
you know, and then they tell me their life story
658
00:34:38.559 --> 00:34:40.679
and I'm like, you got this and we got you.
659
00:34:40.800 --> 00:34:44.360
So we're all about I especially I don't know it
660
00:34:44.480 --> 00:34:47.039
is a gift, but I will see a certain person
661
00:34:47.199 --> 00:34:49.119
and I'll just be able to take them to where
662
00:34:49.119 --> 00:34:51.679
they need to be. And I think that's one of
663
00:34:51.679 --> 00:34:54.119
the greatest things that we do have million dollar branders.
664
00:34:54.119 --> 00:34:58.320
We just we put people and companies on steroids and
665
00:34:58.400 --> 00:35:00.199
like take them to the world and we think think
666
00:35:00.360 --> 00:35:06.239
way more global. So we've got clients in Asia, in Dubai,
667
00:35:06.400 --> 00:35:10.519
in Hong Kong, in America and Canada, and we've got
668
00:35:10.639 --> 00:35:15.639
the the global translation of what it takes to really
669
00:35:15.679 --> 00:35:20.559
make your brand stand out on a stage. That's wow,
670
00:35:21.400 --> 00:35:25.239
You're getting a bit of Justine charisma and vibe and
671
00:35:25.320 --> 00:35:26.320
attitude with it.
672
00:35:26.559 --> 00:35:29.840
So and a podcast as well. Let's let's not sleep
673
00:35:29.840 --> 00:35:33.719
on the podcast, you know what I mean exactly? So
674
00:35:33.760 --> 00:35:37.800
how does the cross branding go between the business and
675
00:35:37.840 --> 00:35:38.920
the podcast itself?
676
00:35:40.079 --> 00:35:45.159
You mean my podcast? The podcast was something that I
677
00:35:45.239 --> 00:35:51.159
actually did because I am very fascinated by people who
678
00:35:51.199 --> 00:35:55.119
have done incredible things in the world and the journeys because,
679
00:35:55.239 --> 00:35:58.719
as I said, the student sometimes you know, has to
680
00:35:58.760 --> 00:36:01.599
go through a lot before they become a master. And
681
00:36:02.320 --> 00:36:05.760
I'm really fascinated, especially I've had people that have literally
682
00:36:05.800 --> 00:36:10.079
started from nothing and now they're running global empires or
683
00:36:10.559 --> 00:36:13.360
it's just I'm very fascinated by people's stories, and I
684
00:36:13.360 --> 00:36:16.039
think that's basically what a brand is. A lot of
685
00:36:16.039 --> 00:36:19.320
brands start from nothing and they make impact in the world.
686
00:36:19.360 --> 00:36:22.400
Like people want to buy a feeling, they want to
687
00:36:22.440 --> 00:36:25.679
buy any emotion. They want to buy something that not
688
00:36:25.960 --> 00:36:30.440
just looks good, but that resonates with them. So all
689
00:36:30.480 --> 00:36:36.280
these people have done something where it's put their personal
690
00:36:36.400 --> 00:36:40.280
brand on a stage, but they've had to create the
691
00:36:40.400 --> 00:36:44.920
actions and the success that if they were just sitting
692
00:36:44.960 --> 00:36:48.519
around not believing in their vision, like where would they be, right,
693
00:36:48.639 --> 00:36:50.000
So it's really inspiring.
694
00:36:51.079 --> 00:36:53.880
I've that you say that before we get out of here.
695
00:36:53.880 --> 00:36:56.840
Though I got there. I went to your Instagram and
696
00:36:56.880 --> 00:36:58.960
there was a quote and I was going to address
697
00:36:58.960 --> 00:37:01.320
it here on the podcast. I feel like it's only fitting.
698
00:37:01.719 --> 00:37:03.960
I'm going to read it. It says, this is your quote.
699
00:37:04.639 --> 00:37:08.000
Most people market their product if you market their conviction.
700
00:37:08.840 --> 00:37:12.280
That's why moster Broke speak to that. That's deep dive
701
00:37:12.360 --> 00:37:12.880
on that there.
702
00:37:13.360 --> 00:37:16.199
Well, fiction is the most important thing that you can
703
00:37:16.239 --> 00:37:19.239
have in life, Like, if you don't believe in yourself
704
00:37:19.320 --> 00:37:21.880
and what you're doing, then how do you expect other
705
00:37:21.920 --> 00:37:26.880
people to believe it? Like sales is a transference of energy.
706
00:37:27.199 --> 00:37:29.559
But if you don't have a brand that matches that.
707
00:37:29.639 --> 00:37:31.960
Have you ever seen those people that walk around and
708
00:37:32.119 --> 00:37:34.159
they'll give you a business card and they'll be like,
709
00:37:34.239 --> 00:37:37.400
yere's my card, but like, don't show anyone because it's terrible,
710
00:37:37.519 --> 00:37:39.960
Like you're gonna want to buy something from those people,
711
00:37:40.519 --> 00:37:42.480
or like they go to their website and they're like,
712
00:37:42.519 --> 00:37:45.679
I'm sorry for sending that to you because I'm not
713
00:37:45.719 --> 00:37:47.760
really like I don't know where I'm out with it,
714
00:37:47.840 --> 00:37:50.719
Like are you going to really trust someone you know
715
00:37:51.000 --> 00:37:54.519
to work with when you're seeing this website that's not
716
00:37:54.639 --> 00:38:00.199
up to scratch. So going back to that, conviction is everything.
717
00:38:00.400 --> 00:38:02.559
It's your it's how you show up in the world,
718
00:38:02.800 --> 00:38:06.079
and if you don't have that, then how are you
719
00:38:06.079 --> 00:38:08.840
going to get anywhere? And I'm very like that's basically
720
00:38:08.920 --> 00:38:11.360
what we do a million dollar branders we brand conviction.
721
00:38:12.920 --> 00:38:16.039
I love that. It's a big word to conviction.
722
00:38:16.239 --> 00:38:17.519
Yeah, exactly, you have that.
723
00:38:17.559 --> 00:38:19.440
You have it on some some merchandise out there, no
724
00:38:20.039 --> 00:38:21.679
coffee cup or something.
725
00:38:21.360 --> 00:38:24.039
Well maybe we'll do something. Rory, you can represent.
726
00:38:25.239 --> 00:38:28.679
Okay, you gotta you gotta have to send you gotta
727
00:38:28.719 --> 00:38:31.800
to send it across you know, across the water, across
728
00:38:31.840 --> 00:38:35.519
the border, all that good stuff. You know, Yeah, oh
729
00:38:35.599 --> 00:38:39.360
for sure, Yeah, because it does. It speaks, It speaks
730
00:38:39.360 --> 00:38:41.480
a lot of conviction, you know what I mean. It
731
00:38:41.519 --> 00:38:43.679
can mean many different things, but it's like that that
732
00:38:43.800 --> 00:38:46.599
art of conviction. Why, you know what I.
733
00:38:46.599 --> 00:38:49.079
Mean, You've got a lot of it as well, Like
734
00:38:49.239 --> 00:38:51.840
where would you be without conviction? You know, you built
735
00:38:51.840 --> 00:38:56.280
this amazing podcasting platform. It's anyone that leads has a
736
00:38:56.280 --> 00:38:59.400
certain level of conviction to them And even in the
737
00:38:59.480 --> 00:39:01.719
moments where you don't feel like things are going right,
738
00:39:01.719 --> 00:39:04.440
if you can maintain that level of conviction in yourself
739
00:39:04.480 --> 00:39:06.239
and what you're doing, it's going to get you through.
740
00:39:08.280 --> 00:39:09.800
But it's a lot of work though, and I think
741
00:39:09.840 --> 00:39:10.920
it's a lot of learning yourself.
742
00:39:11.320 --> 00:39:14.400
You know, it is going to yeah.
743
00:39:14.559 --> 00:39:17.679
A decade, a decade doing this, You're gonna get to
744
00:39:17.719 --> 00:39:19.920
that decade of doing it as well. You know, when
745
00:39:19.960 --> 00:39:23.360
you think about it, there's a lot of trials and tribulations,
746
00:39:23.360 --> 00:39:29.000
a lot of learning of yourself. Ten years ago, I
747
00:39:29.079 --> 00:39:31.760
was not sounding like this. I was very pitchy tone.
748
00:39:31.760 --> 00:39:36.280
Now like the ranting raving. Now it's like you see
749
00:39:36.320 --> 00:39:39.280
the evolution even happening even more. You know, yeah, you
750
00:39:39.320 --> 00:39:41.320
have your talking points, but I don't come in with
751
00:39:41.360 --> 00:39:43.719
no goddamn script. I can't. I don't want a script.
752
00:39:43.719 --> 00:39:45.920
I don't want to be like, well, let's have the conversation.
753
00:39:46.000 --> 00:39:48.519
Let's talk about what happened when you were five years old?
754
00:39:48.599 --> 00:39:50.440
Like nobody doesn't want to hear that. It's hard to
755
00:39:50.440 --> 00:39:52.519
say this. People they don't want to hear that, you
756
00:39:52.519 --> 00:39:54.199
know what I mean. So when you see those two
757
00:39:54.239 --> 00:39:56.400
hour podcasts where people are like doing deep times like that,
758
00:39:56.440 --> 00:39:58.079
I'm just kind of like, all right, let's get to
759
00:39:58.119 --> 00:40:00.800
the time stamp here. Okay, this is where the show
760
00:40:00.840 --> 00:40:03.519
starts for me, you know what I mean, because we
761
00:40:03.559 --> 00:40:06.159
don't need to like two, three, four or five hours
762
00:40:06.199 --> 00:40:08.119
are talking about the exact same thing. We don't like,
763
00:40:08.199 --> 00:40:10.760
the audience does not want to know about you growing
764
00:40:10.800 --> 00:40:13.840
up when you're five years old, because absolutely, what's that
765
00:40:13.880 --> 00:40:18.920
going to do for me? If if I'm thirty five, where
766
00:40:18.920 --> 00:40:21.519
are we going? You know what I mean? So it's
767
00:40:21.559 --> 00:40:23.960
like knowing your audience and stuff like that. But it's
768
00:40:24.000 --> 00:40:25.559
a lot of work. It's a lot of work, but
769
00:40:25.880 --> 00:40:28.159
there's a lot of unique there's a lot of unique
770
00:40:28.679 --> 00:40:32.440
opportunities now that you can see how to amplify this podcast,
771
00:40:32.480 --> 00:40:34.199
you know what I mean, and things like that.
772
00:40:35.000 --> 00:40:37.400
And you have to see it also to actually believe,
773
00:40:37.480 --> 00:40:40.960
Like there's a beautiful quote. If you can see it
774
00:40:41.000 --> 00:40:43.000
in your mind, you can make it happen. And I'm
775
00:40:43.000 --> 00:40:45.440
a strong believer. And now like everything that I look
776
00:40:45.880 --> 00:40:48.880
that I've done in my life, it's just it was planned,
777
00:40:48.960 --> 00:40:51.079
you know, it didn't just happened. I had to work
778
00:40:51.119 --> 00:40:52.480
for us sure, for sure.
779
00:40:53.239 --> 00:40:55.239
With that being said, before we get out of here,
780
00:40:55.719 --> 00:40:59.159
one percent better it's one of my favorite things to ask.
781
00:40:59.320 --> 00:41:02.519
I guess it is always different, it's never the same
782
00:41:03.679 --> 00:41:06.719
one percent better? How do we become one percent better?
783
00:41:06.960 --> 00:41:10.960
Justine, put in the work on yourself every day, even
784
00:41:11.039 --> 00:41:13.840
if it's for the shortest amount of time, one hour
785
00:41:13.920 --> 00:41:17.599
of like any type of self development a day. And
786
00:41:17.800 --> 00:41:20.559
oh my god, I cannot stress this enough. Like look
787
00:41:20.599 --> 00:41:24.239
after your body and look after your health. Health is wealth.
788
00:41:24.360 --> 00:41:26.599
You don't know that you've got nothing, So it's like
789
00:41:26.719 --> 00:41:30.199
your mind and your health. Like I I did bikini
790
00:41:30.239 --> 00:41:34.519
bodybuilding for many years, like six years, and it changed
791
00:41:34.519 --> 00:41:38.119
my life. And I'm a huge advocate of fitness, and
792
00:41:38.159 --> 00:41:40.880
I take my vitamins in the morning, and I exercise,
793
00:41:40.960 --> 00:41:43.039
and I go to gym, and I will And it's
794
00:41:43.159 --> 00:41:45.719
more than just how I look on the outside, which
795
00:41:45.760 --> 00:41:51.079
is it's basically a correlation to how someone operates in
796
00:41:51.159 --> 00:41:54.360
business and life because it has impacted my business so
797
00:41:54.480 --> 00:41:57.679
much and me as a human so much, looking after
798
00:41:57.719 --> 00:42:00.960
my health so one percent better if you can just
799
00:42:01.039 --> 00:42:04.360
do a little bit each day. You've got to think
800
00:42:04.440 --> 00:42:08.719
of the future. But that little one percent better that
801
00:42:08.800 --> 00:42:12.039
you may be putting into yourself every single day, if
802
00:42:12.079 --> 00:42:14.039
you add it up at the end of the three
803
00:42:14.119 --> 00:42:17.559
sixty five days a year, you're going to be more
804
00:42:17.639 --> 00:42:20.639
than one percent better. So it just work really hard
805
00:42:20.679 --> 00:42:23.800
on yourself. And it's basically all we can control in
806
00:42:23.840 --> 00:42:25.719
this life. You can't control anything else.
807
00:42:26.239 --> 00:42:31.119
Absolutely, We'll said, We'll say, We'll said, plug the business,
808
00:42:31.239 --> 00:42:33.719
plug the podcast where everyone check it out. I'm gonna
809
00:42:33.719 --> 00:42:35.559
make sure I throw you subscribe on YouTube forgot to
810
00:42:35.559 --> 00:42:37.639
do that today, you know what I mean, because I
811
00:42:37.639 --> 00:42:40.079
always like paying it forward to the content creators, you
812
00:42:40.119 --> 00:42:41.119
know what I mean, the ones that are doing some
813
00:42:41.119 --> 00:42:43.079
brilliant stuff out there. Doesn't matter if you get one
814
00:42:43.079 --> 00:42:45.679
listen to listens, one hundred listeners or a million listens.
815
00:42:45.840 --> 00:42:47.440
You know what I mean, you gotta always support.
816
00:42:48.119 --> 00:42:51.519
I'm so humbled and I want to say congratulations on
817
00:42:51.599 --> 00:42:54.320
all of your success too. I think you're absolutely awes
818
00:42:54.519 --> 00:42:58.000
when we need to stay in touch and look, anyone
819
00:42:58.079 --> 00:43:01.639
watching this that wants help building their brand or themselves
820
00:43:01.679 --> 00:43:05.360
as a person. I'm actually launching an online platform where
821
00:43:05.360 --> 00:43:09.280
I'm going to be teaching high ticket sales and branding
822
00:43:09.519 --> 00:43:15.360
and closing. So it's called it's called ABC Authority Branding Closing.
823
00:43:15.480 --> 00:43:18.639
So it's not the old way of ABC always be
824
00:43:18.679 --> 00:43:22.840
closing because you need all three authority, branding and closing.
825
00:43:22.920 --> 00:43:25.320
So that will be launching in the next couple of months,
826
00:43:25.360 --> 00:43:26.480
which I'm excited about.
827
00:43:26.920 --> 00:43:28.440
I love that. I love that you want to plug
828
00:43:28.480 --> 00:43:30.480
the podcast in the Yeah.
829
00:43:30.719 --> 00:43:33.639
And also you can go to million Dollar Branders dot com.
830
00:43:33.679 --> 00:43:37.760
I've also got my personal website, Justine Pogrowski Official dot com.
831
00:43:37.800 --> 00:43:39.400
We may need to put a link because I know
832
00:43:39.480 --> 00:43:42.639
the surname is a deal. And then the podcast, the
833
00:43:42.639 --> 00:43:45.280
Million Dollar Branders Podcast. You can find it on all
834
00:43:45.880 --> 00:43:50.679
major platforms, Apple, Spotify, the works. I'm sure AI is
835
00:43:50.719 --> 00:43:53.760
going to have it's It's go YouTube as well. But
836
00:43:53.920 --> 00:43:55.960
Rory was like, thank you so much.
837
00:43:56.039 --> 00:43:57.599
No, it was an honor as well, you know what
838
00:43:57.679 --> 00:43:59.840
I mean. And then we'll make sure we'll put everything
839
00:44:00.119 --> 00:44:01.199
show notes and stuff like that.
840
00:44:01.840 --> 00:44:04.079
And you know what, you're so on point because I
841
00:44:04.119 --> 00:44:06.880
love how you're wearing a Monday cap but it's actually
842
00:44:06.960 --> 00:44:09.000
Sunday night for you, and I don't it must be
843
00:44:09.079 --> 00:44:10.800
so late. Oh my god, I.
844
00:44:10.719 --> 00:44:13.320
Owe youlock o'clock.
845
00:44:13.920 --> 00:44:16.960
But you came prep because it's our Monday, your Sunday.
846
00:44:17.119 --> 00:44:18.159
So there you go, we do.
847
00:44:18.320 --> 00:44:20.760
I always wrapped the brand. I was telling, you know,
848
00:44:20.800 --> 00:44:24.280
shout outs to the West Brown Money Hoofs Club. You
849
00:44:24.360 --> 00:44:26.119
know what I mean. He's been some exceptionals things in
850
00:44:26.159 --> 00:44:27.440
the Toronto surrounding area.
851
00:44:27.760 --> 00:44:30.840
But I do appreciate you incredible you two. Thank you
852
00:44:30.920 --> 00:44:32.960
so much, Rory, it's been an honor. Thank you.
1
00:00:00.240 --> 00:00:02.480
Justin Mitchell pulling each podcast. How you doing.
2
00:00:03.200 --> 00:00:05.639
I'm doing great. Thank you so much for having me.
3
00:00:05.919 --> 00:00:07.919
It's an honor, Yes.
4
00:00:07.839 --> 00:00:10.199
It's we were talking in the back end, back in
5
00:00:10.240 --> 00:00:12.679
the days of like clubhouse and sitting on the stages
6
00:00:12.679 --> 00:00:14.640
and all that other good stuff. I was on more
7
00:00:14.800 --> 00:00:16.960
times than none in the audience is listening.
8
00:00:17.320 --> 00:00:19.920
You know, I'm not for the best people, the ones
9
00:00:19.960 --> 00:00:22.440
that you can't really see. Those are the most powerful.
10
00:00:22.519 --> 00:00:24.280
You know, of.
11
00:00:24.160 --> 00:00:28.600
Course we'll talking about power. You you're doing some things
12
00:00:28.600 --> 00:00:32.200
here in the social media world and building businesses and
13
00:00:32.240 --> 00:00:35.280
helping entrepreneurs and content creators and things like that. So
14
00:00:36.280 --> 00:00:38.399
why did this all start for you? Like, why did
15
00:00:38.439 --> 00:00:42.039
you take this adventure into going into that avenue?
16
00:00:42.640 --> 00:00:47.320
I love that question. Well, Rory, if you a bit
17
00:00:47.320 --> 00:00:49.799
of my background, Like I immigrated from South Africa at
18
00:00:49.840 --> 00:00:53.920
about eleven and a half and I really wasn't handed anything.
19
00:00:54.200 --> 00:00:56.799
So I think everything in my life came from this
20
00:00:57.320 --> 00:01:00.880
insatiable drive to want to succeed. And also I think
21
00:01:00.920 --> 00:01:03.200
because my parents gave up so much for me to
22
00:01:03.280 --> 00:01:06.359
be in a new country. We immigrated from South Africa
23
00:01:06.439 --> 00:01:11.000
to Australia and that's where my journey started. So Back
24
00:01:11.000 --> 00:01:14.719
in the day, I was a little entrepreneur, always selling something,
25
00:01:14.879 --> 00:01:17.680
but I fell in love with the world of advertising
26
00:01:17.760 --> 00:01:20.799
and then digital media, and I don't know if you've
27
00:01:20.840 --> 00:01:23.079
seen the show Madmen, but I fell in love with
28
00:01:23.640 --> 00:01:26.079
like that whole world. That's what it was like when
29
00:01:26.079 --> 00:01:30.719
I started. And plus the mac computers, the Apple mac computers,
30
00:01:30.799 --> 00:01:33.519
but it was just it was an industry that I
31
00:01:33.599 --> 00:01:37.200
felt changed lives basically, and changed the way not just
32
00:01:37.239 --> 00:01:39.920
how we look at products, but how we view life.
33
00:01:40.519 --> 00:01:43.159
And I just found it so exciting. So I had
34
00:01:43.159 --> 00:01:46.959
the honor of working with a lot of great digital agencies,
35
00:01:47.719 --> 00:01:50.280
very big names, very big companies, and then I went
36
00:01:50.319 --> 00:01:52.519
on to start my own because I saw a gap
37
00:01:52.519 --> 00:01:55.439
in the market for a boutique agency where you were
38
00:01:55.439 --> 00:01:59.319
dealing straight, straight up with the creative director and you
39
00:01:59.359 --> 00:02:02.239
could do so much more with the thought leadership of
40
00:02:02.280 --> 00:02:06.319
a global agency. And that's basically what made me love
41
00:02:06.359 --> 00:02:08.639
what I do. But that drive comes from not being
42
00:02:08.680 --> 00:02:13.000
handed anything and just wanting to be at the top,
43
00:02:13.319 --> 00:02:15.120
you know. And I love that.
44
00:02:16.360 --> 00:02:18.960
I love that speak to social media because it's a
45
00:02:18.960 --> 00:02:21.000
big thing that we use right. I feel like one
46
00:02:21.080 --> 00:02:23.319
of the first things I wanted to deep dive into
47
00:02:24.120 --> 00:02:27.960
was what do you think social media rewards that is
48
00:02:28.039 --> 00:02:29.000
actually unhealthy?
49
00:02:30.039 --> 00:02:33.240
Gosh, what a great question. Oh my gosh. I think
50
00:02:34.000 --> 00:02:36.759
it's really interesting that you say that because I just
51
00:02:36.800 --> 00:02:40.080
got interviewed by a magazine called a Railers. I'm not
52
00:02:40.080 --> 00:02:42.039
sure if you're familiar with them, and it was for
53
00:02:42.199 --> 00:02:45.800
Influencer of the Year award, and in it they said
54
00:02:45.800 --> 00:02:48.319
to me, what do you think an influencer's job is?
55
00:02:48.960 --> 00:02:51.759
And I said, to influence the world in a positive way.
56
00:02:51.800 --> 00:02:54.960
And sometimes it's not just about the post likes and
57
00:02:55.360 --> 00:02:59.199
the shiny surface. It's a bad leading with influence from within.
58
00:02:59.319 --> 00:03:02.879
And I think what social media rewards that's very wrong
59
00:03:03.000 --> 00:03:06.360
is those shiny moments, and it's the winds, and it's
60
00:03:06.360 --> 00:03:08.319
the part that not once He's like, I know people
61
00:03:08.360 --> 00:03:11.560
have come out and been more authentic, but I think
62
00:03:11.639 --> 00:03:15.479
it's really tough because you're constantly on your feed and
63
00:03:15.560 --> 00:03:18.319
you're seeing the achievements at the top. Like one of
64
00:03:18.319 --> 00:03:21.080
my favorite people is Gary Vee because he shows it
65
00:03:21.120 --> 00:03:23.840
and I've been following him since his journey started and
66
00:03:24.120 --> 00:03:28.639
he's so real And I think especially like as time
67
00:03:28.719 --> 00:03:32.560
goes on, there is a lot of trash on social media,
68
00:03:32.599 --> 00:03:35.919
it's like sifting through who's good who's bad, because anyone
69
00:03:35.960 --> 00:03:38.759
can actually appear successful. And now we've got AI in
70
00:03:38.800 --> 00:03:41.240
the mix, which is just taking it to a whole
71
00:03:41.280 --> 00:03:43.080
new game. It's like people don't even know how to
72
00:03:43.199 --> 00:03:47.680
think or speak, or articulate themselves or learn or use
73
00:03:47.719 --> 00:03:50.759
their brain, and AI is like putting people who don't
74
00:03:50.919 --> 00:03:53.879
really I'm just gonna can I just be brush with
75
00:03:53.919 --> 00:03:58.639
you don't really deserve the level of success that they're getting,
76
00:03:59.039 --> 00:04:01.759
but they position themselves in a way and then when
77
00:04:01.759 --> 00:04:03.879
you speak to them, it's like, you don't even articulate
78
00:04:03.919 --> 00:04:06.080
yourself like that, So why are you using AI to
79
00:04:06.159 --> 00:04:09.360
place you in that realm? And I think on social
80
00:04:09.400 --> 00:04:11.560
media more than ever, we've got to be careful, like
81
00:04:11.879 --> 00:04:15.759
who are you following? What energy are you following? Because
82
00:04:15.800 --> 00:04:18.600
that impacts on your own life. So that's what I
83
00:04:18.639 --> 00:04:20.759
would say. But there's a lot of amazing people too
84
00:04:20.839 --> 00:04:23.199
on social media, so I think in a lot of
85
00:04:23.240 --> 00:04:27.160
ways it's positive as well. But I think it needs
86
00:04:27.160 --> 00:04:29.519
to reward. Like the world's in a bit of a
87
00:04:29.560 --> 00:04:32.360
crazy place at the moment right, so I think it
88
00:04:32.439 --> 00:04:35.839
needs to reward the people that are going to elevate
89
00:04:36.160 --> 00:04:39.279
others through that journey because it is getting tougher out
90
00:04:39.319 --> 00:04:39.800
there now.
91
00:04:39.839 --> 00:04:44.000
So it's it's funny you say that because prior to
92
00:04:44.759 --> 00:04:47.879
this recording, I was watching a video from someone in
93
00:04:47.879 --> 00:04:50.800
pro wrestling who's on the independent scene. He was talking
94
00:04:50.839 --> 00:04:53.360
a more content creating and he was talking more podcasting,
95
00:04:53.399 --> 00:04:56.000
and he was talking about just one of the things
96
00:04:56.000 --> 00:04:59.319
that he was flushing out was about how everybody wants
97
00:04:59.360 --> 00:05:01.600
to come in this content creation space, but they don't
98
00:05:01.600 --> 00:05:04.439
necessarily have a plan. But then he's like talking about
99
00:05:04.439 --> 00:05:06.519
like sceneries and this and that, but you have to
100
00:05:06.519 --> 00:05:09.639
have a plan. Like I've been doing podcasting for it's
101
00:05:09.639 --> 00:05:12.279
going to be ten years, and I was October thirty first.
102
00:05:12.800 --> 00:05:15.600
You know what I mean, You've been doing your thing
103
00:05:15.720 --> 00:05:19.120
for many, many, many many years. And I think what
104
00:05:19.199 --> 00:05:22.160
a lot of people look at is they highlight the rewards,
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the success, the money that comes, the followers that come,
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the brand deals, the you know, people that you can
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take pictures with. It's all good and dandy. I've been
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in those places, but it's like they don't look at
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what goes behind the freaking scenes, the late nights, the
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early mornings, the stress losing content, you know, having your
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technology glitch out on you, having that Mac computer not
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working the way you need it to, you know what
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I mean. And I feel like I want to say
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this to a lot of folks, and I know justin
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you can speak to this. You have to keep in
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mind a lot of what we do is sacrificing a
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lot of our time, family time, I'm friends, going outside,
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doing all this other stuff. You know what I mean.
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But this is the tradeoff if you really want that
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true success, This is the trade offf and it builds you,
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It builds those.
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Wraps, you know, absolutely, I think even to the extent
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of you know, I think it was a quote, but
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it said every single version of life is going to
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demand a different level of you. And it's so true.
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And I mean I look back to my early posts
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and I cringe, and even now sometimes I'm looking at
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my videos and I'm seeing like where I'm at at
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that point in time. But I think the most important
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thing is just become better and stay in your lane.
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And the most important thing for social media, and I
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can see through your own journey is just self development.
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Stop looking at everyone else and their journey, because if
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you do that, you'll die a very slow entrepreneurial death,
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like you've just got to stay in your lane.
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Absolutely. Ill said you speak to that if you ever
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chosen authenticity over growth.
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Yourself always always like, I think, I think that's one
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of I think the way that I operate. Authenticity, growth
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and also integrity are like my top three things and
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my drive, like I've got into sexual drive. Like I
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think those those character traits and look, not everyone can
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have that, but I think you can learn things like discipline,
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you can learn you can actually learn those traits, like
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if you really really want to, if you want to
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put in the work, then I think that's what a
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lot of people miss.
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Listen, you're you're you're you're you're preaching to the choir,
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now you know what I mean on a on a
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Sunday evening over for you, it's a Monday morning, you know,
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and things like that. Yeah, a lot of folks don't
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see that. It's it's about how you command yourself. And
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I'm pretty sure you're like this. We don't want to
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ever be caught. I always say, with our pants down
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in certain places, because you're in certain places and there
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could be some certain energies that are there and it
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can jeopardize what's going on. And I think that where
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I come from and I go out and there's like
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a small community and things like that in the Toronto area.
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Some people that recognize what you do, they see the podcast,
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they see you've worked with other folks in the businesses
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and areas and surrounding areas, and then they put you
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on this hierarchy. And the thing is, it is not
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to make you have us have us an ego. But
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what we tend to do is we feel good about it.
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But at the same time, when I see some of
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the tom foolery I like to say going on, and
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people are doing this and being a little bit loud
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and obnoxious, Heck, I'm loud and magnoxious, but I'm behind
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the scenes. What I mean, in my house. It's not
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going to filter into the general public. But then some
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folks are like, well, that's not the authenticity, but that's
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not the authenticity of you. Was like, no, I got
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to be smart, you.
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Know what I mean, one hundred percent, And I think
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it's so important. Like I love being I love how
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you say, like you know, behind the stage or behind
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the curt Like I'm very big on that, Like I
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think that it's so important to do more and talk less.
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I just that's been my thing my entire life. And
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I think if you can do that, there's a certain
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level of there's just an unspoken charisma that it takes.
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Like you know those billionaires that walk around and they're
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wearing like a Bond's T shirt and sneakers and they
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don't have anything to prove to anyone. And I think
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if you can just walk into a room and like
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own it as your authentic self and it doesn't matter,
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I'm always I like, I think ego is the most
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off putting thing in the world. Like there's a difference
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between confidence and ego. And for brands too. You look
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at all the brands that are around, right, Like ego
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I think can deter people. When you have confidence, it
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draws people in. But I'm just I'm very big on
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I don't care if you you know, take out the trash,
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or your a waitress or your I really don't care
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where you come from, because I did that stuff too,
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Like not take out the trash, but I was a waitress,
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I did I did all of that stuff myself. So
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I'm very big on Like when you go into a room.
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Everyone has something special in them and you've got to
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really see it. And like it's domino effect. If you
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say something nice to someone that day, it's just domino effects,
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it's going to make their day better. You know, you
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can go to the opposite. Have you ever walked in
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front of someone that's just having a really bad day,
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it's the same, domino effect, doesn't not affect your day.
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It's the same with anything in life.
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Basically, Yeah, I live across the street from the gym,
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and you see all the time you go across, literally
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right across the street has cross two streets across the
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main street and there's another street that cross, and I'm
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at the gym, and you see so many folks just
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not aware, and you're always wondering, like what's going on
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with your day? Before any you enter in the gym,
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it's a different sanctuary because like people know why they're there.
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You have your social you have your social butterflies over
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in the corner doing everything. You have some folks that
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are jamm into the music, you're doing a jig in
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between sets, and then you have some people that are
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just you know, just in there trying to figure out
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how the hell does this machine work? You know what
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I mean? But then there's just on your journey, you
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see so many folks are just last in this last
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are distracted, and you have to always ask yourself when
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you're operating from a higher level, not seeing that work
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better than people. When you're operating on a higher level,
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you're like, what's going on in their brain? Yeah, going
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on in their world? Are they slowing it down or
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they just running that hamster wheel race every single day?
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Because if you get up first thing in the morning
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and you're running that hamster reel race, you're gonna eventually
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burn out. And I'm pretty sure you can speak to that, you.
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Know what I mean really, And I think that's actually
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a great analogy in terms of business too. What you
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just said. It's like you can compare it to people
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at the gym, even to the extent it's like the
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people that get to the gym and the people that
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don't go to the gym. It's like, if you don't
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put work into yourself and your business in your life,
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it's going to impact the same way. It's like if
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you don't go to the germ and you're eating crispy
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creams every day of your life. I feel like it's
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going to have impact. And it's usually like I reckon
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like a ninety day cycle. It's like what you do
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now is going to affect you in ninety days time,
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like your actions. So I always look like I always
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got what am I doing to add value today to
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my business, to myself, to my personal growth in order
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to impact that next ninety days. And I think a
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lot of people just don't think like that, but it is.
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I have seen a lot of unconsciousness because I just
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feel like people aren't thinking like they used to at
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the moment. So it's it's going to be an interesting time.
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It's a great time too, but it's also it's it's
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an interesting time for the human race.
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M What do you think most people get wrong about
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social media and building a brand on that platform, whichever
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a platform they choose question.
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I think trying to be something to everyone when they
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should just be focusing on the people that they connect with. Like,
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I think that's what some people get wrong.
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I want to build more up of that. There's a
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little bit more there.
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I feel like, well from the brand that eyebuilt again,
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like it doesn't come down to ego and clicks and likes,
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and I think if you're aiming for that, then the
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energy is going to come out wrong. It's like, when
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you post something, are you posting her to get a
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million likes? Or are you posting her to make impact?
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I love that, That's what I would say, So that's yeah.
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But then again some folks would look at it and say,
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well I got a million impressions. But then it's like, well,
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what angle are you doing that from? If that's into
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your business? Yeah, think about that. If you do a podcast.
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I do a podcast. If we generated a million, like
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a million presses views every single video that we do,
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we wouldn't be sitting here right now doing this podcast.
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We'd probably be on a bolt somewhere hanging out doing
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the podcast. You know what I mean.
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We make it a million clicks.
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That's what I'm saying. But then it's like, some folks
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get a million clicks, but then they're what are you
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getting from that? I don't. I don't see you're getting
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a bunch. You look in there, you look in there
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in their comments, and it's all like, emordious, there's no substance,
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there's no other discussions that are taking place. You know
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what I mean and things like that.
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And look, I think each to their own, but when
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I think of it, like my personal journey, like is
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about changing lives and making people feel good and feel better.
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And it's just it's always been my vibe in everything
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that I create. Like my greatest privilege and greatest gift
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is being able to see people how they should see themselves.
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And so that that's my message, Like look good for them.
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You know, if they're on a boat and they're getting
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like a million clicks, then great, It's just not how
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I operate.
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You know, that makes sense, makes sense.
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I'd like to be on a boat. So we need
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to make this a really good interview.
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Well, you never know what can happen, right, maybe you
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might be on Toronto Island's Toronto Island Front soon, who knows,
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you know what I mean. But you know, right, well, yeah,
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you're over in Australia, so you're surrounded by water. So
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I'm pretty sure that it's not hard to have a
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yacht or a boat or do whatever you gotta do.
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You know, just come over to me.
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We can do that, you know what I mean. So
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let me ask you this question because I really want
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to get into Australia. This as a segue because I've
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talked to some Australians, some voiceover work folks, things like that,
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is it true like there's things over there that that
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can eat you? Yes? No, maybe so.
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Look I think there are more things that can eat
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you in South Africa, where I'm actually from. Yeah, they've
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got like lions and everything. But Australia, I think it's
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just got a lot of insects, like spiders. I'm actually
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a rachinophobic. This conversation that's going to get dark. I've
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never seen spiders so big when I came here, and
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I'm not a huge fan. I feel you types of
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things you are a lot of like snakes and yeah.
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You're not in the major city though.
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Right, you get you get a couple of things.
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So people have been lying to me then because they
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say you don't see anything in the city.
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Not so much. No, not not snakes, but like you'll
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you'll you'll, you'll get the spiders and that stuff. But
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I think we need to change the subject because I'm
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getting traumatized.
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No, I feel you, I feel you. I don't want
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to trigger you. I don't want to trigger you. No,
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because I feel like there's there's some good parts of Australia.
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But now I've heard like all these different different things.
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You know, yes, like look if you're if you're clamping
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out to Rongazoo, I don't think it's going to affect you.
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You'll be fine, but let me know when you're here.
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I'll organize it for you.
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I'm good now. I don't think I'm coming anytime soon.
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I told you. I'm so okay, go to South Africa now,
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because you just said that lions and things like that,
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so I've are they are? Were they just roaming the area?
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No? No, So you've got to. You've got to do
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that trip in your lifetime. It's quite amazing. Actually every
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00:17:09.559 --> 00:17:13.599
person should go. That's our route. So you it's just
345
00:17:13.799 --> 00:17:16.920
the game reserves are amazing there. You see lions and
346
00:17:16.960 --> 00:17:21.000
their natural habitats, and elephants and hippos and giraffes. So
347
00:17:21.000 --> 00:17:23.480
there's nothing like it. Got to put that on your
348
00:17:23.480 --> 00:17:24.119
bucket list.
349
00:17:24.160 --> 00:17:27.839
Tory definitely, okay, we'll do. It's a long flight though,
350
00:17:31.960 --> 00:17:35.039
So speak to the audience. Then, what are the top
351
00:17:35.119 --> 00:17:36.880
three places to visit in South Africa?
352
00:17:38.359 --> 00:17:43.519
I would say Cape Town Game Reserve. You have to
353
00:17:43.559 --> 00:17:47.640
go Cape Town's amazing like Stell and Bash, the wineries,
354
00:17:47.720 --> 00:17:50.240
there's there's so many there's so many amazing things to do.
355
00:17:50.880 --> 00:17:54.880
And there's also the that is close there so is
356
00:17:54.880 --> 00:17:57.920
incredible too. But South Africa just has so many places
357
00:17:58.240 --> 00:18:02.119
to like, so many things, so many amazing places to
358
00:18:02.160 --> 00:18:03.880
go there.
359
00:18:05.599 --> 00:18:07.480
Speak to the elephant in the room because I think
360
00:18:07.480 --> 00:18:09.920
a lot of folks are afraid of this. It's the
361
00:18:10.000 --> 00:18:16.680
name AI, artificial intelligence. We've alluded to it. Wait, so
362
00:18:16.759 --> 00:18:21.599
many folks in the world, creators, business owners, even regular
363
00:18:21.599 --> 00:18:23.440
people that are doing your nine to five, they're so
364
00:18:23.640 --> 00:18:24.519
fearful of AI.
365
00:18:26.119 --> 00:18:30.359
Well, look, I think AI is changing, Like it's changing
366
00:18:30.400 --> 00:18:33.440
the way not just how we work, it's changing how
367
00:18:33.440 --> 00:18:38.480
we think. It's changing and transforming basically everything we do
368
00:18:38.559 --> 00:18:40.960
from day to day. You think about everything, Like people
369
00:18:40.960 --> 00:18:44.000
aren't even going into Google and typing in where's the
370
00:18:44.000 --> 00:18:47.519
best place to eat in my area for dinner? They're
371
00:18:47.519 --> 00:18:49.920
going to AI and saying recommend it to me. So
372
00:18:50.599 --> 00:18:53.279
I think they're scared of it because not many people
373
00:18:53.400 --> 00:18:57.799
like change, and not many people can also handle transformation
374
00:18:58.079 --> 00:19:01.839
to that certain level. So what I would say to
375
00:19:01.880 --> 00:19:05.039
those people, which is something that I've done, like you
376
00:19:05.079 --> 00:19:08.039
just have to educate yourself on it. And it doesn't
377
00:19:08.079 --> 00:19:11.000
mean you need to know everything, even if you start small,
378
00:19:11.160 --> 00:19:14.279
but like, just don't miss the boat. Like it's the
379
00:19:14.279 --> 00:19:17.319
same technologies changed so much over the years, like look
380
00:19:17.319 --> 00:19:20.680
at look at the iPhone, you know, like look look
381
00:19:20.680 --> 00:19:23.559
at things like that, and back in the day, you know,
382
00:19:23.759 --> 00:19:27.519
from we went from like hossand carriage to cars to
383
00:19:27.799 --> 00:19:31.839
like if you look at the natural evolution of man, like,
384
00:19:31.920 --> 00:19:36.359
things are going to change. So sometimes you're not gonna
385
00:19:36.480 --> 00:19:39.000
like it, and sometimes you're gonna love it because it's
386
00:19:39.000 --> 00:19:42.000
gonna affect you in a positive way. And sometimes we've
387
00:19:42.039 --> 00:19:44.759
got to learn to love the things that we start
388
00:19:44.839 --> 00:19:48.720
to hate in the beginning and embrace it and work
389
00:19:48.759 --> 00:19:52.039
out ways how to use it. And fearfully, I think
390
00:19:52.160 --> 00:19:55.799
that it's not going away, Like we are getting more
391
00:19:55.880 --> 00:20:00.559
and more immersed in this AI culture, so people they
392
00:20:00.599 --> 00:20:02.599
don't have a choice, like you just you need to
393
00:20:02.680 --> 00:20:04.680
learn it. You need to immerse yourself in it.
394
00:20:05.799 --> 00:20:08.680
And like everything everything is good and there's bad. I've
395
00:20:08.680 --> 00:20:12.799
always all microwave food. That's horrible for us, but you still.
396
00:20:12.599 --> 00:20:16.920
Do that, like even for you know, I've been in
397
00:20:16.519 --> 00:20:21.599
the branding and advertising and digital space for seventeen years
398
00:20:22.279 --> 00:20:27.160
and AI has changed everything, like the way that we operate.
399
00:20:27.400 --> 00:20:31.039
So like me, out of all people, I can't just
400
00:20:31.240 --> 00:20:33.640
go to sleep and be like I'm depressed. I can't
401
00:20:33.680 --> 00:20:36.119
deal with this. I don't know how to pivot. And
402
00:20:36.400 --> 00:20:39.240
because people are using AI for everything, you know, like
403
00:20:39.279 --> 00:20:44.640
from copywriting to imagery to social to video to like everything,
404
00:20:45.200 --> 00:20:48.400
So you've just got to take it and let it
405
00:20:48.440 --> 00:20:50.319
make you better. And when I think of like my
406
00:20:50.400 --> 00:20:54.400
whole journey, I've always had challenges. So for me, this
407
00:20:54.559 --> 00:20:56.799
is just like it's just like I'm here on the mountain,
408
00:20:56.920 --> 00:20:58.960
but I'm gonna get here. It's just I've got to
409
00:20:59.000 --> 00:21:01.000
teach myself and you got to learn. So I think
410
00:21:01.039 --> 00:21:04.400
if they constantly are learning and you're putting the work in, like,
411
00:21:04.440 --> 00:21:06.279
how can you not get better at something?
412
00:21:07.160 --> 00:21:10.799
Absolutely? Absolutely? What was your first like what was the
413
00:21:10.839 --> 00:21:13.319
first step If anybody's listening to this right now to
414
00:21:13.559 --> 00:21:17.400
get themselves into AI? Understand chat DPT. Yeah, you can
415
00:21:17.440 --> 00:21:19.559
download on your phone, pay whatever you need to pay,
416
00:21:19.759 --> 00:21:21.839
but like, from your point of view, how can they
417
00:21:21.920 --> 00:21:23.799
learn about AI? The best way?
418
00:21:24.519 --> 00:21:28.440
I think there's so much free content online, like just
419
00:21:28.440 --> 00:21:31.680
got to YouTube and type stuff in like obviously according
420
00:21:31.720 --> 00:21:35.519
to your industry. If if we're speaking about you know,
421
00:21:35.640 --> 00:21:38.519
like let's say you've got a I don't know, give
422
00:21:38.559 --> 00:21:44.279
me the name of a business anything, you know, but
423
00:21:44.640 --> 00:21:47.960
you've got so you've got a parel company, like go in.
424
00:21:48.039 --> 00:21:52.920
There's a million creators doing content on AI apparel, and
425
00:21:52.960 --> 00:21:55.559
like how you can make your images better, make your
426
00:21:55.559 --> 00:21:58.839
copy better, get more leads to your website. Like it's
427
00:21:58.920 --> 00:22:04.160
there's actually like zero excuse, there's zero not eat yourself,
428
00:22:04.200 --> 00:22:06.720
Like if you want something that's there, you know, they say,
429
00:22:06.759 --> 00:22:08.440
if you can see it, it comes.
430
00:22:09.240 --> 00:22:13.200
Some folks feel like though AI is hurting the artistic
431
00:22:13.359 --> 00:22:16.200
side of when it comes down to creation though, And
432
00:22:16.279 --> 00:22:19.440
I feel like there's some folks that, yeah, there's some
433
00:22:19.480 --> 00:22:23.400
folks that are using Yeah, they're using illustrator or they're
434
00:22:23.480 --> 00:22:26.319
using things like freehand drawn. So when they see AI
435
00:22:26.440 --> 00:22:29.160
can spit out a gym an image and generate all
436
00:22:29.160 --> 00:22:31.319
these things, they're like, well, okay, I want this. They
437
00:22:31.319 --> 00:22:34.240
go to the person I can't create that for you,
438
00:22:34.240 --> 00:22:35.759
you know what I mean. So I think there's a
439
00:22:35.920 --> 00:22:38.519
there's a there's a there's a situation that's happening with
440
00:22:38.519 --> 00:22:42.200
folks where it's hurting the artist side of things. What
441
00:22:42.240 --> 00:22:43.559
would you would you say about that?
442
00:22:43.799 --> 00:22:46.759
No, I think I think it definitely has, of course,
443
00:22:46.799 --> 00:22:51.319
And I think it's a really sad how do I say?
444
00:22:51.359 --> 00:22:54.640
It's like a really sad time in history, like for
445
00:22:54.720 --> 00:22:58.359
those people. And I think the people that are going
446
00:22:58.440 --> 00:23:01.799
to do really well are going to work out like
447
00:23:01.880 --> 00:23:05.400
how to think as an artist and then use AI
448
00:23:05.599 --> 00:23:12.640
to do some amazing genius talented art or talented companies
449
00:23:12.960 --> 00:23:16.160
or they'll they'll work out a way. It's really sad.
450
00:23:16.240 --> 00:23:20.200
I think it's definitely affected the artistic industry. And I'm
451
00:23:20.200 --> 00:23:24.079
speaking also from personal experience, you know, like but you
452
00:23:24.119 --> 00:23:26.119
can see, I mean you can still tell like what
453
00:23:26.319 --> 00:23:29.640
is generated by AI and what is not. And I
454
00:23:29.680 --> 00:23:32.720
think that's where as a personal brand or as a company,
455
00:23:32.759 --> 00:23:36.160
like you've got to ask yourself the question, like how
456
00:23:36.279 --> 00:23:38.640
far do I want to push my company through AI?
457
00:23:39.440 --> 00:23:44.160
Because humans aren't, like the intellectual humans are going to
458
00:23:44.880 --> 00:23:47.720
know that your content is AI. If you're not coming
459
00:23:47.720 --> 00:23:51.240
from an authentic place, it's I think it's a sad
460
00:23:51.319 --> 00:23:54.160
time in certain ways in our history. Like I'm sad
461
00:23:54.200 --> 00:23:56.279
about stuff like that because I just feel like the
462
00:23:56.319 --> 00:23:59.599
old school ways you know, you look at the museums
463
00:23:59.640 --> 00:24:02.079
in power Rus and all of that, and all the art,
464
00:24:02.119 --> 00:24:04.720
it's like, where is that whole industry headed? And even
465
00:24:04.759 --> 00:24:10.400
in terms of foam and media and digital and advertising,
466
00:24:10.880 --> 00:24:13.359
it's just, you know, things are starting to look a bit,
467
00:24:13.480 --> 00:24:17.200
say me, some of it's looking amazing, but you know,
468
00:24:17.279 --> 00:24:20.279
anyone can just do anything now, So what do you
469
00:24:20.319 --> 00:24:21.000
think about it?
470
00:24:21.799 --> 00:24:24.480
You know what I think? I love everything you said.
471
00:24:24.480 --> 00:24:26.759
I'm going to go backwards to go forwards. I feel
472
00:24:26.799 --> 00:24:30.279
like when it comes down to in film, the content
473
00:24:30.319 --> 00:24:33.559
creators now are the ones who are being the generals,
474
00:24:33.759 --> 00:24:37.200
doesn't matter male, female, whatever you identify it as. Because
475
00:24:37.960 --> 00:24:40.480
anything you can do on your iPhone, just with the
476
00:24:40.519 --> 00:24:43.240
back facing camera or the way that these cameras are
477
00:24:43.240 --> 00:24:45.680
being set up that you can go by four K
478
00:24:45.960 --> 00:24:50.759
to all these different lenses. You can shoot some cinematography
479
00:24:51.000 --> 00:24:54.799
even in a real estate like trailer showcasing a home,
480
00:24:55.319 --> 00:24:58.119
which is brilliant. The thing looks like it belongs on
481
00:24:58.160 --> 00:25:01.319
Netflix when it's all done, and folks are starting to
482
00:25:01.359 --> 00:25:04.359
learn how to edit cav cut, final final cut, pro
483
00:25:04.599 --> 00:25:09.759
Adobe Right, Da Vinci Resolve, So all of those parts
484
00:25:09.759 --> 00:25:12.839
of the things are gonna start integrating AI. You get
485
00:25:12.839 --> 00:25:15.640
what I mean. I'll tell this to people. You see
486
00:25:15.640 --> 00:25:17.400
the little caption that we put on our videos for
487
00:25:17.480 --> 00:25:22.079
social media in a podcast that's AI generated, because Justina
488
00:25:22.079 --> 00:25:24.119
and I are not about to type out every single
489
00:25:24.200 --> 00:25:28.359
goddamn letter to make it make sense. Okay, folks, so
490
00:25:28.440 --> 00:25:32.160
allow us we use AI to a small percentage of
491
00:25:32.160 --> 00:25:35.559
your podcasting. You know what I mean. But here's my
492
00:25:35.680 --> 00:25:37.839
thing is I feel like the ones that want to
493
00:25:37.880 --> 00:25:42.880
adapt and learn AI to better themselves, they're gonna win.
494
00:25:44.440 --> 00:25:46.640
There was a there's a big thing right now in
495
00:25:46.720 --> 00:25:50.319
gaming where some folks are like AI is ruining the art.
496
00:25:50.880 --> 00:25:53.880
It's ruining the way that they're generating the games or
497
00:25:54.000 --> 00:25:58.519
people creating their thumbnails. Look here, folks, AIS on your
498
00:25:58.519 --> 00:25:59.559
platforms everywhere you go.
499
00:26:00.119 --> 00:26:03.440
If you're on Twitter, it's not going anywhere, right, If.
500
00:26:03.319 --> 00:26:07.839
You're on Instagram, if you're on YouTube, it's all intricrate.
501
00:26:07.960 --> 00:26:12.519
Even this damn programmer use Riverside has AI built into it.
502
00:26:13.079 --> 00:26:15.400
We can't. We're not getting away from it. Your TV
503
00:26:15.480 --> 00:26:18.359
that you're gonna buy, Netflix is gonna start doing all this.
504
00:26:18.519 --> 00:26:21.440
Amazon on all these they all have AI built in.
505
00:26:22.400 --> 00:26:25.680
They need to because they need to keep track of everything.
506
00:26:25.960 --> 00:26:28.160
What are people watching? This is what I'm gonna recommend
507
00:26:28.240 --> 00:26:31.880
to you. You know what I mean, It's always been here, right,
508
00:26:32.119 --> 00:26:36.759
You listen to music, right, yeah, Apple, Apple and Spotify,
509
00:26:37.480 --> 00:26:42.559
Apple and watch right, so watch this. Anytime you listen
510
00:26:42.599 --> 00:26:45.160
to that song, you look at your recommendations, it's gonna
511
00:26:45.160 --> 00:26:48.640
start spinning out new things too, right. So it's always
512
00:26:48.759 --> 00:26:51.559
been here. I just think that, and you could probably
513
00:26:51.559 --> 00:26:54.200
speak to this. We're in this fake uproar right now.
514
00:26:54.799 --> 00:26:57.880
We want to rebel against things because we just want
515
00:26:57.880 --> 00:26:59.839
to rebel against it because at the end of the day,
516
00:27:00.319 --> 00:27:02.960
it's just what we want to do. Everybody wants to
517
00:27:02.960 --> 00:27:04.720
be a content creator, but nobody really wants but to
518
00:27:04.720 --> 00:27:06.559
work in you know what I mean.
519
00:27:07.279 --> 00:27:08.960
It's low dry and there's a lot of work that
520
00:27:09.079 --> 00:27:14.319
goes into it. But look, I think also many people
521
00:27:14.359 --> 00:27:17.720
that have spoken to I'm gonna call it AI burnout
522
00:27:18.319 --> 00:27:20.319
where they're just going, you know what, I just can't
523
00:27:20.359 --> 00:27:23.279
deal with this, and like then they just like burning
524
00:27:23.319 --> 00:27:26.519
out from it. But I think it's about small steps
525
00:27:26.920 --> 00:27:30.599
and it is not going anywhere. That's the thing. And
526
00:27:30.680 --> 00:27:32.559
you can look at it and go like I'm scared
527
00:27:32.599 --> 00:27:34.119
of it, or you can look at it and go,
528
00:27:34.200 --> 00:27:36.559
you know what, like small steps, I'm going to learn
529
00:27:36.599 --> 00:27:39.720
as much as I can and that's it. You know,
530
00:27:39.839 --> 00:27:43.039
You've just you've got to stay with the times. It
531
00:27:43.079 --> 00:27:43.759
is what it is.
532
00:27:44.799 --> 00:27:49.119
Absolutely for a business lady like yourself. What would you
533
00:27:49.119 --> 00:27:51.359
say is your three biggest rules for success?
534
00:27:52.160 --> 00:27:56.519
M gosh, going back to my whole life, that is
535
00:27:56.559 --> 00:28:03.240
a fantastic question. My biggest rules for serves Stay positive
536
00:28:03.920 --> 00:28:06.720
even when you can't see the results. You've got to
537
00:28:06.720 --> 00:28:13.440
stay positive and have the best outlook. Always stay in
538
00:28:13.480 --> 00:28:17.119
your lane. Always, always stay in your lane, and just
539
00:28:17.160 --> 00:28:20.279
become better within yourself because at the end of the day,
540
00:28:20.279 --> 00:28:22.400
when things don't work out, the only thing you can
541
00:28:22.440 --> 00:28:26.440
control is yourself, like your mind and your own actions
542
00:28:26.640 --> 00:28:29.319
or the outside noise, it actually doesn't matter, like you
543
00:28:29.400 --> 00:28:38.200
have to control yourself. Number three, I would say, always
544
00:28:38.240 --> 00:28:42.920
be educating and working on yourself always, and stay disciplined.
545
00:28:43.200 --> 00:28:46.359
Discipline is one of the most important traits. I think
546
00:28:46.400 --> 00:28:49.920
you can have a long with integrity. You can't go wrong.
547
00:28:49.960 --> 00:28:52.680
Like if you have discipline, you can do a lot
548
00:28:52.680 --> 00:28:56.079
of things most people won't be able to do or
549
00:28:56.079 --> 00:28:59.000
won't be able to get to. You'll hit some serious
550
00:28:59.079 --> 00:29:03.400
goals that discipline. I think in terms of myself, that's
551
00:29:03.400 --> 00:29:06.799
probably my best outset. My discipline. I've got like next
552
00:29:06.880 --> 00:29:11.759
level discipline with like fitness and work and my like
553
00:29:12.400 --> 00:29:14.079
incredible work ethic as well.
554
00:29:14.240 --> 00:29:16.799
So mm hmm you said that. That's a callback to
555
00:29:16.839 --> 00:29:19.599
what you said earlier. So how do you stand out
556
00:29:19.680 --> 00:29:23.279
in this ever growing business because there's so many things
557
00:29:23.319 --> 00:29:25.680
with it, you know what I mean as somebody, as
558
00:29:25.680 --> 00:29:29.680
a woman yourself in Australia worldwide doing these things, connecting
559
00:29:29.720 --> 00:29:32.920
with these folks, how do you stay and stand out?
560
00:29:33.880 --> 00:29:37.480
I love that question because I've never actually tried to
561
00:29:37.519 --> 00:29:41.440
stand out. I just think that I've always just worked
562
00:29:41.440 --> 00:29:44.079
on myself to be the best person that I can be,
563
00:29:44.799 --> 00:29:49.039
to impact with the greatest light every single Like I've
564
00:29:49.079 --> 00:29:52.240
told my team, every single client that we get, you
565
00:29:52.279 --> 00:29:55.880
treat like it's our very first client, because every client
566
00:29:55.920 --> 00:29:58.359
that comes to us is a gift, Like that is
567
00:29:58.400 --> 00:30:01.400
a gift. That person is coming to us because they
568
00:30:01.440 --> 00:30:04.720
trust us, they want they want to build, and then
569
00:30:04.839 --> 00:30:07.519
we need to see them and show them when they're here.
570
00:30:07.680 --> 00:30:10.880
They need to be here. But I think I've never
571
00:30:10.960 --> 00:30:15.920
actually tried to stand out, and I've always shine like
572
00:30:16.119 --> 00:30:19.000
I've had this thing where I'd like to show I'd
573
00:30:19.039 --> 00:30:21.839
like to shine light on other people, and that's what's
574
00:30:21.920 --> 00:30:25.519
actually elevated me in ways that I couldn't have done
575
00:30:25.559 --> 00:30:28.079
if I was just trying to stand out. When you
576
00:30:28.160 --> 00:30:30.759
do things for other people, it's just I think the
577
00:30:30.839 --> 00:30:34.720
universe just pays that check back doesn't matter when, but
578
00:30:35.000 --> 00:30:36.920
eventually you're going to get paid back.
579
00:30:38.000 --> 00:30:41.000
You speak into that sense of urgency when it comes
580
00:30:41.000 --> 00:30:43.319
down to community, because we look at all those big
581
00:30:43.359 --> 00:30:49.079
box and businesses where they've maybe lost their community and
582
00:30:49.160 --> 00:30:51.480
you're figuring out ways of trying to get it back.
583
00:30:51.799 --> 00:30:54.680
But it's like, how how do I get my community back? Well,
584
00:30:55.519 --> 00:30:58.599
if people turn their back against you, it's hard to
585
00:30:58.640 --> 00:31:01.599
bring it back. You can do what ever, freebies, anything
586
00:31:01.640 --> 00:31:04.960
you're wanting to do. Absolutely, I love what you speak
587
00:31:05.000 --> 00:31:08.200
about the callback to you treat everybody like they're the
588
00:31:08.279 --> 00:31:11.240
first time being here, you know what I mean? Because
589
00:31:11.279 --> 00:31:13.759
I feel like when you do that and you have
590
00:31:13.839 --> 00:31:16.759
that ability, a lot of folks are going to feel
591
00:31:16.759 --> 00:31:19.480
something from that. Oh, she's not just here to copy
592
00:31:19.519 --> 00:31:23.079
and paste something to us that she's given to you know,
593
00:31:23.200 --> 00:31:25.960
Client five hundred and sixty two. I don't know, you
594
00:31:26.039 --> 00:31:27.960
know what I mean, stowing out numbers, you know what
595
00:31:27.960 --> 00:31:30.400
I mean. But you make folks feel warm, you make
596
00:31:30.440 --> 00:31:33.000
them feel energetic, you make them feel good about their business.
597
00:31:33.119 --> 00:31:35.960
And trust is the biggest thing as well, you know,
598
00:31:36.119 --> 00:31:36.839
it's huge.
599
00:31:36.880 --> 00:31:39.359
And I'm so humbled by that question as well, And
600
00:31:39.720 --> 00:31:42.200
thank you for saying that, because I think like you
601
00:31:42.440 --> 00:31:45.400
or so many people just see like you know, like
602
00:31:45.480 --> 00:31:48.079
where you're at. But I know that you can actually
603
00:31:48.119 --> 00:31:50.039
just see, like you know, she's put in the work.
604
00:31:50.079 --> 00:31:52.480
And I think putting in the work is the most
605
00:31:52.480 --> 00:31:56.079
important things and stuff I have to highlight, like is
606
00:31:56.160 --> 00:31:59.000
not always going to go to plan, it's not always
607
00:31:59.000 --> 00:32:01.759
going to be perfect, and especially now, like I know
608
00:32:01.920 --> 00:32:06.319
so many businesses that are really struggling economically in the
609
00:32:06.359 --> 00:32:09.920
world and people who are mentally struggling, and we just
610
00:32:10.000 --> 00:32:12.400
have to be kind, like you've just got to be
611
00:32:12.440 --> 00:32:15.920
a good person, Like it's so important in the culture
612
00:32:15.960 --> 00:32:20.559
that we're living in. And sometimes the student can turn
613
00:32:20.599 --> 00:32:22.480
out to be a master, like you don't know if
614
00:32:22.559 --> 00:32:27.839
you meet someone today that you elevate or like I
615
00:32:27.880 --> 00:32:31.680
had a kid, really good kid who did some work
616
00:32:31.720 --> 00:32:34.359
experience with me, and he said, you know, one day
617
00:32:34.400 --> 00:32:36.759
when I'm a director in Hollywood. I was like, you're
618
00:32:36.799 --> 00:32:39.640
going to be an AI director because Holywood's changing. But
619
00:32:40.000 --> 00:32:42.079
he was like, I'm going to remember you. And that
620
00:32:42.160 --> 00:32:44.920
for me felt so good because you just never know
621
00:32:45.319 --> 00:32:47.480
the impact you can have on someone's life. Like I
622
00:32:47.599 --> 00:32:50.880
still have people five years later message me and go, Justine,
623
00:32:50.960 --> 00:32:53.440
thank you for saying that, because I remember that conversation.
624
00:32:54.119 --> 00:32:55.359
That to me is legacy.
625
00:32:56.279 --> 00:32:59.440
Well said, holy that's those snap moments, because a lot
626
00:32:59.440 --> 00:33:02.400
of folks don't get that. It's the legacy you wanted
627
00:33:02.480 --> 00:33:06.400
to live. There's legacy through our kids, we want to
628
00:33:06.400 --> 00:33:08.759
have kids, or we have kids out there. Then there's
629
00:33:08.759 --> 00:33:10.720
the legacy about how folks are going to remember you
630
00:33:10.759 --> 00:33:13.160
when it's all said and done. How are people going
631
00:33:13.200 --> 00:33:15.920
to remember Justine? How they're going to remember Rory. Are
632
00:33:15.920 --> 00:33:19.799
you that loud, obnoxious person that was shortcutting people's businesses?
633
00:33:20.519 --> 00:33:20.839
Yes?
634
00:33:21.400 --> 00:33:24.240
Right? Or are you that person that's like, listen, they
635
00:33:24.279 --> 00:33:26.599
made me feel this on this specific time of this
636
00:33:26.720 --> 00:33:29.200
day of this year. You know what I mean? And
637
00:33:29.279 --> 00:33:31.960
I feel like that's what a lot of us are
638
00:33:32.079 --> 00:33:36.079
really pushing. You know, in the podcast I say, even podcasting,
639
00:33:36.119 --> 00:33:39.119
it's that legacy. We hear some of the bigger podcasts,
640
00:33:39.160 --> 00:33:42.519
the upper echelont ones. They say all this stuff. They're
641
00:33:42.519 --> 00:33:44.960
getting clipped up, they're getting posted on TMZ or they're
642
00:33:44.960 --> 00:33:47.880
getting posted on social media. But you always see it's
643
00:33:47.960 --> 00:33:52.039
the negative. You never see the positive effort. It's never
644
00:33:52.079 --> 00:33:56.880
the positive things that get pushed, you know. Of course,
645
00:33:56.960 --> 00:34:00.200
of course, of course, you know for your busines is
646
00:34:00.240 --> 00:34:03.680
now speak to it the name of the business. What
647
00:34:03.680 --> 00:34:06.200
do people want if they want to come to you?
648
00:34:06.200 --> 00:34:07.599
You're working worldwide with everybody.
649
00:34:07.640 --> 00:34:11.239
Let's talk about it absolutly. So it's called million dollar branders.
650
00:34:11.840 --> 00:34:15.519
We're doing some very exciting stuff at the moment, embracing
651
00:34:15.559 --> 00:34:19.159
AI as well. But it's we're also very ultimple, you know.
652
00:34:19.239 --> 00:34:23.199
It's about like getting the brand right, getting the articulation right,
653
00:34:23.239 --> 00:34:27.960
getting the feeling right. I love when someone comes to
654
00:34:28.000 --> 00:34:31.840
me and they are thinking about starting a business and
655
00:34:31.880 --> 00:34:33.880
they're like, oh, you know, I've thought about doing this,
656
00:34:34.199 --> 00:34:36.599
or I'm a personal brand, I'm not sure about this,
657
00:34:36.960 --> 00:34:38.559
you know, and then they tell me their life story
658
00:34:38.559 --> 00:34:40.679
and I'm like, you got this and we got you.
659
00:34:40.800 --> 00:34:44.360
So we're all about I especially I don't know it
660
00:34:44.480 --> 00:34:47.039
is a gift, but I will see a certain person
661
00:34:47.199 --> 00:34:49.119
and I'll just be able to take them to where
662
00:34:49.119 --> 00:34:51.679
they need to be. And I think that's one of
663
00:34:51.679 --> 00:34:54.119
the greatest things that we do have million dollar branders.
664
00:34:54.119 --> 00:34:58.320
We just we put people and companies on steroids and
665
00:34:58.400 --> 00:35:00.199
like take them to the world and we think think
666
00:35:00.360 --> 00:35:06.239
way more global. So we've got clients in Asia, in Dubai,
667
00:35:06.400 --> 00:35:10.519
in Hong Kong, in America and Canada, and we've got
668
00:35:10.639 --> 00:35:15.639
the the global translation of what it takes to really
669
00:35:15.679 --> 00:35:20.559
make your brand stand out on a stage. That's wow,
670
00:35:21.400 --> 00:35:25.239
You're getting a bit of Justine charisma and vibe and
671
00:35:25.320 --> 00:35:26.320
attitude with it.
672
00:35:26.559 --> 00:35:29.840
So and a podcast as well. Let's let's not sleep
673
00:35:29.840 --> 00:35:33.719
on the podcast, you know what I mean exactly? So
674
00:35:33.760 --> 00:35:37.800
how does the cross branding go between the business and
675
00:35:37.840 --> 00:35:38.920
the podcast itself?
676
00:35:40.079 --> 00:35:45.159
You mean my podcast? The podcast was something that I
677
00:35:45.239 --> 00:35:51.159
actually did because I am very fascinated by people who
678
00:35:51.199 --> 00:35:55.119
have done incredible things in the world and the journeys because,
679
00:35:55.239 --> 00:35:58.719
as I said, the student sometimes you know, has to
680
00:35:58.760 --> 00:36:01.599
go through a lot before they become a master. And
681
00:36:02.320 --> 00:36:05.760
I'm really fascinated, especially I've had people that have literally
682
00:36:05.800 --> 00:36:10.079
started from nothing and now they're running global empires or
683
00:36:10.559 --> 00:36:13.360
it's just I'm very fascinated by people's stories, and I
684
00:36:13.360 --> 00:36:16.039
think that's basically what a brand is. A lot of
685
00:36:16.039 --> 00:36:19.320
brands start from nothing and they make impact in the world.
686
00:36:19.360 --> 00:36:22.400
Like people want to buy a feeling, they want to
687
00:36:22.440 --> 00:36:25.679
buy any emotion. They want to buy something that not
688
00:36:25.960 --> 00:36:30.440
just looks good, but that resonates with them. So all
689
00:36:30.480 --> 00:36:36.280
these people have done something where it's put their personal
690
00:36:36.400 --> 00:36:40.280
brand on a stage, but they've had to create the
691
00:36:40.400 --> 00:36:44.920
actions and the success that if they were just sitting
692
00:36:44.960 --> 00:36:48.519
around not believing in their vision, like where would they be, right,
693
00:36:48.639 --> 00:36:50.000
So it's really inspiring.
694
00:36:51.079 --> 00:36:53.880
I've that you say that before we get out of here.
695
00:36:53.880 --> 00:36:56.840
Though I got there. I went to your Instagram and
696
00:36:56.880 --> 00:36:58.960
there was a quote and I was going to address
697
00:36:58.960 --> 00:37:01.320
it here on the podcast. I feel like it's only fitting.
698
00:37:01.719 --> 00:37:03.960
I'm going to read it. It says, this is your quote.
699
00:37:04.639 --> 00:37:08.000
Most people market their product if you market their conviction.
700
00:37:08.840 --> 00:37:12.280
That's why moster Broke speak to that. That's deep dive
701
00:37:12.360 --> 00:37:12.880
on that there.
702
00:37:13.360 --> 00:37:16.199
Well, fiction is the most important thing that you can
703
00:37:16.239 --> 00:37:19.239
have in life, Like, if you don't believe in yourself
704
00:37:19.320 --> 00:37:21.880
and what you're doing, then how do you expect other
705
00:37:21.920 --> 00:37:26.880
people to believe it? Like sales is a transference of energy.
706
00:37:27.199 --> 00:37:29.559
But if you don't have a brand that matches that.
707
00:37:29.639 --> 00:37:31.960
Have you ever seen those people that walk around and
708
00:37:32.119 --> 00:37:34.159
they'll give you a business card and they'll be like,
709
00:37:34.239 --> 00:37:37.400
yere's my card, but like, don't show anyone because it's terrible,
710
00:37:37.519 --> 00:37:39.960
Like you're gonna want to buy something from those people,
711
00:37:40.519 --> 00:37:42.480
or like they go to their website and they're like,
712
00:37:42.519 --> 00:37:45.679
I'm sorry for sending that to you because I'm not
713
00:37:45.719 --> 00:37:47.760
really like I don't know where I'm out with it,
714
00:37:47.840 --> 00:37:50.719
Like are you going to really trust someone you know
715
00:37:51.000 --> 00:37:54.519
to work with when you're seeing this website that's not
716
00:37:54.639 --> 00:38:00.199
up to scratch. So going back to that, conviction is everything.
717
00:38:00.400 --> 00:38:02.559
It's your it's how you show up in the world,
718
00:38:02.800 --> 00:38:06.079
and if you don't have that, then how are you
719
00:38:06.079 --> 00:38:08.840
going to get anywhere? And I'm very like that's basically
720
00:38:08.920 --> 00:38:11.360
what we do a million dollar branders we brand conviction.
721
00:38:12.920 --> 00:38:16.039
I love that. It's a big word to conviction.
722
00:38:16.239 --> 00:38:17.519
Yeah, exactly, you have that.
723
00:38:17.559 --> 00:38:19.440
You have it on some some merchandise out there, no
724
00:38:20.039 --> 00:38:21.679
coffee cup or something.
725
00:38:21.360 --> 00:38:24.039
Well maybe we'll do something. Rory, you can represent.
726
00:38:25.239 --> 00:38:28.679
Okay, you gotta you gotta have to send you gotta
727
00:38:28.719 --> 00:38:31.800
to send it across you know, across the water, across
728
00:38:31.840 --> 00:38:35.519
the border, all that good stuff. You know, Yeah, oh
729
00:38:35.599 --> 00:38:39.360
for sure, Yeah, because it does. It speaks, It speaks
730
00:38:39.360 --> 00:38:41.480
a lot of conviction, you know what I mean. It
731
00:38:41.519 --> 00:38:43.679
can mean many different things, but it's like that that
732
00:38:43.800 --> 00:38:46.599
art of conviction. Why, you know what I.
733
00:38:46.599 --> 00:38:49.079
Mean, You've got a lot of it as well, Like
734
00:38:49.239 --> 00:38:51.840
where would you be without conviction? You know, you built
735
00:38:51.840 --> 00:38:56.280
this amazing podcasting platform. It's anyone that leads has a
736
00:38:56.280 --> 00:38:59.400
certain level of conviction to them And even in the
737
00:38:59.480 --> 00:39:01.719
moments where you don't feel like things are going right,
738
00:39:01.719 --> 00:39:04.440
if you can maintain that level of conviction in yourself
739
00:39:04.480 --> 00:39:06.239
and what you're doing, it's going to get you through.
740
00:39:08.280 --> 00:39:09.800
But it's a lot of work though, and I think
741
00:39:09.840 --> 00:39:10.920
it's a lot of learning yourself.
742
00:39:11.320 --> 00:39:14.400
You know, it is going to yeah.
743
00:39:14.559 --> 00:39:17.679
A decade, a decade doing this, You're gonna get to
744
00:39:17.719 --> 00:39:19.920
that decade of doing it as well. You know, when
745
00:39:19.960 --> 00:39:23.360
you think about it, there's a lot of trials and tribulations,
746
00:39:23.360 --> 00:39:29.000
a lot of learning of yourself. Ten years ago, I
747
00:39:29.079 --> 00:39:31.760
was not sounding like this. I was very pitchy tone.
748
00:39:31.760 --> 00:39:36.280
Now like the ranting raving. Now it's like you see
749
00:39:36.320 --> 00:39:39.280
the evolution even happening even more. You know, yeah, you
750
00:39:39.320 --> 00:39:41.320
have your talking points, but I don't come in with
751
00:39:41.360 --> 00:39:43.719
no goddamn script. I can't. I don't want a script.
752
00:39:43.719 --> 00:39:45.920
I don't want to be like, well, let's have the conversation.
753
00:39:46.000 --> 00:39:48.519
Let's talk about what happened when you were five years old?
754
00:39:48.599 --> 00:39:50.440
Like nobody doesn't want to hear that. It's hard to
755
00:39:50.440 --> 00:39:52.519
say this. People they don't want to hear that, you
756
00:39:52.519 --> 00:39:54.199
know what I mean. So when you see those two
757
00:39:54.239 --> 00:39:56.400
hour podcasts where people are like doing deep times like that,
758
00:39:56.440 --> 00:39:58.079
I'm just kind of like, all right, let's get to
759
00:39:58.119 --> 00:40:00.800
the time stamp here. Okay, this is where the show
760
00:40:00.840 --> 00:40:03.519
starts for me, you know what I mean, because we
761
00:40:03.559 --> 00:40:06.159
don't need to like two, three, four or five hours
762
00:40:06.199 --> 00:40:08.119
are talking about the exact same thing. We don't like,
763
00:40:08.199 --> 00:40:10.760
the audience does not want to know about you growing
764
00:40:10.800 --> 00:40:13.840
up when you're five years old, because absolutely, what's that
765
00:40:13.880 --> 00:40:18.920
going to do for me? If if I'm thirty five, where
766
00:40:18.920 --> 00:40:21.519
are we going? You know what I mean? So it's
767
00:40:21.559 --> 00:40:23.960
like knowing your audience and stuff like that. But it's
768
00:40:24.000 --> 00:40:25.559
a lot of work. It's a lot of work, but
769
00:40:25.880 --> 00:40:28.159
there's a lot of unique there's a lot of unique
770
00:40:28.679 --> 00:40:32.440
opportunities now that you can see how to amplify this podcast,
771
00:40:32.480 --> 00:40:34.199
you know what I mean, and things like that.
772
00:40:35.000 --> 00:40:37.400
And you have to see it also to actually believe,
773
00:40:37.480 --> 00:40:40.960
Like there's a beautiful quote. If you can see it
774
00:40:41.000 --> 00:40:43.000
in your mind, you can make it happen. And I'm
775
00:40:43.000 --> 00:40:45.440
a strong believer. And now like everything that I look
776
00:40:45.880 --> 00:40:48.880
that I've done in my life, it's just it was planned,
777
00:40:48.960 --> 00:40:51.079
you know, it didn't just happened. I had to work
778
00:40:51.119 --> 00:40:52.480
for us sure, for sure.
779
00:40:53.239 --> 00:40:55.239
With that being said, before we get out of here,
780
00:40:55.719 --> 00:40:59.159
one percent better it's one of my favorite things to ask.
781
00:40:59.320 --> 00:41:02.519
I guess it is always different, it's never the same
782
00:41:03.679 --> 00:41:06.719
one percent better? How do we become one percent better?
783
00:41:06.960 --> 00:41:10.960
Justine, put in the work on yourself every day, even
784
00:41:11.039 --> 00:41:13.840
if it's for the shortest amount of time, one hour
785
00:41:13.920 --> 00:41:17.599
of like any type of self development a day. And
786
00:41:17.800 --> 00:41:20.559
oh my god, I cannot stress this enough. Like look
787
00:41:20.599 --> 00:41:24.239
after your body and look after your health. Health is wealth.
788
00:41:24.360 --> 00:41:26.599
You don't know that you've got nothing, So it's like
789
00:41:26.719 --> 00:41:30.199
your mind and your health. Like I I did bikini
790
00:41:30.239 --> 00:41:34.519
bodybuilding for many years, like six years, and it changed
791
00:41:34.519 --> 00:41:38.119
my life. And I'm a huge advocate of fitness, and
792
00:41:38.159 --> 00:41:40.880
I take my vitamins in the morning, and I exercise,
793
00:41:40.960 --> 00:41:43.039
and I go to gym, and I will And it's
794
00:41:43.159 --> 00:41:45.719
more than just how I look on the outside, which
795
00:41:45.760 --> 00:41:51.079
is it's basically a correlation to how someone operates in
796
00:41:51.159 --> 00:41:54.360
business and life because it has impacted my business so
797
00:41:54.480 --> 00:41:57.679
much and me as a human so much, looking after
798
00:41:57.719 --> 00:42:00.960
my health so one percent better if you can just
799
00:42:01.039 --> 00:42:04.360
do a little bit each day. You've got to think
800
00:42:04.440 --> 00:42:08.719
of the future. But that little one percent better that
801
00:42:08.800 --> 00:42:12.039
you may be putting into yourself every single day, if
802
00:42:12.079 --> 00:42:14.039
you add it up at the end of the three
803
00:42:14.119 --> 00:42:17.559
sixty five days a year, you're going to be more
804
00:42:17.639 --> 00:42:20.639
than one percent better. So it just work really hard
805
00:42:20.679 --> 00:42:23.800
on yourself. And it's basically all we can control in
806
00:42:23.840 --> 00:42:25.719
this life. You can't control anything else.
807
00:42:26.239 --> 00:42:31.119
Absolutely, We'll said, We'll say, We'll said, plug the business,
808
00:42:31.239 --> 00:42:33.719
plug the podcast where everyone check it out. I'm gonna
809
00:42:33.719 --> 00:42:35.559
make sure I throw you subscribe on YouTube forgot to
810
00:42:35.559 --> 00:42:37.639
do that today, you know what I mean, because I
811
00:42:37.639 --> 00:42:40.079
always like paying it forward to the content creators, you
812
00:42:40.119 --> 00:42:41.119
know what I mean, the ones that are doing some
813
00:42:41.119 --> 00:42:43.079
brilliant stuff out there. Doesn't matter if you get one
814
00:42:43.079 --> 00:42:45.679
listen to listens, one hundred listeners or a million listens.
815
00:42:45.840 --> 00:42:47.440
You know what I mean, you gotta always support.
816
00:42:48.119 --> 00:42:51.519
I'm so humbled and I want to say congratulations on
817
00:42:51.599 --> 00:42:54.320
all of your success too. I think you're absolutely awes
818
00:42:54.519 --> 00:42:58.000
when we need to stay in touch and look, anyone
819
00:42:58.079 --> 00:43:01.639
watching this that wants help building their brand or themselves
820
00:43:01.679 --> 00:43:05.360
as a person. I'm actually launching an online platform where
821
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I'm going to be teaching high ticket sales and branding
822
00:43:09.519 --> 00:43:15.360
and closing. So it's called it's called ABC Authority Branding Closing.
823
00:43:15.480 --> 00:43:18.639
So it's not the old way of ABC always be
824
00:43:18.679 --> 00:43:22.840
closing because you need all three authority, branding and closing.
825
00:43:22.920 --> 00:43:25.320
So that will be launching in the next couple of months,
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00:43:25.360 --> 00:43:26.480
which I'm excited about.
827
00:43:26.920 --> 00:43:28.440
I love that. I love that you want to plug
828
00:43:28.480 --> 00:43:30.480
the podcast in the Yeah.
829
00:43:30.719 --> 00:43:33.639
And also you can go to million Dollar Branders dot com.
830
00:43:33.679 --> 00:43:37.760
I've also got my personal website, Justine Pogrowski Official dot com.
831
00:43:37.800 --> 00:43:39.400
We may need to put a link because I know
832
00:43:39.480 --> 00:43:42.639
the surname is a deal. And then the podcast, the
833
00:43:42.639 --> 00:43:45.280
Million Dollar Branders Podcast. You can find it on all
834
00:43:45.880 --> 00:43:50.679
major platforms, Apple, Spotify, the works. I'm sure AI is
835
00:43:50.719 --> 00:43:53.760
going to have it's It's go YouTube as well. But
836
00:43:53.920 --> 00:43:55.960
Rory was like, thank you so much.
837
00:43:56.039 --> 00:43:57.599
No, it was an honor as well, you know what
838
00:43:57.679 --> 00:43:59.840
I mean. And then we'll make sure we'll put everything
839
00:44:00.119 --> 00:44:01.199
show notes and stuff like that.
840
00:44:01.840 --> 00:44:04.079
And you know what, you're so on point because I
841
00:44:04.119 --> 00:44:06.880
love how you're wearing a Monday cap but it's actually
842
00:44:06.960 --> 00:44:09.000
Sunday night for you, and I don't it must be
843
00:44:09.079 --> 00:44:10.800
so late. Oh my god, I.
844
00:44:10.719 --> 00:44:13.320
Owe youlock o'clock.
845
00:44:13.920 --> 00:44:16.960
But you came prep because it's our Monday, your Sunday.
846
00:44:17.119 --> 00:44:18.159
So there you go, we do.
847
00:44:18.320 --> 00:44:20.760
I always wrapped the brand. I was telling, you know,
848
00:44:20.800 --> 00:44:24.280
shout outs to the West Brown Money Hoofs Club. You
849
00:44:24.360 --> 00:44:26.119
know what I mean. He's been some exceptionals things in
850
00:44:26.159 --> 00:44:27.440
the Toronto surrounding area.
851
00:44:27.760 --> 00:44:30.840
But I do appreciate you incredible you two. Thank you
852
00:44:30.920 --> 00:44:32.960
so much, Rory, it's been an honor. Thank you.